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市场调查报告书
商品编码
1750659
美国商业印刷市场:市场规模、市场份额和趋势分析(按印刷技术、应用、公司和产品),按细分市场预测(2025-2030 年)U.S. Commercial Printing Market Size, Share & Trends Analysis Report By Printing Technology, By Application, By Enterprise, And By Product, And Segment Forecasts, 2025 - 2030 |
预计 2024 年美国商业印刷市场价值将达到 1,269.9 亿美元,2025 年至 2030 年期间复合年增长率为 3.1%。
按需印刷 (POD) 服务的快速发展对商业印刷产业产生了变革性的正面影响。这种现代化的生产方式,即根据客户订单单独生产,彻底改变了企业管理印刷需求的方式。传统上,商业印刷需要大量印刷以实现成本效益。然而,这种方式带来了诸如库存过剩和仓储成本等挑战。模式转移,预计将消除企业预先生产大量产品的需要,从而减轻閒置库存及其管理所需资源的经济负担。
未来几年,T恤、运动衫、卫衣等服饰以及横幅、海报和标誌等其他促销材料对定製印花的需求将不断增长,预计将推动市场成长。其他推动市场成长的因素包括企业越来越多地使用客製化T恤进行广告和品牌推广,以及人们偏好穿着时尚的订製印花服装。
企业日益增长的广告需求极大地促进了商业印刷市场的成长。随着企业努力进行引人注目的行销宣传活动并与目标受众建立有效联繫,他们对各种印刷资料的依赖也显着增加。无论是宣传册、传单、目录或促销资料等,这些印刷资料都是传达产品、服务和品牌形象重要讯息的重要媒介。行销活动的增加推动了对专业设计和製作印刷材料的需求,从而推动了商业印刷市场的成长。
食品饮料、医疗保健药品、化妆品个人护理等各行各业对包装解决方案的需求不断增长,推动了商业印刷市场的成长。需求的激增直接转化为更高的印刷量,从而提高了商业印刷行业的产生收入和业务活动。随着对标籤、盒子和包装纸等包装材料的需求上升,商业印刷商受益于工作量的增加,从而推动了成长和盈利。这一趋势也鼓励商业印刷商提供多样化的服务。随着日常消费品(FMCG)、家用电器等各行各业都在寻求符合其品牌和产品规格的独特包装解决方案,印刷公司可以利用这个机会扩展其服务范围。这种多样化加强了他们的竞争地位,并为透过满足各行各业独特的包装需求来开闢新的收益来源铺平了道路。
数位媒体的快速普及对商业印刷市场的成长产生了重大影响。这带来了各种挑战,正在重塑市场格局。其中一个显着的挑战是对传统印刷材料的需求下降。随着越来越多的资讯、广告和沟通管道转向数位平台,对报纸、杂誌、宣传册和产品目录等实体材料的需求正在下降。企业和个人可以利用线上管道以更低的成本覆盖更广泛的受众,从而减少对大规模商业印刷的需求。
The U.S. commercial printing market size was estimated at USD 126.99 billion in 2024 and is projected to grow at a CAGR of 3.1% from 2025 to 2030. The surge in popularity of print-on-demand (POD) services has brought forth a transformative and positive influence on the commercial printing sector. This modern approach to production, where items are created discretely as per customer orders, has revolutionized how businesses manage their printing needs. Traditionally, commercial printing involved large print runs to attain cost efficiencies. However, this approach led to challenges such as excessive inventory and storage costs. With the introduction of print-on-demand, a paradigm shift that has redefined inventory management, businesses no longer need to pre-produce large items, which is expected to reduce the financial burden of unused stock and the resources required to manage it.
The rising demand for custom printing for producing customized clothing such as t-shirts, jerseys, and sweatshirts with promotional materials such as banners, posters, and signage is expected to drive the growth of the market in the coming years. The other factors driving the market growth include the increasing use of customized t-shirts for advertising and branding by companies and the rising preference of people for wearing fashionable custom-printed clothes.
The increasing advertising requirements of enterprises have significantly contributed to the growth of the commercial printing market. As businesses strive to implement compelling marketing campaigns and effectively connect with their target demographics, the reliance on a diverse array of printed materials has significantly increased. These materials, including brochures, flyers, catalogs, and promotional items, serve as vital mediums for conveying critical information regarding products, services, and brand identity. The amplification of marketing initiatives has propelled the demand for professionally designed and executed printed collateral, thereby fueling the growth of the commercial printing market.
The escalating demand for packaging solutions across various industries such as food & beverage, healthcare & pharmaceuticals, cosmetics and personal care, and more fuels the growth of the commercial printing market. This surge in demand directly translates into higher print volumes, presenting an avenue for increased revenue generation and enhanced business activity within the commercial printing sector. As packaging materials such as labels, boxes, and wrappers witness an increasing demand, commercial printers benefit from a heightened workload, fostering growth and profitability. This trend also propels the diversification of services offered by commercial printing companies. As various industries, such as fast-moving consumer goods (FMCG), consumer electronics, and more seek distinctive packaging solutions to align with their branding and product specifications, printing companies can utilize this opportunity to expand their service repertoire. This diversification bolsters their competitive edge and paves the way for introducing new revenue streams by catering to the unique packaging needs of various industries.
The rapid and widespread adoption of digital media has significantly impacted the growth of the commercial printing market. This has introduced a range of challenges that have reshaped the market's landscape. One of the notable challenges is a decline in the demand for traditional print materials. As more information, advertisements, and communication channels migrate to digital platforms, the need for physical materials such as newspapers, magazines, brochures, and catalogs has dropped. Businesses and individuals can reach wider audiences at a lower cost through online channels, which reduces the necessity for large-scale commercial printing.
U.S. Commercial Printing Market Report Segmentation
This report forecasts revenue growth at country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. commercial printing market report based on printing technology, application, enterprise, and product.