行动附加价值服务市场规模、份额和成长分析（按类型、产品、商店、产业、地区）：产业预测（2024-2031）

2022年全球附加价值服务市场规模将为2,884亿美元，预测期间（2024-2031年）复合年增长率为14.5%，从2023年的3,302.2亿美元增加到2031年的9,755亿美元。万美元。

由于智慧型手机的普及和行动互联网使用的扩大，全球对行动附加价值服务（VAS）的需求预计将迅速增长。随着可支配收入的增加和创新服务的普及，增值服务市场预计将在未来几年蓬勃发展。多样化行动应用的高渗透率和通讯业者之间的激烈竞争进一步支持了这一成长轨迹。此外，转向基于订阅或免费增值模式为增值服务公司带来了利润丰厚的机会。然而，监管合规问题和分散的行动生态系统等挑战可能会阻碍 2031 年的成长。策略调整对于驾驭这些动态并利用市场中的新机会至关重要。

目录

介绍

• 分析目的
• 市场范围
• 定义

分析方法

• 资讯采购
• 次要/主要资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 市场概况及展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及前景

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考虑因素

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场魅力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析

全球行动附加价值服务市场规模及复合年增长率：按类型划分（2024-2031）

• 市场概况
• 短讯服务（SMS）
• 语音通话
• 资料/附加价值服务

全球行动附加价值服务市场规模及复合年增长率：依产品分类（2024-2031）

• 市场概况
• 手机游戏
• 行动音乐
• 手机钱包
• 行动商务
• 行动广告
• 电子邮件/即时通讯

全球行动附加价值服务市场规模/复合年增长率：按商店划分（2024-2031）

• 市场概况
• Google Play
• App Store
• 其他的

全球行动附加价值服务市场规模及复合年增长率：按产业划分（2024-2031）

• 市场概况
• BFSI
• 资讯科技/通讯
• 媒体娱乐
• 零售业
• 医疗/政府
• 其他的

全球行动附加价值服务市场规模及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 韩国
  • 其他亚太地区
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要企业采取的策略
• 近期市场趋势
• 主要企业市场占有率（2023年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Comviva 技术（印度）
• OnMobile Global 有限公司（印度）
• InMobi（印度）
• 信实工业有限公司（印度）
• 康维科技公司（美国）
• One97 Communications（印度）
• 莫札特私人有限公司（新加坡）
• 百度公司（中国）
• 华为投资控股有限公司（中国）
• 苹果公司（美国）
• Mobily（沙乌地阿拉伯等）
• Alphabet 公司（美国）
• 三星电子有限公司（韩国）
• 空中网 (中国)
• 沃达丰集团有限公司（英国）
• AT&T（美国）
• 威瑞森（美国）
• 中国移动（中国）
• 中国电信（中国）

结论和建议

Global Mobile Value-Added Services Market size was valued at USD 288.4 billion in 2022 and is poised to grow from USD 330.22 billion in 2023 to USD 975.54 billion by 2031, growing at a CAGR of 14.5% during the forecast period (2024-2031).

The global demand for mobile value-added services (VAS) is set to surge, driven by the increasing proliferation of smartphones and the growing use of mobile internet. As disposable incomes rise and novel services become more available, the market for VAS is expected to flourish in the coming years. The high adoption of diverse mobile applications and robust competition among telecom providers further bolster this growth trajectory. Additionally, the shift towards subscription-based and freemium models presents lucrative opportunities for VAS companies. However, challenges such as regulatory compliance issues and the fragmented nature of mobile ecosystems may impede growth through 2031. Strategic adjustments will be essential for players to navigate these dynamics and capitalize on emerging opportunities in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Value-Added Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Value-Added Services Market Segmental Analysis

Global Mobile Value-Added Services Market is segmented by type, product, store, vertical and region. Based on type, the market is segmented into short message service (SMS), voice and data and value-added services. Based on product, the market is segmented into mobile games, mobile music, mobile wallet, mobile commerce, mobile advertising and email and IM. Based on store, the market is segmented into google play, app store and others. Based on vertical, the market is segmented into BFSI, it and telecommunication, media and entertainment, retail, healthcare and government and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Value-Added Services Market

The global Mobile Value-Added Services market is primarily driven by the surge in mobile internet usage, fueled by the escalating sales of smartphones and mobile devices. This noteworthy trend has significantly boosted the consumption of mobile data, generating a corresponding rise in demand for value-added services. As users increasingly rely on their devices for connectivity, entertainment, and productivity, the market for mobile value-added services is expected to experience substantial growth in response to this heightened reliance on mobile data. Consequently, the future development of this market appears promising, propelled by the evolving digital landscape and consumer needs.

Restraints in the Global Mobile Value-Added Services Market

The global mobile value-added services market is hindered by various regulatory compliance challenges that providers must navigate. Adhering to these regulations can compel companies to alter or limit certain functionalities of their offerings, potentially impacting overall service quality and user experience. Furthermore, the need for compliance may also lead to increased operational costs, which can reduce profit margins. As a result, these constraints can hamper the market's growth trajectory, making it essential for stakeholders to develop strategies that balance regulatory adherence with the demand for innovative and profitable mobile services.

Market Trends of the Global Mobile Value-Added Services Market

The Global Mobile Value-Added Services market is increasingly shifting towards personalization as a key trend, with providers recognizing the need to tailor offerings to individual customer preferences. This focus on personalized mobile value-added services not only enhances user experience but also drives customer loyalty and engagement. By developing customized plans and incentives, such as attractive discounts, service providers can effectively expand their market presence and appeal to a broader consumer base. This trend is expected to bolster growth in the mobile value-added services sector in the coming years, as companies aim to differentiate themselves in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Mobile Value-Added Services Market Size by Type & CAGR (2024-2031)

• Market Overview
• Short Message Service (SMS)
• Voice
• Data and Value-Added Services

Global Mobile Value-Added Services Market Size by Product & CAGR (2024-2031)

• Market Overview
• Mobile Games
• Mobile Music
• Mobile Wallet
• Mobile Commerce
• Mobile Advertising
• Email and IM

Global Mobile Value-Added Services Market Size by Store & CAGR (2024-2031)

• Market Overview
• Google Play
• App Store
• Others

Global Mobile Value-Added Services Market Size by Vertical & CAGR (2024-2031)

• Market Overview
• BFSI
• IT and Telecommunication
• Media and Entertainment
• Retail
• Healthcare and Government
• Others

Global Mobile Value-Added Services Market Size & CAGR (2024-2031)

• North America (Type, Product, Store, Vertical)
  • USA
  • Canada
• Europe (Type, Product, Store, Vertical)
  • South Korea
  • Rest of Asia-Pacific
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Store, Vertical)
  • China
  • India
  • JaLatin America (Type, Product, Store, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Store, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Comviva Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnMobile Global Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InMobi (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reliance Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comverse Technology Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• One97 Communications (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mozat Pte Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Investment & Holding Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobily (Saudi Arabia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KongZhong Corp. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vodafone Group plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Mobile (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Telecom (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations