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市场调查报告书
商品编码
1386594

客户关係管理市场报告：2030 年趋势、预测与竞争分析

Customer Relationship Management Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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简介目录

客户关係管理趋势和预测

预计到 2030 年，全球客户关係管理市场将达到 1,224 亿美元，2024 年至 2030 年年复合成长率为 8.9%。该市场的主要驱动因素是中小型企业越来越多地采用 CRM 解决方案、对云端基础的CRM 解决方案的需求不断增长以及对资料主导决策的需求不断增长。全球客户关係管理市场的未来前景广阔，BFSI、零售、医疗保健、IT/通讯、个人化製造、政府/教育领域都有机会。

客户关係管理市场洞察

Lucintel 预测，大型企业将继续占据很大一部分，因为这些组织对 CRM 解决方案的需求不断增长，包括管理复杂的客户关係、自动化业务流程和支援多个管道。

由于各企业数位化的快速发展和主要企业的扩张，北美将继续成为最大的地区。

本报告回答了 11 个关键问题：

  • Q.1. 细分市场中最有前途和高成长的机会是什么？
  • Q.2.哪个细分市场将以更快的速度成长？为什么？
  • Q.3.您认为哪些地区未来会出现更快的成长？为什么？
  • Q.4. 影响市场动态的主要因素有哪些？市场的主要挑战和业务风险是什么？
  • Q.5. 这个市场的商业风险和竞争威胁是什么？
  • Q.6.这个市场有哪些新趋势？为什么？
  • Q.7.市场客户需求有何改变？
  • Q.8. 该市场有哪些新发展以及哪些公司处于领先地位？
  • Q.9.这个市场的主要企业有哪些？主要企业采取哪些策略配合措施来发展业务？
  • Q.10. 该市场上的竞争产品有哪些？由于材料或产品替代而导致市场占有率下降的威胁有多大？
  • Q.11.过去年度发生了哪些併购事件，对产业产生了哪些影响？

目录

第1章执行摘要

第2章全球顾客关係管理市场：市场动态

  • 简介、背景、分类
  • 供应链
  • 产业驱动因素与挑战

第3章2018-2030年市场趋势及预测分析

  • 宏观经济趋势（2018-2023）与预测（2024-2030）
  • 全球顾客关係管理市场趋势（2018-2023）与预测（2024-2030）
  • 按解决方案分類的全球客户关係管理市场
    • 社会监控
    • 社会地图
    • 社交中介软体
    • 社会管理
    • 社会测量
  • 按公司规模分類的全球客户关係管理市场
    • 大公司
    • 中小企业
  • 按应用分類的全球客户关係管理市场
    • 行销
    • 销售
    • 客户支援和服务
    • 其他的
  • 按最终用途产业分類的全球客户关係管理市场
    • BFSI
    • 零售
    • 卫生保健
    • 资讯科技/电信
    • 离散製造
    • 政府/教育
    • 其他的

第4章2018-2030年分地区市场趋势及预测分析

  • 全球客户关係管理市场按地区划分
  • 北美客户关係管理市场
  • 欧洲客户关係管理市场
  • 亚太客户关係管理市场
  • 其他地区客户关係管理市场

第5章竞争分析

  • 产品系列分析
  • 营运整合
  • 波特五力分析

第6章成长机会与策略分析

  • 成长机会分析
    • 全球客户关係管理市场成长机会（按解决方案）
    • 按公司规模分類的全球客户关係管理市场成长机会
    • 全球客户关係管理市场成长机会（按应用）
    • 最终用途产业的全球客户关係管理市场成长机会
    • 按地区分類的全球客户关係管理市场成长机会
  • 全球客户关係管理市场的新兴趋势
  • 战略分析
    • 新产品开发
    • 扩大全球客户关係管理市场的能力
    • 全球客户关係管理市场的合併、收购与合资企业
    • 认证和许可

第7章主要企业概况

  • Salesforce.com
  • Microsoft
  • SAP
  • Oracle
  • ADOBE
  • SugarCRM
  • Zoho
简介目录

Customer Relationship Management Trends and Forecast

The future of the global customer relationship management market looks promising with opportunities in the BFSI, retail, healthcare, IT & telecom, discrete manufacturing, and government & education sectors. The global customer relationship management market is expected to reach an estimated $122.4 billion by 2030 with a CAGR of 8.9% from 2024 to 2030. The major drivers for this market are increasing adoption of CRM solutions by small and medium-sized enterprises, growing demand for cloud-based CRM solutions, and rising need for data-driven decision making.

A more than 150-page report is developed to help in your business decisions.

Customer Relationship Management by Segment

The study includes a forecast for the global customer relationship management by solution, enterprise size, application, end use industry, and region.

Customer Relationship Management Market by Solution [Shipment Analysis by Value from 2018 to 2030]:

  • Social Monitoring
  • Social Mapping
  • Social Middleware
  • Social Management
  • Social Measurement

Customer Relationship Management Market by Enterprise Size [Shipment Analysis by Value from 2018 to 2030]:

  • Large Enterprise
  • SME

Customer Relationship Management Market by Application [Shipment Analysis by Value from 2018 to 2030]:

  • Marketing
  • Sales
  • Customer Support & Service
  • Others

Customer Relationship Management Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

  • BFSI
  • Retail
  • Healthcare
  • IT & Telecom
  • Discrete Manufacturing
  • Government & Education
  • Others

Customer Relationship Management Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Customer Relationship Management Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies customer relationship management companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the customer relationship management companies profiled in this report include-

  • Salesforce.com
  • Microsoft
  • SAP
  • Oracle
  • ADOBE
  • SugarCRM
  • Zoho

Customer Relationship Management Market Insights

Lucintel forecasts that large enterprise will remain the larger segment due to the growing need for CRM solutions in these organizations to manage complex customer relationships, automate business processes, and support multiple channels.

North America will remain the largest region due to rapid digitization among various enterprises and presence of key players in the region.

Features of the Global Customer Relationship Management Market

Market Size Estimates: Customer relationship management market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Customer relationship management market size by various segments, such as by solution, enterprise size, application, end use industry, and region in terms of ($B).

Regional Analysis: Customer relationship management market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different solutions, enterprise sizes, applications, end use industries, and regions for the customer relationship management market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the customer relationship management market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the customer relationship management market size?

Answer: The global customer relationship management market is expected to reach an estimated $122.4 billion by 2030.

Q.2 What is the growth forecast for customer relationship management market?

Answer: The global customer relationship management market is expected to grow with a CAGR of 8.9% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the customer relationship management market?

Answer: The major drivers for this market are increasing adoption of CRM solutions by small and medium-sized enterprises, growing demand for cloud-based CRM solutions, and rising need for data-driven decision making.

Q4. What are the major segments for customer relationship management market?

Answer: The future of the customer relationship management market looks promising with opportunities in the BFSI, retail, healthcare, IT & telecom, discrete manufacturing, and government & education sectors.

Q5. Who are the key customer relationship management market companies?

Answer: Some of the key customer relationship management companies are as follows:

  • Salesforce.com
  • Microsoft
  • SAP
  • Oracle
  • ADOBE
  • SugarCRM
  • Zoho

Q6. Which customer relationship management market segment will be the largest in future?

Answer: Lucintel forecasts that large enterprise will remain the larger segment due to the growing need for CRM solutions in these organizations to manage complex customer relationships, automate business processes, and support multiple channels.

Q7. In customer relationship management market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region due to rapid digitization among various enterprises and presence of key players in the region.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the customer relationship management market by solution (social monitoring, social mapping, social middleware, social management, and social measurement), enterprise size (large enterprise and SME), application (marketing, sales, customer support & service, and others), end use industry (BFSI, retail, healthcare, IT & telecom, discrete manufacturing, government & education, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Customer Relationship Management Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Customer Relationship Management Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Customer Relationship Management Market by Solution
    • 3.3.1: Social Monitoring
    • 3.3.2: Social Mapping
    • 3.3.3: Social Middleware
    • 3.3.4: Social Management
    • 3.3.5: Social Measurement
  • 3.4: Global Customer Relationship Management Market by Enterprise Size
    • 3.4.1: Large Enterprise
    • 3.4.2: SME
  • 3.5: Global Customer Relationship Management Market by Application
    • 3.5.1: Marketing
    • 3.5.2: Sales
    • 3.5.3: Customer Support & Service
    • 3.5.4: Others
  • 3.6: Global Customer Relationship Management Market by End Use Industry
    • 3.6.1: BFSI
    • 3.6.2: Retail
    • 3.6.3: Healthcare
    • 3.6.4: IT & Telecom
    • 3.6.5: Discrete Manufacturing
    • 3.6.6: Government & Education
    • 3.6.7: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Customer Relationship Management Market by Region
  • 4.2: North American Customer Relationship Management Market
    • 4.2.1: North American Customer Relationship Management Market by Enterprise Size: Large Enterprise and SME
    • 4.2.2: North American Customer Relationship Management Market by End Use Industry: BFSI, Retail, Healthcare, IT & Telecom, Discrete Manufacturing, Government & Education, and Others
  • 4.3: European Customer Relationship Management Market
    • 4.3.1: European Customer Relationship Management Market by Enterprise Size: Large Enterprise and SME
    • 4.3.2: European Customer Relationship Management Market by End Use Industry: BFSI, Retail, Healthcare, IT & Telecom, Discrete Manufacturing, Government & Education, and Others
  • 4.4: APAC Customer Relationship Management Market
    • 4.4.1: APAC Customer Relationship Management Market by Enterprise Size: Large Enterprise and SME
    • 4.4.2: APAC Customer Relationship Management Market by End Use Industry: BFSI, Retail, Healthcare, IT & Telecom, Discrete Manufacturing, Government & Education, and Others
  • 4.5: ROW Customer Relationship Management Market
    • 4.5.1: ROW Customer Relationship Management Market by Enterprise Size: Large Enterprise and SME
    • 4.5.2: ROW Customer Relationship Management Market by End Use Industry: BFSI, Retail, Healthcare, IT & Telecom, Discrete Manufacturing, Government & Education, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Customer Relationship Management Market by Solution
    • 6.1.2: Growth Opportunities for the Global Customer Relationship Management Market by Enterprise Size
    • 6.1.3: Growth Opportunities for the Global Customer Relationship Management Market by Application
    • 6.1.4: Growth Opportunities for the Global Customer Relationship Management Market by End Use Industry
    • 6.1.5: Growth Opportunities for the Global Customer Relationship Management Market by Region
  • 6.2: Emerging Trends in the Global Customer Relationship Management Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Customer Relationship Management Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Customer Relationship Management Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Salesforce.com
  • 7.2: Microsoft
  • 7.3: SAP
  • 7.4: Oracle
  • 7.5: ADOBE
  • 7.6: SugarCRM
  • 7.7: Zoho