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市场调查报告书
商品编码
1840311

2025年全球行动附加价值服务市场报告

Mobile Value Added Services Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

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简介目录

近年来，行动附加价值服务市场发展迅速，预计将从2024年的9,605.5亿美元成长到2025年的10,585.9亿美元，复合年增长率达10.2%。这段时期的成长可归因于行动普及率和用户数量的提高、智慧型手机和数据使用量的增加、行动应用生态系统的发展、简讯和通讯服务以及行动内容和娱乐的兴起。

预计未来几年行动附加价值服务市场将快速成长，到2029年市场规模将达到18,550.8亿美元，年复合成长率（CAGR）为15.1%。预测期内的成长可归因于物联网和连网型设备的兴起、边缘运算的出现、行动电子商务的扩张、行动医疗服务的持续成长以及跨产业合作。预测期内的关键趋势包括5G技术的应用、扩增实境（AR）和虚拟实境（VR）的融合、行动医疗和保健服务的成长、行动游戏领域的创新以及行动学习和教育科技的扩展。

行动附加价值服务是指通讯服务供应商在其核心简讯、语音和资讯服务之外，提供给客户的附加服务。这些服务可能是免费的，也可能是要收费的。加值服务在娱乐、电子商务和体育等各行业都有应用。

行动附加价值服务的主要解决方案包括行动广告、定位服务、行动资讯娱乐、行动电子邮件/即时通讯(IM)、短讯服务 (SMS)、通讯服务 (MMS) 和行动支付。行动广告包括通讯业者向其客户提供的智慧型手机和行动装置上的促销服务。行动广告还包括广告主透过行动装置和网路传播品牌讯息、新闻和优惠的互动管道。这些服务可透过 Google Play、App Store (iOS) 和其他应用程式市场等平台存取，服务对象包括企业和个人用户。

2025年，美国不断升级的关税及其引发的贸易摩擦将对资讯科技产业产生重大影响，尤其是在硬体製造、资料基础设施和软体部署方面。进口半导体、电路基板和网路设备的关税上涨推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司面临更长的前置作业时间和价格压力。同时，对专用软体征收的关税以及主要国际市场的报復性措施扰乱了全球IT供应链，并降低了海外对美国製造技术的需求。为了应对这些挑战，该行业正在加大对国内晶片生产的投资，扩大供应商网络，并利用人工智慧驱动的自动化来增强韧性并简化成本管理。

本研究报告是某商业研究公司发布的一系列新报告之一，提供行动附加价值服务市场统计数据，例如全球市场规模、区域份额、竞争对手及其市场份额、详细的市场细分、市场趋势和商机，以及您在行动附加价值服务附加价值服务取得成功所需的各种数据。本市场研究报告对该行业的现状和未来发展趋势进行了详细分析，为您提供所需的一切全面观点。

未来五年15.1%的成长率预测较我们先前对该市场的预测略微下调了0.4%。这一下调主要归因于美国与其他国家之间的关税影响。关税可能会增加个人化引擎、通讯API和外国内容授权协议的成本，进而影响行动VAS领域的创新。此外，由于互惠关税以及贸易紧张局势和限制升级对全球经济和贸易的负面影响，这种影响也将更加广泛。

全球智慧型手机用户数量的成长推动了行动附加价值服务市场的发展。智慧型手机需求的成长受多种因素驱动，例如网路普及率的提高、收入水准的提升、社群媒体订阅量的增加以及通讯需求的增强。新冠疫情期间，由于人们经历了长时间的隔离并适应了在家工作，智慧型手机的使用量显着增长。智慧型手机用户的激增预计将刺激对行动附加价值服务的需求，因为这些设备依赖此类服务来提供诸如通讯、通讯、娱乐和电子商务等基本功能。例如，根据英国公共广播公司BBC在2024年4月发布的报告，5至7岁儿童使用通讯服务的比例从59%上升至65%。同期，儿童使用社群媒体的比例从30%上升至38%，参与直播的比例从39%上升至50%。此外，超过一半的13岁以下儿童使用社群媒体，违反了许多主流平台的政策，许多儿童承认为了获取新的应用程式和服务而谎报年龄。因此，全球智慧型手机用户数量的成长预计将推动行动附加价值服务市场的成长。

电子商务的快速成长预计将成为行动附加价值服务市场成长的主要驱动力。电子商务，即在线买卖商品和服务，正经历显着增长。行动附加价值服务在提升行动电子商务的便利性和安全性方面发挥关键作用，从而增强消费者的信任和兴趣。根据美国电子商务统计数据，65%的消费者预计到2022年将增加其网路购物平台的使用，预计到2024年电子商务销售额将达到6.3兆美元。此外，全球电子商务管理公司ESW预测，到2025年，西班牙的电子商务用户将从2,960万增加到3,690万，占总人口的74%。因此，电子商务的兴起预计将成为行动附加价值服务市场的主要驱动力。

策略伙伴关係已成为行动附加价值服务市场的一大趋势。主要企业正日益建立策略伙伴关係，以充分利用彼此的专业知识、技术和资源，旨在为客户提供新的行动附加价值服务。此类伙伴关係也有助于企业拓展新市场，并扩大业务规模。例如，2022年12月，阿尔及利亚电讯营运商Djezzy与阿尔及利亚电信业者Algeria Telecom达成合作，其主要目标是交换附加价值服务，以加强阿尔及利亚的资讯通信技术产业，并提高民众的整体生活品质。

行动附加价值服务市场包括提供行动附加价值服务的营业单位所获得的收入，这些服务为行动服务供应商创造并维持新的收入来源。市场价值包括服务供应商销售的或包含在其服务产品中的相关商品的价值。仅包括在企业之间交易或销售给最终消费者的商品和服务。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场：宏观经济情景，包括利率、通货膨胀、地缘政治、贸易战和关税，以及新冠疫情及其復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球行动附加价值服务：PESTEL 分析（政治、社会、技术、环境、法律因素、驱动因素与限制因素）
  • 终端用户产业分析
  • 全球行动附加价值服务市场：成长率分析
  • 全球行动附加价值服务市场表现：规模与成长，2019-2024年
  • 全球行动附加价值服务市场预测：规模与成长，2024-2029年，2034年
  • 全球行动附加价值服务：潜在市场规模 (TAM)

第六章 市场细分

  • 全球附加价值服务：依解决方案、效能及预测划分，2019-2024年、2024-2029年、2034年
  • 行动广告
  • 定位服务
  • 行动资讯娱乐
  • 行动电子邮件和即时通讯
  • 短讯服务 (SMS)
  • 多媒体通讯服务（MMS）
  • 行动支付
  • 其他的
  • 全球行动附加价值服务市场（依门市、业绩及预测划分），2019-2024年、2024-2029年、2034年
  • Google Play
  • App Store（iOS）
  • 其他的
  • 全球附加价值服务市场依最终用户、效能及预测划分，2019-2024年、2024-2029年、2034年
  • 个人
  • 公司
  • 全球行动附加价值服务市场：行动广告细分市场（按类型划分）、实际数据与预测（2019-2024年、2024-2029年、2034年）
  • 应用程式内广告
  • 行动搜寻广告
  • 简讯/彩信广告
  • 行动影片广告
  • 全球行动附加价值服务市场：定位服务(LBS) 细分市场，按类型划分，实际数据和预测数据，2019-2024 年、2024-2029 年、2034 年
  • 导航和地图服务
  • 地理围篱服务
  • 基于位置的促销
  • 资产追踪服务
  • 全球附加价值服务市场：行动资讯娱乐细分市场，依类型、效能与预测，2019-2024年、2024-2029年、2034年
  • 手机游戏
  • 串流媒体服务
  • 新闻资讯应用
  • 社群媒体整合
  • 全球行动附加价值服务市场：行动电子邮件和即时通讯细分市场，按类型、效能和预测，2019-2024年、2024-2029年、2034年
  • 行动电子邮件用户端
  • 即时通讯应用
  • 群组通讯服务
  • 推播通知
  • 全球行动附加价值服务市场：短讯服务 (SMS) 细分市场，按类型、效能和预测，2019-2024 年、2024-2029 年、2034 年
  • 促销简讯
  • 交易简讯
  • 简讯行销
  • 警报和通知服务
  • 全球行动附加价值服务市场：多媒体通讯服务 (MMS) 细分市场，按类型、效能和预测，2019-2024 年、2024-2029 年、2034 年
  • 图片讯息
  • 影片讯息
  • 集团 MMS
  • 促销彩信宣传活动
  • 全球行动附加价值服务市场：行动支付细分市场，依类型、效能与预测，2019-2024年、2024-2029年、2034年
  • 行动钱包
  • 行动支付解决方案
  • P2P支付服务
  • 行动银行服务
  • 全球行动附加价值服务市场：其他细分市场、按类型分類的实际结果和预测（2019-2024 年、2024-2029 年、2034 年）
  • 行动医疗服务（行动医疗）
  • 行动学习（mLearning）
  • 行动客户支援
  • 行动保全服务

第七章 区域和国家分析

  • 全球行动附加价值服务市场：依地区、绩效及预测划分，2019-2024年、2024-2029年、2034年
  • 全球行动附加价值服务市场：依国家/地区、绩效及预测划分，2019-2024 年、2024-2029 年、2034 年

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章：德国市场

第十八章：法国市场

第十九章：义大利市场

第二十章：西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第三十章：竞争格局与公司概况

  • 行动附加价值服务市场：竞争格局
  • 行动附加价值服务市场：公司概况
    • Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
    • OnMobile Global Limited Overview, Products and Services, Strategy and Financial Analysis
    • Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • AT&T Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Vodafone Idea Limited Overview, Products and Services, Strategy and Financial Analysis

第31章：其他领先和创新企业

  • Verizon Communications Inc.
  • China Mobile Limited
  • Reliance Jio Infocomm Limited
  • Bharti Airtel Limited
  • Spice Digital Limited
  • Comverse Technology Inc.
  • One97 Communications Ltd
  • Kongzhong Corp.
  • InMobi
  • America Movil SAB DE CV
  • Cisco Systems Inc.
  • Comviva Technologies Ltd.
  • Huawei Technologies Co. Ltd.
  • Monty Mobile
  • Reliance Industries Limited

第32章 全球市场竞争基准化分析与仪錶板

第33章 重大併购

第34章 近期市场趋势

第35章：高潜力市场国家、细分市场与策略

  • 2029年行动附加价值服务市场：提供新机会的国家
  • 2029年行动附加价值服务市场：充满新机会的细分市场
  • 2029年行动附加价值服务市场：成长策略
    • 基于市场趋势的策略
    • 竞争对手策略

第36章附录

简介目录
Product Code: r21819u

Mobile value-added services encompass additional offerings provided by telecom service providers to customers beyond their core SMS, voice, and data services. These services can be either complimentary or involve a fee. VAS finds applications in various industries such as entertainment, e-commerce, sports, and more.

Key solutions within mobile value-added services include mobile advertising, location-based services, mobile infotainment, mobile email & instant messaging (IM), short messaging service (SMS), multimedia messaging service (MMS), mobile money, and other offerings. Mobile advertising involves promotional services on smartphones and mobile devices delivered by telecom companies to their customers. It encompasses interactive channels used by advertisers to convey brand information, news, or offers through mobile devices or networks. These services are accessible through platforms like Google Play, the App Store (iOS), and other app marketplaces, catering to both enterprises and individual users.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The mobile value-added services market research report is one of a series of new reports from The Business Research Company that provides mobile value-added services market statistics, including Mobile value-added services industry global market size, regional shares, competitors with a mobile value-added services market share, detailed mobile value-added services market segments, market trends and opportunities, and any further data you may need to thrive in the mobile value-added services industry. This mobile value-added services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile value added services market size has grown rapidly in recent years. It will grow from $960.55 billion in 2024 to $1058.59 billion in 2025 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to mobile penetration and subscriber base growth, rise of smartphones and data usage, mobile app ecosystem development, SMS and messaging services, mobile content and entertainment.

The mobile value added services market size is expected to see rapid growth in the next few years. It will grow to $1855.08 billion in 2029 at a compound annual growth rate (CAGR) of 15.1%. The growth in the forecast period can be attributed to rise of iot and connected devices, emergence of edge computing, expansion of mobile e-commerce, continue growth of mobile health services, cross-industry collaborations. Major trends in the forecast period include 5g technology adoption, integration of augmented reality (AR) and virtual reality (VR), growth of mobile health and wellness services, innovations in mobile gaming, expansion of mobile learning and edtech.

The forecast of 15.1% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs may impact innovation in mobile VAS by increasing costs for personalization engines, messaging APIs, and foreign content licensing agreements. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the mobile value-added services market is being driven by the increasing number of smartphone users worldwide. The rising demand for smartphones is attributed to factors such as greater internet penetration, higher income levels, more subscriptions to social media, and enhanced communication needs, among others. The COVID-19 pandemic significantly boosted smartphone usage as people experienced prolonged quarantine periods and adapted to work-from-home arrangements. This surge in smartphone users is expected to fuel the demand for mobile value-added services, as these devices rely on such services to offer essential features like messaging, communication, entertainment, e-commerce, and more. For example, in April 2024, a report published by the British Broadcasting Corporation (BBC), a UK-based public service broadcaster, revealed that the percentage of children aged five to seven using messaging services increased from 59% to 65%. During the same period, the number of children on social media rose from 30% to 38%, and participation in livestreams grew from 39% to 50%. Moreover, more than half of children under 13 are using social media, which contradicts the policies of many major platforms, with many admitting to lying about their age to access new apps and services. Therefore, the global increase in smartphone users is set to drive the growth of the mobile value-added services market.

The surge in e-commerce is anticipated to be a driving force behind the growth of the mobile value-added services market. E-commerce, involving the online buying and selling of goods and services, has witnessed significant growth. Mobile value-added services play a crucial role in enhancing the convenience and security of mobile e-commerce, thereby fostering increased consumer trust and engagement. According to US eCommerce statistics, 65% of consumers expect to use internet purchasing platforms more frequently in 2022, with projected e-commerce revenues reaching $6. 3 trillion by 2024. Additionally, in Spain, Esw, a global eCommerce management company, predicts an increase in eCommerce users from 29. 6 million to 36. 9 million by 2025, representing 74% of the total population. Therefore, the rise in e-commerce is expected to be a major driver of the mobile value-added services market.

Strategic partnerships have emerged as a notable trend in the mobile value-added services market. Key companies are increasingly entering into strategic partnerships to leverage each other's expertise, technology, and resources, aiming to offer new and enhanced mobile value-added services to customers. Such partnerships also facilitate business expansion into new markets and contribute to scaling up operations. For instance, in December 2022, Djezzy, an Algerian telecommunications operator, collaborated with Algeria Telecom, an Algerian telecommunication company, with the primary goal of exchanging value-added services to enhance Algeria's ICT industry and improve overall quality of life.

Major companies in the mobile value-added services market are concentrating on delivering innovative solutions, such as mobile payments, to strengthen their market position. Mobile payment Value-Added Services (VAS) encompass digital services and features that facilitate secure and convenient financial transactions through mobile devices, including offerings like digital wallets, contactless payments, and mobile banking applications. For example, in November 2023, Transaction Network Services (TNS), a US-based company that provides a range of services primarily in the payments, financial, and telecommunications sectors, announced the launch of AI Labs. This initiative aims to leverage advanced artificial intelligence technologies to enhance telecommunications for carriers and enterprises. The labs will focus on developing solutions that utilize real-time AI to screen calls, distinguishing between legitimate and synthetic voices. Furthermore, TNS plans to host demo days for stakeholders to observe the innovative AI applications being developed, promoting collaboration and engagement within the telecom ecosystem.

In November 2023, Nagarro, a Germany-based company specializing in digital engineering and technology solutions, acquired Telesis7, LLC for a maximum purchase price of $17.0 million. This acquisition enables Nagarro to enhance its offerings in the telecommunications sector, particularly in the U.S. market, which is a crucial growth area for the company. Telesis7's expertise in launching wireless and mobile virtual network operator (MVNO) services will complement Nagarro's existing capabilities. Telesis7, LLC, a US-based company, specializes in providing consulting services to the cable and telecommunications industries, focusing on business and technology transformations, launching wireless services, and supporting mobile virtual network operator (MVNO) services.

Major companies operating in the mobile value added services market include Apple Inc., OnMobile Global Limited, Google LLC, AT&T Inc., Vodafone Idea Limited, Verizon Communications Inc., China Mobile Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Spice Digital Limited, Comverse Technology Inc., One97 Communications Ltd, Kongzhong Corp., InMobi, America Movil SAB DE CV, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Monty Mobile, Reliance Industries Limited, Axiata Group Berhad, Telefonica S. A., MTN Group Limited, NTT DOCOMO INC., SK Telecom Co. Ltd., SoftBank Group Corp., Telstra Corporation Limited, Zain Group, Deutsche Telekom AG, Saudi Telecom Company

North America was the largest region in the mobile value-added services market in 2024 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value added services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the mobile value added services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The mobile value-added services market includes revenues earned by entities by providing mobile value-added services that create and sustaining new revenue streams for mobile service providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Value Added Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile value added services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for mobile value added services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile value added services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Solution: Mobile Advertising; Location-Based Services; Mobile Infotainment; Mobile Email And IM; Short Messaging Service (SMS); Multimedia Messaging Service (MMS); Mobile Money; Other Solutions
  • 2) By Store: Google Play; App Store (iOS); Other Stores
  • 3) By End-user: Individual; Enterprise
  • Subsegments:
  • 1) By Mobile Advertising: In-App Advertising; Mobile Search Advertising; SMS And MMS Advertising; Mobile Video Advertising
  • 2) By Location-Based Services (LBS): Navigation And Mapping Services; Geofencing Services; Location-Based Promotions; Asset Tracking Services
  • 3) By Mobile Infotainment: Mobile Gaming; Streaming Services (Video And Music); News And Information Apps; Social Media Integration
  • 4) By Mobile Email And Instant Messaging (IM): Mobile Email Clients; Instant Messaging Apps; Group Messaging Services; Push Notifications
  • 5) By Short Messaging Service (SMS): Promotional SMS; Transactional SMS; SMS Marketing; Alert And Notification Services
  • 6) By Multimedia Messaging Service (MMS): Picture Messaging; Video Messaging; Group MMS; Promotional MMS Campaigns
  • 7) By Mobile Money: Mobile Wallets; Mobile Payment Solutions; Peer-To-Peer Payment Services; Mobile Banking Services
  • 8) By Other Solutions: Mobile Health Services (mHealth); Mobile Learning (mLearning); Mobile Customer Support; Mobile Security Services
  • Companies Mentioned: Apple Inc.; OnMobile Global Limited; Google LLC; AT&T Inc.; Vodafone Idea Limited; Verizon Communications Inc.; China Mobile Limited; Reliance Jio Infocomm Limited; Bharti Airtel Limited; Spice Digital Limited; Comverse Technology Inc.; One97 Communications Ltd; Kongzhong Corp.; InMobi; America Movil SAB DE CV; Cisco Systems Inc.; Comviva Technologies Ltd.; Huawei Technologies Co. Ltd.; Monty Mobile; Reliance Industries Limited; Axiata Group Berhad; Telefonica S. A.; MTN Group Limited; NTT DOCOMO INC.; SK Telecom Co. Ltd.; SoftBank Group Corp.; Telstra Corporation Limited; Zain Group; Deutsche Telekom AG; Saudi Telecom Company
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Mobile Value Added Services Market Characteristics

3. Mobile Value Added Services Market Trends And Strategies

4. Mobile Value Added Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Mobile Value Added Services Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Mobile Value Added Services PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Mobile Value Added Services Market Growth Rate Analysis
  • 5.4. Global Mobile Value Added Services Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Mobile Value Added Services Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Mobile Value Added Services Total Addressable Market (TAM)

6. Mobile Value Added Services Market Segmentation

  • 6.1. Global Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Advertising
  • Location-Based Services
  • Mobile Infotainment
  • Mobile Email & IM
  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Mobile Money
  • Other Solutions
  • 6.2. Global Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Google Play
  • App Store (iOS)
  • Other Stores
  • 6.3. Global Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Individual
  • Enterprise
  • 6.4. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • In-App Advertising
  • Mobile Search Advertising
  • SMS And MMS Advertising
  • Mobile Video Advertising
  • 6.5. Global Mobile Value Added Services Market, Sub-Segmentation Of Location-Based Services (LBS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Navigation And Mapping Services
  • Geofencing Services
  • Location-Based Promotions
  • Asset Tracking Services
  • 6.6. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Infotainment, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Gaming
  • Streaming Services
  • News And Information Apps
  • Social Media Integration
  • 6.7. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Email And Instant Messaging (IM), Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Email Clients
  • Instant Messaging Apps
  • Group Messaging Services
  • Push Notifications
  • 6.8. Global Mobile Value Added Services Market, Sub-Segmentation Of Short Messaging Service (SMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Promotional SMS
  • Transactional SMS
  • SMS Marketing
  • Alert And Notification Services
  • 6.9. Global Mobile Value Added Services Market, Sub-Segmentation Of Multimedia Messaging Service (MMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Picture Messaging
  • Video Messaging
  • Group MMS
  • Promotional MMS Campaigns
  • 6.10. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Money, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Wallets
  • Mobile Payment Solutions
  • Peer-To-Peer Payment Services
  • Mobile Banking Services
  • 6.11. Global Mobile Value Added Services Market, Sub-Segmentation Of Other Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Health Services (mHealth)
  • Mobile Learning (mLearning)
  • Mobile Customer Support
  • Mobile Security Services

7. Mobile Value Added Services Market Regional And Country Analysis

  • 7.1. Global Mobile Value Added Services Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Mobile Value Added Services Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Mobile Value Added Services Market

  • 8.1. Asia-Pacific Mobile Value Added Services Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Mobile Value Added Services Market

  • 9.1. China Mobile Value Added Services Market Overview
  • 9.2. China Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Mobile Value Added Services Market

  • 10.1. India Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Mobile Value Added Services Market

  • 11.1. Japan Mobile Value Added Services Market Overview
  • 11.2. Japan Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Mobile Value Added Services Market

  • 12.1. Australia Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Mobile Value Added Services Market

  • 13.1. Indonesia Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Mobile Value Added Services Market

  • 14.1. South Korea Mobile Value Added Services Market Overview
  • 14.2. South Korea Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Mobile Value Added Services Market

  • 15.1. Western Europe Mobile Value Added Services Market Overview
  • 15.2. Western Europe Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Mobile Value Added Services Market

  • 16.1. UK Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Mobile Value Added Services Market

  • 17.1. Germany Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Mobile Value Added Services Market

  • 18.1. France Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Mobile Value Added Services Market

  • 19.1. Italy Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Mobile Value Added Services Market

  • 20.1. Spain Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Mobile Value Added Services Market

  • 21.1. Eastern Europe Mobile Value Added Services Market Overview
  • 21.2. Eastern Europe Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Mobile Value Added Services Market

  • 22.1. Russia Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Mobile Value Added Services Market

  • 23.1. North America Mobile Value Added Services Market Overview
  • 23.2. North America Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Mobile Value Added Services Market

  • 24.1. USA Mobile Value Added Services Market Overview
  • 24.2. USA Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Mobile Value Added Services Market

  • 25.1. Canada Mobile Value Added Services Market Overview
  • 25.2. Canada Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Mobile Value Added Services Market

  • 26.1. South America Mobile Value Added Services Market Overview
  • 26.2. South America Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Mobile Value Added Services Market

  • 27.1. Brazil Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Mobile Value Added Services Market

  • 28.1. Middle East Mobile Value Added Services Market Overview
  • 28.2. Middle East Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Mobile Value Added Services Market

  • 29.1. Africa Mobile Value Added Services Market Overview
  • 29.2. Africa Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Mobile Value Added Services Market Competitive Landscape And Company Profiles

  • 30.1. Mobile Value Added Services Market Competitive Landscape
  • 30.2. Mobile Value Added Services Market Company Profiles
    • 30.2.1. Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. OnMobile Global Limited Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. AT&T Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Vodafone Idea Limited Overview, Products and Services, Strategy and Financial Analysis

31. Mobile Value Added Services Market Other Major And Innovative Companies

  • 31.1. Verizon Communications Inc.
  • 31.2. China Mobile Limited
  • 31.3. Reliance Jio Infocomm Limited
  • 31.4. Bharti Airtel Limited
  • 31.5. Spice Digital Limited
  • 31.6. Comverse Technology Inc.
  • 31.7. One97 Communications Ltd
  • 31.8. Kongzhong Corp.
  • 31.9. InMobi
  • 31.10. America Movil SAB DE CV
  • 31.11. Cisco Systems Inc.
  • 31.12. Comviva Technologies Ltd.
  • 31.13. Huawei Technologies Co. Ltd.
  • 31.14. Monty Mobile
  • 31.15. Reliance Industries Limited

32. Global Mobile Value Added Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mobile Value Added Services Market

34. Recent Developments In The Mobile Value Added Services Market

35. Mobile Value Added Services Market High Potential Countries, Segments and Strategies

  • 35.1 Mobile Value Added Services Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Mobile Value Added Services Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Mobile Value Added Services Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer