行动加值服务市场－全球产业规模、份额、趋势、机会和预测。依解决方案、基于地点、最终用户、垂直产业、地区和竞争格局划分，2021-2031年预测

全球行动加值服务市场规模将从2025年的1.36兆美元成长到2031年的3.14兆美元，年复合成长率达14.96%。行动加值服务涵盖非核心电信解决方案，包括行动支付、资讯娱乐和即时通讯应用等，这些应用的功能远超过标准语音通话。市场成长的主要驱动力是智慧型手机的广泛普及以及资料流量资费的同步下降，这两项因素共同提升了消费者获取数位内容的便利性。

主要市场驱动因素

5G网路和高速连接的广泛部署是重塑全球行动加值服务市场的主要技术催化剂。这种新一代基础设施提供了云端游戏、扩增实境和超高清视讯串流等复杂即时应用所需的频宽和低延迟。

主要市场挑战

严格的监管架构严重阻碍了全球行动加值服务市场的扩张。不同司法管辖区在资料主权、内容许可和金融交易监控方面的法律要求各不相同，造成了营运环境的碎片化。

主要市场趋势

企业采用进阶通讯解决方案(RCS) 进行互动，从根本上改变了商业讯息传递格局，实现了传统简讯无法支援的、可验证的互动体验。企业正积极迁移到 RCS，以利用高解析度媒体、品牌化寄件者身分和轮播选单等功能，从而提高行销和客户支援活动的转换率。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球行动加值服务市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依解决方案（简讯服务 (SMS)、彩信服务 (MMS)）
  • 按地点划分（服务、行动电子邮件和即时通讯、行动支付、行动广告、行动资讯娱乐、其他）
  • 依最终用户（中小企业、大型企业）划分
  • 依垂直产业划分（媒体与娱乐、医疗保健、教育、零售、政府、电信与IT、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美行动加值服务市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲移动加值服务市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区行动加值服务市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲行动加值服务市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲移动加值服务市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球行动加值服务市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• AT&T Inc
• Vodafone Group Plc
• Bharti Airtel Limited
• China Mobile Limited
• Alphabet Inc.
• Apple Inc.
• Tencent Holdings Limited
• Netflix Inc.
• Spotify Technology SA
• OnMobile Global Limited

第十六章：策略建议

第17章调查会社について・免责事项

The Global Mobile Value-added Services Market will grow from USD 1.36 Trillion in 2025 to USD 3.14 Trillion by 2031 at a 14.96% CAGR. Mobile Value-added Services encompass non-core telecommunication solutions including mobile money, infotainment, and messaging applications that extend beyond standard voice capabilities. The market growth is primarily supported by the extensive proliferation of smartphones and the simultaneous reduction in data tariff costs which collectively enhance consumer accessibility to digital content.

Key Market Drivers

The widespread deployment of 5G networks and high-speed connectivity is the primary technological catalyst reshaping the Global Mobile Value-added Services Market. This next-generation infrastructure provides the necessary bandwidth and low latency required for sophisticated, real-time applications such as cloud gaming, augmented reality, and ultra-high-definition video streaming. By eliminating the data bottlenecks of previous generations, operators can deploy premium content bundles and enterprise-grade IoT solutions that were previously unfeasible, directly increasing average revenue per user.

Key Market Challenges

Stringent regulatory frameworks constitute a significant impediment to the expansion of the Global Mobile Value-added Services Market. Diverse legal requirements across different jurisdictions regarding data sovereignty, content licensing, and financial transaction monitoring create a fragmented operating environment. Service providers are frequently compelled to modify their platforms to meet specific local mandates, which disrupts the scalability of standardized products. This necessity for localization increases operational expenditures and diverts resources that could otherwise be allocated to innovation and infrastructure development.

Key Market Trends

Adoption of Rich Communication Services (RCS) for Enterprise Engagement is fundamentally altering the business messaging landscape by enabling verified, interactive experiences that traditional SMS cannot support. Enterprises are aggressively migrating to RCS to leverage features such as high-resolution media, branded sender identities, and carousel menus, which drive higher conversion rates for marketing and customer support campaigns. This transition allows mobile operators and content aggregators to monetize message termination at higher value points while reducing the dependency on fragmented third-party applications.

Key Market Players

• AT&T Inc
• Vodafone Group Plc
• Bharti Airtel Limited
• China Mobile Limited
• Alphabet Inc.
• Apple Inc.
• Tencent Holdings Limited
• Netflix Inc.
• Spotify Technology S.A.
• OnMobile Global Limited

Report Scope:

In this report, the Global Mobile Value-added Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Value-added Services Market, By Solution:

• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)

Mobile Value-added Services Market, By Location Based:

• Services
• Mobile Email & IM
• Mobile Money
• Mobile Advertising
• Mobile Infotainment
• Others

Mobile Value-added Services Market, By End-User:

• SMB
• Large Enterprises

Mobile Value-added Services Market, By Vertical:

• Media and Entertainment
• Healthcare
• Education
• Retail
• Government
• Telecom and IT
• Others

Mobile Value-added Services Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Value-added Services Market.

Available Customizations:

Global Mobile Value-added Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Value-added Services Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS))
  • 5.2.2. By Location Based (Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others)
  • 5.2.3. By End-User (SMB, Large Enterprises)
  • 5.2.4. By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Mobile Value-added Services Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Solution
  • 6.2.2. By Location Based
  • 6.2.3. By End-User
  • 6.2.4. By Vertical
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile Value-added Services Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Solution
      • 6.3.1.2.2. By Location Based
      • 6.3.1.2.3. By End-User
      • 6.3.1.2.4. By Vertical
  • 6.3.2. Canada Mobile Value-added Services Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Solution
      • 6.3.2.2.2. By Location Based
      • 6.3.2.2.3. By End-User
      • 6.3.2.2.4. By Vertical
  • 6.3.3. Mexico Mobile Value-added Services Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Solution
      • 6.3.3.2.2. By Location Based
      • 6.3.3.2.3. By End-User
      • 6.3.3.2.4. By Vertical

7. Europe Mobile Value-added Services Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Solution
  • 7.2.2. By Location Based
  • 7.2.3. By End-User
  • 7.2.4. By Vertical
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile Value-added Services Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Solution
      • 7.3.1.2.2. By Location Based
      • 7.3.1.2.3. By End-User
      • 7.3.1.2.4. By Vertical
  • 7.3.2. France Mobile Value-added Services Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Solution
      • 7.3.2.2.2. By Location Based
      • 7.3.2.2.3. By End-User
      • 7.3.2.2.4. By Vertical
  • 7.3.3. United Kingdom Mobile Value-added Services Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Solution
      • 7.3.3.2.2. By Location Based
      • 7.3.3.2.3. By End-User
      • 7.3.3.2.4. By Vertical
  • 7.3.4. Italy Mobile Value-added Services Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Solution
      • 7.3.4.2.2. By Location Based
      • 7.3.4.2.3. By End-User
      • 7.3.4.2.4. By Vertical
  • 7.3.5. Spain Mobile Value-added Services Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Solution
      • 7.3.5.2.2. By Location Based
      • 7.3.5.2.3. By End-User
      • 7.3.5.2.4. By Vertical

8. Asia Pacific Mobile Value-added Services Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Solution
  • 8.2.2. By Location Based
  • 8.2.3. By End-User
  • 8.2.4. By Vertical
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile Value-added Services Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Solution
      • 8.3.1.2.2. By Location Based
      • 8.3.1.2.3. By End-User
      • 8.3.1.2.4. By Vertical
  • 8.3.2. India Mobile Value-added Services Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Solution
      • 8.3.2.2.2. By Location Based
      • 8.3.2.2.3. By End-User
      • 8.3.2.2.4. By Vertical
  • 8.3.3. Japan Mobile Value-added Services Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Solution
      • 8.3.3.2.2. By Location Based
      • 8.3.3.2.3. By End-User
      • 8.3.3.2.4. By Vertical
  • 8.3.4. South Korea Mobile Value-added Services Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Solution
      • 8.3.4.2.2. By Location Based
      • 8.3.4.2.3. By End-User
      • 8.3.4.2.4. By Vertical
  • 8.3.5. Australia Mobile Value-added Services Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Solution
      • 8.3.5.2.2. By Location Based
      • 8.3.5.2.3. By End-User
      • 8.3.5.2.4. By Vertical

9. Middle East & Africa Mobile Value-added Services Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Solution
  • 9.2.2. By Location Based
  • 9.2.3. By End-User
  • 9.2.4. By Vertical
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile Value-added Services Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Solution
      • 9.3.1.2.2. By Location Based
      • 9.3.1.2.3. By End-User
      • 9.3.1.2.4. By Vertical
  • 9.3.2. UAE Mobile Value-added Services Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Solution
      • 9.3.2.2.2. By Location Based
      • 9.3.2.2.3. By End-User
      • 9.3.2.2.4. By Vertical
  • 9.3.3. South Africa Mobile Value-added Services Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Solution
      • 9.3.3.2.2. By Location Based
      • 9.3.3.2.3. By End-User
      • 9.3.3.2.4. By Vertical

10. South America Mobile Value-added Services Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Solution
  • 10.2.2. By Location Based
  • 10.2.3. By End-User
  • 10.2.4. By Vertical
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile Value-added Services Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Solution
      • 10.3.1.2.2. By Location Based
      • 10.3.1.2.3. By End-User
      • 10.3.1.2.4. By Vertical
  • 10.3.2. Colombia Mobile Value-added Services Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Solution
      • 10.3.2.2.2. By Location Based
      • 10.3.2.2.3. By End-User
      • 10.3.2.2.4. By Vertical
  • 10.3.3. Argentina Mobile Value-added Services Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Solution
      • 10.3.3.2.2. By Location Based
      • 10.3.3.2.3. By End-User
      • 10.3.3.2.4. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Mobile Value-added Services Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. AT&T Inc
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Vodafone Group Plc
• 15.3. Bharti Airtel Limited
• 15.4. China Mobile Limited
• 15.5. Alphabet Inc.
• 15.6. Apple Inc.
• 15.7. Tencent Holdings Limited
• 15.8. Netflix Inc.
• 15.9. Spotify Technology S.A.
• 15.10. OnMobile Global Limited

16. Strategic Recommendations

17. About Us & Disclaimer