播客市场规模、份额、趋势分析报告：类型、格式、地区、细分市场预测，2025-2030 年

播客市场的成长和趋势

根据 Grand View Research, Inc. 的最新报告，全球播客市场规模预计到 2030 年将达到 1,311.3 亿美元，2025 年至 2030 年期间的复合年增长率为 27.0%。

播客是一系列连续的数位媒体，通常是音频，可以透过网路收听或观看，也可以下载到设备上。音频点播平台的日益普及是推动市场成长的主要因素。其他市场成长要素包括创作者的进入门槛低以及用户访问方便，因为他们可以在做清洁、散步、园艺、旅行、运动等任务时收听播客。

播客内容的最新发展，各种创作者都在讨论鲜为人知的世界情景，这为市场带来了许多成长机会。与种族主义、父权制、政治辩论等相关的播客的用户群显着增长，这鼓励公司和创作者创造更多能够吸引不同受众的内容。

例如，2021 年 6 月，iHeartMedia, Inc. 与业界领先的全球加密货币收益平台 Celsius 合作，推出了全新的 iHeartRadio 原创播客网络，以创造性和创新的方式向新受众提供加密货币教育。

此外，2022 年 12 月，Spotify 将与残障人士非营利组织 Inevitable Foundation 合作，为残疾播客提供支援和协助。然而，行动电话储存空间有限和网路连线不良等挑战可能会阻碍预测期内的市场成长。

COVID-19 疫情为播客平台带来了新的机会，许多创作者提供内容的唯一目的是让世界了解冠状病毒隐藏的长期影响。国家公共卫生机构和私人医疗组织也发布了播客，向大众传播预防病毒的意识。例如，美国医院协会（AHA）发布了一个播客，讨论如何在疫情期间和疫情后改善社区健康。

播客市场报告重点

• 根据类型，新闻和政治部分占 2024 年整个市场收益占有率的 27.0% 以上。对了解世界事件最新消息的需求日益增长，导致了这一领域的增长。
• 根据格式，预计单人部分将占据最大份额，并在预测期内以最快的复合年增长率扩张。这种形式提供了最简单的市场进入方式，因为主持人所需要的只是基本设备和相关软体来录製他们的播客。
• 由于智慧型手机的快速普及以及跨多种语言和类型的音讯内容消费的增长，预计亚太地区在预测期内的复合年增长率最高，为 29.0%。

目录

第一章调查方法与范围

第二章执行摘要

第三章 播客市场变数、趋势与范围

• 市场体系展望
• 市场动态
  • 市场驱动因素分析
  • 市场限制因素分析
  • 技术挑战
• 播客市场分析工具
  • 技术分析—波特五力分析
  • PESTEL分析

第四章 播客市场：按类型估算与趋势分析

• 细分仪表板
• 播客市场：类型变化分析，百万美元，2024 年与 2030 年
• 新闻与政治
• 社会与文化
• 喜剧
• 运动的
• 其他的

第五章：播客市场（按格式、估计和趋势分析）

• 细分仪表板
• 播客市场：格式变化分析，百万美元，2024 年与 2030 年
• 面试
• 控制板
• 独奏
• 重复使用的内容
• 对话式

第六章：区域、估计与趋势分析

• 2024 年和 2030 年播客市场各地区分布
• 北美洲
  • 2018-2030 年北美播客市场估计与预测
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 2018-2030 年欧洲播客市场估计与预测
  • 英国
  • 德国
  • 法国
• 亚太地区
  • 2018-2030年亚太播客市场估计与预测
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
• 拉丁美洲
  • 2018-2030 年拉丁美洲播客市场估计与预测
  • 巴西
• 中东和非洲
  • 2018-2030 年中东和非洲播客市场估计和预测
  • 沙乌地阿拉伯
  • 南非
  • 阿拉伯聯合大公国

第七章竞争格局

• 公司分类
• 公司市场定位
• 公司热图分析
• 公司简介/上市公司
  • Amazon.com, Inc.
  • Apple, Inc.
  • Audible, Inc.
  • Deezer SA
  • YouTube Music
  • iHeartMedia, Inc.
  • Pandora Media, LLC
  • SoundCloud Global Limited & Co. KG
  • Spotify AB
  • Tencent Music Entertainment Group.

Podcasting Market Growth & Trends:

The global podcasting market size is estimated to reach USD 131.13 billion by 2030, registering a CAGR of 27.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. Podcasting is an episodic series of digital media, often audio, that can be listened to or watched over the internet or downloaded on a device. The increasing popularity of audio-on-demand platforms is the primary factor driving the market growth. Other factors contributing to the market growth include minimal entry barriers for the creators and easy accessibility for the users, as they can listen to podcasts while performing tasks such as cleaning, walking, gardening, traveling, or exercising.

The recent evolution of podcasting content, wherein various creators are discussing un debated global scenarios, is bringing about numerous growth opportunities for the market. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences.

For instance, in June 2021, iHeartMedia, Inc. partnered with Celsius, the global industry-leading crypto currency yield-earning platform, to launch a new iHeartRadio original podcast network and reach out to new audiences with crypto currency education in creative and innovative ways.

In addition, in December 2022, Spotify partnered with Inevitable Foundation, a non-profit organization for disabled people, to support and empower podcasters with disabilities. Meanwhile, challenges such as limited mobile phone storage and low internet connectivity are likely to hinder the market growth during the forecast period.

The COVID-19 outbreak has unfolded new opportunities for the podcasting platform, where many creators are offering content with the sole purpose of educating the global population on the hidden long-term effects of the coronavirus. National public health organizations and private healthcare entities are also releasing podcasts to spread awareness among the masses about the prevention of the virus. For instance, the American Hospital Association (AHA) has released a podcast to talk about community health improvement during and after the pandemic.

Podcasting Market Report Highlights:

• Based on genre, the news and politics segment dominated with a revenue share of more than 27.0% of the overall market in 2024. The increasing need for receiving updated information on global events has resulted in the segmental growth.
• Based on format, the solo segment is estimated to account for a significant share and is expanding at a fastest CAGR over the forecast period. Market entry is the easiest with this format as the host requires only basic equipment and related software to record podcasts.
• Asia Pacific is expected to grow at the highest CAGR of 29.0% over the forecast period, driven by a surge in smartphone adoption and growing audio content consumption across diverse languages and genres.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Podcasting Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Technology Challenge
• 3.3. Podcasting Market Analysis Tools
  • 3.3.1. Technology Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape

Chapter 4. Podcasting Market: Genre Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Podcasting Market: Genre Movement Analysis, USD Million, 2024 & 2030
• 4.3. News & Politics
  • 4.3.1. News & Politics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Society & Culture
  • 4.4.1. Society & Culture Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Comedy
  • 4.5.1. Comedy Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Sports
  • 4.6.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Others
  • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Podcasting Market: Format Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Podcasting Market: Format Movement Analysis, USD Million, 2024 & 2030
• 5.3. Interviews
  • 5.3.1. Interviews Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Panels
  • 5.4.1. Panels Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Solo
  • 5.5.1. Solo Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Repurposed Content
  • 5.6.1. Repurposed Content Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Conversational
  • 5.7.1. Conversational Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Regional Estimates & Trend Analysis

• 6.1. Podcasting Market by Region, 2024 & 2030
• 6.2. North America
  • 6.2.1. North America Podcasting Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.2.2. U.S.
    • 6.2.2.1. Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.3. Canada
    • 6.2.3.1. Canada Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.4. Mexico
    • 6.2.4.1. Mexico Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.3. Europe
  • 6.3.1. Europe Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.2. UK
    • 6.3.2.1. UK Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.3. Germany
    • 6.3.3.1. Germany Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.4. France
    • 6.3.4.1. France Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.2. China
    • 6.4.2.1. China Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.3. Japan
    • 6.4.3.1. Japan Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.4. India
    • 6.4.4.1. India Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.5. South Korea
    • 6.4.5.1. South Korea Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.6. Australia
    • 6.4.6.1. Australia Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Latin America
  • 6.5.1. Latin America Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.2. Saudi Arabia
    • 6.6.2.1. Saudi Arabia Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.3. South Africa
    • 6.6.3.1. South Africa Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.4. UAE
    • 6.6.4.1. UAE Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Company Categorization
• 7.2. Company Market Positioning
• 7.3. Company Heat Map Analysis
• 7.4. Company Profiles/Listing
  • 7.4.1. Amazon.com, Inc.
    • 7.4.1.1. Participant's Overview
    • 7.4.1.2. Financial Performance
    • 7.4.1.3. Product Benchmarking
    • 7.4.1.4. Strategic Initiatives
  • 7.4.2. Apple, Inc.
    • 7.4.2.1. Participant's Overview
    • 7.4.2.2. Financial Performance
    • 7.4.2.3. Product Benchmarking
    • 7.4.2.4. Strategic Initiatives
  • 7.4.3. Audible, Inc.
    • 7.4.3.1. Participant's Overview
    • 7.4.3.2. Financial Performance
    • 7.4.3.3. Product Benchmarking
    • 7.4.3.4. Strategic Initiatives
  • 7.4.4. Deezer SA
    • 7.4.4.1. Participant's Overview
    • 7.4.4.2. Financial Performance
    • 7.4.4.3. Product Benchmarking
    • 7.4.4.4. Strategic Initiatives
  • 7.4.5. YouTube Music
    • 7.4.5.1. Participant's Overview
    • 7.4.5.2. Financial Performance
    • 7.4.5.3. Product Benchmarking
    • 7.4.5.4. Strategic Initiatives
  • 7.4.6. iHeartMedia, Inc.
    • 7.4.6.1. Participant's Overview
    • 7.4.6.2. Financial Performance
    • 7.4.6.3. Product Benchmarking
    • 7.4.6.4. Strategic Initiatives
  • 7.4.7. Pandora Media, LLC
    • 7.4.7.1. Participant's Overview
    • 7.4.7.2. Financial Performance
    • 7.4.7.3. Product Benchmarking
    • 7.4.7.4. Strategic Initiatives
  • 7.4.8. SoundCloud Global Limited & Co. KG
    • 7.4.8.1. Participant's Overview
    • 7.4.8.2. Financial Performance
    • 7.4.8.3. Product Benchmarking
    • 7.4.8.4. Strategic Initiatives
  • 7.4.9. Spotify AB
    • 7.4.9.1. Participant's Overview
    • 7.4.9.2. Financial Performance
    • 7.4.9.3. Product Benchmarking
    • 7.4.9.4. Strategic Initiatives
  • 7.4.10. Tencent Music Entertainment Group.
    • 7.4.10.1. Participant's Overview
    • 7.4.10.2. Financial Performance
    • 7.4.10.3. Product Benchmarking
    • 7.4.10.4. Strategic Initiatives

List of Tables

• Table 1 Podcasting market size estimates & forecasts 2018 - 2030 (USD Million)
• Table 2 Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 3 Podcasting market, by format 2018 - 2030 (USD Million)
• Table 4 News & politics market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 5 Society & culture market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 6 Comedy market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 7 Sports market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 8 Others market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 9 Interviews market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 10 Panels market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 11 Solo market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 12 Repurposed content market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 13 Conversational market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 14 North America Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 15 North America Podcasting market, by format 2018 - 2030 (USD Million)
• Table 16 U.S. Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 17 U.S. Podcasting market, by format 2018 - 2030 (USD Million)
• Table 18 Canada Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 19 Canada Podcasting market, by format 2018 - 2030 (USD Million)
• Table 20 Mexico Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 21 Mexico Podcasting market, by format 2018 - 2030 (USD Million)
• Table 22 Europe Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 23 Europe Podcasting market, by format 2018 - 2030 (USD Million)
• Table 24 UK Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 25 UK Podcasting market, by format 2018 - 2030 (USD Million)
• Table 26 Germany Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 27 Germany Podcasting market, by format 2018 - 2030 (USD Million)
• Table 28 France Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 29 France Podcasting market, by format 2018 - 2030 (USD Million)
• Table 30 Asia-Pacific Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 31 Asia-Pacific Podcasting market, by format 2018 - 2030 (USD Million)
• Table 32 China Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 33 China Podcasting market, by format 2018 - 2030 (USD Million)
• Table 34 Japan Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 35 Japan Podcasting market, by format 2018 - 2030 (USD Million)
• Table 36 India Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 37 India Podcasting market, by format 2018 - 2030 (USD Million)
• Table 38 South Korea Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 39 South Korea Podcasting market, by format 2018 - 2030 (USD Million)
• Table 40 Australia Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 41 Australia Podcasting market, by format 2018 - 2030 (USD Million)
• Table 42 Latin America Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 43 Latin America Podcasting market, by format 2018 - 2030 (USD Million)
• Table 44 Brazil Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 45 Brazil Podcasting market, by format 2018 - 2030 (USD Million)
• Table 46 Saudi Arabia Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 47 Saudi Arabia Podcasting market, by format 2018 - 2030 (USD Million)
• Table 48 UAE Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 49 UAE Podcasting market, by format 2018 - 2030 (USD Million)
• Table 50 South Africa Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 51 South Africa Podcasting market, by format 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Podcasting market segmentation
• Fig. 2 Information procurement
• Fig. 3 Data analysis models
• Fig. 4 Market formulation and validation
• Fig. 5 Data validating & publishing
• Fig. 6 Podcasting Market Snapshot
• Fig. 7 Podcasting Market Segment Snapshot
• Fig. 8 Podcasting Market Competitive Landscape Snapshot
• Fig. 9 Market research process
• Fig. 10 Market driver relevance analysis (current & future impact)
• Fig. 11 Market restraint relevance analysis (current & future impact)
• Fig. 12 Podcasting market, by genre, key takeaways
• Fig. 13 Podcasting market, by genre, market share, 2024 & 2030
• Fig. 14 News & politics market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 15 Society & culture market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 16 Comedy market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 17 Sports market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 18 Others market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 19 Podcasting market, by format, key takeaways
• Fig. 20 Podcasting market, by format, market share, 2024 & 2030
• Fig. 21 Interviews market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 22 Panels market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 23 Solo market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 24 Repurposed content market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 25 Conversational market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 26 Regional marketplace: key takeaways
• Fig. 27 North America podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 28 U.S. podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 29 Canada podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 30 Mexico podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 31 Europe podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 32 UK podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 33 Germany podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 34 France podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 35 Asia Pacific podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 36 Japan podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 37 China podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 38 South Korea podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 39 India podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 40 Australia podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 Latin America podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 Brazil podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 MEA podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 Saudi Arabia podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 South Africa podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 UAE podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 47 Key company categorization
• Fig. 48 Strategy framework