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市场调查报告书
商品编码
1814123

美国连网健身服务市场规模、份额和趋势分析报告：按服务、应用、交付模式、设备和细分市场预测，2025 年至 2033 年

U.S. Connected Fitness Services Market Size, Share & Trends Analysis Report By Service, By Application, By Delivery Mode, By Device, And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10个工作天内

价格

市场规模与趋势：

美国连网健身服务市场规模预计在 2024 年达到 12.5 亿美元，预计到 2033 年将达到 76.1 亿美元，2025 年至 2033 年的复合年增长率为 23.2%。

随着消费者越来越重视便利性、个人化和整体健康解决方案，市场正经历重大变革时期。千禧世代和Z世代的需求尤其强劲，他们寻求能够提供结构化锻炼计画、绩效追踪和灵活互动形式的数位平台。许多用户不再仅依赖传统的健身房会员资格，而是订阅提供直播课程、丰富的随选节目以及营养指导和心理健康支持等补充资源的互联服务。

到2024年，美国服务供应商报告用户参与度和订阅收益将显着增长，反映出人们对数位健身体验的持续偏好。消费者正在将虚拟健身课程纳入他们的每週日常运动计划，并利用应用程式中的高级功能来监控进展、设定目标并获得个人化推荐。因此，互联健身服务正在发展成为一个综合的健康生态系统，而非孤立的健身应用程式。

市场发展表明，互联服务领域的细分市场正在不断扩大，供应商纷纷推出针对不同人群的专门服务，包括老年人、竞技运动员和家庭用户。人工智慧和机器学习正被用于提供客製化的运动计画、即时姿势矫正和自适应强度调整，从而提高虚拟训练的准确性和有效性。虚拟私人训练正在兴起，透过认证专业人员远端提供客製化指导，提高了客户的可及性和便利性。

混合健身模式在主要城市市场越来越受欢迎。纽约、洛杉矶和芝加哥等城市的健身工作室和精品健身房正在将数位会员制与线下服务相结合，让消费者可以在现场或线上参与即时课程。许多健身房也提供订​​阅模式，将健身课程与更广泛的健康服务（例如正念训练和营养计划）捆绑在一起，吸引寻求整体健康和福祉的消费者。

基础设施的改善，尤其是高速网路的普及，正在协助健身服务渗透市场。郊区和农村地区网路连结的改善，使更多消费者能够体验高品质的虚拟健身课程，并加入线上健身社区，从而降低了获得优质健身体验的地理障碍。

近期发布的新品反映了美国互联健身服务产业的竞争和创新性。 Peloton 扩展了其应用范围，以适应没有专用硬体的用户。同时，Apple Fitness+ 继续加强与穿戴式装置的集成，提供数据驱动的洞察和个人化的课程提案。新平台正在整合游戏化、社交网路功能以及虚拟实境和扩增实境等身临其境型技术，以使其服务脱颖而出并提高用户参与度。

数位创新持续成为美国互联健身服务市场的关键成长动力，服务供应商利用先进技术提供高度个人化、引人入胜且互动性的健身体验。这些发展正在重新定义美国消费者的健身和健康理念，将互联服务定位为现代健康生活方式的重要组成部分。

目录

第一章调查方法与范围

第二章执行摘要

第三章美国联网健身服务市场变数、趋势与范围

  • 市场体系展望
    • 相关市场展望
  • 渗透和成长前景图
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 市场机会
    • 市场挑战
  • 产业分析工具
    • 波特五力分析
  • 打入市场策略

第四章美国互联健身服务市场：消费行为分析

  • 人口统计分析
  • 消费者趋势和偏好
  • 影响购买决策的因素
  • 消费者产品采用
  • 观察和建议

第五章美国互联健身服务市场：服务估算与趋势分析

  • 美国连网健身服务市场（按服务划分）：关键要点
  • 2024 年和 2033 年服务变化分析和市场份额
  • 按服务分类，2021-2033 年
    • 直播健身课程
    • 按需健身内容
    • 基于人工智慧的虚拟教练
    • 健身游戏和游戏化应用程式
    • 其他的

第六章：美国互联健身服务市场：应用估算与趋势分析

  • 美国互联健身服务市场（按应用）：关键要点
  • 2024 年和 2033 年应用趋势分析和市场份额
  • 按应用，2021-2033
    • 企业对消费者（B2C）
    • 企业对企业（B2B）

第七章美国互联健身服务市场：交付模式评估与趋势分析

  • 美国互联健身服务市场（依交付模式）：关键要点
  • 2024年和2033年交付模式变化分析和市场份额
  • 依交付方式，2021-2033年
    • 基于订阅的服务
    • 计量型服务

第八章美国联网健身服务市场：设备估算与趋势分析

  • 美国连网健身服务市场（按设备划分）：关键要点
  • 2024 年和 2033 年设备趋势分析和市场份额
  • 依设备分类，2021-2033
    • 智慧型手机
    • 药片
    • 穿戴式装置
    • 连网健身器材

第九章美国互联健身服务市场：竞争分析

  • 主要市场参与企业的近期趋势和影响分析
  • 公司分类
  • 参与企业概况
  • 财务表现
  • 产品基准
  • 2024年公司市占率分析（%）
  • 公司热图分析
  • 战略地图
  • 公司简介
    • Peloton Interactive, Inc.
    • EGYM GmbH
    • Beachbody Company, Inc.
    • Les Mills International Ltd.
    • 24 Hour Fitness USA, Inc.
    • Zwift, Inc.
    • iFIT Health &Fitness, Inc.
    • Barry's Bootcamp
    • FitXR Ltd.
    • Fiit Ltd.
Product Code: GVR-4-68040-724-4

Market Size & Trends:

The U.S. connected fitness services market size was estimated at USD 1.25 billion in 2024 and is projected to reach USD 7.61 billion by 2033, growing at a CAGR of 23.2% from 2025 to 2033. The market is undergoing a significant transformation as consumers increasingly prioritize convenience, personalization, and integrated wellness solutions. Demand is particularly strong among Millennials and Gen Z, who seek digital platforms that deliver structured exercise programs, performance tracking, and interactive engagement in a flexible format. Rather than relying solely on traditional gym memberships, many individuals now subscribe to connected services offering live-streamed classes, extensive on-demand content, and complementary resources such as nutrition guidance and mental health support.

By 2024, service providers in the U.S. reported notable increases in user engagement and subscription revenue, reflecting the sustained preference for digital fitness experiences. Consumers are incorporating virtual sessions into their weekly routines and leveraging advanced app features to monitor progress, set goals, and receive personalized recommendations. As a result, connected fitness services have evolved into comprehensive wellness ecosystems rather than standalone fitness applications.

Market developments indicate growing segmentation within the connected services space. Providers are introducing specialized offerings for diverse demographics, including older adults, competitive athletes, and family-focused users. Artificial intelligence and machine learning are being utilized to deliver tailored workout plans, real-time form corrections, and adaptive intensity adjustments, enhancing the precision and effectiveness of virtual training. Virtual personal training is expanding, enabling certified professionals to deliver customized guidance remotely, thereby improving accessibility and convenience for clients.

In major urban markets, hybrid fitness models are becoming increasingly prevalent. Studios and boutique gyms in cities such as New York, Los Angeles, and Chicago are integrating digital memberships with in-person services, allowing consumers to participate in live sessions either on-site or virtually. Subscription models often bundle fitness classes with broader wellness services, such as mindfulness training and nutritional planning, appealing to individuals who seek a holistic approach to health and well-being.

Infrastructure improvements, particularly the expansion of high-speed internet, are contributing to broader market penetration for connected fitness services. Enhanced connectivity in suburban and rural areas has enabled more consumers to access high-quality virtual workouts and participate in online fitness communities, reducing geographical barriers to premium fitness experiences.

Recent service launches reflect the competitive and innovative character of the U.S. connected fitness services industry. Peloton has expanded its app offerings to cater to users who do not own proprietary hardware. At the same time, Apple Fitness+ continues to enhance integration with wearable devices, providing users with data-driven insights and tailored class suggestions. Emerging platforms are incorporating gamification, social networking functions, and immersive technologies, such as virtual and augmented reality, to differentiate their services and increase user engagement.

Digital innovation remains a critical driver of growth within the U.S. connected fitness services market. Providers are leveraging advanced technologies to deliver highly personalized, engaging, and interactive fitness experiences. These developments are redefining how U.S. consumers approach fitness and wellness, positioning connected services as essential components of modern health-focused lifestyles.

U.S. Connected Fitness Services Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. connected fitness services market report based on service, application, delivery mode, and device:

  • Service Outlook (Revenue, USD Billion, 2021 - 2033)
  • Live Streaming Fitness Classes
  • On-Demand Fitness Content
  • AI-Based Virtual Trainers
  • Fitness Gaming & Gamified Apps
  • Others
  • Application Outlook (Revenue, USD Billion, 2021 - 2033)
  • Business-to-Consumer (B2C)
  • Business-to-Business (B2B)
  • Delivery Mode Outlook (Revenue, USD Billion, 2021 - 2033)
  • Subscription-Based Services
  • Pay-as-You-Go Services
  • Device Outlook (Revenue, USD Billion, 2021 - 2033)
  • Smartphone
  • Tablet
  • Wearable Devices
  • Connected Fitness Equipment

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Service Outlook
  • 2.3. Application Outlook
  • 2.4. Delivery Mode Outlook
  • 2.5. Device Outlook
  • 2.6. Competitive Landscape Snapshot

Chapter 3. U.S. Connected Fitness Services Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Related Market Outlook
  • 3.2. Penetration and Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis Tools
    • 3.5.1. Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. U.S. Connected Fitness Services Market: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Affecting Buying Decisions
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. U.S. Connected Fitness Services Market: Service Estimates & Trend Analysis

  • 5.1. U.S. Connected Fitness Services Market, By Service: Key Takeaways
  • 5.2. Service Movement Analysis & Market Share, 2024 & 2033
  • 5.3. Market Estimates & Forecasts, by Service, 2021 - 2033 (USD Billion)
    • 5.3.1. Live Streaming Fitness Classes
      • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.2. On-Demand Fitness Content
      • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.3. AI-Based Virtual Trainers
      • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.4. Fitness Gaming and Gamified Apps
      • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.5. Others
      • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Connected Fitness Services Market: Application Estimates & Trend Analysis

  • 6.1. U.S. Connected Fitness Services Market, By Application: Key Takeaways
  • 6.2. Application Movement Analysis & Market Share, 2024 & 2033
  • 6.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Billion)
    • 6.3.1. Business-to-Consumer (B2C)
      • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.2. Business-to-Business (B2B)
      • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. U.S. Connected Fitness Services Market: Delivery Mode Estimates & Trend Analysis

  • 7.1. U.S. Connected Fitness Services Market, By Delivery Mode: Key Takeaways
  • 7.2. Delivery Mode Movement Analysis & Market Share, 2024 & 2033
  • 7.3. Market Estimates & Forecasts, by Delivery Mode, 2021 - 2033 (USD Billion)
    • 7.3.1. Subscription-Based Services
      • 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 7.3.2. Pay-as-You-Go Services
      • 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 8. U.S. Connected Fitness Services Market: Delivery Mode Estimates & Trend Analysis

  • 8.1. U.S. Connected Fitness Services Market, By Delivery Mode: Key Takeaways
  • 8.2. Delivery Mode Movement Analysis & Market Share, 2024 & 2033
  • 8.3. Market Estimates & Forecasts, by Delivery Mode, 2021 - 2033 (USD Billion)
    • 8.3.1. Smartphone
      • 8.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 8.3.2. Tablet
      • 8.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 8.3.3. Wearable Devices
      • 8.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 8.3.4. Connected Fitness Equipment
      • 8.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 9. U.S. Connected Fitness Services Market: Competitive Analysis

  • 9.1. Recent developments & impact analysis, by key market participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Product Benchmarking
  • 9.6. Company Market Share Analysis, 2024 (%)
  • 9.7. Company Heat Map Analysis
  • 9.8. Strategy Mapping
  • 9.9. Company Profiles
    • 9.9.1. Peloton Interactive, Inc.
      • 9.9.1.1. Company Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Service Portfolios
      • 9.9.1.4. Strategic Initiatives
    • 9.9.2. EGYM GmbH
      • 9.9.2.1. Company Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Service Portfolios
      • 9.9.2.4. Strategic Initiatives
    • 9.9.3. Beachbody Company, Inc.
      • 9.9.3.1. Company Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Service Portfolios
      • 9.9.3.4. Strategic Initiatives
    • 9.9.4. Les Mills International Ltd.
      • 9.9.4.1. Company Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Service Portfolios
      • 9.9.4.4. Strategic Initiatives
    • 9.9.5. 24 Hour Fitness USA, Inc.
      • 9.9.5.1. Company Overview
      • 9.9.5.2. Financial Performance
      • 9.9.5.3. Service Portfolios
      • 9.9.5.4. Strategic Initiatives
    • 9.9.6. Zwift, Inc.
      • 9.9.6.1. Company Overview
      • 9.9.6.2. Financial Performance
      • 9.9.6.3. Service Portfolios
      • 9.9.6.4. Strategic Initiatives
    • 9.9.7. iFIT Health & Fitness, Inc.
      • 9.9.7.1. Company Overview
      • 9.9.7.2. Financial Performance
      • 9.9.7.3. Service Portfolios
      • 9.9.7.4. Strategic Initiatives
    • 9.9.8. Barry's Bootcamp
      • 9.9.8.1. Company Overview
      • 9.9.8.2. Financial Performance
      • 9.9.8.3. Service Portfolios
      • 9.9.8.4. Strategic Initiatives
    • 9.9.9. FitXR Ltd.
      • 9.9.9.1. Company Overview
      • 9.9.9.2. Financial Performance
      • 9.9.9.3. Service Portfolios
      • 9.9.9.4. Strategic Initiatives
    • 9.9.10. Fiit Ltd.
      • 9.9.10.1. Company Overview
      • 9.9.10.2. Financial Performance
      • 9.9.10.3. Service Portfolios
      • 9.9.10.4. Strategic Initiatives

List of Tables

  • Table 1 U.S. connected fitness services market: Key market driver analysis
  • Table 2 U.S. connected fitness services market: Key market restraint analysis
  • Table 3 U.S. connected fitness services market estimates & forecast, by service (USD Billion)
  • Table 4 U.S. live streaming fitness classes market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 5 U.S. on-demand fitness content market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 6 U.S. AI-based virtual trainers market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 7 U.S. fitness gaming and gamified apps market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Table 8 U.S. connected fitness services market estimates & forecasts, for other services, 2021 - 2033 (USD Billion)
  • Table 9 U.S. connected fitness services market estimates & forecast, by application (USD Billion)
  • Table 10 U.S. connected fitness services market estimates & forecasts, for business-to-consumer (B2C), 2021 - 2033 (USD Billion)
  • Table 11 U.S. connected fitness services market estimates & forecasts, for business-to-business (B2B), 2021 - 2033 (USD Billion)
  • Table 12 U.S. connected fitness services market estimates & forecast, by delivery mode (USD Billion)
  • Table 13 U.S. connected fitness services market estimates & forecasts, for subscription-based services, 2021 - 2033 (USD Billion)
  • Table 14 U.S. connected fitness services market estimates & forecasts, for pay-as-you-go services, 2021 - 2033 (USD Billion)
  • Table 15 U.S. connected fitness services market estimates & forecast, by device (USD Billion)
  • Table 16 U.S. connected fitness services market estimates & forecasts, for smartphones, 2021 - 2033 (USD Billion)
  • Table 17 U.S. connected fitness services market estimates & forecasts, for tablet, 2021 - 2033 (USD Billion)
  • Table 18 U.S. connected fitness services market estimates & forecasts, for wearable devices, 2021 - 2033 (USD Billion)
  • Table 19 U.S. connected fitness services market estimates & forecasts, for connected fitness equipment, 2021 - 2033 (USD Billion)
  • Table 20 Recent developments & impact analysis, by key market participants
  • Table 21 Company market share, 2024 (%)
  • Table 22 Company heat map analysis
  • Table 23 Companies are undergoing key strategies

List of Figures

  • Fig. 1 US connected fitness services market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Competitive landscape Snapshot
  • Fig. 9 Global parent industry and North America connected fitness services market size (USD Billion)
  • Fig. 10 North America connected fitness services market size, 2021 to 2033 (USD Billion)
  • Fig. 11 U.S. connected fitness services market: Penetration & growth prospect mapping
  • Fig. 12 U.S. connected fitness services market: Value chain analysis
  • Fig. 13 U.S. connected fitness services market: Dynamics
  • Fig. 14 U.S. connected fitness services market: Porter's five forces analysis
  • Fig. 15 Factors influencing buying decisions for connected fitness services
  • Fig. 16 U.S. connected fitness services market, by service: Key takeaways
  • Fig. 17 U.S. connected fitness services market: Service movement analysis, 2024 & 2033 (%)
  • Fig. 18 U.S. live streaming fitness classes market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 19 U.S. on-demand fitness content market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 20 U.S. AI-based virtual trainers market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 21 U.S. fitness gaming and gamified apps market estimates & forecasts, 2021 - 2033 (USD Billion)
  • Fig. 22 U.S. connected fitness services market estimates & forecasts, for other services, 2021 - 2033 (USD Billion)
  • Fig. 23 U.S. connected fitness services market estimates & forecast, by application (USD Billion)
  • Fig. 24 U.S. connected fitness services market: Application movement analysis, 2024 & 2033 (%)
  • Fig. 25 U.S. connected fitness services market estimates & forecasts, for business-to-consumer (B2C), 2021 - 2033 (USD Billion)
  • Fig. 26 U.S. connected fitness services market estimates & forecasts, for business-to-business (B2B), 2021 - 2033 (USD Billion)
  • Fig. 27 U.S. connected fitness services market estimates & forecast, by delivery mode (USD Billion)
  • Fig. 28 U.S. connected fitness services market: Delivery mode movement analysis, 2024 & 2033 (%)
  • Fig. 29 U.S. connected fitness services market estimates & forecasts, for subscription-based services, 2021 - 2033 (USD Billion)
  • Fig. 30 U.S. connected fitness services market estimates & forecasts, for pay-as-you-go services, 2021 - 2033 (USD Billion)
  • Fig. 31 U.S. connected fitness services market estimates & forecast, by device (USD Billion)
  • Fig. 32 U.S. connected fitness services market: Device movement analysis, 2024 & 2033 (%)
  • Fig. 33 U.S. connected fitness services market estimates & forecasts, for smartphones, 2021 - 2033 (USD Billion)
  • Fig. 34 U.S. connected fitness services market estimates & forecasts, for tablet, 2021 - 2033 (USD Billion)
  • Fig. 35 U.S. connected fitness services market estimates & forecasts, for wearable devices, 2021 - 2033 (USD Billion)
  • Fig. 36 U.S. connected fitness services market estimates & forecasts, for connected fitness equipment, 2021 - 2033 (USD Billion)
  • Fig. 37 Key company categorization
  • Fig. 38 Company market share analysis, 2024 (%)
  • Fig. 39 Strategic framework of the stemware market