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市场调查报告书
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1772204

美国行动附加价值服务市场规模、份额、趋势分析报告：按解决方案、最终用途、垂直产业、细分市场预测，2025 年至 2033 年

U.S. Mobile Value Added Services Market Size, Share & Trends Analysis Report By Solution, By End Use (Consumers, Enterprises), By Vertical (BFSI, Media and Entertainment, Telecom & IT, Retail & E-commerce, Healthcare), And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10个工作天内

价格

美国行动附加价值服务市场摘要

美国行动附加价值服务市场规模预计在 2024 年为 2,233.9 亿美元，预计到 2033 年将达到 5,321.3 亿美元，2025 年至 2033 年的复合年增长率为 10.5%。 5G 在美国的部署将显着提高行动附加价值服务的效能，因为它实现了超低延迟、更快的速度和更好的设备连接。这将推动即时行动游戏、基于 AR/VR 的资讯娱乐和高清视讯串流等高级服务的普及。美国电信业者正积极利用 5G 推出新的加值服务体验，尤其是针对医疗、物流和製造等领域的企业客户。 5G 设备的高普及率预计将进一步推动对资料密集型加值服务的需求。

随着消费者寻求更快、非接触式且更安全的交易方式，行动金融服务在美国迅速普及。 Apple Pay 和 Google Wallet 等行动钱包已成为主流，并日益融入零售、交通和P2P支付生态系统。通讯业者正在与金融科技公司建立伙伴关係，将金融增值服务嵌入其行动平台，尤其瞄准年轻群体和服务不足的人群。新冠疫情爆发以来，人们对数位支付的接受度不断提升，使其成为美国行动附加价值服务产业最具前景的成长领域之一。

在美国，由于媒体消费向智慧型手机的转移以及人工智慧驱动的个人化效果的不断提升，行动广告持续激增。广告主正在利用定位服务、行为分析和程序化广告平台来投放更具针对性和吸引力的广告。通讯正利用这一优势，提供包含赞助内容、应用推广和即时行销提醒的品牌增值服务套餐。不断变化的隐私法规正促使美国企业投资基于用户同意的资料策略，以平衡个人化与合规性，从而推动市场成长。

美国市场对物联网整合智慧家庭加值服务（VAS）的需求强劲，包括家电远端控制、家庭安防、能源管理和健康监测。通讯业者将这些服务与行动电话和宽频套餐捆绑在一起，并透过行动应用程式提供集中控制。消费者对便利性、安全性和能源效率的关注推动了此类服务的普及，尤其是在房主群体中。美国不断扩张的物联网生态系统正透过捆绑和订阅式增值服务为电信电信业者创造新的机会，从而推动市场成长。

随着美国混合办公和远距办公模式的兴起，越来越多的企业开始使用行动VAS)来实现员工沟通、协作和资料存取。安全讯息、行动客户关係管理 (CRM)、视讯会议和云端整合等服务正被金融、教育和医疗等行业广泛采用。美国通讯营运商正在与软体供应商合作，提供客製化的企业增值服务，以支援生产力和合规性。随着企业在数位转型中优先考虑灵活性、安全性和行动优先策略，这一趋势将持续下去。

目录

第一章调查方法与范围

第二章执行摘要

第 3 章美国行动附加价值服务市场变数、趋势与范围

  • 市场体系展望
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 产业挑战
  • 美国行动附加价值服务市场的分析工具
    • 产业分析-波特五力分析
    • PESTEL分析

第四章美国行动附加价值服务市场：按解决方案的估算与趋势分析

  • 细分仪表板
  • 美国行动附加价值服务市场：2024 年和 2033 年解决方案趋势分析
  • 短讯服务（SMS）
  • 行动电子邮件和即时通讯
  • 行动货币
  • 行动广告
  • 定位服务
  • 行动资讯娱乐
  • 多媒体讯息服务(MMS)

第五章美国移动附加价值服务市场：按最终用途的估计和趋势分析

  • 细分仪表板
  • 美国行动附加价值服务市场：2024 年和 2033 年最终用途趋势分析
  • 消费者
  • 公司
    • 2021-2033年企业收益估算与预测

第六章：美国移动附加价值服务市场：按产业垂直分類的估计与趋势分析

  • 细分仪表板
  • 美国行动附加价值服务市场：2024 年与 2033 年产业垂直趋势分析
  • BFSI
  • 媒体与娱乐
  • 通讯/IT
  • 零售与电子商务
  • 卫生保健
  • 政府
  • 其他的

第七章 竞争态势

  • 公司分类
  • 公司市场定位
  • 公司热图分析
  • 公司简介/上市公司
    • Google
    • Apple Inc.
    • AT&T Inc.
    • Verizon Communications Inc.
    • Vodafone Group Plc
    • T-Mobile US
    • OnMobile Global
    • Telenity
    • Comviva Technologies
Product Code: GVR-4-68040-646-3

U.S. Mobile Value Added Services Market Summary

The U.S. mobile value added services market size was estimated at USD 223.39 billion in 2024 and is projected to reach USD 532.13 billion by 2033, growing at a CAGR of 10.5% from 2025 to 2033. The rollout of 5G across the U.S. significantly enhances the performance of mobile value-added services by enabling ultra-low latency, faster speeds, and greater device connectivity. This drives the adoption of advanced services such as real-time mobile gaming, AR/VR-based infotainment, and high-definition video streaming. U.S. telecom companies are actively leveraging 5G to introduce new VAS experiences, particularly targeting enterprise clients in sectors such as healthcare, logistics, and manufacturing. The high penetration of 5G-compatible devices is expected to further fuel demand for data-intensive VAS offerings.

Mobile financial services are rapidly gaining ground in the U.S. as consumers seek faster, contactless, and more secure ways to transact. Mobile wallets such as Apple Pay and Google Wallet dominate the landscape, with increasing integration into retail, transit, and peer-to-peer payment ecosystems. Telecom providers are forming fintech partnerships to embed financial VAS into mobile platforms, especially targeting underserved and younger demographics. The growing comfort with digital payments post-COVID has made this one of the most promising growth areas within the U.S. mobile value added services industry.

In the U.S., mobile advertising continues to surge, driven by the shift of media consumption to smartphones and the growing effectiveness of AI-driven personalization. Advertisers use location-based services, behavioral analytics, and programmatic ad platforms to deliver more targeted and engaging ads. Telecom carriers are capitalizing on this by offering branded VAS bundles that include sponsored content, app promotions, and real-time marketing alerts. Evolving privacy regulations are driving U.S. companies to invest in consent-based data strategies to balance personalization and compliance, thereby driving the market's growth.

The U.S. market is witnessing strong demand for smart home VAS integrated with IoT, including remote control of appliances, home security, energy management, and health monitoring. Telecom operators are bundling these services with mobile and broadband plans, offering centralized control through mobile apps. Consumer interest in convenience, safety, and energy efficiency is pushing the adoption of such services, especially among homeowners. The expanding IoT ecosystem in the U.S. creates new opportunities for telecom companies through bundled and subscription-based VAS, thereby driving the growth of the market.

With the rise of hybrid and remote work models in the U.S., enterprises increasingly rely on mobile VAS for employee communication, collaboration, and data access. Services such as secure messaging, mobile CRM, video conferencing, and cloud integration are being adopted across industries, including finance, education, and healthcare. U.S. telecom providers are partnering with software vendors to deliver customized enterprise VAS that support productivity and compliance. This trend will continue as organizations prioritize flexibility, security, and mobile-first strategies in their digital transformation efforts.

U.S. Mobile Value Added Services Market Report Segmentation

This report forecasts revenue growth at a country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. mobile value added services market report based on solution, end use and vertical:

  • Solution Outlook (Revenue, USD Million, 2021 - 2033)
  • Short Messaging Service (SMS)
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Location Based Services
  • Mobile Infotainment
  • Multimedia Messaging Service (MMS)
  • End Use Outlook (Revenue, USD Million, 2021 - 2033)
  • Consumers
  • Enterprises
  • Vertical Outlook (Revenue, USD Million, 2021 - 2033)
  • BFSI
  • Media and Entertainment
  • Telecom & IT
  • Retail & E-commerce
  • Healthcare
  • Government
  • Others

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. U.S. Mobile Value Added Services Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. U.S. Mobile Value Added Services Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape

Chapter 4. U.S. Mobile Value Added Services Market: Solution Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. U.S. Mobile Value Added Services Market: Solution Movement Analysis, 2024 & 2033 (USD Million)
  • 4.3. Short Messaging Service (SMS)
    • 4.3.1. Short Messaging Service (SMS) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.4. Mobile Email & IM
    • 4.4.1. Mobile Email & IM Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.5. Mobile Money
    • 4.5.1. Mobile Money Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.6. Mobile Advertising
    • 4.6.1. Mobile Advertising Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.7. Location Based Services
    • 4.7.1. Location Based Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.8. Mobile Infotainment
    • 4.8.1. Mobile Infotainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.9. Multimedia Messaging Service (MMS)
    • 4.9.1. Multimedia Messaging Service (MMS) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. U.S. Mobile Value Added Services Market: End Use Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. U.S. Mobile Value Added Services Market: End Use Movement Analysis, 2024 & 2033 (USD Million)
  • 5.3. Consumers
    • 5.3.1. Consumers Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.4. Enterprises
    • 5.4.1. Enterprises Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. U.S. Mobile Value Added Services Market: Vertical Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. U.S. Mobile Value Added Services Market: Vertical Movement Analysis, 2024 & 2033 (USD Million)
  • 6.3. BFSI
    • 6.3.1. BFSI Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.4. Media and Entertainment
    • 6.4.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.5. Telecom & IT
    • 6.5.1. Telecom & IT Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.6. Retail & E-commerce
    • 6.6.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.7. Healthcare
    • 6.7.1. Healthcare Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.8. Government
    • 6.8.1. Government Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.9. Others
    • 6.9.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Competitive Landscape

  • 7.1. Company Categorization
  • 7.2. Company Market Positioning
  • 7.3. Company Heat Map Analysis
  • 7.4. Company Profiles/Listing
    • 7.4.1. Google
      • 7.4.1.1. Participant's Overview
      • 7.4.1.2. Financial Performance
      • 7.4.1.3. Product Benchmarking
      • 7.4.1.4. Strategic Initiatives
    • 7.4.2. Apple Inc.
      • 7.4.2.1. Participant's Overview
      • 7.4.2.2. Financial Performance
      • 7.4.2.3. Product Benchmarking
      • 7.4.2.4. Strategic Initiatives
    • 7.4.3. AT&T Inc.
      • 7.4.3.1. Participant's Overview
      • 7.4.3.2. Financial Performance
      • 7.4.3.3. Product Benchmarking
      • 7.4.3.4. Strategic Initiatives
    • 7.4.4. Verizon Communications Inc.
      • 7.4.4.1. Participant's Overview
      • 7.4.4.2. Financial Performance
      • 7.4.4.3. Product Benchmarking
      • 7.4.4.4. Strategic Initiatives
    • 7.4.5. Vodafone Group Plc
      • 7.4.5.1. Participant's Overview
      • 7.4.5.2. Financial Performance
      • 7.4.5.3. Product Benchmarking
      • 7.4.5.4. Strategic Initiatives
    • 7.4.6. T-Mobile US
      • 7.4.6.1. Participant's Overview
      • 7.4.6.2. Financial Performance
      • 7.4.6.3. Product Benchmarking
      • 7.4.6.4. Strategic Initiatives
    • 7.4.7. OnMobile Global
      • 7.4.7.1. Participant's Overview
      • 7.4.7.2. Financial Performance
      • 7.4.7.3. Product Benchmarking
      • 7.4.7.4. Strategic Initiatives
    • 7.4.8. Telenity
      • 7.4.8.1. Participant's Overview
      • 7.4.8.2. Financial Performance
      • 7.4.8.3. Product Benchmarking
      • 7.4.8.4. Strategic Initiatives
    • 7.4.9. Comviva Technologies
      • 7.4.9.1. Participant's Overview
      • 7.4.9.2. Financial Performance
      • 7.4.9.3. Product Benchmarking
      • 7.4.9.4. Strategic Initiatives

List of Tables

  • Table 1 U.S. mobile value added services market revenue estimates and forecast, by solution, 2021 - 2033 (USD Million)
  • Table 2 U.S. mobile value added services market revenue estimates and forecast, by end use, 2021 - 2033 (USD Million)
  • Table 3 U.S. mobile value added services market revenue estimates and forecast, by vertical, 2021 - 2033 (USD Million)
  • Table 4 Company heat map analysis
  • Table 5 Key companies involved in M&As
  • Table 6 Key companies pursuing partnerships & collaborations
  • Table 7 Key companies focusing on new product/service launches

List of Figures

  • Fig. 1 U.S. Mobile Value Added Services market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 U.S. Mobile Value Added Services market snapshot
  • Fig. 10 U.S. Mobile Value Added Services market segment snapshot
  • Fig. 11 U.S. Mobile Value Added Services market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 U.S. Mobile Value Added Services market, Solution outlook key takeaways (USD Million)
  • Fig. 16 U.S. Mobile Value Added Services market, Solution movement analysis 2024 & 2033 (USD Million)
  • Fig. 17 Short Messaging Service (SMS) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 18 Mobile Email & IM market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 19 Mobile Money market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 20 Mobile Advertising market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 21 Location Based Services market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 22 Mobile Infotainment market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 23 Multimedia Messaging Service (MMS) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 24 U.S. Mobile Value Added Services market: End Use outlook key takeaways (USD Million)
  • Fig. 25 U.S. Mobile Value Added Services market: End Use movement analysis 2024 & 2033 (USD Million)
  • Fig. 26 Consumers market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 27 Enterprises market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 28 U.S. Mobile Value Added Services market: Vertical outlook key takeaways (USD Million)
  • Fig. 29 U.S. Mobile Value Added Services market: Vertical movement analysis 2024 & 2033 (USD Million)
  • Fig. 30 BFSI market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 31 Media and Entertainment market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 32 Telecom & IT market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 33 Retail & E-commerce market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 34 Healthcare market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 35 Government market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 36 Others market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 37 Strategy framework
  • Fig. 38 Company Categorization