市场调查报告书
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1291585
客户关系管理(CRM)市场:2023-2028年全球行业趋势、份额、规模、增长、机会和预测Customer Relationship Management (CRM) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球客户关系管理(CRM)市场规模达到574亿美元。展望未来,IMARC集团预计,到2028年,市场规模将达到1103亿美元,在2023-2028年期间表现出11.2%的增长率(CAGR)。
客户关系管理,或称CRM,指的是企业采用的各种解决方案和软件,以管理与客户的外部互动和关系。它存储客户数据,识别销售机会,保持服务问题或投诉的记录,并管理营销活动。它还通过提供对集中式数据库的实时访问,协助企业简化销售、会计和管理,从而消除不必要的文书工作,加快沟通速度。近年来,CRM解决方案在众多行业获得了巨大的吸引力,包括银行、金融服务和保险(BFSI)、电信、零售、医疗保健、政府和教育。
CRM解决方案有助于加强客户服务,建立更强大的品牌-客户关系,并改善客户保留和获取。因此,为获得更好的客户体验而对自动化客户参与的需求不断升级,是推动市场增长的主要因素。除此之外,个人越来越多地使用社交媒体平台等数字渠道与品牌互动,也增加了对CRM解决方案的需求。此外,企业正在采用有效的工具来处理客户数据,并利用可操作的洞察力来做出明智的商业决策。同时,从推式营销到拉式营销的偏好转变,也推动了市场的增长。此外,由于最近冠状病毒疾病(COVID-19)的爆发,在家工作(WFH)政策的广泛采用正在鼓励企业采用CRM解决方案,在远程工作环境中与客户进行有效互动。此外,CRM软件与物联网(IoT)、人工智能(AI)和大数据等先进技术的日益融合,正在催化产品需求。其他因素,包括云解决方案的日益普及、快速数字化和商业智能的技术进步,也正在创造一个积极的市场前景。
The global customer relationship management (CRM) market size reached US$ 57.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 110.3 Billion by 2028, exhibiting a growth rate (CAGR) of 11.2% during 2023-2028.
Customer relationship management, or CRM, refers to various solutions and software employed by organizations to manage the external interactions and relationships with customers. It stores the customer data, identify sales opportunities, maintain a record of service issues or complaints, and manage marketing campaigns. It also assists businesses in streamlining sales, accounting, and management by providing real-time access to a centralized database, thus eliminating the need for unnecessary paperwork and speeding up communication. In recent years, CRM solutions have gained immense traction across numerous industries, including banking, financial services and insurance (BFSI), telecommunications, retail, healthcare, government, and education.
CRM solutions help enhance customer service, build stronger brand-customer relationships, and improve customer retention and acquisition. As a result, the escalating demand for automated customer engagement for better customer experience represents the primary factor driving the market growth. Besides this, the growing usage of digital channels like social media platforms by individuals to interact with brands is augmenting the demand for CRM solutions. Additionally, enterprises are employing efficient tools to handle customer data and utilize actionable insights to make informed business decisions. Along with this, the shifting preferences from push marketing to pull marketing are propelling the market growth. Furthermore, the widespread adoption of work-from-home (WFH) policies due to the recent coronavirus disease (COVID-19) outbreak is encouraging organizations to adopt CRM solutions to interact with customers effectively in a remote-working environment. Moreover, the increasing integration of CRM software with advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI), and big data, are catalyzing the product demand. Other factors, including the growing popularity of cloud solutions, rapid digitization, and technological advancements in business intelligence, are also creating a positive market outlook.
IMARC Group provides an analysis of the key trends in each sub-segment of the global customer relationship management (CRM) market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment mode, organization size, application and industry vertical
Software
Services
On-premises
Cloud-based
Small and Medium-sized Enterprises
Large Enterprises
Customer Service
Customer Experience Management
CRM Analytics
Marketing Automation
Salesforce Automation
Others
BFSI
Retail
Healthcare
IT and Telecom
Discrete Manufacturing
Government and Education
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Cisco Systems Inc., Insightly Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Pegasystems Inc., Ramco Systems Limited, Sage Group plc, Salesforce.com Inc., SAP SE, SugarCRM Inc. and Zoho Corporation Private Limited.
Key Questions Answered in This Report
1. What was the size of the global customer relationship management (CRM) market in 2022?
2. What is the expected growth rate of the global customer relationship management (CRM) market during 2023-2028?
3. What are the key factors driving the global customer relationship management (CRM) market?
4. What has been the impact of COVID-19 on the global customer relationship management (CRM) market?
5. What is the breakup of the global customer relationship management (CRM) market based on the component?
6. What is the breakup of the global customer relationship management (CRM) market based on the deployment mode?
7. What is the breakup of the global customer relationship management (CRM) market based on the organization size?
8. What is the breakup of the global customer relationship management (CRM) market based on the application?
9. What is the breakup of the global customer relationship management (CRM) market based on the industry vertical?
10. What are the key regions in the global customer relationship management (CRM) market?
11. Who are the key players/companies in the global customer relationship management (CRM) market?