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市场调查报告书
商品编码
1872107
扩增实境(AR)和虚拟实境(VR)隐形眼镜:全球市场份额和排名、总收入和需求预测(2025-2031年)Augmented and Virtual Reality Contact Lens - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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2024 年全球扩增实境(AR) 和虚拟实境 (VR) 隐形眼镜市场规模估计为 2,660 万美元,预计到 2031 年将达到 9,280 万美元,在预测期(2025-2031 年)内以 20.1% 的复合年增长率增长。
本报告对近期关税调整和国际战略反制措施对扩增实境(AR)和虚拟实境(VR)隐形眼镜的跨境产业布局、资本配置模式、区域经济相互依存关係以及供应链重组进行了全面评估。
扩增实境(AR)和虚拟实境(VR)隐形眼镜是一种能够提供影像显示的设备,其潜在应用范围广泛,从辅助视觉障碍者到军事应用均有涉及。这些设备基于传统隐形眼镜的设计,但透过扩增实境技术增添了仿生功能。功能性电子电路和红外线光源产生虚拟显示,将电脑产生的影像迭加到外部世界。
美国是扩增实境和虚拟实境隐形眼镜最大的市场,约占市场份额的81%,其次是欧洲,约占18%。主要企业包括Innovega、Inwith Corp.、Mojo Vision、SONY、三星、Verily Life Sciences、Sensimed AG、Medella Health、Alcon和Ocumetrics Bionic Lens。排名前两位的公司占据了约100%的市场。
扩增实境和虚拟实境隐形眼镜市场的主要驱动因素包括:
1. 技术进步与产品创新
微型显示器:Mojo Vision 开发了一种基于 microLED 的微型显示器,像素密度为 2 亿 ppi,亮度是 OLED 的 5-10 倍,并支援户外使用。
更广阔的视角:独特的光学解决方案(包括 XREAL 的 X Prism 技术)实现了 57 度的视角,突破了产业瓶颈。
整合感测器:低功耗影像感测器和眼动追踪动作感测器可实现即时互动和资讯迭加。
无线通讯:采用 Li-Fi(光保真)技术进行资料传输,与 5G/6G 结合使用,可实现低延迟互动。
无线充电:Mojo Lens 等初期产品将采用无线充电,未来规划整合生物安全电池以支援全天配戴。
软式镜片材质:采用 pHEMA 等材质来提高舒适度和透氧渗透性,并满足长时间配戴的需求。
2. 不断变化的消费者需求
自然互动:使用者希望装置更加隐密、外观自然,可以日常配戴,避免 AR 眼镜的笨重感。
时尚需求:美瞳设计迎合美感需求,可更换镜盖和可客製化颜色成为消费者的主要考量。
即时资讯迭加:导航、健康监测(眼压、血糖值)、社交互动(虚拟影像)、办公室协助(文件检视、翻译)等。
个人化体验:支援语音和眼神控制,提供客製化的互动方式。
成本绩效:兼具高性价比和高性能的产品需求旺盛,线上销售份额不断增长(中国已达 40%)。
售后服务:完善的保固和维修服务使这款产品极具吸引力。
3. 拓展工业应用领域
视觉障碍者提供支援:我们正在与医疗机构合作,利用 AR 技术迭加即时资讯(例如路标和脸部辨识),开发诊断工具(例如手术支援)。
健康监测:心率和运动数据的综合监测将促进远端医疗的发展。
身临其境型学习:提供 3D 模型检视和虚拟实验,以增强教育互动性。
工业训练:透过设备操作模拟和远端协作降低训练成本。
即时资料迭加:支援资产健康监控、远端协作和模拟训练。
军事应用:即时显示战场资讯和提高夜间能见度。
游戏与虚拟试穿:身临其境型游戏体验与虚拟试衣间。
社交互动:使用虚拟影像进行社交互动和即时共用。
4. 政策支持与增加投资
数位经济重点产业:中国的「十四五」规划将VR/AR定位为数位经济重点产业,促进技术融合和创新应用场景。
特别行动计画:我们支援核心技术的研究和开发,例如「虚拟实境与工业应用一体化发展行动计画(2022-2026)」。
消费补贴:许多省市已将AR眼镜纳入数位产品消费补贴范围。研发支援:支援光波导、微型LED等核心零件的研发,促进国产化替代。
Start-Ups资金筹措:Mojo Vision 已成功资金筹措,Google和 LG 等科技巨头也参与其中。
重大企业投资:苹果和 Meta 继续进行重大投资,以推动技术标准和生态系统的发展。
5. 社会趋势与数位化
对身临其境型互动的需求:更个人化的设备符合数位生活的未来趋势。
远端协作:支援虚拟会议和远端指导,以提高工作效率。
健康管理需求:整合健康监测功能,吸引健康管理需求的使用者。
高龄化社会:支持视觉障碍者和老年人,提高他们的生活品质。
高速传输和低延迟:支援即时资料交换和云端运算,促进 AR 应用的实现。
物联网整合:与智慧家庭和穿戴式装置集成,建构全场景生态系统。
6. 竞争与生态系建设
各大公司的策略:苹果、谷歌和Meta正在透过整合硬体、软体和内容来建构生态系统。
差异化创新:中小企业正专注于医疗保健和工业等细分领域,以创造差异化的竞争者。
硬体、软体与内容的融合:促进技术标准的统一,建构完整的产业链。
开发者生态系:吸引开发者,鼓励创建 AR 应用,丰富内容生态系。
扩增实境(AR)和虚拟实境(VR)隐形眼镜市场受六大因素驱动:技术突破、不断变化的消费者需求、不断拓展的行业应用领域、政策支持、社会趋势以及生态系统竞争。随着MicroLED和眼动追踪等技术的成熟及其在医疗和教育领域的深度渗透,该市场有望迎来爆发式成长,并成为下一代智慧设备的核心领域。
本报告旨在按地区/国家、类型和应用程式对全球扩增实境和虚拟实境隐形眼镜市场进行全面分析,重点关注总销售量、收入、价格、市场份额和主要企业的排名。
本报告以销售和收入(百万美元)为单位,对扩增实境和虚拟实境隐形眼镜市场规模、估算和预测进行了呈现,基准年为2024年,并涵盖了2020年至2031年的历史数据和预测数据。定量和定性分析将帮助读者制定业务和成长策略,评估市场竞争,分析自身在当前市场中的地位,并就扩增实境(AR)和虚拟实境(VR)隐形眼镜做出明智的商业决策。
市场区隔
公司
按类型分類的细分市场
应用领域
按地区
The global market for Augmented and Virtual Reality Contact Lens was estimated to be worth US$ 26.6 million in 2024 and is forecast to a readjusted size of US$ 92.8 million by 2031 with a CAGR of 20.1% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Augmented and Virtual Reality Contact Lens cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Augmented and virtual reality contact lens are devices that could provide a virtual display that could have a variety of uses from assisting the visually impaired to video Military Applications. The device will have the form of a conventional contact lens with added bionics technology in the form of augmented reality, with functional electronic circuits and infrared lights to create a virtual display allowing the viewer to see a computer-generated display superimposed on the world outside.
United States is the largest Augmented and Virtual Reality Contact Lens market with about 81% market share. Europe is follower, accounting for about 18% market share. The key players are Innovega, Inwith Corp., Mojo Vision, Sony, Samsung, Verily Life Sciences, Sensimed AG, Medella Health, Alcon, Ocumetrics Bionic Lens etc. Top 2 companies occupied about 100% market share.
The main drivers of the augmented and virtual reality contact lens market include:
1. Technological Advances and Product Innovation
Microdisplays: Mojo Vision has developed a microLED-based microdisplay with a pixel density of 200M ppi, 5-10 times the brightness of OLED, and support for outdoor use.
Enhanced Field of View: Through proprietary optical solutions (such as XREAL's X Prism technology), a 57-degree field of view is achieved, breaking through industry bottlenecks.
Integrated Sensors: Low-power image sensors and eye-tracking motion sensors enable real-time interaction and information overlay.
Wireless Communication: Li-Fi (Light Fidelity) technology is used for data transmission, combined with 5G/6G to achieve low-latency interaction.
Wireless Power: Initial products, such as the Mojo Lens, utilize wireless power, with future plans to integrate biosafe batteries to support all-day wear.
Soft Lens Materials: Materials such as pHEMA are used to improve comfort and oxygen permeability, meeting the needs of long-term wear.
2. Evolving Consumer Demands
Natural Interaction: Users seek more discreet and natural device forms, avoiding the bulkiness of AR glasses and making them suitable for daily wear.
Fashionable Demand: Cosmetic contact lens designs meet aesthetic needs, with interchangeable covers and customizable colors becoming key consumer priorities.
Real-Time Information Overlay: Navigation, health monitoring (intraocular pressure, blood sugar), social interaction (avatar), and office assistance (document viewing, translation).
Personalized Experience: Supports voice and eye control, providing customized interaction methods.
Value for Money: Users desire products that deliver high value while maintaining performance, leading to an increasing share of online sales (reaching 40% in China).
After-Sales Service: Comprehensive warranty and repair services boost purchasing confidence.
3. Expanding Industry Applications
Assistance for the Visually Impaired: Using AR to overlay real-time information (such as street signs and facial recognition), we collaborate with medical institutions to develop diagnostic tools (such as surgical assistance).
Health Monitoring: Integrated heart rate and exercise data monitoring promotes the development of telemedicine.
Immersive Learning: Provide 3D model displays and virtual experiments to enhance educational interactivity.
Industrial Training: Simulate equipment operation and remote collaboration to reduce training costs.
Real-time Data Overlay: Equipment status monitoring, remote collaboration, and simulated training.
Military Applications: Real-time display of battlefield information and enhanced night vision.
Games and Virtual Try-On: Immersive gaming experiences and virtual fitting rooms.
Social Interaction: Social interaction with avatars and real-time sharing.
4. Policy Support and Investment Growth
Key Digital Economy Industries: China's 14th Five-Year Plan lists VR/AR as a key digital economy industry, promoting technological integration and innovative application scenarios.
Special Action Plans: Such as the "Action Plan for the Integrated Development of Virtual Reality and Industrial Applications (2022-2026)" support the research and development of core technologies.
Consumption Subsidies: Many provinces and cities have included AR glasses in the scope of digital product consumption subsidies. R&D Support: Support the R&D of core components such as optical waveguides and Micro-LEDs, promoting domestic substitution.
Startup Financing: Mojo Vision secured over $100 million in funding, with participation from tech giants such as Google and LG.
Giant Investment: Apple and Meta continue to invest heavily, promoting technical standards and ecosystem development.
5. Social Trends and Digitalization
Demand for Immersive Interaction: As a more personalized device, it aligns with future trends in digital living.
Remote Collaboration: Support virtual meetings and remote guidance to improve work efficiency.
Demand for Health Management: Integrate health monitoring features to attract users with health management needs.
Aging Society: Assist the visually impaired and elderly, improving quality of life.
High-speed transmission and low latency: Support real-time data exchange and cloud computing, driving the implementation of AR applications.
IoT Integration: Link with smart homes and wearable devices to build a full-scenario ecosystem.
6. Competition and Ecosystem Building
Giant Strategies: Apple, Google, and Meta are building ecosystems through the collaboration of hardware, software, and content.
Differentiated Innovation: SMEs are focusing on niche scenarios (such as healthcare and industry) to create differentiated competition.
Hardware-Software-Content Collaboration: Promoting the unification of technical standards and building a complete industry chain.
Developer Ecosystem: Attracting developers to create AR applications and enriching the content ecosystem.
The augmented and virtual reality contact lens market is driven by six key factors: technological breakthroughs, evolving consumer demand, expanding industry applications, policy support, social trends, and ecosystem competition. In the future, with the maturity of technologies like MicroLED and eye tracking, and their deep penetration into healthcare and education, this market is poised for explosive growth, becoming a core area for the next generation of smart devices.
This report aims to provide a comprehensive presentation of the global market for Augmented and Virtual Reality Contact Lens, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Augmented and Virtual Reality Contact Lens by region & country, by Type, and by Application.
The Augmented and Virtual Reality Contact Lens market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Augmented and Virtual Reality Contact Lens.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Augmented and Virtual Reality Contact Lens manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Augmented and Virtual Reality Contact Lens in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Augmented and Virtual Reality Contact Lens in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.