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市场调查报告书

商品编码

1370237

行动加值服务 (MVAS) 市场：2023-2028 年全球产业趋势、份额、规模、成长、机会与预测

Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日期: 2023年10月15日 | 出版商:

IMARC | 英文 145 Pages | 商品交期: 2-3个工作天内

价格

简介目录图表

抽象的

市场概况：

2022年全球行动增值服务市场规模达8,528亿美元。展望未来，IMARC集团预估至2028年市场规模将达到2,0110亿美元，2023-2028年复合年增长率（CAGR）为15.32%。

行动加值服务（MVAS）是指电信部门提供的各种非核心设施。这包括简讯服务（SMS）、互动式语音和视讯回应（IVVR）、无线应用协定（WAP）、非结构化补充服务数据（USSD）、公用事业增值服务、社交网路、资讯娱乐和行动教育。这些附加服务由业者提供并收取额外费用，被视为增加收入的有效来源。除此之外，这些服务还有助于增强整体消费者体验、改善定价主张并优化营运商的投资回报 (ROI)。

城市化进程的不断加快，以及全球智慧型手机和平板电脑用户数量的大幅增加，是推动市场成长的关键因素之一。此外，3G和4G服务的日益普及导致行动应用程式和网路的广泛使用也推动了市场成长。人们（尤其是年轻人）越来越倾向于透过 OTT 媒体服务形式获取基于价值的内容，以便随时随地获取创新内容，这是另一个主要的成长诱导因素。此外，各行业数位化的新兴趋势也为市场成长创造了积极的前景。例如，汽车租赁服务提供者正在使用行动定位服务（LBS）为其消费者提供追踪设施。其他因素，包括 5G 技术的进步、电信基础设施的改进以及基于云端的增值服务系统的引入，预计将进一步推动市场发展。

本报告回答的关键问题：

迄今为止，全球行动加值服务 (MVAS) 市场的表现如何？未来几年将如何表现？
主要区域市场有哪些？
COVID-19 对全球行动加值服务 (MVAS) 市场有何影响？
市场区隔的解决方案是什么？
根据设备类型分類的市场是怎么样的？
基于最终用户的市场区隔是什么？
基于垂直市场的细分是什么？
产业价值链的各个阶段是什么？
该行业的关键驱动因素和挑战是什么？
全球行动加值服务（MVAS）市场的结构如何？谁是主要参与者？
产业竞争程度如何？

简讯服务 (SMS)
- 市场走向
- 市场预测
多媒体讯息服务 (MMS)
- 市场走向
- 市场预测
基于位置的服务
- 市场走向
- 市场预测
行动电子邮件和即时通讯
- 市场走向
- 市场预测
行动货币
- 市场走向
- 市场预测
行动广告
- 市场走向
- 市场预测
行动资讯娱乐
- 市场走向
- 市场预测
其他的
- 市场走向
- 市场预测

第 7 章：按设备类型分類的市场细分

智慧型手机
- 市场走向
- 市场预测
平板电脑
- 市场走向
- 市场预测
笔记型电脑/数据卡
- 市场走向
- 市场预测
其他的
- 市场走向
- 市场预测

第 8 章：最终用户的市场区隔

中小企业
- 市场走向
- 市场预测
企业
- 市场走向
- 市场预测

第 9 章：按产业分類的市场区隔

BFSI
- 市场走向
- 市场预测
媒体和娱乐
- 市场走向
- 市场预测
卫生保健
- 市场走向
- 市场预测
教育
- 市场走向
- 市场预测
零售
- 市场走向
- 市场预测
政府
- 市场走向
- 市场预测
电信与资讯技术
- 市场走向
- 市场预测
其他的
- 市场走向
- 市场预测

第 10 章：按地区分類的市场细分

北美洲
- 美国
  - 市场走向
  - 市场预测
- 加拿大
  - 市场走向
  - 市场预测
亚太地区
- 中国
  - 市场走向
  - 市场预测
- 日本
  - 市场走向
  - 市场预测
- 印度
  - 市场走向
  - 市场预测
- 韩国
  - 市场走向
  - 市场预测
- 澳洲
  - 市场走向
  - 市场预测
- 印尼
  - 市场走向
  - 市场预测
- 其他的
  - 市场走向
  - 市场预测
欧洲
- 德国
  - 市场走向
  - 市场预测
- 法国
  - 市场走向
  - 市场预测
- 英国
  - 市场走向
  - 市场预测
- 义大利
  - 市场走向
  - 市场预测
- 西班牙
  - 市场走向
  - 市场预测
- 俄罗斯
  - 市场走向
  - 市场预测
- 其他的
  - 市场走向
  - 市场预测
拉丁美洲
- 巴西
  - 市场走向
  - 市场预测
- 墨西哥
  - 市场走向
  - 市场预测
- 其他的
  - 市场走向
  - 市场预测
中东和非洲
- 市场走向
- 按国家/地区分類的市场细分
- 市场预测

第 11 章：SWOT 分析

概述
优势
弱点
机会
威胁

第 12 章：价值链分析

第 13 章：波特五力分析

概述
买家的议价能力
供应商的议价能力
竞争程度
新进入者的威胁
替代品的威胁

第 14 章：价格指标

第15章：竞争格局

市场结构
关键参与者
关键参与者简介
- AT&T
- Alphabet Inc.
- Amazon.com Inc.
- Apple Inc.
- Baidu Inc.
- Comverse Technology Inc.
- Gaana.com
- Gemalto
- Google LLC
- InMobi
- Kongzhong Corp
- Mahindra Comviva
- Mobily
- One97 Communications Ltd.
- OnMobile
- Vodafone Group Plc

简介目录图表

Product Code: SR112023A2123

Abstract

Market Overview:

The global mobile value-added services market size reached US$ 852.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2,011.0 Billion by 2028, exhibiting a growth rate (CAGR) of 15.32% during 2023-2028.

Mobile value-added services (MVAS) refer to various non-core facilities offered by the telecommunications sector. This includes short message service (SMS), Interactive Voice and Video Response (IVVR), Wireless Application Protocol (WAP), Unstructured Supplementary Service Data (USSD), utility VAS, social networking, infotainment and m-education. These additional services are offered by the operator at a supplementary charge and are considered as an effective source of added revenue. Apart from this, these services also aid in enhancing the overall consumer experience, improving the pricing proposition and optimizing the return on investment (ROI) for the operator.

Rising urbanization, along with a significant increase in the number of smartphone and tablet users across the globe, is one of the key factors driving the growth of the market. Furthermore, the increasing penetration of 3G and 4G services that have resulted in the widespread utilization of mobile applications and the web is also providing a boost to the market growth. The growing preference, especially among the youth population, for value-based content in the form of over-the-top (OTT) media services to access innovative content on-the-go, is acting as another major growth-inducing factor. Additionally, the emerging trend of digitization across industries is also creating a positive outlook for the market growth. For instance, car rental service providers are using mobile location-based services (LBS) to offer tracking facilities to their consumers. Other factors, including advancements in the 5G technology, improvements in the telecommunications infrastructure and the introduction of cloud-based VAS systems, are projected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile value-added services market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on solution, device type, end-user and vertical.

Breakup by Solution:

Short Messaging Service (SMS)

Multimedia Messaging Service (MMS)

Location Based Services

Mobile Email & IM

Mobile Money

Mobile Advertising

Mobile Infotainment

Others

Breakup by Device Type:

Mobile Phone

Tablet PC

Laptop/Data-Card

Others

Breakup by End-User:

SMBs

Enterprises

Breakup by Vertical:

BFSI

Media and Entertainment

Healthcare

Education

Retail

Government

Telecom & IT

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being AT&T, Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Comverse Technology Inc., Gaana.com, Gemalto, Google LLC, InMobi, Kongzhong Corp, Mahindra Comviva, Mobily, One97 Communications Ltd., OnMobile, Vodafone Group Plc, etc.

Key Questions Answered in This Report:

How has the global mobile value-added services (MVAS) market performed so far and how will it perform in the coming years?
What are the key regional markets?
What has been the impact of COVID-19 on the global mobile value-added services (MVAS) market?
What is the breakup of the market based on the solution?
What is the breakup of the market based on the device type?
What is the breakup of the market based on the end-user?
What is the breakup of the market based on the vertical?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global mobile value-added services (MVAS) market and who are the key players?
What is the degree of competition in the industry?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Mobile Value-Added Services (MVAS) Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Solution

6.1 Short Messaging Service (SMS)
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Multimedia Messaging Service (MMS)
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Location Based Services
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Mobile Email & IM
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
6.5 Mobile Money
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
6.6 Mobile Advertising
- 6.6.1 Market Trends
- 6.6.2 Market Forecast
6.7 Mobile Infotainment
- 6.7.1 Market Trends
- 6.7.2 Market Forecast
6.8 Others
- 6.8.1 Market Trends
- 6.8.2 Market Forecast

7 Market Breakup by Device Type

7.1 Mobile Phone
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Tablet PC
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Laptop/Data-Card
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast

8 Market Breakup by End-User

8.1 SMBs
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Enterprises
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by Vertical

9.1 BFSI
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Media and Entertainment
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Healthcare
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Education
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
9.5 Retail
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
9.6 Government
- 9.6.1 Market Trends
- 9.6.2 Market Forecast
9.7 Telecom & IT
- 9.7.1 Market Trends
- 9.7.2 Market Forecast
9.8 Others
- 9.8.1 Market Trends
- 9.8.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 AT&T
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 Financials
  - 15.3.1.4 SWOT Analysis
- 15.3.2 Alphabet Inc.
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
  - 15.3.2.3 Financials
  - 15.3.2.4 SWOT Analysis
- 15.3.3 Amazon.com Inc.
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
  - 15.3.3.3 Financials
  - 15.3.3.4 SWOT Analysis
- 15.3.4 Apple Inc.
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
  - 15.3.4.3 Financials
  - 15.3.4.4 SWOT Analysis
- 15.3.5 Baidu Inc.
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
  - 15.3.5.3 Financials
  - 15.3.5.4 SWOT Analysis
- 15.3.6 Comverse Technology Inc.
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
- 15.3.7 Gaana.com
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
- 15.3.8 Gemalto
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
- 15.3.9 Google LLC
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 SWOT Analysis
- 15.3.10 InMobi
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
- 15.3.11 Kongzhong Corp
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
- 15.3.12 Mahindra Comviva
  - 15.3.12.1 Company Overview
  - 15.3.12.2 Product Portfolio
- 15.3.13 Mobily
  - 15.3.13.1 Company Overview
  - 15.3.13.2 Product Portfolio
- 15.3.14 One97 Communications Ltd.
  - 15.3.14.1 Company Overview
  - 15.3.14.2 Product Portfolio
- 15.3.15 OnMobile
  - 15.3.15.1 Company Overview
  - 15.3.15.2 Product Portfolio
  - 15.3.15.3 Financials
- 15.3.16 Vodafone Group Plc
  - 15.3.16.1 Company Overview
  - 15.3.16.2 Product Portfolio
  - 15.3.16.3 Financials
  - 15.3.16.4 SWOT Analysis

简介目录图表

List of Figures

Figure 1: Global: Mobile Value-Added Services Market: Major Drivers and Challenges
Figure 2: Global: Mobile Value-Added Services Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Mobile Value-Added Services Market: Breakup by Solution (in %), 2022
Figure 4: Global: Mobile Value-Added Services Market: Breakup by Device Type (in %), 2022
Figure 5: Global: Mobile Value-Added Services Market: Breakup by End-User (in %), 2022
Figure 6: Global: Mobile Value-Added Services Market: Breakup by Vertical (in %), 2022
Figure 7: Global: Mobile Value-Added Services Market: Breakup by Region (in %), 2022
Figure 8: Global: Mobile Value-Added Services Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: Global: Mobile Value-Added Services (Short Messaging Service) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Mobile Value-Added Services (Short Messaging Service) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Mobile Value-Added Services (Location Based Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Mobile Value-Added Services (Location Based Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Mobile Value-Added Services (Mobile Email & IM) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Mobile Value-Added Services (Mobile Email & IM) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Mobile Value-Added Services (Mobile Money) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Mobile Value-Added Services (Mobile Money) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Mobile Value-Added Services (Mobile Advertising) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Mobile Value-Added Services (Mobile Advertising) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Mobile Value-Added Services (Mobile Infotainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Mobile Value-Added Services (Mobile Infotainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Mobile Value-Added Services (Other Solutions) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Mobile Value-Added Services (Other Solutions) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Mobile Value-Added Services (Mobile Phone) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Mobile Value-Added Services (Mobile Phone) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Mobile Value-Added Services (Tablet PC) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Mobile Value-Added Services (Tablet PC) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Mobile Value-Added Services (Laptop/Data-Card) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Mobile Value-Added Services (Laptop/Data-Card) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Mobile Value-Added Services (Other Device Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Mobile Value-Added Services (Other Device Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Mobile Value-Added Services (SMBs) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Mobile Value-Added Services (SMBs) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Global: Mobile Value-Added Services (Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Global: Mobile Value-Added Services (Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Global: Mobile Value-Added Services (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Global: Mobile Value-Added Services (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Global: Mobile Value-Added Services (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Global: Mobile Value-Added Services (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Global: Mobile Value-Added Services (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Global: Mobile Value-Added Services (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Global: Mobile Value-Added Services (Education) Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Global: Mobile Value-Added Services (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Global: Mobile Value-Added Services (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Global: Mobile Value-Added Services (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Global: Mobile Value-Added Services (Government) Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Global: Mobile Value-Added Services (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Global: Mobile Value-Added Services (Telecom & IT) Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Global: Mobile Value-Added Services (Telecom & IT) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Global: Mobile Value-Added Services (Other Verticals) Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Global: Mobile Value-Added Services (Other Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: North America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: North America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: United States: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: United States: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Canada: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Canada: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Asia Pacific: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Asia Pacific: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: China: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: China: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Japan: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Japan: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: India: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: India: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: South Korea: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: South Korea: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Australia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Australia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Indonesia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Indonesia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Europe: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Europe: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Germany: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Germany: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: France: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: France: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: United Kingdom: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: United Kingdom: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: Italy: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 84: Italy: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 85: Spain: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 86: Spain: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 87: Russia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 88: Russia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 89: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 90: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 91: Latin America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 92: Latin America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 93: Brazil: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 94: Brazil: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 95: Mexico: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 96: Mexico: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 97: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 98: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 99: Middle East and Africa: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 100: Middle East and Africa: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 101: Global: Mobile Value-Added Services Industry: SWOT Analysis
Figure 102: Global: Mobile Value-Added Services Industry: Value Chain Analysis
Figure 103: Global: Mobile Value-Added Services Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Mobile Value-Added Services Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Mobile Value-Added Services Market Forecast: Breakup by Solution (in Million US$), 2023-2028
Table 3: Global: Mobile Value-Added Services Market Forecast: Breakup by Device Type (in Million US$), 2023-2028
Table 4: Global: Mobile Value-Added Services Market Forecast: Breakup by End-User (in Million US$), 2023-2028
Table 5: Global: Mobile Value-Added Services Market Forecast: Breakup by Vertical (in Million US$), 2023-2028
Table 6: Global: Mobile Value-Added Services Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Mobile Value-Added Services Market: Competitive Structure
Table 8: Global: Mobile Value-Added Services Market: Key Players

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行动加值服务 (MVAS) 市场：2023-2028 年全球产业趋势、份额、规模、成长、机会与预测

Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

抽象的

市场概况：

本报告回答的关键问题：

目录

第一章：前言

第 2 章：范围与方法

第 3 章：执行摘要

第 4 章：简介

第 5 章：全球行动加值服务 (MVAS) 市场

第 6 章：依解决方案划分市场

第 7 章：按设备类型分類的市场细分

第 8 章：最终用户的市场区隔

第 9 章：按产业分類的市场区隔

第 10 章：按地区分類的市场细分

第 11 章：SWOT 分析

第 12 章：价值链分析

第 13 章：波特五力分析

第 14 章：价格指标

第15章：竞争格局

Abstract

Market Overview:

Key Market Segmentation:

Breakup by Solution:

Breakup by Device Type:

Breakup by End-User:

Breakup by Vertical:

Breakup by Region:

Competitive Landscape:

Key Questions Answered in This Report:

Table of Contents

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction

5 Global Mobile Value-Added Services (MVAS) Market

6 Market Breakup by Solution

7 Market Breakup by Device Type

8 Market Breakup by End-User

9 Market Breakup by Vertical

10 Market Breakup by Region

11 SWOT Analysis

12 Value Chain Analysis

13 Porters Five Forces Analysis

14 Price Indicators

15 Competitive Landscape

List of Figures

List of Tables