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封面
市场调查报告书
商品编码
1668005

播客市场 - 全球产业规模、份额、趋势、机会和预测，按类型、按格式、按地区和竞争，2020-2030 年预测

Podcasting Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Genre, By Format, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球播客市场价值为 213.4 亿美元，预计到 2030 年将成长至 245.7 亿美元，预测期内复合年增长率为 26.73%。播客市场的发展受到智慧型手机日益普及的推动，智慧型手机让用户可以随时随地轻鬆存取和消费播客内容。此外，高速网路的日益普及以及 Spotify、Apple Podcasts 和 Google Podcasts 等串流平台的兴起，扩大了播客的覆盖范围，使其受众更加广泛。对点播、个人化内容的需求推动了播客的流行，因为听众可以灵活地选择符​​合他们兴趣的主题。播客透过广告、赞助和订阅模式创造收入的能力进一步促进了其成长。此外，製作的简易性和创作者的低成本切入点也导致新内容的激增，吸引了业余和专业播客。随着这些因素的不断发展，全球播客市场预计将持续扩张。

市场概况
预测期 2026-2030
2024 年市场规模 213.4 亿美元
2030 年市场规模 245.7 亿美元
2025-2030 年复合年增长率 26.73％
成长最快的领域 喜剧
最大的市场 北美洲

主要市场驱动因素

越来越多地使用人工智慧技术来增强内容交付

主要市场挑战

人们缺乏播客意识

目录

第 1 章：简介

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：顾客之声

第五章：全球播客市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按类型（新闻与政治、喜剧、体育、社会与文化、其他）
    • 按形式（访谈、小组讨论、个人演讲、对话、再利用内容）
    • 按区域
    • 依前 5 大公司分类，其他（2024 年）
  • 全球播客市场地图和机会评估
    • 按类型
    • 按格式
    • 按区域

第六章：北美播客市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 加拿大
    • 墨西哥

第七章：亚太播客市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 日本
    • 印度
    • 澳洲
    • 韩国
    • 印尼

第 8 章：欧洲播客市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 英国
    • 义大利
    • 德国
    • 西班牙

第九章：南美播客市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 哥伦比亚
    • 巴西

第 10 章：中东和非洲播客市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：COVID-19 对全球播客市场的影响

  • 影响评估模型
    • 受影响的关键部分
    • 受影响的主要地区
    • 受影响的主要国家

第 13 章：市场趋势与发展

第 14 章：竞争格局

  • 公司简介
    • Amazon.com, Inc.
    • Apple Inc.
    • iHeartMedia Inc.
    • Pandora Media, LLC
    • Audacy, Inc
    • Sound Cloud Global Limited & Co. KG
    • Spotify AB
    • TuneIn, Inc.
    • Podbean Inc
    • Liberated Syndication (Libsyn)

第 15 章：策略建议/行动计划

  • 重点关注领域
  • 按类型定位
  • 按格式定位目标

第16章 调査会社について・免责事项

简介目录
Product Code: 14606

The Global Podcasting market was valued at USD 21.34 billion in 2024 and is expected to grow to USD 24.57 billion by 2030 with a CAGR of 26.73% during the forecast period. The Podcasting market is driven by the increasing adoption of smartphones, which allows users to easily access and consume podcast content on the go. Also, the growing availability of high-speed internet and the rise of streaming platforms such as Spotify, Apple Podcasts, and Google Podcasts have expanded the reach of podcasts to a broader audience. The demand for on-demand, personalized content has fueled podcast popularity, as listeners enjoy the flexibility of choosing topics that match their interests. Podcasting's ability to generate revenue through ads, sponsorships, and subscription models further contributes to its growth. Also, the ease of production and low-cost entry point for creators has led to a surge in new content, attracting both amateur and professional podcasters. As these factors continue to evolve, the global podcasting market is expected to see sustained expansion.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 21.34 Billion
Market Size 2030USD 24.57 Billion
CAGR 2025-203026.73%
Fastest Growing SegmentComedy
Largest MarketNorth America

Key Market Drivers

Rising Usage of AI-Powered Technology for Enhanced Content Delivery

The rising usage of AI-powered technology is becoming a significant driver in the global podcasting market, revolutionizing content delivery and enhancing the overall listener experience. AI tools are being increasingly used to automate tasks such as transcription, editing, and content recommendations. These technologies enable podcasters to streamline their workflow, improve audio quality, and create personalized listening experiences for their audience.AI-driven recommendation engines allow podcast platforms to suggest relevant content based on user behavior and preferences, increasing listener engagement and retention. Also, AI-powered voice recognition and natural language processing are improving the accuracy of transcriptions, making podcasts more accessible to a wider audience, including those with hearing impairments. AI is also helping advertisers better target their audience through advanced analytics and data-driven insights, leading to more effective ad placements and higher revenue generation for podcasters. As AI technology continues to advance, its role in content creation, personalization, and monetization will further fuel the growth of the global podcasting market, making it an essential tool for creators, platforms, and advertisers alike.

Key Market Challenges

Lack of Podcast Awareness Among People

One of the key challenges in the global podcasting market is the lack of podcast awareness among certain segments of the population. Despite the rapid growth of podcasting, many potential listeners, especially in older demographics or in regions with lower internet penetration, are still unfamiliar with podcasts or unsure about how to access them. This lack of awareness often prevents people from exploring podcast content, even though it could be a valuable source of entertainment, information, and education. For newcomers, discovering the right podcast or understanding how to use platforms and apps to listen can be intimidating. In some cases, potential listeners may not fully understand the benefits of podcasts over traditional media like radio or TV, which can contribute to hesitation in adopting the medium. Also, for creators, reaching an audience that is unaware of podcasts requires more investment in marketing and education about the format. Overcoming this challenge requires improving outreach efforts, increasing podcast visibility, and providing simple, accessible ways for new users to engage with the medium. As awareness grows and platforms evolve to become more user-friendly, this challenge will likely diminish, but it remains a significant hurdle in expanding podcasting's global reach.

Key Market Players

  • Amazon.com, Inc.
  • Apple Inc.
  • iHeartMedia Inc.
  • Pandora Media, LLC
  • Audacy, Inc
  • Sound Cloud Global Limited & Co. KG
  • Spotify AB
  • TuneIn, Inc.
  • Podbean Inc
  • Liberated Syndication (Libsyn)

Report Scope:

In this report, the Global Podcasting Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Podcasting Market, By Genre:

  • News & Politics
  • Comedy
  • Sports
  • Society & Culture
  • Others

Podcasting Market, By Format:

  • Interview
  • Panels
  • Solo
  • Conversational
  • Repurposed Content

Podcasting Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Podcasting Market.

Available Customizations:

Global Podcasting Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Podcasting Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Genre Market Share Analysis (News & Politics, Comedy, Sports, Society & Culture, Others)
    • 5.2.2. By Format Market Share Analysis (Interview, Panels, Solo, Conversational, Repurposed Content)
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Podcasting Market Mapping & Opportunity Assessment
    • 5.3.1. By Genre Market Mapping & Opportunity Assessment
    • 5.3.2. By Format Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Podcasting Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Genre Market Share Analysis
    • 6.2.2. By Format Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Podcasting Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Genre Market Share Analysis
        • 6.3.1.2.2. By Format Market Share Analysis
    • 6.3.2. Canada Podcasting Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Genre Market Share Analysis
        • 6.3.2.2.2. By Format Market Share Analysis
    • 6.3.3. Mexico Podcasting Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Genre Market Share Analysis
        • 6.3.3.2.2. By Format Market Share Analysis

7. Asia Pacific Podcasting Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Genre Market Share Analysis
    • 7.2.2. By Format Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Podcasting Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Genre Market Share Analysis
        • 7.3.1.2.2. By Format Market Share Analysis
    • 7.3.2. Japan Podcasting Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Genre Market Share Analysis
        • 7.3.2.2.2. By Format Market Share Analysis
    • 7.3.3. India Podcasting Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Genre Market Share Analysis
        • 7.3.3.2.2. By Format Market Share Analysis
    • 7.3.4. Australia Podcasting Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Genre Market Share Analysis
        • 7.3.4.2.2. By Format Market Share Analysis
    • 7.3.5. South Korea Podcasting Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Genre Market Share Analysis
        • 7.3.5.2.2. By Format Market Share Analysis
    • 7.3.6. Indonesia Podcasting Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Genre Market Share Analysis
        • 7.3.6.2.2. By Format Market Share Analysis

8. Europe Podcasting Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Genre Market Share Analysis
    • 8.2.2. By Format Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Podcasting Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Genre Market Share Analysis
        • 8.3.1.2.2. By Format Market Share Analysis
    • 8.3.2. United Kingdom Podcasting Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Genre Market Share Analysis
        • 8.3.2.2.2. By Format Market Share Analysis
    • 8.3.3. Italy Podcasting Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Genre Market Share Analysis
        • 8.3.3.2.2. By Format Market Share Analysis
    • 8.3.4. Germany Podcasting Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Genre Market Share Analysis
        • 8.3.4.2.2. By Format Market Share Analysis
    • 8.3.5. Spain Podcasting Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Genre Market Share Analysis
        • 8.3.5.2.2. By Format Market Share Analysis

9. South America Podcasting Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Genre Market Share Analysis
    • 9.2.2. By Format Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Podcasting Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Genre Market Share Analysis
        • 9.3.1.2.2. By Format Market Share Analysis
    • 9.3.2. Colombia Podcasting Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Genre Market Share Analysis
        • 9.3.2.2.2. By Format Market Share Analysis
    • 9.3.3. Brazil Podcasting Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Genre Market Share Analysis
        • 9.3.3.2.2. By Format Market Share Analysis

10. Middle East & Africa Podcasting Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Genre Market Share Analysis
    • 10.2.2. By Format Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Podcasting Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Genre Market Share Analysis
        • 10.3.1.2.2. By Format Market Share Analysis
    • 10.3.2. Saudi Arabia Podcasting Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Genre Market Share Analysis
        • 10.3.2.2.2. By Format Market Share Analysis
    • 10.3.3. UAE Podcasting Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Genre Market Share Analysis
        • 10.3.3.2.2. By Format Market Share Analysis
    • 10.3.4. Turkey Podcasting Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Genre Market Share Analysis
        • 10.3.4.2.2. By Format Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Podcasting Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Amazon.com, Inc.
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Apple Inc.
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. iHeartMedia Inc.
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Pandora Media, LLC
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Audacy, Inc
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Sound Cloud Global Limited & Co. KG
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Spotify AB
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. TuneIn, Inc.
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Podbean Inc
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Liberated Syndication (Libsyn)
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Genre
  • 15.3. Target By Format

16. About Us & Disclaimer