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移动增值服务市场：趋势、机遇、竞争分析 [2023-2028]
市场调查报告书
商品编码
1284983

移动增值服务市场：趋势、机遇、竞争分析 [2023-2028]

Mobile Value Added Services Market: Trends, Opportunities and Competitive Analysis [2023-2028]
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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简介目录

移动增值服务市场趋势及预测

到 2028 年，全球移动增值服务市场预计将达到 16.256 亿美元，2023 年至 2028 年復合年增长率为 13.2%。 该市场的主要驱动因素是数字化的快速发展、智能手机普及率的提高、通过在线渠道越来越多地采用移动增值服务以及全球 OTT 平台的上升趋势。 全球移动增值服务市场前景广阔，为中小企业和大型企业带来商机。

移动增值服务公司列表

市场上的公司根据其提供的产品质量进行竞争。 该市场的主要参与者专注于扩大製造设施、投资研发、升级基础设施以及利用整个价值链的整合机会。 这些战略使移动增值服务公司能够满足不断增长的需求、确保竞争力、开发创新产品和技术、降低生产成本并扩大客户群。

移动增值服务市场洞察

  • Lucintel 预计，随着互联网服务变得更加普及，以及政府和电信公司加大投资力度加强农村地区的基础设施连接，政府在预测期内仍将是最大的细分市场。我来了。
  • 由于银行、医疗保健提供商、电子消费品製造商等越来越多地使用移动增值服务，大型企业将继续成为最大的细分市场。
  • 由于对智能手机的需求不断增长以及基于云的解决方案的采用不断增加，预计北美仍将是最大的地区。

本报告回答了 11 个关键问题：

  • Q.1.您的细分市场中最有前途和高增长的机会是什么？
  • Q.2.哪些细分市场增长速度更快？原因是什么？
  • Q.3.您认为哪些地区的增长速度会更快？为什么？
  • Q.4.影响市场动态的关键因素有哪些？ 这个市场的主要挑战和商业风险是什么？
  • Q.5.这个市场的业务风险和竞争威胁是什么？
  • Q.6.这个市场有哪些新趋势？为什么？
  • Q.7.这个市场中的客户需求有哪些变化？
  • Q.8.市场有哪些新发展？ 哪些公司正在引领这些发展？
  • Q.9.这个市场的主要参与者是谁？ 主要参与者采取哪些战略举措来发展业务？
  • Q.10.该市场上的竞争产品有哪些？因材料或产品替代而导致市场份额损失的威胁是什么？
  • Q.11.过去五年发生了哪些类型的併购，对行业产生了哪些影响？

内容

第 1 章执行摘要

第二章全球移动增值服务市场：市场动态

  • 简介、背景、分类
  • 供应链
  • 行业驱动因素和挑战

第三章2017-2028年市场趋势及预测分析

  • 宏观经济趋势（2017-2022 年）和预测（2023-2028 年）
  • 全球移动增值服务市场趋势（2017-2022）及预测（2023-2028）
  • 按行业划分的全球移动增值服务市场
    • 媒体和娱乐
    • 医疗保健
    • 教育
    • 零售
    • 政府
    • 通讯/IT
    • 其他
  • 按解决方案划分的全球移动增值服务市场
    • 短信服务 (SMS)
    • 多媒体消息服务 (MMS)
    • 基于位置的服务
    • 移动电子邮件/即时消息
    • 移动货币
    • 移动广告
    • 移动信息娱乐
    • 其他
  • 按最终用途划分的全球移动增值服务市场
    • 小型企业 (SMB)
    • 大公司

第四章2017-2028年分地区市场趋势及预测分析

  • 按地区划分的全球移动增值服务市场
  • 北美移动增值服务市场
  • 欧洲移动增值服务市场
  • 亚太地区移动增值服务市场
  • ROW移动增值服务市场

第 5 章：竞争分析

  • 产品组合分析
  • 运营整合
  • 波特五力分析

第 6 章增长机会和战略分析

  • 增长机会分析
    • 按行业划分的全球移动增值服务市场的增长机会
    • 按解决方案划分的全球移动增值服务市场增长机会
    • 按最终用途划分的全球移动增值服务市场增长机会
    • 按地区划分的全球移动增值服务市场增长机会
  • 全球移动增值服务市场新趋势
  • 战略分析
    • 新产品开发
    • 拓展全球移动增值服务市场的能力
    • 全球移动增值服务市场的合併、收购和合资企业
    • 身份验证和许可

第 7 章主要公司简介

  • Apple
  • Vodafone Group
  • Samsung Electronics
  • Reliance Industries
  • Huawei Investment & Holding Co.
  • OnMobile Global
  • Comviva Technologies .
简介目录

Mobile Value Added Services Market Trends and Forecast

The future of the global mobile value added services market looks promising with opportunities in the small-to-medium-sized businesses (SMB) and large enterprises. The global mobile value added services market is expected to reach an estimated $1,625.6 million by 2028 with a CAGR of 13.2% from 2023 to 2028. The major drivers for this market are rapid digitalization, increasing penetration of smartphones, growing adoption of mobile value added services via online channels, and rising trend of OTT platforms across the globe.

A more than 150-page report is developed to help in your business decisions.

Mobile Value Added Services Market by Segment

The study includes a forecast for the global mobile value added services market by vertical, solution, end use, and region, as follows:

Mobile Value Added Services Market by Vertical [Value ($B) Shipment Analysis from 2017 to 2028]:

  • Media and Entertainment
  • Healthcare
  • Education
  • Retail
  • Government
  • Telecom and IT
  • Others

Mobile Value Added Services Market by Solution [Value ($B) Shipment Analysis from 2017 to 2028]:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Location Based Services
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Others

Mobile Value Added Services Market by End Use [Value ($B) Shipment Analysis from 2017 to 2028]:

  • Small-to-Medium-Sized Businesses (SMB)
  • Large Enterprises

Mobile Value Added Services Market by Region [Value ($B) Shipment Analysis from 2017 to 2028]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Mobile Value Added Services Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies mobile value added services companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the mobile value added services companies profiled in this report include.

  • Apple
  • Vodafone Group
  • Samsung Electronics
  • Reliance Industries
  • Huawei Investment & Holding
  • OnMobile Global
  • Comviva Technologies

Mobile Value Added Services Market Insights

  • Lucintel forecasts that government will remain the largest segment over the forecast period due to increasing penetration of internet services and growing investment by government and telecom companies in enhancing infrastructural connectivity in rural areas.
  • Large enterprises are expected to remain the largest segment due to increasing usage of mobile value-added services in banks, healthcare providers, and electronic consumer goods manufactures.
  • North America will remain the largest region due to increasing demand of smartphone and growing adoption of cloud-based solution in the region.

Features of the Mobile Value Added Services Market

  • Market Size Estimates: Mobile value added services market size estimation in terms of value ($B)
  • Trend And Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
  • Segmentation Analysis: Mobile value added services market size by various segments, such as by vertical, solution, end use, and region
  • Regional Analysis: Mobile value added services market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
  • Growth Opportunities: Analysis on growth opportunities in different by vertical, solution, end use, and regions for the mobile value added services market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape for the mobile value added services market.
  • Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the mobile value added services market size?

Answer: The global mobile value added services market is expected to reach an estimated $1625.6 million by 2028.

Q2. What is the growth forecast for mobile value added services market?

Answer: The global mobile value added services market is expected to grow with a CAGR of 13.2% from 2023 to 2028.

Q3. What are the major drivers influencing the growth of the mobile value added services market?

Answer: The major drivers for this market are rapid digitalization, increasing penetration of smartphones, growing adoption of mobile value added services via online channels, and rising trend of OTT platforms across the globe.

Q4. What are the major segments for mobile value added services market?

Answer: The future of the mobile value added services market looks promising with opportunities in the small-to-medium-sized businesses (SMB) and large enterprises.

Q5. Who are the key mobile value added services companies?

Answer: Some of the key mobile value added services companies are as follows:

  • Apple
  • Vodafone Group
  • Samsung Electronics
  • Reliance Industries
  • Huawei Investment & Holding Co.
  • OnMobile Global
  • Comviva Technologies

Q6. Which mobile value added services segment will be the largest in future?

Answer:Lucintel forecasts that government will remain the largest segment over the forecast period due to increasing penetration of internet services and growing investment by government and telecom companies in enhancing infrastructural connectivity in rural areas.

Q7. In mobile value added services market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region due to increasing demand of smartphone and growing adoption of cloud-based solution in the region.

Q8. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the mobile value added services market by vertical (media and entertainment, healthcare, education, retail, government, telecom and IT, and others), solution (short messaging service (SMS), multimedia messaging service (MMS, location based services, mobile email & IM, mobile money, mobile advertising, mobile infotainment, and others), end use (Small-to-Medium-Sized Businesses (SMB) and large enterprises), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Mobile Value Added Services Market: Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2017 to 2028

  • 3.1: Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
  • 3.2: Global Mobile Value Added Services Market Trends (2017-2022) and Forecast (2023-2028)
  • 3.3: Global Mobile Value Added Services Market by Vertical
    • 3.3.1: Media and Entertainment
    • 3.3.2: Healthcare
    • 3.3.3: Education
    • 3.3.4: Retail
    • 3.3.4: Government
    • 3.3.5: Telecom and IT
    • 3.3.6: Others
  • 3.4: Global Mobile Value Added Services Market by Solution
    • 3.4.1: Short Messaging Service (SMS)
    • 3.4.2: Multimedia Messaging Service (MMS)
    • 3.4.3: Location Based Services
    • 3.4.4: Mobile Email & IM
    • 3.4.5: Mobile Money
    • 3.4.6: Mobile Advertising
    • 3.4.7: Mobile Infotainment
    • 3.4.8: Others
  • 3.5: Global Mobile Value Added Services Market by End Use
    • 3.5.1: Small-to-Medium-Sized Businesses (SMB)
    • 3.5.2: Large Enterprises

4. Market Trends and Forecast Analysis by Region from 2017 to 2028

  • 4.1: Global Mobile Value Added Services Market by Region
  • 4.2: North American Mobile Value Added Services Market
    • 4.2.1: North American Mobile Value Added Services Market by Vertical: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others
    • 4.2.2: North American Mobile Value Added Services Market by End Use: Small-to-Medium-Sized Businesses (SMB) and Large Enterprises
  • 4.3: European Mobile Value Added Services Market
    • 4.3.1: European Mobile Value Added Services Market by Vertical: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others
    • 4.3.2: European Mobile Value Added Services Market by Small-to-Medium-Sized Businesses (SMB) and Large Enterprises
  • 4.4: APAC Mobile Value Added Services Market
    • 4.4.1: APAC Mobile Value Added Services Market by Vertical: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others
    • 4.4.2: APAC Mobile Value Added Services Market by Small-to-Medium-Sized Businesses (SMB) and Large Enterprises
  • 4.5: ROW Mobile Value Added Services Market
    • 4.5.1: ROW Mobile Value Added Services Market by Vertical: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others
    • 4.5.2: ROW Mobile Value Added Services Market by Small-to-Medium-Sized Businesses (SMB) and Large Enterprises

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Mobile Value Added Services Market by Vertical
    • 6.1.2: Growth Opportunities for the Global Mobile Value Added Services Market by Solution
    • 6.1.3: Growth Opportunities for the Global Mobile Value Added Services Market by End Use
    • 6.1.4: Growth Opportunities for the Global Mobile Value Added Services Market by Region
  • 6.2: Emerging Trends in the Global Mobile Value Added Services Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Mobile Value Added Services Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Mobile Value Added Services Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Apple
  • 7.2: Vodafone Group
  • 7.3: Samsung Electronics
  • 7.4: Reliance Industries
  • 7.5: Huawei Investment & Holding Co.
  • 7.6: OnMobile Global
  • 7.7: Comviva Technologies .