播客市场规模、份额、成长分析（按类型和地区）—2025 年至 2032 年产业预测

Podcasting Market Size, Share, and Growth Analysis, By Genre (News & Politics, Society & Culture), By Region - Industry Forecast 2025-2032

出版日期: 2025年05月08日 | 出版商:

SkyQuest | 英文 195 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2023 年全球播客市场规模将达到 286 亿美元，从 2024 年的 370.7 亿美元成长到 2032 年的 2,949.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 29.6%。

播客市场正在经历强劲成长，因为它在教育领域越来越被采用为有效的学习工具。全球有超过 5.46 亿播客听众，美国12 岁以上人口中约有 47% 每月收听播客。教育机构正在创造多样化的内容来补充传统学习，增加了透过人工智慧主导的建议提供个人化体验的需求。该平台的内容已多样化，不再局限于音乐，还包括播客、有声读物和实况活动，并透过社交互动和社区参与功能得到了增强。语音技术和智慧扬声器的发展也提高了可访问性，顶级串流媒体服务正在大力投资播客的开发，以满足用户对高品质音讯体验的需求。综合起来，这些趋势显示全球播客市场正在经历显着成长。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

MIPRO Electronics Co., Ltd.（Taiwan）
Nady Systems, Inc.（United States）
Focal-JMLab（France）
NTi Audio AG（Liechtenstein）
Maono Technology（China）
Blast Radio（United States）
Regal Rexnord（United States）
MusicBox, a Division of ole Rights Management LLP（United States）
Maxell Corporation of America（United States）
SAAB Engineering（India）
EVRYBDY Studios（United States）
Audio-Technica（Japan）
Shure Incorporated（United States）
Behringer（Germany）
Zoom Corporation（Japan）
Tascam（Japan）
Blue Microphones（United States）
Samson Technologies（United States）
AKG Acoustics（Austria）
Sennheiser（Germany）

结论和建议

简介目录

Product Code: SQMIG50U2002

Global Podcasting Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 37.07 billion in 2024 to USD 294.99 billion by 2032, growing at a CAGR of 29.6% during the forecast period (2025-2032).

The podcasting market is experiencing robust growth, fueled by its increasing adoption in educational settings as an effective learning tool. With over 546 million listeners globally and nearly 47% of the U.S. population over age 12 tuning in monthly, podcasts offer convenience and engagement, particularly for auditory learners. Educational institutions are producing diverse content to supplement traditional learning, while demand for personalized experiences through AI-driven recommendations is rising. Platforms are diversifying content beyond music to include podcasts, audiobooks, and live events, enhanced by social interaction and community engagement features. Advancements in voice technology and smart speakers also improve accessibility, while top streaming services invest significantly in podcast development, catering to users' desires for high-quality audio experiences. Collectively, these trends are driving substantial growth in the global podcasting market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Podcasting market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Podcasting Market Segments Analysis

Global Podcasting Market is segmented by Genre and region. Based on Genre, the market is segmented into News & Politics, Society & Culture, Comedy, Sports and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Podcasting Market

The global podcasting market is driven by the interactive engagement of diverse audiences, which helps tap into new listener demographics and expands overall reach. This expansion can lead to a significant increase in the listener base, ultimately resulting in higher advertising revenues. In response, networks and media companies are investing in high-quality, professionally produced podcasts to attract listeners and stand out from the competition, thus leading to an increase in original content creation. Additionally, podcast production companies and platforms are utilizing advanced tools and resources to support producers as the market grows. Moreover, many podcasts today emphasize diversity and inclusivity in their content, further shaping the future of the podcasting industry.

Restraints in the Global Podcasting Market

The Global Podcasting market faces significant challenges, primarily due to the sheer volume of available content. With millions of podcasts vying for listeners' attention, it becomes increasingly challenging for new programs to gain traction. As a result, many high-quality podcasts remain unnoticed and underappreciated. The overwhelming abundance of choices can lead to listener fatigue, where audiences lose interest or gravitate toward their established favorites. This tendency to stick with known shows hinders exploration of newer content, in turn stifling growth opportunities for emerging podcasts and impacting overall market dynamism.

Market Trends of the Global Podcasting Market

The global podcasting market is witnessing a significant trend driven by the development of AI-driven content and personalization tools. As major platforms like Spotify and Apple Podcasts leverage artificial intelligence, they enhance user experience through advanced features such as voice cloning, automated transcription, and personalized content recommendations. This not only boosts listener engagement but also opens new avenues for creators to reach diverse audiences. Notably, technologies like Rhapsody Voices, introduced in 2024, enable multilingual narration, facilitating global outreach and enhancing accessibility. This fusion of AI and podcasting is reshaping the industry, positioning it for continued growth and innovation.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Pricing Analysis
Technological Analysis

Global Podcasting Market Size by Genre & CAGR (2025-2032)

Market Overview
News & Politics
Society & Culture
Comedy
Sports
Others

Global Podcasting Market Size & CAGR (2025-2032)

North America (Genre)
- US
- Canada
Europe (Genre)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Genre)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Genre)
- Brazil
- Rest of Latin America
Middle East & Africa (Genre)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

MIPRO Electronics Co., Ltd. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nady Systems, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Focal-JMLab (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NTi Audio AG (Liechtenstein)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maono Technology (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blast Radio (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Regal Rexnord (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MusicBox, a Division of ole Rights Management LLP (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maxell Corporation of America (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAAB Engineering (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EVRYBDY Studios (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Audio-Technica (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shure Incorporated (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Behringer (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoom Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tascam (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blue Microphones (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samson Technologies (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AKG Acoustics (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sennheiser (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments