美国连网健身设备市场规模、份额和趋势分析报告：按产品、应用和细分市场预测，2025 年至 2033 年

市场规模与趋势：

预计 2024 年美国连网健身设备市场价值将达到 11.7 亿美元，2025 年至 2033 年的复合年增长率将达到 19.3%。

如今的健身爱好者，尤其是千禧世代和Z世代，越来越多地选择将体能锻炼与引人入胜的数位体验相结合的互联健身器材。这些消费者不再局限于静态的锻炼，而是青睐那些拥有实时和点播课程、个性化表现指标以及虚拟排行榜和小组挑战等社区主导功能的互动系统。这些不断变化的偏好不仅激发了人们对连网健身车和跑步机的兴趣，也推动了人们对智慧力量训练器、划船机和人工智慧健身镜的兴趣。此外，人们对整体健康的日益重视，也推动了对融合恢復工具、心理健康内容和健康追踪等传统运动功能的设备的需求。

预计到2024年，美国健身品牌和数位健康平台的消费者在连网设备和订阅方面的投资将显着成长。多位业内相关人员指出，到2024年中期，美国消费者在数位健身器材上的支出将比2020年之前增长约27%，超过传统健身房会员数量和单机设备销量的增长。同时，健身零售商和应用程式提供者共用的洞察表明，美国用户现在平均每週进行近五次连网健身课程，而2019年约为每週三次。这些转变表明，消费者越来越倾向于围绕技术主导的互动来建立健身习惯，而不是仅仅依赖线下体验。

此外，行业趋势表明，针对不同用户群和健身目标的专业互联健身器材市场正在不断增长。各大品牌正在为竞技运动员、初学者、老年人和家庭设计硬体和软体，整合自适应阻力、姿势矫正和基于人工智慧的个人化训练计画等功能。例如，智慧力量系统现在提供动态阻力调节和即时指导，将家庭变成一个精緻的私人健身房。

目录

第一章调查方法与范围

第二章执行摘要

第三章美国联网健身器材市场变数、趋势与范围

• 市场体系展望
  • 相关市场展望
• 渗透和成长前景图
• 产业价值链分析
  • 科技趋势分析
• 市场动态
  • 市场驱动因素分析
  • 市场限制因素分析
  • 市场机会
  • 市场挑战
• 产业分析工具
  • 波特五力分析
• 打入市场策略

第四章美国联网健身器材市场：消费行为分析

• 人口统计分析
• 消费者趋势和偏好
• 影响购买决策的因素
• 消费者产品采用
• 观察和建议

第五章美国连网健身设备市场：产品预估与趋势分析

• 美国连网健身设备市场（按产品划分）：关键要点
• 2024 年和 2033 年产品变化分析和市场份额
• 按产品，2021-2033
  • 心血管训练设备
  • 肌力训练器材
  • 功能训练器材

第六章：美国联网健身设备市场：应用估算与趋势分析

• 美国连网健身设备市场（按应用）：关键要点
• 2024 年和 2033 年应用趋势分析和市场份额
• 按应用，2021-2033
  • 企业对消费者（B2C）
  • 企业对企业（B2B）

第七章美国联网健身器材市场：竞争分析

• 主要市场参与企业的近期趋势和影响分析
• 公司分类
• 参与企业概况
• 财务表现
• 产品基准
• 2024年公司市占率分析（%）
• 公司热图分析
• 战略地图
• 公司简介
  • Peloton Interactive, Inc.
  • Technogym SpA
  • Johnson Health Tech Co., Ltd.
  • iFIT Health &Fitness, Inc.
  • Life Fitness
  • Precor Incorporated
  • EGYM GmbH
  • Echelon Fitness Multimedia LLC
  • Tonal Systems, Inc.
  • Ergatta, Inc.

Market Size & Trends:

The U.S. connected fitness equipment market size was estimated at USD 1.17 billion in 2024 and is expected to grow at a CAGR of 19.3% from 2025 to 2033. Modern fitness enthusiasts, especially Millennials and Gen Z, are increasingly gravitating toward connected fitness equipment that blends physical exercise with engaging digital experiences. Rather than sticking to static workouts, these consumers favor interactive systems featuring live and on-demand classes, personalized performance metrics, and community-driven features like virtual leaderboards and group challenges. This evolving preference is fueling interest not only in connected bikes and treadmills but also in smart strength trainers, rowing machines, and AI-powered fitness mirrors. Additionally, a growing emphasis on holistic wellness is driving demand for equipment that incorporates recovery tools, mental health content, and wellness tracking alongside traditional exercise features.

By 2024, U.S. fitness brands and digital wellness platforms reported a notable surge in consumer investment in connected equipment and subscriptions. Several industry players have highlighted that U.S. spending on digitally enabled fitness gear climbed roughly 27% above pre-2020 levels by the middle of 2024, surpassing growth seen in conventional gym memberships and standalone equipment sales. At the same time, insights shared by fitness retailers and app providers indicate that American users average nearly five connected workout sessions per week, up from about three weekly sessions in 2019. These shifts demonstrate that consumers increasingly build their fitness routines around technology-driven engagement rather than relying solely on in-person experiences.

Moreover, industry trends reveal an expanding market for specialized connected fitness products targeting diverse user groups and fitness goals. Brands are designing hardware and software tailored for competitive athletes, beginners, older adults, and families, integrating features like adaptive resistance, form correction, and personalized training plans powered by artificial intelligence. For example, smart strength systems now offer dynamic load adjustments and real-time coaching, turning home spaces into sophisticated personal gyms.

U.S. Connected Fitness Equipment Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. connected fitness equipment market report based on product and application:

• Product Outlook (Revenue, USD Billion, 2021 - 2033)
• Cardiovascular Training Equipment
  • Smart Treadmills
  • Smart Bikes
  • Connected Rowers
  • Others
• Strength Training Equipment
• Functional Training Equipment
• Application Outlook (Revenue, USD Billion, 2021 - 2033)
• Business-to-Consumer (B2C)
• Business-to-Business (B2B)

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Product Outlook
• 2.3. Application Outlook
• 2.4. Competitive Landscape Snapshot

Chapter 3. U.S. Connected Fitness Equipment Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Related Market Outlook
• 3.2. Penetration and Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Technology Trend Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. U.S. Connected Fitness Equipment Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. U.S. Connected Fitness Equipment Market: Product Estimates & Trend Analysis

• 5.1. U.S. Connected Fitness Equipment Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2024 & 2033
• 5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Billion)
  • 5.3.1. Cardiovascular Training Equipment
    • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.1.2. Smart Treadmills
      • 5.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.1.3. Smart Bikes
      • 5.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.1.4. Connected Rowers
      • 5.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.1.5. Others
      • 5.3.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.2. Strength Training Equipment
    • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.3. Functional Training Equipment
    • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Connected Fitness Equipment Market: Application Estimates & Trend Analysis

• 6.1. U.S. Connected Fitness Equipment Market, By Application: Key Takeaways
• 6.2. Application Movement Analysis & Market Share, 2024 & 2033
• 6.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Billion)
  • 6.3.1. Business-to-Consumer (B2C)
    • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 6.3.2. Business-to-Business (B2B)
    • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. U.S. Connected Fitness Equipment Market: Competitive Analysis

• 7.1. Recent developments & impact analysis, by key market participants
• 7.2. Company Categorization
• 7.3. Participant's Overview
• 7.4. Financial Performance
• 7.5. Product Benchmarking
• 7.6. Company Market Share Analysis, 2024 (%)
• 7.7. Company Heat Map Analysis
• 7.8. Strategy Mapping
• 7.9. Company Profiles
  • 7.9.1. Peloton Interactive, Inc.
    • 7.9.1.1. Company Overview
    • 7.9.1.2. Financial Performance
    • 7.9.1.3. Product Portfolios
    • 7.9.1.4. Strategic Initiatives
  • 7.9.2. Technogym S.p.A.
    • 7.9.2.1. Company Overview
    • 7.9.2.2. Financial Performance
    • 7.9.2.3. Product Portfolios
    • 7.9.2.4. Strategic Initiatives
  • 7.9.3. Johnson Health Tech Co., Ltd.
    • 7.9.3.1. Company Overview
    • 7.9.3.2. Financial Performance
    • 7.9.3.3. Product Portfolios
    • 7.9.3.4. Strategic Initiatives
  • 7.9.4. iFIT Health & Fitness, Inc.
    • 7.9.4.1. Company Overview
    • 7.9.4.2. Financial Performance
    • 7.9.4.3. Product Portfolios
    • 7.9.4.4. Strategic Initiatives
  • 7.9.5. Life Fitness
    • 7.9.5.1. Company Overview
    • 7.9.5.2. Financial Performance
    • 7.9.5.3. Product Portfolios
    • 7.9.5.4. Strategic Initiatives
  • 7.9.6. Precor Incorporated
    • 7.9.6.1. Company Overview
    • 7.9.6.2. Financial Performance
    • 7.9.6.3. Product Portfolios
    • 7.9.6.4. Strategic Initiatives
  • 7.9.7. EGYM GmbH
    • 7.9.7.1. Company Overview
    • 7.9.7.2. Financial Performance
    • 7.9.7.3. Product Portfolios
    • 7.9.7.4. Strategic Initiatives
  • 7.9.8. Echelon Fitness Multimedia LLC
    • 7.9.8.1. Company Overview
    • 7.9.8.2. Financial Performance
    • 7.9.8.3. Product Portfolios
    • 7.9.8.4. Strategic Initiatives
  • 7.9.9. Tonal Systems, Inc.
    • 7.9.9.1. Company Overview
    • 7.9.9.2. Financial Performance
    • 7.9.9.3. Product Portfolios
    • 7.9.9.4. Strategic Initiatives
  • 7.9.10. Ergatta, Inc.
    • 7.9.10.1. Company Overview
    • 7.9.10.2. Financial Performance
    • 7.9.10.3. Product Portfolios
    • 7.9.10.4. Strategic Initiatives

List of Tables

• Table 1 U.S. connected fitness equipment market: Key market driver analysis
• Table 2 U.S. connected fitness equipment market: Key market restraint analysis
• Table 3 U.S. connected fitness equipment market estimates & forecast, by product (USD Billion)
• Table 4 U.S. cardiovascular training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
• Table 5 U.S. smart treadmills market estimates & forecasts, 2021 - 2033 (USD Billion)
• Table 6 U.S. smart bikes market estimates & forecasts, 2021 - 2033 (USD Billion)
• Table 7 U.S. connected rowers market estimates & forecasts, 2021 - 2033 (USD Billion)
• Table 8 U.S. cardiovascular training equipment market estimates & forecasts, for other equipment, 2021 - 2033 (USD Billion)
• Table 9 U.S. strength training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
• Table 10 U.S. functional training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
• Table 11 U.S. connected fitness equipment market estimates & forecast, by application (USD Billion)
• Table 12 U.S. connected fitness equipment market estimates & forecasts, for business-to-consumer (B2C), 2021 - 2033 (USD Billion)
• Table 13 U.S. connected fitness equipment market estimates & forecasts, for business-to-business (B2B), 2021 - 2033 (USD Billion)
• Table 14 Recent developments & impact analysis, by key market participants
• Table 15 Company market share, 2024 (%)
• Table 16 Company heat map analysis
• Table 17 Companies undergoing key strategies

List of Figures

• Fig. 1 U.S. connected fitness equipment market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Competitive landscape Snapshot
• Fig. 9 Global parent industry and North America connected fitness equipment market size (USD Billion)
• Fig. 10 North America connected fitness equipment market size, 2021 to 2033 (USD Billion)
• Fig. 11 U.S. connected fitness equipment market: Penetration & growth prospect mapping
• Fig. 12 U.S. connected fitness equipment market: Value chain analysis
• Fig. 13 U.S. connected fitness equipment market: Technology Trend analysis
• Fig. 14 U.S. connected fitness equipment market: Dynamics
• Fig. 15 U.S. connected fitness equipment market: Porter's five forces analysis
• Fig. 16 Factors influencing buying decisions for connected fitness equipment
• Fig. 17 U.S. connected fitness equipment market, by product: Key takeaways
• Fig. 18 U.S. connected fitness equipment market: Product movement analysis, 2024 & 2033 (%)
• Fig. 19 U.S. cardiovascular training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
• Fig. 20 U.S. smart treadmills market estimates & forecasts, 2021 - 2033 (USD Billion)
• Fig. 21 U.S. smart bikes market estimates & forecasts, 2021 - 2033 (USD Billion)
• Fig. 22 U.S. connected rowers market estimates & forecasts, 2021 - 2033 (USD Billion)
• Fig. 23 U.S. cardiovascular training equipment market estimates & forecasts, for other equipment, 2021 - 2033 (USD Billion)
• Fig. 24 U.S. strength training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
• Fig. 25 U.S. functional training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
• Fig. 26 U.S. connected fitness equipment market estimates & forecast, by application (USD Billion)
• Fig. 27 U.S. connected fitness equipment market: Application movement analysis, 2024 & 2033 (%)
• Fig. 28 U.S. connected fitness equipment market estimates & forecasts, for business-to-consumer (B2C), 2021 - 2033 (USD Billion)
• Fig. 29 U.S. connected fitness equipment market estimates & forecasts, for business-to-business (B2B), 2021 - 2033 (USD Billion)
• Fig. 30 Key company categorization
• Fig. 31 Company market share analysis, 2024 (%)
• Fig. 32 Strategic framework of the stemware market