美国医疗保健市场扩增实境和虚拟实境规模、份额、趋势分析报告：按组件、技术类型、细分预测，2025-2030 年

市场规模与趋势：

美国医疗保健领域扩增实境)和虚拟实境 (VR) 的市场规模预计在 2024 年达到 10.3 亿美元，预计 2025 年至 2030 年的复合年增长率将达到 15.4%。在众多新兴企业和美国国立卫生研究院 (NIH) 和美国食品药物倡议(FDA) 等政府计画的推动下，医疗保健IT基础设施的进步和不断增加的创业投资投资正在推动 AR/VR 研究。此外，头戴式装置成本的下降，远距远端医疗、慢性病照护和微创手术推动的需求成长，以及与人工智慧 (AI) 和 5G 技术相结合以实现即时诊断和强化临床培训，都是推动 AR/VR 研究的关键因素。

AR 和 VR 是身临其境型技术的关键创新。 AR 透过将声音、图像和文字等数位资讯直接融入现实世界观点，增强了对现实世界的感知。这有助于提升互动体验，并允许使用者在具体的情境中直观地理解复杂的概念。 VR 则提供全面的沉浸感，将使用者带入模拟环境。这允许在数位空间内互动，从而创造出与现实世界截然不同的体验。这些技术正在帮助促进用户在各个领域的参与和理解。

VR 正在透过提供身临其境型互动体验来革新医学教育，从而提升知识保留度并创造一个无风险的培训环境。例如，2023 年 3 月，哈佛医学院副教授兼 Jolly Good 顾问 Kei Ouchi 博士与布莱根妇女医院合作，创建了专为急诊医学设计的 VR 内容。在 Ouchi 博士的指导和监督下，Jolly Good 计划共同致力于开发涵盖各个医学专业的真人 VR 内容，并评估其教育效果。

与VR一样，AR也正在彻底改变医学教育，使人们能够透过互动式3D格式探索解剖结构和疾病病理。例如，2024年6月，GE医疗集团和MediView XR在明尼阿波利斯的一家医疗中心成功实现了OmnifyXR介入套件的首次临床应用。这款尖端解决方案将扩增实境与即时影像和3D解剖视图相结合，以简化放射治疗并改善即时协作。

扩增实境(AR)/虚拟实境 (VR) 与人工智慧 (AI) 的整合正在改变医疗保健产业，使其能够实现更精准的诊断、身临其境型医疗培训和更完善的手术规划。 AI 能够在 AR/VR 平台上即时解读数据，从而改善临床决策并实现个人化治疗。这种融合在教育和医疗保健领域也日益受到关注，例如跨行业伙伴关係。例如，2023 年 8 月，EON Reality 与 Sandals Corporate University (SCU) 合作，部署了 Spatial AI 技术，并利用 AI 驱动的 XR 解决方案，透过沉浸式体验增强学习和资讯保留。

目录

第一章调查方法与范围

第二章执行摘要

第三章市场变数、趋势和范围

• 市场体系展望
• 市场动态
  • 市场驱动因素分析
  • 市场限制因素分析
  • 市场机会分析
  • 市场问题分析
• 商业环境分析
  • 波特五力分析
  • PESTLE分析
  • COVID-19的影响

第四章美国医疗保健市场中的扩增实境和虚拟实境：按组成部分的估计和趋势分析

• 按组件细分仪表板
• 2024 年及 2030 年各组件市场占有率变化分析
• 2018 年至 2030 年各组成部分的市场规模、预测与趋势分析
• 硬体
• 软体
• 服务

第五章美国医疗保健领域的扩增实境和虚拟实境市场-按技术类型进行的估计和趋势分析

• 按技术类型细分仪表板
• 2024 年和 2030 年按技术类型分類的市场占有率变化分析
• 按技术类型分類的市场规模、预测和趋势分析（2018-2030 年）
• 扩增实境（AR）
• 虚拟实境（VR）

第六章 竞争态势

• 参与者概览
• 2024年企业市场地位/份额分析
• 公司分类
• 公司简介/上市公司
  • Elevate Healthcare
  • Stryker
  • EON Reality, Inc.
  • Intuitive Surgical Operations, Inc.
  • GE HealthCare
  • Microsoft
  • WorldViz, Inc.
  • Medscape（WebMD LLC）
  • Apple Inc.
  • CAE Healthcare Inc.
  • Hologic, Inc.
  • Siemens Healthineers
  • Koninklijke Philips NV
  • EchoPixel
  • Surgical Theater, Inc.
  • SAMSUNG
  • HTC Corporation

Market Size & Trends:

The U.S. augmented reality and virtual reality in healthcare market size was estimated at USD 1.03 billion in 2024 and is projected to grow at a CAGR of 15.4% from 2025 to 2030. Advancements in healthcare IT infrastructure and increased venture capital investment, fueled by numerous start-ups and government programs such as NIH and FDA initiatives, support AR/VR research. In addition, the declining cost of head-mounted devices, rising demand from telemedicine, chronic disease care, and minimally invasive surgery, and integration with AI and 5G technologies for enhanced real-time diagnostics and clinical training.

AR and VR are crucial innovations in immersive technology. AR enhances real-world perception by directly integrating digital information, such as sounds, images, or text, into our real-world viewpoint. This facilitates interactive experiences, allowing for the visualization of complex concepts within a tangible context. VR offers a comprehensive immersion, transporting users to a simulated environment. This allows for interaction within a digital space, offering an experience entirely distinct from the real world. These technologies are instrumental in advancing user engagement and understanding in various sectors.

Virtual reality is revolutionizing medical education by offering immersive and interactive experiences that enhance knowledge retention and furnish environments for training devoid of risks. For instance, in March of 2023, Dr. Kei Ouchi, an Associate Professor of Medicine at Harvard Medical School and advisor of Jolly Good, collaborated with Brigham and Women's Hospital to create VR content designed for emergency care. Under the guidance and supervision of Dr. Ouchi, Jolly Good is expected to develop live-action VR content across various medical specialties, with a collaborative focus on evaluating its educational impact.

Similar to VR, AR is significantly transforming medical education. It allows students to examine anatomical structures and disease pathologies through an interactive, three-dimensional format. For instance, in June 2024, GE HealthCare and MediView XR successfully implemented the first-ever clinical use of the OmnifyXR Interventional Suite at a medical center in Minneapolis. This cutting-edge solution combines augmented reality with live imaging and 3D anatomical views, aiming to streamline radiology procedures and improve real-time collaboration.

The integration of Artificial Intelligence (AI) with Augmented Reality (AR) and Virtual Reality (VR) is transforming healthcare by enabling more accurate diagnostics, immersive medical training, and enhanced surgical planning. AI powers real-time data interpretation in AR/VR platforms, improving clinical decision-making and personalization of treatment. This convergence is gaining traction in education and healthcare alike, as seen in cross-industry partnerships. For instance, in August 2023, EON Reality, Inc. partnered with Sandals Corporate University (SCU) to introduce Spatial AI technology, utilizing AI-powered XR solutions to enhance learning and information retention through immersive experiences.

U.S. Augmented Reality And Virtual Reality In Healthcare Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. augmented reality and virtual reality market report on the basis of component and technology type

• Component Outlook (Revenue, USD Million, 2018 - 2030)
• Hardware
• Software
• Technology Type Outlook (Revenue, USD Million, 2018 - 2030)
• Augmented Reality
  • Surgical Application
  • Rehabilitation
  • Training & Continuing Medical Education
• Virtual Reality
  • Simulation
  • Diagnostics
  • Virtual Reality Exposure Therapy (VRET)
  • Rehabilitation
  • Pain Distraction

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Segment Definitions
  • 1.2.1. Component
  • 1.2.2. Technology Type
• 1.3. Estimates and Forecast Timeline
• 1.4. Research Methodology
• 1.5. Information Procurement
  • 1.5.1. Purchased Database
  • 1.5.2. GVR's Internal Database
  • 1.5.3. Secondary Sources
  • 1.5.4. Primary Research
• 1.6. Information Analysis
  • 1.6.1. Data Analysis Models
• 1.7. Market Formulation & Data Visualization
• 1.8. Model Details
  • 1.8.1. Commodity Flow Analysis
• 1.9. List of Secondary Sources
• 1.10. Objectives

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
    • 3.2.1.1. Increasing Adoption Of AR/VR in Surgical And Diagnostic Procedures
    • 3.2.1.2. Increase in telemedicine and remote patient monitoring
    • 3.2.1.3. Growing investments and increasing government support
    • 3.2.1.4. Increasing adoption of AR and VR applications in training and education
  • 3.2.2. Market Restraint Analysis
    • 3.2.2.1. High Implementation Costs
    • 3.2.2.2. Data privacy and security concerns
  • 3.2.3. Market Opportunity Analysis
  • 3.2.4. Market Challenges Analysis
• 3.3. Business Environment Analysis
  • 3.3.1. Porter's Five Forces Analysis
    • 3.3.1.1. Supplier power
    • 3.3.1.2. Buyer power
    • 3.3.1.3. Substitution threat
    • 3.3.1.4. Threat of new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTLE Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and Social Landscape
    • 3.3.2.3. Technological landscape
    • 3.3.2.4. Environmental landscape
    • 3.3.2.5. Legal landscape
  • 3.3.3. Impact of COVID-19

Chapter 4. U.S. Augmented Reality And Virtual Reality In Healthcare Market: Component Estimates & Trend Analysis

• 4.1. Component Segment Dashboard
• 4.2. Component Market Share Movement Analysis, 2024 & 2030
• 4.3. Market Size & Forecasts and Trend Analysis, by Component, 2018 to 2030 (USD Million)
• 4.4. Hardware
  • 4.4.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Software
  • 4.5.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Services
  • 4.6.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Augmented Reality And Virtual Reality In Healthcare Market: Technology Type Estimates & Trend Analysis

• 5.1. Technology Type Segment Dashboard
• 5.2. Technology Type Market Share Movement Analysis, 2024 & 2030
• 5.3. Market Size & Forecasts and Trend Analysis, by Technology Type, 2018 to 2030 (USD Million)
• 5.4. Augmented Reality
  • 5.4.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 5.4.1.1. Surgical Application
      • 5.4.1.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 5.4.1.2. Rehabilitation
      • 5.4.1.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 5.4.1.3. Training & Continuing Medical Education
      • 5.4.1.3.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Virtual Reality
  • 5.5.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 5.5.1.1. Simulation
      • 5.5.1.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 5.5.1.2. Diagnostics
      • 5.5.1.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 5.5.1.3. Virtual Reality Exposure Therapy (VRET)
      • 5.5.1.3.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 5.5.1.4. Rehabilitation
      • 5.5.1.4.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 5.5.1.5. Pain Distraction
      • 5.5.1.5.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Competitive Landscape

• 6.1. Participant Overview
• 6.2. Company Market Position/Share Analysis, 2024
• 6.3. Company Categorization
• 6.4. Company Profiles/Listing
  • 6.4.1. Elevate Healthcare
    • 6.4.1.1. Overview
    • 6.4.1.2. Financial performance
    • 6.4.1.3. Product benchmarking
    • 6.4.1.4. Strategic initiatives
  • 6.4.2. Stryker
    • 6.4.2.1. Overview
    • 6.4.2.2. Financial performance
    • 6.4.2.3. Product benchmarking
    • 6.4.2.4. Strategic initiatives
  • 6.4.3. EON Reality, Inc.
    • 6.4.3.1. Overview
    • 6.4.3.2. Financial performance
    • 6.4.3.3. Product benchmarking
    • 6.4.3.4. Strategic initiatives
  • 6.4.4. Intuitive Surgical Operations, Inc.
    • 6.4.4.1. Overview
    • 6.4.4.2. Financial performance
    • 6.4.4.3. Product benchmarking
    • 6.4.4.4. Strategic initiatives
  • 6.4.5. GE HealthCare
    • 6.4.5.1. Overview
    • 6.4.5.2. Financial performance
    • 6.4.5.3. Product benchmarking
    • 6.4.5.4. Strategic initiatives
  • 6.4.6. Microsoft
    • 6.4.6.1. Overview
    • 6.4.6.2. Financial performance
    • 6.4.6.3. Product benchmarking
    • 6.4.6.4. Strategic initiatives
  • 6.4.7. WorldViz, Inc.
    • 6.4.7.1. Overview
    • 6.4.7.2. Financial performance
    • 6.4.7.3. Product benchmarking
    • 6.4.7.4. Strategic initiatives
  • 6.4.8. Medscape (WebMD LLC)
    • 6.4.8.1. Overview
    • 6.4.8.2. Financial performance
    • 6.4.8.3. Product benchmarking
    • 6.4.8.4. Strategic initiatives
  • 6.4.9. Apple Inc.
    • 6.4.9.1. Overview
    • 6.4.9.2. Financial performance
    • 6.4.9.3. Product benchmarking
    • 6.4.9.4. Strategic initiatives
  • 6.4.10. CAE Healthcare Inc.
    • 6.4.10.1. Overview
    • 6.4.10.2. Financial performance
    • 6.4.10.3. Product benchmarking
    • 6.4.10.4. Strategic initiatives
  • 6.4.11. Hologic, Inc.
    • 6.4.11.1. Overview
    • 6.4.11.2. Financial performance
    • 6.4.11.3. Product benchmarking
    • 6.4.11.4. Strategic initiatives
  • 6.4.12. Siemens Healthineers
    • 6.4.12.1. Overview
    • 6.4.12.2. Financial performance
    • 6.4.12.3. Product benchmarking
    • 6.4.12.4. Strategic initiatives
  • 6.4.13. Koninklijke Philips N.V.
    • 6.4.13.1. Overview
    • 6.4.13.2. Financial performance
    • 6.4.13.3. Product benchmarking
    • 6.4.13.4. Strategic initiatives
  • 6.4.14. EchoPixel
    • 6.4.14.1. Overview
    • 6.4.14.2. Financial performance
    • 6.4.14.3. Product benchmarking
    • 6.4.14.4. Strategic initiatives
  • 6.4.15. Surgical Theater, Inc.
    • 6.4.15.1. Overview
    • 6.4.15.2. Financial performance
    • 6.4.15.3. Product benchmarking
    • 6.4.15.4. Strategic initiatives
  • 6.4.16. SAMSUNG
    • 6.4.16.1. Overview
    • 6.4.16.2. Financial performance
    • 6.4.16.3. Product benchmarking
    • 6.4.16.4. Strategic initiatives
  • 6.4.17. HTC Corporation
    • 6.4.17.1. Overview
    • 6.4.17.2. Financial performance
    • 6.4.17.3. Product benchmarking
    • 6.4.17.4. Strategic initiatives

List of Tables

• Table 1 List of secondary sources
• Table 2 List of abbreviations
• Table 3 U.S. augmented reality and virtual reality in healthcare market, by component, 2018 - 2030 (USD Million)
• Table 4 U.S. augmented reality and virtual reality in healthcare market, Technology Type, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Market research process
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Market research approaches
• Fig. 5 Value chain-based sizing & forecasting
• Fig. 6 Market formulation & validation
• Fig. 7 Market segmentation
• Fig. 8 Market snapshot
• Fig. 9 Segment snapshot
• Fig. 10 Competitive landscape snapshot
• Fig. 11 Market trends & outlook
• Fig. 12 Market driver relevance analysis (current & future impact)
• Fig. 13 Market restraint relevance analysis (current & future impact)
• Fig. 14 PESTLE analysis
• Fig. 15 Porter's five forces analysis
• Fig. 16 U S augmented reality and virtual reality in healthcare market component outlook: Key takeaways
• Fig. 17 U S augmented reality and virtual reality in healthcare market: Component movement analysis, 2018 & 2030
• Fig. 18 Hardware market estimates and forecasts 2018 - 2030 (USD Million)
• Fig. 19 Software market estimates and forecasts 2018 - 2030 (USD Million)
• Fig. 20 Services market estimates and forecasts 2018 - 2030 (USD Million)
• Fig. 21 U S augmented reality and virtual reality in healthcare market technology type outlook: Key Takeaways
• Fig. 22 U S augmented reality and virtual reality in healthcare market: technology type movement analysis, 2018 & 2030
• Fig. 23 Augmented reality market estimates and forecasts 2018 - 2030 (USD Million)
• Fig. 24 Virtual reality market estimates and forecasts 2018 - 2030 (USD Million)
• Fig. 25 Market Participant Categorization
• Fig. 26 Strategy mapping
• Fig. 27 Company market position analysis