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封面
市场调查报告书
商品编码
1888908

美国石英手錶市场规模、份额和趋势分析报告：按价格分布、最终用途、分销管道和细分市场预测（2025-2033 年）

U.S. Quartz Watch Market Size, Share & Trends Analysis Report By Price Range (Economy, Premium), By End User (Men, Women), By Distribution Channel (Online, Offline), And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10个工作天内

价格

美国石英手錶市场摘要

据估计，2024年美国石英手錶市场价值为21.4亿美元，预计到2033年将达到30.2亿美元。

预计 2025 年至 2033 年间，该市场将以 3.9% 的复合年增长率成长。这一增长是由消费者对价格实惠、可靠且易于维护的手錶的稳定需求所驱动的，这种需求既得到了传统买家的支持，也得到了追求时尚又实用的手錶的时尚消费者的支持。

美国石英手錶产业的一个关键趋势是中等价格分布时尚和运动石英手錶的持续主导地位，尤其是像西铁城、卡西欧和天美时这样的品牌，由于其可靠性、低维护成本和强大的线下零售渠道，即使高端石英錶的增长有限，这些品牌仍然保持着受欢迎程度。

美国市场对石英手錶的强劲需求源自于其精准度和先进功能。机械手錶每天可能会慢几秒，而石英手錶每月只会慢几秒，这对于日程繁忙、经常出差的美国人来说至关重要。石英技术也以实惠的价格提供便利的功能。例如，卡西欧G-SHOCK系列售价不到100美元，却具备世界时间与闹钟功能；西铁城光动能係列则将太阳能充电与万年历结合。这种精准度和功能性的完美结合，吸引了那些追求可靠性、多功能性和低维护成本的消费者。

此外，设计上的灵活性和市场细分帮助石英机芯触及了广泛的消费群体。其纤薄的机芯和适应性使其能够涵盖各种风格，从天美时 (Timex) 简约的 Weekender 系列到宝路华 (Bulova) 醒目的 Precisionist 计时码錶，应有尽有。迈克尔·科尔斯 (Michael Kors) 和化石 (Fossil) 等时尚品牌利用石英机芯，以亲民的价格分布提供潮流设计，吸引着更年轻、更注重时尚的消费者。同时，精工 (Seiko) 和天梭 (Tissot) 也在其中端系列中采用了石英机芯，强调日常佩戴的可靠性，而 Grand Seiko 的高端石英錶款则吸引着追求奢华精准的收藏家。这种多样性使得石英手錶能够为美国市场提供满足不同预算、品味和场合需求的选择。

目录

第一章调查方法和范围

第二章执行摘要

第三章美国石英手錶市场变数、趋势与范围

  • 市场概览
    • 石英手錶市场规模及成长率（2021-2033）
  • 绘製市场渗透率与成长前景图
  • 产业价值链分析
    • 利润率分析
  • 市场动态
  • 产业分析—波特五力分析
  • 打入市场策略

第四章美国石英手錶市场：消费行为分析

  • 人口统计分析
  • 消费者趋势和偏好
  • 影响购买行为的因素
  • 消费品产业招募趋势
  • 主要观察结果和发现

第五章：美国石英手錶市场：依价格分布的估算与趋势分析

  • 美国石英手錶市场依价格分布：要点
  • 价格分布波动分析及市场份额（2024 年和 2033 年）
  • 市场估计与预测：依价格分布，2021-2033年
    • 价格分布
    • 中价格分布
    • 优质的
    • 奢华
    • 超豪华

第六章：美国石英手錶市场：依最终用途分類的估算与趋势分析

  • 美国石英手錶市场依最终用途划分：主要结论
  • 按最终用途分類的变化分析和市场份额（2024 年和 2033 年）
  • 按最终用途分類的市场估计和预测，2021-2033 年
    • 男性
    • 女士

第七章：美国石英手錶市场：按分销管道分類的估算和趋势分析

  • 美国石英手錶市场按分销管道划分：主要结论
  • 按分销管道分類的波动分析和市场份额（2024 年和 2033 年）
  • 市场估计与预测：依通路划分，2021-2033年
    • 在线的
    • 离线

第八章 竞争分析

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 参与企业概况
  • 财务业绩
    • 收入
    • 销货成本
    • 毛利率（%）
    • EBIT/EBITDA
    • 按地区分類的收入
    • 按业务部门分類的收入明细（基于年度报告）
  • 产品基准化分析
  • 我们企业市场占有率分析（%）
  • 公司热力图分析
  • 策略规划
  • 公司简介
    • Tissot
    • Seiko
    • Citizen
    • Casio
    • Timex
    • Fossil
    • TAG Heuer
    • Bulova
    • Invicta
    • The Swatch Group
Product Code: GVR-4-68040-795-4

U.S. Quartz Watch Market Summary

The U.S. quartz watch market size was estimated at USD 2.14 billion in 2024 and is projected to reach USD 3.02 billion by 2033, growing at a CAGR of 3.9% from 2025 to 2033. The growth is driven by the consistent demand for affordable, reliable, and low-maintenance timepieces, which appeals to both traditional buyers and fashion-conscious consumers seeking stylish yet practical watches.

A key trend in the U.S. quartz watch industry is the sustained dominance of mid-tier fashion and sports quartz watches, particularly from brands like Citizen, Casio, and Timex, which remain popular due to their reliability, low maintenance requirements, and strong offline retail presence, even as luxury quartz models experience limited growth.

Accuracy and advanced features drive strong demand for quartz watches in the U.S. market. These timepieces lose only seconds per month compared to mechanical watches that drift by several seconds daily, which matters for Americans juggling tight schedules and travel plans. Quartz technology also packs in useful complications at reasonable prices. For example, Casio's G-Shock line offers world time and alarms for under USD 100, while Citizen's Eco-Drive models combine solar charging with perpetual calendars. This blend of precision and functionality appeals to consumers who seek reliable, versatile timepieces that require minimal maintenance.

Moreover, design flexibility and market segmentation fuel widespread adoption across consumer groups. Quartz movements are thin and adaptable, letting brands create everything from Timex's minimalist Weekender to Bulova's bold Precisionist chronographs. Fashion labels like Michael Kors and Fossil leverage quartz to deliver trendy designs at accessible price points, capturing younger buyers and style-conscious shoppers. Meanwhile, Seiko and Tissot utilize quartz in their mid-range collections for everyday reliability, while Grand Seiko's premium quartz models appeal to collectors seeking luxury accuracy. This variety ensures quartz watches match different budgets, tastes, and occasions throughout the American market.

U.S. Quartz Watch Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. quartz watch market report based on price range, end user, and distribution channel:

  • Price Range Outlook (Revenue, USD Million, 2021 - 2033)
  • Economy
  • Mid-range
  • Premium
  • Luxury
  • Ultra Luxury
  • End User Mode Outlook (Revenue, USD Million, 2021 - 2033)
  • Men
  • Women
  • Distribution Channel (Revenue, USD Million, 2021 - 2033)
  • Online
  • Offline

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Price Range Outlook
  • 2.3. End User Outlook
  • 2.4. Distribution Channel Outlook
  • 2.5. Competitive Landscape Outlook

Chapter 3. U.S. Quartz Watch Market Variables, Trends & Scope

  • 3.1. Market Introduction
    • 3.1.1. Quartz Watch Market Size & Growth Rate, 2021 - 2033 (USD Million)
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis - Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. U.S. Quartz Watch Market: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Influencing Buying Behavior
  • 4.4. Consumer Product Adoption Trends
  • 4.5. Key Observations & Findings

Chapter 5. U.S. Quartz Watch Market: Price Range Estimates & Trend Analysis

  • 5.1. U.S. Quartz Watch Market: Price Range Outlook
  • 5.2. Price Range Movement Analysis & Market Share, 2024 & 2033
  • 5.3. Market Estimates & Forecasts, by Price Range, 2021 - 2033 (USD Million)
    • 5.3.1. Economy
      • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.2. Mid-Range
      • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.3. Premium
      • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.4. Luxury
      • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.5. Ultra Luxury
      • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. U.S. Quartz Watch Market: End User Estimates & Trend Analysis

  • 6.1. U.S. Quartz Watch Market, by End User: Key Takeaways
  • 6.2. End User Movement Analysis & Market Share, 2024 & 2033
  • 6.3. Market Estimates & Forecasts, by End User, 2021 - 2033 (USD Million)
    • 6.3.1. Men
      • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 6.3.2. Women
      • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. U.S. Quartz Watch Market: Distribution Channel Estimates & Trend Analysis

  • 7.1. U.S. Quartz Watch Market, by Distribution Channel: Key Takeaways
  • 7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
  • 7.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
    • 7.3.1. Online
      • 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.2. Offline
      • 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
    • 8.4.1. Revenue
    • 8.4.2. COGS
    • 8.4.3. Gross Profit Margin (%)
    • 8.4.4. EBIT/EBITDA
    • 8.4.5. Regional Revenue Breakdown
    • 8.4.6. Business Segment Revenue Breakdown (as per annual report)
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2024 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. Tissot
      • 8.9.1.1. Company Overview
      • 8.9.1.2. Financial Performance
      • 8.9.1.3. Product Portfolios
      • 8.9.1.4. Strategic Initiatives
    • 8.9.2. Seiko
      • 8.9.2.1. Company Overview
      • 8.9.2.2. Financial Performance
      • 8.9.2.3. Product Portfolios
      • 8.9.2.4. Strategic Initiatives
    • 8.9.3. Citizen
      • 8.9.3.1. Company Overview
      • 8.9.3.2. Financial Performance
      • 8.9.3.3. Product Portfolios
      • 8.9.3.4. Strategic Initiatives
    • 8.9.4. Casio
      • 8.9.4.1. Company Overview
      • 8.9.4.2. Financial Performance
      • 8.9.4.3. Product Portfolios
      • 8.9.4.4. Strategic Initiatives
    • 8.9.5. Timex
      • 8.9.5.1. Company Overview
      • 8.9.5.2. Financial Performance
      • 8.9.5.3. Product Portfolios
      • 8.9.5.4. Strategic Initiatives
    • 8.9.6. Fossil
      • 8.9.6.1. Company Overview
      • 8.9.6.2. Financial Performance
      • 8.9.6.3. Product Portfolios
      • 8.9.6.4. Strategic Initiatives
    • 8.9.7. TAG Heuer
      • 8.9.7.1. Company Overview
      • 8.9.7.2. Financial Performance
      • 8.9.7.3. Product Portfolios
      • 8.9.7.4. Strategic Initiatives
    • 8.9.8. Bulova
      • 8.9.8.1. Company Overview
      • 8.9.8.2. Financial Performance
      • 8.9.8.3. Product Portfolios
      • 8.9.8.4. Strategic Initiatives
    • 8.9.9. Invicta
      • 8.9.9.1. Company Overview
      • 8.9.9.2. Financial Performance
      • 8.9.9.3. Product Portfolios
      • 8.9.9.4. Strategic Initiatives
    • 8.9.10. The Swatch Group
      • 8.9.10.1. Company Overview
      • 8.9.10.2. Financial Performance
      • 8.9.10.3. Product Portfolios
      • 8.9.10.4. Strategic Initiatives

List of Tables

  • Table 1. U.S. Quartz watch market - Key market driver analysis
  • Table 2. U.S. Quartz watch market - Key market restraint analysis
  • Table 3. U.S. Quartz watch market estimates & forecast, by price range (USD Million)
  • Table 4. U.S. Quartz watch market estimates & forecast, by end user (USD Million)
  • Table 5. U.S. Quartz watch market estimates & forecast, by distribution channel (USD Million)
  • Table 6. Recent developments & impact analysis by key market participants
  • Table 7. Company market share, 2024
  • Table 8. Company heat map analysis
  • Table 9. Companies undergoing key strategies

List of Figures

  • Figure 1. U.S. quartz watch market segmentation
  • Figure 2. Information procurement
  • Figure 3. Primary research pattern
  • Figure 4. Primary research approaches
  • Figure 5. Primary research process
  • Figure 6. Market snapshot
  • Figure 7. Price range snapshot
  • Figure 8. End user snapshot
  • Figure 9. Distribution channel snapshot
  • Figure 10. Country snapshot
  • Figure 11. Competitive landscape snapshot
  • Figure 12. U.S. quartz watch market size, 2021 to 2033 (USD Million)
  • Figure 13. U.S. quartz watch market: Penetration & growth prospect mapping
  • Figure 14. U.S. quartz watch market: Value chain analysis
  • Figure 15. U.S. quartz watch market: Profit margin analysis
  • Figure 16. U.S. quartz watch market: Market dynamics
  • Figure 17. U.S. quartz watch market: Porter's five forces analysis
  • Figure 18. U.S. quartz watch market, by price range: Key Takeaways
  • Figure 19. U.S. quartz watch market: Price range movement analysis, 2024 & 2033 (%)
  • Figure 20. Economy quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 21. Mid-range quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 22. Premium quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 23. Luxury quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 24. Ultra luxury quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 25. U.S. quartz watch market, by end user: Key Takeaways
  • Figure 26. U.S. quartz watch market: End user mode movement analysis, 2024 & 2033 (%)
  • Figure 27. U.S. quartz watch for men market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 28. U.S. quartz watch for women market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 29. U.S. quartz watch market, by distribution channel: Key Takeaways
  • Figure 30. U.S. quartz watch market: Distribution Channel mode movement analysis, 2024 & 2033 (%)
  • Figure 31. Sale of quartz watches through online channel market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 32. Sale of quartz watches through offline channel market estimates and forecast, 2021 - 2033 (USD Million)
  • Figure 33. Key company categorization
  • Figure 34. Company market share analysis, 2024