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市场调查报告书
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1866385

扩增实境（AR）在医疗保健领域的应用－2025-2030 年预测

Augmented Reality (AR) In Healthcare Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 144 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计医疗保健扩增实境(AR) 市场将从 2025 年的 47.54 亿美元呈指数级增长至 2030 年的 364.75 亿美元，复合年增长率高达 50.31%。

扩增实境（AR）医疗保健技术利用显示器、摄影机和感测器将数位资讯迭加到现实世界中，从而增强手术规划、医疗培训和患者照护等方面的应用。全球AR医疗保健市场预计将显着成长，这主要得益于医疗专业人员在教育、微创手术和復健领域日益增长的应用需求。不断上涨的医疗成本、人口老化以及严格的监管要求正在推动市场需求，尤其是在医疗培训和精准医疗领域。然而，技术壁垒、高成本以及缺乏内部数位化专业知识等因素，都对AR技术的广泛应用构成了挑战。

市场驱动因素

医学教育和训练领域的介绍

扩增实境（AR）在医学教育领域的变革性作用是其成长要素，它使医疗专业人员和学生能够极其细緻地观察人体解剖结构。 AR在复杂学科教学、手术规划和术后护理方面的应用，能够提升决策水平并改善患者预后。此外，AR技术还能透过移动AR等互动工具，拉近患者与医疗服务提供者之间的距离，这进一步增强了其吸引力，尤其是在培训和诊断领域，从而推动了医疗机构对AR的需求。

技术进步与监管应对

包括头戴式显示器 (HMD) 和行动平台在内的软硬体进步，正在加速扩增实境 (AR) 技术在医疗保健领域的应用。这些创新有助于诊断影像、检测和病历管理，从而简化工作流程。严格的检查和手术监管标准要求 AR 解决方案必须确保准确性和合规性，这推动了市场成长。此外，医疗保健专业人员日益繁重的工作量也促使他们需要能够提高效率和准确性的 AR 工具。

市场限制

扩增实境（AR）技术应用高成本，包括硬体和软体开发，限制了其广泛应用，尤其是在规模较小的医疗机构。此外，硬体跨平台相容性以及对专业知识的需求等技术挑战，也进一步阻碍了扩充性。因此，我们需要开发经济高效的解决方案并培养相关人才，以克服这些障碍，释放更广泛的市场潜力。

市场区隔分析

按产品类型划分，软体领域凭藉其在诊断影像和精准医疗方面的多功能性占据主导地位，西门子医疗、飞利浦医疗和微软等主要企业均有贡献。在硬体领域，头戴式显示器（HMD）占据主导地位，其身临其境型功能使其广泛应用于药房、培训和患者照护等领域。按应用领域划分，医疗培训和教育领域占据显着份额，这主要得益于对新型治疗方法和手术规划工具的需求。按地区划分，北美市场规模最大，这得益于其早期技术应用、积极的研发投入以及政府扶持政策，例如美国国立卫生研究院（NIH）提供的220万美元AR心臟全息图研究津贴。亚太地区预计将快速成长，这主要得益于医疗保健投资的增加、扶持政策以及中国和印度的外包基地。

竞争格局

西门子医疗、飞利浦医疗和微软等主要企业正透过合作和产品开发推动创新。该策略的重点是将扩增实境（AR）与行动装置和人工智慧（AI）相结合，以改善临床效果和营运效率，其应用领域涵盖从手术视觉化到患者管理等多个方面。

区域分析

北美地区的领先地位归功于其先进的IT基础设施、主要市场参与者和扶持政策，其中美国在研发投资方面主导。亚太地区的快速成长则得益于不断增长的医疗保健预算、有利的政府政策以及中国和印度等新兴经济体，这些经济体是扩增实境（AR）和虚拟实境（VR）技术开发和分销的中心。

由于扩增实境（AR）医疗技术在医学教育、提高手术精准度和患者照护发挥重要作用，预计该市场将迎来强劲成长。北美目前处于主导，而亚太地区的快速成长也预示着其全球潜力。儘管高成本和技术壁垒依然存在，但持续的创新和策略合作将推动AR技术的广泛应用，并有助于提升全球医疗服务品质。

本报告的主要优势：

  • 深入分析：取得以客户群、政府政策和社会经济因素、消费者偏好、垂直产业和其他细分市场为重点的深入市场洞察，涵盖主要地区和新兴地区。
  • 竞争格局：了解主要企业采取的策略倡议，并了解透过正确的策略打入市场的潜力。
  • 市场驱动因素与未来趋势：探索动态因素和关键市场趋势，以及它们将如何塑造未来的市场发展。
  • 可执行的建议：利用洞察力为策略决策提供讯息，从而在动态环境中开拓新的业务管道和收入来源。
  • 受众范围广：对新兴企业、研究机构、顾问公司、中小企业和大型企业都有益处且经济高效。

它是用来做什么的？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范及其影响、新产品开发、竞争影响

分析范围

  • 历史资料（2022-2024 年）和预测资料（2025-2030 年）
  • 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
  • 竞争对手定位、策略和市场占有率分析
  • 按业务板块和地区（国家）分類的收入成长和预测分析
  • 公司概况（策略、产品、财务资讯、关键趋势等）

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 分析范围
  • 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策和法规
  • 策略建议

第四章 技术展望

5. 按组件分類的医疗扩增实境(AR) 市场

  • 介绍
  • 硬体
  • 软体
  • 服务

6. 按设备分類的医疗扩增实境(AR) 市场

  • 介绍
  • 头戴式装置
  • 手持装置

第七章 按应用分類的医疗扩增实境（AR）市场

  • 介绍
  • 手术可视化/引导
  • 医学训练与教育
  • 医学影像诊断
  • 其他的

8. 按最终用户分類的医疗扩增实境(AR) 市场

  • 介绍
  • 医院
  • 研究和医疗机构
  • 其他的

9. 各地区的医疗扩增实境（AR）市场

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 台湾
    • 其他的

第十章 竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 企业合併、协议、商业合作
  • 竞争对手仪錶板

第十一章 公司简介

  • Microsoft Corporation
  • Meta
  • Koninklijke Philips NV
  • VirtaMed
  • Siemens Healthineers（Siemens AG）
  • Surgical Theatre, LLC
  • Accuvein inc
  • Vuzix Corporation
  • Magic Leap

第十二章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 分析方法
  • 简称
简介目录
Product Code: KSI061612598

The Augmented Reality (AR) In Healthcare Market is projected to surge from USD 4.754 billion in 2025 to USD 36.475 billion in 2030, with an impressive 50.31% CAGR.

Augmented Reality (AR) in healthcare leverages displays, cameras, and sensors to overlay digital information onto the real world, enhancing applications in surgical planning, medical training, and patient care. The global AR healthcare market is poised for significant growth, driven by increasing adoption among professionals for education, minimally invasive procedures, and rehabilitation. Rising healthcare expenditures, an aging population, and stringent regulatory requirements fuel demand, particularly in medical training and precision medicine. However, technical barriers, high costs, and limited digital expertise within organizations pose challenges to widespread adoption.

Market Drivers

Adoption in Medical Training and Education

AR's transformative role in medical education is a key growth driver, enabling detailed visualization of human anatomy for healthcare professionals and students. Its applications in teaching complex subjects, surgery planning, and post-operative care enhance decision-making and improve patient outcomes. The technology's ability to bridge patient-provider gaps through interactive tools, such as mobile AR, further boosts its appeal, particularly in training and diagnostics, fostering demand across healthcare institutions.

Technological Advancements and Regulatory Compliance

The integration of AR into healthcare is propelled by advancements in software and hardware, including head-mounted displays (HMDs) and mobile platforms. These innovations support imaging, diagnostics, and medical record management, streamlining workflows. Stringent regulatory standards for laboratory testing and surgical procedures necessitate AR solutions to ensure precision and compliance, driving market growth. Increasing workloads among healthcare professionals also amplify the need for AR tools to enhance efficiency and accuracy.

Market Restraints

High costs of AR implementation, including hardware and software development, limit adoption, particularly for smaller healthcare providers. Technical challenges, such as hardware compatibility across platforms and the need for specialized expertise, further hinder scalability. These barriers require cost-effective solutions and workforce training to unlock broader market potential.

Market Segment Analysis

By product, the software segment leads due to its versatility in imaging, diagnostics, and precision medicine, with contributions from major players like Siemens Healthineers, Philips Healthcare, and Microsoft. HMDs dominate hardware, widely used in pharmacy, training, and patient care for their immersive capabilities. By application, medical training and education hold a significant share, driven by novel treatment approaches and surgery planning tools. Geographically, North America commands the largest market, supported by early technology adoption, robust R&D, and government initiatives like the NIH's $2.2 million grant for AR cardiac hologram research. Asia-Pacific is set for rapid growth, fueled by rising healthcare investments, supportive policies, and outsourcing hubs in China and India.

Competitive Landscape

Key players, including Siemens Healthineers, Philips Healthcare, and Microsoft, drive innovation through collaborations and product advancements. Strategies focus on integrating AR with mobile devices and AI to enhance clinical outcomes and operational efficiency, targeting diverse applications from surgical visualization to patient management.

Regional Analysis

North America's dominance stems from its advanced IT infrastructure, major market players, and supportive policies, with the U.S. leading in R&D investments. Asia-Pacific's exponential growth is driven by increasing healthcare budgets, favorable government initiatives, and emerging economies like China and India, which are hubs for AR and VR development and distribution.

The AR healthcare market is set for robust expansion, propelled by its critical role in medical education, surgical precision, and patient care. North America leads, while Asia-Pacific's rapid growth highlights global potential. High costs and technical barriers persist, but ongoing innovations and strategic collaborations will drive adoption, enhancing healthcare delivery worldwide.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

The Augmented Reality (AR) in Healthcare Market is analyzed into the following segments:

By Component

  • Hardware
  • Software
  • Services

By Device

  • Head Mounted Device
  • Handheld Device

By Application

  • Surgical Visualization & Guidance
  • Medical Training & Education
  • Medical Imaging & Diagnostics
  • Others

By End-User

  • Hospitals
  • Research & Medical Institutes
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY COMPONENT

  • 5.1. Introduction
  • 5.2. Hardware
  • 5.3. Software
  • 5.4. Services

6. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY DEVICE

  • 6.1. Introduction
  • 6.2. Head Mounted Device
  • 6.3. Handheld Device

7. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY APPLICATION

  • 7.1. Introduction
  • 7.2. Surgical Visualization & Guidance
  • 7.3. Medical Training & Education
  • 7.4. Medical Imaging & Diagnostics
  • 7.5. Others

8. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY END-USER

  • 8.1. Introduction
  • 8.2. Hospitals
  • 8.3. Research & Medical Institutes
  • 8.4. Others

9. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. USA
    • 9.2.2. Canada
    • 9.2.3. Mexico
  • 9.3. South America
    • 9.3.1. Brazil
    • 9.3.2. Argentina
    • 9.3.3. Others
  • 9.4. Europe
    • 9.4.1. Germany
    • 9.4.2. France
    • 9.4.3. United Kingdom
    • 9.4.4. Italy
    • 9.4.5. Spain
    • 9.4.6. Others
  • 9.5. Middle East and Africa
    • 9.5.1. Saudi Arabia
    • 9.5.2. UAE
    • 9.5.3. Israel
    • 9.5.4. Others
  • 9.6. Asia Pacific
    • 9.6.1. China
    • 9.6.2. India
    • 9.6.3. Japan
    • 9.6.4. South Korea
    • 9.6.5. Indonesia
    • 9.6.6. Thailand
    • 9.6.7. Taiwan
    • 9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Microsoft Corporation
  • 11.2. Meta
  • 11.3. Koninklijke Philips N.V
  • 11.4. VirtaMed
  • 11.5. Siemens Healthineers (Siemens AG)
  • 11.6. Surgical Theatre, LLC
  • 11.7. Accuvein inc
  • 11.8. Vuzix Corporation
  • 11.9. Magic Leap

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key benefits for the stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations