全球行动加值服务市场研究报告-产业分析、规模、份额、成长、趋势及2025年至2033年预测

全球行动加值服务市场规模预计将从 2024 年的 1.19 兆美元成长到 2033 年的 2.87 兆美元，在 2026 年至 2033 年的预测期内实现 10.31% 的强劲年复合成长率(CAGR)。

随着行动技术的不断发展以及消费者偏好转向增强的数位体验，行动增值服务 (MVAS) 市场正经历强劲成长。 MVAS 涵盖广泛的服务，包括行动支付、基于位置的服务、行动广告和内容分发，这些服务为用户提供了超越标准语音和简讯服务的附加价值。随着智慧型手机普及率的提高和行动网路存取的日益普及，对创新 MVAS 解决方案的需求预计将激增，从而为市场带来显着扩张。

此外，行动商务的兴起是行动加值服务 (MVAS) 市场成长的关键驱动力。随着消费者越来越多地使用行动装置购物，企业正在利用 MVAS 来增强客户互动并简化交易流程。行动支付解决方案、会员计画和个人化行销活动正成为零售商吸引科技消费者註意力的必备工具。非接触式支付方式的日益普及进一步推动了这一趋势。在新冠疫情 (COVID-19) 疫情后，非接触式支付方式的普及率不断上升，推动了对安全便捷的行动支付解决方案的需求。

此外，技术进步正在重塑行动加值服务 (MVAS) 格局，协助开发更复杂、更个人化的服务。人工智慧 (AI) 与机器学习 (ML) 的整合使企业能够分析消费者行为和偏好，从而製定有针对性的行销策略并提升客户体验。随着行动加值服务 (MVAS) 市场的不断发展，行动装置使用率的提升、行动商务的兴起以及技术进步的结合，使其能够持续成长，满足消费者和企业的多样化需求。

我们的报告经过精心设计，旨在为客户提供关于各个行业和市场的全面且切实可行的洞察。每份报告都包含几个关键部分，以确保客户全面了解市场格局：

市场概览：市场的详细介绍，包括定义、分类和行业现状概述。

市场动态：深入分析影响市场成长的关键驱动因素、限制因素、机会与挑战。本部分探讨技术进步、监管变化和新兴趋势等因素。

細項分析：根据产品类型、应用、最终用户和地理位置等标准，将市场细分为不同的细分市场。此分析重点在于突出每个细分市场的表现和潜力。

竞争格局：对主要市场参与者的全面评估，包括其市场份额、产品组合、策略倡议和财务表现。本部分深入分析了竞争态势以及领先公司采用的关键策略。

市场预测：根据历史资料和当前市场状况，对特定时期的市场规模和成长趋势进行预测。这包括定量分析和图形表示，以说明未来的市场发展轨迹。

区域分析：评估不同地理区域的市场表现，确定关键市场和区域趋势。这有助于了解区域市场动态和机会。

新兴趋势与机会：识别当前及新兴市场趋势、技术创新以及潜在投资领域。本部分将深入探讨未来市场发展与成长前景。

目录

第一章：前言

• 报告描述
  • 客观的
  • 目标受众
  • 独特的销售主张 (USP) 产品
• 研究范围
• 研究方法
  • 市场研究流程
  • 市场研究方法

第 2 章：执行摘要

• 市集亮点
• 全球市场概况

第三章：行动加值服务－产业分析

• 简介 - 市场动态
• 市场驱动因素
• 市场限制
• 机会
• 产业趋势
• 波特五力分析
• 市场吸引力分析
  • 按服务进行市场吸引力分析
  • 按最终用户进行的市场吸引力分析
  • 市场吸引力分析：按地区

第四章：价值链分析

• 价值链分析
• 原料分析
  • 原料清单
  • 原料製造商清单
  • 主要原物料价格走势
• 潜在买家名单
• 行销管道
  • 直效行销
  • 间接行销
  • 行销通路发展趋势

第五章：全球行动加值服务市场分析：按服务

• 按服务概览
• 按服务进行历史和预测资料分析
• 行动资讯娱乐
• 行动业务（企业）
• 行动商务
• 行动医疗
• 移动教育
• 其他（行动政务、行动广告等）

第六章：全球行动加值服务市场分析：按最终用户

• 最终用户概览
• 最终用户的历史和预测数据分析
• 个人
• 企业（中小企业、大型企业）

第七章：全球行动加值服务市场分析：按地区

• 区域展望
• 介绍
• 北美销售分析
  • 概述、历史和预测数据销售分析
  • 北美各细分市场销售分析
  • 北美各国销售分析
  • 美国销售分析
  • 加拿大销售分析
  • 墨西哥销售分析
• 欧洲销售分析
  • 概述、历史和预测数据销售分析
  • 欧洲各细分市场销售分析
  • 欧洲各国销售分析
  • 英国销售分析
  • 法国销售分析
  • 德国销售分析
  • 义大利销售分析
  • 俄罗斯销售分析
  • 欧洲其他地区销售分析
• 亚太地区销售分析
  • 概述、历史和预测数据销售分析
  • 亚太地区分部销售分析
  • 亚太地区国家销售分析
  • 中国销售分析
  • 印度销售分析
  • 日本销售分析
  • 韩国销售分析
  • 澳洲销售分析
  • 东南亚销售分析
  • 亚太地区其他地区销售分析
• 拉丁美洲销售分析
  • 概述、历史和预测数据销售分析
  • 拉丁美洲各细分市场销售分析
  • 拉丁美洲各国销售分析
  • 巴西销售分析
  • 阿根廷销售分析
  • 秘鲁销售分析
  • 智利销售分析
  • 拉丁美洲其他地区销售分析
• 中东非洲销售分析
  • 概述、历史和预测数据销售分析
  • 中东非洲各细分市场销售分析
  • 中东非洲国家销售分析
  • 沙乌地阿拉伯销售分析
  • 阿联酋销售分析
  • 以色列销售分析
  • 南非销售分析
  • 中东和非洲其他地区销售分析

第八章：行动加值服务公司的竞争格局

• 行动加值业务市场竞争
• 伙伴关係/合作/协议
• 併购
• 新产品发布
• 其他发展

第九章：公司简介

• 顶级公司市占率分析
• 市场集中度
• Apple Inc.
• 公司概况
• 公司收入
• 产品
• 最新动态
• Vodafone Group Plc
• 公司概况
• 公司收入
• 产品
• 最新动态
• Bharti Airtel Limited
• 公司概况
• 公司收入
• 产品
• 最新动态
• AT&T Inc.
• 公司概况
• 公司收入
• 产品
• 最新动态
• OnMobile
• 公司概况
• 公司收入
• 产品
• 最新动态
• Spice Digital Limited
• 公司概况
• 公司收入
• 产品
• 最新动态
• Comverse Technology Inc.
• 公司概况
• 公司收入
• 产品
• 最新动态
• One97 Communications
• 公司概况
• 公司收入
• 产品
• 最新动态
• Google LLC
• 公司概况
• 公司收入
• 产品
• 最新动态
• InMobi
• 公司概况
• 公司收入
• 产品
• 最新动态
• China Mobile Ltd.
• 公司概况
• 公司收入
• 产品
• 最新动态
• Verizon Communications Inc.
• 公司概况
• 公司收入
• 产品
• 最新动态
• TelefonicaS.A.
• 公司概况
• 公司收入
• 产品
• 最新动态
• Etisalat
• 公司概况
• 公司收入
• 产品
• 最新动态
• Deutsche Telekom AG
• 公司概况
• 公司收入
• 产品
• 最新动态

注意 - 在公司简介中，财务细节和最新发展取决于可用性，对于私人公司，可能不予涵盖

Global Mobile Value Added Services Market size is anticipated to grow from USD 1.19 Trillion in 2024 to USD 2.87 Trillion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 10.31% during the forecast period of 2026 to 2033.

The mobile value-added services (MVAS) market is experiencing robust growth as mobile technology continues to evolve and consumer preferences shift towards enhanced digital experiences. MVAS encompasses a wide range of services, including mobile payments, location-based services, mobile advertising, and content delivery, which provide additional value to users beyond standard voice and messaging services. As smartphone penetration increases and mobile internet access becomes more widespread, the demand for innovative MVAS solutions is expected to surge, positioning the market for significant expansion.

Moreover, the rise of mobile commerce is a key driver of growth in the MVAS market. As consumers increasingly turn to their mobile devices for shopping, businesses are leveraging MVAS to enhance customer engagement and streamline transactions. Mobile payment solutions, loyalty programs, and personalized marketing campaigns are becoming essential tools for retailers seeking to capture the attention of tech-savvy consumers. This trend is further supported by the growing adoption of contactless payment methods, which have gained popularity in the wake of the COVID-19 pandemic, driving demand for secure and convenient mobile payment solutions.

Additionally, advancements in technology are reshaping the MVAS landscape, enabling the development of more sophisticated and personalized services. The integration of artificial intelligence (AI) and machine learning (ML) is allowing businesses to analyze consumer behavior and preferences, leading to targeted marketing strategies and improved customer experiences. As the MVAS market continues to evolve, the combination of increasing mobile device usage, the rise of mobile commerce, and technological advancements positions it for sustained growth, catering to the diverse needs of consumers and businesses alike.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Service

• Mobile Infotainment
• Mobile Business (Enterprise)
• Mobile Commerce
• Mobile Health
• Mobile Education
• Others (Mobile Governance, Mobile Advertisement, etc.)

By End-user

• Individual
• Enterprise (Small and Medium Enterprises (SMEs), Large Enterprises)
• COMPANIES PROFILED
• Apple Inc.
• Vodafone Group Plc
• Bharti Airtel Limited
• AT&T Inc.
• OnMobile
• Spice Digital Limited
• Comverse Technology Inc.
• One97 Communications
• Google LLC
• InMobi
• China Mobile Ltd.
• Verizon Communications Inc.
• Telefonica
• S.A.
• Deutsche Telekom AG
• Etisalat
• The above list can be customized.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. MOBILE VALUE ADDED SERVICES – INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter’s Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Service
  • 3.7.2 Market Attractiveness Analysis By End-user
  • 3.7.3 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL MOBILE VALUE ADDED SERVICES MARKET ANALYSIS BY SERVICE

• 5.1. Overview By Service
• 5.2. Historical and Forecast Data Analysis By Service
• 5.3. Mobile Infotainment Historic and Forecast Sales By Regions
• 5.4. Mobile Business (Enterprise) Historic and Forecast Sales By Regions
• 5.5. Mobile Commerce Historic and Forecast Sales By Regions
• 5.6. Mobile Health Historic and Forecast Sales By Regions
• 5.7. Mobile Education Historic and Forecast Sales By Regions
• 5.8. Others (Mobile Governance, Mobile Advertisement, etc.) Historic and Forecast Sales By Regions

6. GLOBAL MOBILE VALUE ADDED SERVICES MARKET ANALYSIS BY END-USER

• 6.1. Overview By End-user
• 6.2. Historical and Forecast Data Analysis By End-user
• 6.3. Individual Historic and Forecast Sales By Regions
• 6.4. Enterprise (Small and Medium Enterprises (SMEs), Large Enterprises) Historic and Forecast Sales By Regions

7. GLOBAL MOBILE VALUE ADDED SERVICES MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2 North America By Segment Sales Analysis
  • 7.3.3 North America By Country Sales Analysis
  • 7.3.4 United States Sales Analysis
  • 7.3.5 Canada Sales Analysis
  • 7.3.6 Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2 Europe By Segment Sales Analysis
  • 7.4.3 Europe By Country Sales Analysis
  • 7.4.4 United Kingdom Sales Analysis
  • 7.4.5 France Sales Analysis
  • 7.4.6 Germany Sales Analysis
  • 7.4.7 Italy Sales Analysis
  • 7.4.8 Russia Sales Analysis
  • 7.4.9 Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2 Asia Pacific By Segment Sales Analysis
  • 7.5.3 Asia Pacific By Country Sales Analysis
  • 7.5.4 China Sales Analysis
  • 7.5.5 India Sales Analysis
  • 7.5.6 Japan Sales Analysis
  • 7.5.7 South Korea Sales Analysis
  • 7.5.8 Australia Sales Analysis
  • 7.5.9 South East Asia Sales Analysis
  • 7.5.10 Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2 Latin America By Segment Sales Analysis
  • 7.6.3 Latin America By Country Sales Analysis
  • 7.6.4 Brazil Sales Analysis
  • 7.6.5 Argentina Sales Analysis
  • 7.6.6 Peru Sales Analysis
  • 7.6.7 Chile Sales Analysis
  • 7.6.8 Rest of Latin America Sales Analysis
• 7.7. Middle East Africa Sales Analysis
  • 7.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2 Middle East Africa By Segment Sales Analysis
  • 7.7.3 Middle East Africa By Country Sales Analysis
  • 7.7.4 Saudi Arabia Sales Analysis
  • 7.7.5 UAE Sales Analysis
  • 7.7.6 Israel Sales Analysis
  • 7.7.7 South Africa Sales Analysis
  • 7.7.8 Rest Of Middle East And Africa Sales Analysis

8. COMPETITIVE LANDSCAPE OF THE MOBILE VALUE ADDED SERVICES COMPANIES

• 8.1. Mobile Value Added Services Market Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9. COMPANY PROFILES OF MOBILE VALUE ADDED SERVICES INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. Apple Inc.
  • 9.3.1 Company Overview
  • 9.3.2 Company Revenue
  • 9.3.3 Products
  • 9.3.4 Recent Developments
• 9.4. Vodafone Group Plc
  • 9.4.1 Company Overview
  • 9.4.2 Company Revenue
  • 9.4.3 Products
  • 9.4.4 Recent Developments
• 9.5. Bharti Airtel Limited
  • 9.5.1 Company Overview
  • 9.5.2 Company Revenue
  • 9.5.3 Products
  • 9.5.4 Recent Developments
• 9.6. AT&T Inc.
  • 9.6.1 Company Overview
  • 9.6.2 Company Revenue
  • 9.6.3 Products
  • 9.6.4 Recent Developments
• 9.7. OnMobile
  • 9.7.1 Company Overview
  • 9.7.2 Company Revenue
  • 9.7.3 Products
  • 9.7.4 Recent Developments
• 9.8. Spice Digital Limited
  • 9.8.1 Company Overview
  • 9.8.2 Company Revenue
  • 9.8.3 Products
  • 9.8.4 Recent Developments
• 9.9. Comverse Technology Inc.
  • 9.9.1 Company Overview
  • 9.9.2 Company Revenue
  • 9.9.3 Products
  • 9.9.4 Recent Developments
• 9.10. One97 Communications
  • 9.10.1 Company Overview
  • 9.10.2 Company Revenue
  • 9.10.3 Products
  • 9.10.4 Recent Developments
• 9.11. Google LLC
  • 9.11.1 Company Overview
  • 9.11.2 Company Revenue
  • 9.11.3 Products
  • 9.11.4 Recent Developments
• 9.12. InMobi
  • 9.12.1 Company Overview
  • 9.12.2 Company Revenue
  • 9.12.3 Products
  • 9.12.4 Recent Developments
• 9.13. China Mobile Ltd.
  • 9.13.1 Company Overview
  • 9.13.2 Company Revenue
  • 9.13.3 Products
  • 9.13.4 Recent Developments
• 9.14. Verizon Communications Inc.
  • 9.14.1 Company Overview
  • 9.14.2 Company Revenue
  • 9.14.3 Products
  • 9.14.4 Recent Developments
• 9.15. TelefonicaS.A.
  • 9.15.1 Company Overview
  • 9.15.2 Company Revenue
  • 9.15.3 Products
  • 9.15.4 Recent Developments
• 9.16. Etisalat
  • 9.16.1 Company Overview
  • 9.16.2 Company Revenue
  • 9.16.3 Products
  • 9.16.4 Recent Developments
• 9.17. Deutsche Telekom AG
  • 9.17.1 Company Overview
  • 9.17.2 Company Revenue
  • 9.17.3 Products
  • 9.17.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers: Impact Analysis
• Restraints: Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• Analysis By Service (USD MN)
• Mobile Infotainment Market Sales By Geography (USD MN)
• Mobile Business (Enterprise) Market Sales By Geography (USD MN)
• Mobile Commerce Market Sales By Geography (USD MN)
• Mobile Health Market Sales By Geography (USD MN)
• Mobile Education Market Sales By Geography (USD MN)
• Others (Mobile Governance, Mobile Advertisement, etc.) Market Sales By Geography (USD MN)
• Analysis By End-user (USD MN)
• Individual Market Sales By Geography (USD MN)
• Enterprise (Small and Medium Enterprises (SMEs), Large Enterprises) Market Sales By Geography (USD MN)
• Global Mobile Value Added Services Market Sales By Geography (USD MN)
• North America Market Analysis (USD MN)
• United States Market Analysis (USD MN)
• Canada Market Analysis (USD MN)
• Mexico Market Analysis (USD MN)
• Europe Market Analysis (USD MN)
• Europe Market Estimate By Country (USD MN)
• United Kingdom Market Analysis (USD MN)
• France Market Analysis (USD MN)
• Germany Market Analysis (USD MN)
• Italy Market Analysis (USD MN)
• Russia Market Analysis (USD MN)
• Spain Market Analysis (USD MN)
• Rest of Europe Market Analysis (USD MN)
• Asia Pacific Market Analysis (USD MN)
• China Market Analysis (USD MN)
• Japan Market Analysis (USD MN)
• India Market Analysis (USD MN)
• South Korea Market Analysis (USD MN)
• Australia Market Analysis (USD MN)
• South East Asia Market Analysis (USD MN)
• Rest of Asia Pacific Market Analysis (USD MN)
• Latin America Market Analysis (USD MN)
• Brazil Market Analysis (USD MN)
• Argentina Market Analysis (USD MN)
• Peru Market Analysis (USD MN)
• Chile Market Analysis (USD MN)
• Rest of Latin America Market Analysis (USD MN)
• Middle East Africa Market Analysis (USD MN)
• Saudi Arabia Market Analysis (USD MN)
• UAE Market Analysis (USD MN)
• Israel Market Analysis (USD MN)
• South Africa Market Analysis (USD MN)
• Rest of Middle East and Africa Market Analysis (USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Mobile Value Added Services Report
• Market Research Process
• Market Research Methodology
• Global Mobile Value Added Services Market Size, By Region (USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis By Service
• Market Attractiveness Analysis By End-user
• Market Attractiveness Analysis By Region
• Value Chain Analysis
• Global Market Analysis By Service (USD MN)
• Mobile Infotainment Market Sales By Geography (USD MN)
• Mobile Business (Enterprise) Market Sales By Geography (USD MN)
• Mobile Commerce Market Sales By Geography (USD MN)
• Mobile Health Market Sales By Geography (USD MN)
• Mobile Education Market Sales By Geography (USD MN)
• Others (Mobile Governance, Mobile Advertisement, etc.) Market Sales By Geography (USD MN)
• Global Market Analysis By End-user (USD MN)
• Individual Market Sales By Geography (USD MN)
• Enterprise (Small and Medium Enterprises (SMEs), Large Enterprises) Market Sales By Geography (USD MN)
• Global Market Sales (USD MN)
• North America Market Sales (USD MN)
• Europe Market Sales (USD MN)
• Asia Pacific Market Sales (USD MN)
• Latin America Market Sales (USD MN)
• Middle East Africa Market Sales (USD MN)
• Recent Development in Industry
• Top Company Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.