医疗保健市场中的扩增实境和虚拟实境机会、成长动力、产业趋势分析和 2025 - 2034 年预测

2024 年全球医疗保健扩增实境和虚拟实境市场价值为 39 亿美元，预计到 2034 年将以 22.9% 的复合年增长率增长至 300 亿美元。

医疗保健行业正越来越多地采用数位技术进行诊断、治疗计划和患者互动。 AR 和 VR 提供了创新的解决方案，可增强医疗保健服务，为外科医生、医学实习生和患者提供沉浸式体验，推动其在行业中的广泛应用。

扩增实境需求不断成长

扩增实境 (AR) 领域在 2024 年占据了显着的份额，这得益于其能够透过即时资料迭加增强医疗流程的能力。这项技术正越来越多地应用于医学影像、诊断和病患教育，为医疗专业人员提供更准确、更有效率的治疗工具。该领域的公司采取的关键策略包括与医疗服务提供者合作，将 AR 解决方案整合到临床环境中，以及持续研发以提高 AR 应用的精确度和互动性。

硬体的采用率不断提高

随着专用耳机、感测器和计算设备的发展，沉浸式体验成为可能，硬体领域在2024年将占据相当大的份额。各公司正致力于打造轻便、舒适、高效能的设备，以满足各种医疗保健需求，例如手术模拟、物理治疗和病患监护。

手术获得牵引力

2024年，外科手术领域占了显着份额。外科医生现在使用VR模拟进行术前规划，并在手术过程中使用AR工具来视觉化关键结构，从而提高手术精度并降低出错风险。推动该领域发展的关键策略包括开发与手术器材整合的专用软体解决方案，以及与领先的医疗器材公司结盟，以确保AR/VR工具更顺畅地融入现有的手术工作流程。

北美将成为推动力地区

在2025年至2034年期间，北美医疗保健市场的扩增实境和虚拟实境将以可观的复合年增长率增长，这得益于高昂的医疗保健支出、技术进步以及该地区领先医疗机构对AR/VR解决方案的早期采用。美国和加拿大在将AR/VR融入医疗培训、外科手术和患者护理方面处于领先地位。

医疗保健市场增强和虚拟现实的主要参与者有 MindMaze、虚拟实境医疗中心 (VRMC)、Augmedix、CAE Healthcare、Vicarious Surgical、HoloAnatomy、GE HealthCare、Surgical Theater、Bioflight VR、Proprio Vision、Augmedics、SentiAR运动、XR Health、Intuitive Surgical、Intuitox、Moticonc​​an、Makoo、Mugkak Aunak Aun影响 A影响 A影响 Ai5555555 VR、FundamentalVR、Health Scholars、Koninklijke Philips NV、AppliedVR 和 In vivo。

企业正透过与大学和医疗保健提供者合作、专注于扩大研发活动以及确保遵守地区法规来增强其影响力。此外，他们还利用远距医疗服务和虚拟咨询日益增长的需求，进一步推动了AR/VR解决方案的普及。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商格局
  • 每个阶段的增值
  • 影响价值链的因素
• 产业衝击力
  • 成长动力
    • 心理健康和疼痛管理需求不断增长
    • 远距医疗和远距护理的成长
    • AR/VR 硬体和软体的快速进步提高了可用性、真实感和可负担性
    • 政府和机构支持
  • 产业陷阱与挑战
    • 前期成本高
    • 资料隐私和安全问题
  • 市场机会
    • AI与5G融合
    • 扩展数位孪生和个人化医疗
    • 向新兴市场扩张
• 成长潜力分析
• 监管格局
  • 北美洲
  • 欧洲
  • 亚太地区
  • 世界其他地区
• 技术格局
  • 现有技术
  • 新兴技术
• 价值链分析
• 产品生命週期分析
• 未来市场趋势
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司矩阵分析
• 公司市占率分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与协作
  • 新产品发布
  • 扩张计划

第五章：市场估计与预测：按技术分类，2021 - 2034 年

• 主要趋势
• 扩增实境
• 虚拟实境

第六章：市场估计与预测：按组件，2021 - 2034

• 主要趋势
• 硬体
• 软体
• 服务

第七章：市场估计与预测：按应用，2021 - 2034

• 主要趋势
• 手术
• 培训和教育
• 行为疗法
• 医学影像
• 其他应用

第八章：市场估计与预测：依最终用途，2021 - 2034 年

• 主要趋势
• 学术机构
• 医院
• 诊所/牙医
• 其他最终用途

第九章：市场估计与预测：按地区，2021 - 2034

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• AppliedVR
• Augmedics
• Augmedix
• Bioflight VR
• CAE Healthcare
• FundamentalVR
• GE HealthCare
• Health Scholars
• HoloAnatomy
• Intuitive Surgical
• Invivo
• Koninklijke Philips NV
• Medical Augmented Intelligence
• Medivis
• MindMaze
• Mobiliya
• OSSO VR
• Proprio Vision
• SentiAR
• Siemens Healthineers
• Surgical Theater
• Vicarious Surgical
• Virtual Reality Medical Center (VRMC)
• VRHealth
• XR Health

The Global Augmented and Virtual Reality in Healthcare Market was valued at USD 3.9 billion in 2024 and is estimated to grow at a CAGR of 22.9% to reach USD 30 billion by 2034.

The healthcare industry is increasingly adopting digital technologies for diagnostics, treatment planning, and patient engagement. AR and VR offer innovative solutions for enhancing healthcare delivery, providing immersive experiences for surgeons, medical trainees, and patients, driving their widespread adoption in the industry.

Rising Demand for Augmented Reality

The augmented reality (AR) segment held a notable share in 2024 owing to its ability to enhance medical procedures with real-time data overlays. This technology is being increasingly used in medical imaging, diagnostics, and patient education, providing healthcare professionals with more accurate and efficient tools for treatment. Key strategies adopted by companies in this segment include partnerships with healthcare providers to integrate AR solutions into clinical settings, along with continuous R&D to improve the precision and interactivity of AR applications.

Increasing Adoption of Hardware

The hardware segment held a sizeable share in 2024, as the development of specialized headsets, sensors, and computing devices enables immersive experiences. Companies are focusing on creating lightweight, comfortable, and high-performance devices that cater to various healthcare needs, such as surgical simulation, physical therapy, and patient monitoring.

Surgery to Gain Traction

The surgery segment held a notable share in 2024. Surgeons now use VR simulations for preoperative planning and AR tools during surgery to visualize critical structures, improving precision and reducing the risk of errors. Key strategies driving this segment include the development of specialized software solutions that integrate with surgical instruments, as well as forming alliances with leading medical device companies to ensure smoother integration of AR/VR tools into existing surgical workflows.

North America to Emerge as a Propelling Region

North American augmented and virtual reality in healthcare market is expected to grow at a decent CAGR during 2025-2034, driven by high healthcare spending, technological advancements, and early adoption of AR/VR solutions by leading healthcare institutions across the region. The U.S. and Canada are at the forefront of integrating AR/VR into medical training, surgical procedures, and patient care.

Major players in the augmented and virtual reality in healthcare market are MindMaze, Virtual Reality Medical Center (VRMC), Augmedix, CAE Healthcare, Vicarious Surgical, HoloAnatomy, GE HealthCare, Surgical Theater, Bioflight VR, Proprio Vision, Augmedics, SentiAR, XR Health, Intuitive Surgical, Siemens, Medical Augmented Intelligence, Medivis, Mobiliya, Osso VR, FundamentalVR, Health Scholars, Koninklijke Philips N.V., AppliedVR, and In vivo.

Companies are strengthening their presence by collaborating with universities and healthcare providers, focusing on expanding their research and development activities, and ensuring compliance with regional regulations. Additionally, they are capitalizing on the growing demand for remote healthcare services and virtual consultations, which further propels the adoption of AR/VR solutions.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Technology
  • 2.2.3 Component
  • 2.2.4 Application
  • 2.2.5 End use
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Value addition at each stage
  • 3.1.3 Factors affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising mental health and pain management needs
    • 3.2.1.2 Growth in telemedicine and remote care
    • 3.2.1.3 Rapid advancements in AR/VR hardware and software enhancing usability, realism, and affordability
    • 3.2.1.4 Government and institutional support
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 High upfront costs
    • 3.2.2.2 Data privacy and security concerns
  • 3.2.3 Market opportunities
    • 3.2.3.1 AI and 5G integration
    • 3.2.3.2 Expanding digital twins and personalized medicine
    • 3.2.3.3 Expansion into emerging markets
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Rest of the world
• 3.5 Technological landscape
  • 3.5.1 Current technologies
  • 3.5.2 Emerging technologies
• 3.6 Value chain analysis
• 3.7 Product lifecycle analysis
• 3.8 Future market trends
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Merger and acquisition
  • 4.6.2 Partnership and collaboration
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Technology, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Augmented reality
• 5.3 Virtual reality

Chapter 6 Market Estimates and Forecast, By Component, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Hardware
• 6.3 Software
• 6.4 Services

Chapter 7 Market Estimates and Forecast, By Application, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Surgery
• 7.3 Training and education
• 7.4 Behavioral therapy
• 7.5 Medical imaging
• 7.6 Other applications

Chapter 8 Market Estimates and Forecast, By End Use, 2021 - 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Academic institutions
• 8.3 Hospitals
• 8.4 Clinics/dentists
• 8.5 Other end use

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 AppliedVR
• 10.2 Augmedics
• 10.3 Augmedix
• 10.4 Bioflight VR
• 10.5 CAE Healthcare
• 10.6 FundamentalVR
• 10.7 GE HealthCare
• 10.8 Health Scholars
• 10.9 HoloAnatomy
• 10.10 Intuitive Surgical
• 10.11 Invivo
• 10.12 Koninklijke Philips N.V.
• 10.13 Medical Augmented Intelligence
• 10.14 Medivis
• 10.15 MindMaze
• 10.16 Mobiliya
• 10.17 OSSO VR
• 10.18 Proprio Vision
• 10.19 SentiAR
• 10.20 Siemens Healthineers
• 10.21 Surgical Theater
• 10.22 Vicarious Surgical
• 10.23 Virtual Reality Medical Center (VRMC)
• 10.24 VRHealth
• 10.25 XR Health