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全球行动加值服务市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势与预测Global Mobile Value Added Services Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球行动加值服务市场需求预计将从2023年的8,972.6亿美元达到2032年近22,308.9亿美元的市场规模,2024-2032年研究期间复合年增长率为10.65%。
行动加值服务是指电信服务供应商提供的非核心服务。除语音通话、简讯和资料外的所有服务均被视为行动增值服务。这些服务作为行动用户使用行动电话的附加服务,使营运商能够提高每个用户的平均收入。行动加值服务有不同的类别,包括影片搜寻、实用加值服务、社交网路、资讯娱乐和行动教育。这些服务是营运商免费或额外收费向客户提供的额外服务。营运商将其视为额外收入的可能来源或旨在与客户建立牢固联繫的功能。
该市场主要受到智慧型手机普及率不断增长以及全球互联网普及率较高的推动。可支配收入的增加、互联网用户数量的迅速增加以及电信运营商和手机製造商之间为获得竞争优势而进行的竞争预计将推动行动增值服务市场的发展。此外,对行动装置的需求不断增长,加上对网路的可靠性不断提高,预计将推动市场的成长。此外,娱乐服务需求的增加以及4G和5G网路服务的推出是预计推动市场成长的一些重要因素。然而,行动互联网和智慧型手机的成长使客户可以透过付费或免费从网路获得更好的这些服务,这可能会限制市场的成长。因此,行动增值服务收入下降。
研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外,这些工具也对全球行动加值服务市场的各个细分市场进行了包容性评估。行动加值服务产业的成长和趋势为本研究提供了整体方法。
行动增值服务市场报告的这一部分提供了有关国家和地区级别细分市场的详细资料,从而帮助策略师确定相应产品或服务的目标人口统计数据以及即将到来的机会。
本节涵盖区域前景,重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲行动增值服务市场当前和未来的需求。此外,该报告重点关注所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。行动加值服务市场的主要参与者包括苹果、沃达丰集团、Bharti Airtel Limited、AT&T Inc.、OnMobile、Spice Digital Limited、Comverse Technology Inc.、One97 Communications、Google LLC、空中网、InMobi、中国Mobile Ltd.、 Telkom SA SOC Limited、中兴通讯公司、Verizon Communications Inc.、Teligent Telecom、TelefoNica, SA、Comviva Technologies Limited、Etisalat、德国电信AG 等。本节包含竞争格局的整体视图,包括各种策略发展,例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。
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The global demand for Mobile Value Added Services Market is presumed to reach the market size of nearly USD 2230.89 Billion by 2032 from USD 897.26 Billion in 2023 with a CAGR of 10.65% under the study period 2024-2032.
Mobile value-added services are those services that are non-core that offer by telecom service providers. All the services except voice calls, SMS, and data are considered as mobile value added services. These services act as an additional service for the mobile subscribers to use their mobile phones to allow the operator to improve their average revenue per user. There are different groups of mobile value added services, including video search, utility VAS, social networking, infotainment, and m-Education. These services are something extra services offered by an operator to their customer either at free or at an additional charge. Operators consider it as a possible source of extra revenue generation or features intended to create a strong bond with the customer.
The market is mainly driven by the growing penetration of smartphones, high internet penetration across the globe. Rising disposable income, a swiftly increasing number of internet users, and competition among the telecom operators and handset manufacturers to acquire a competitive edge are other factors expected to drive the mobile value added services market. Also, the growing demand for mobile devices coupled with increasing dependability on the Internet is estimated to drive the growth of the market. Further, the increasing demand for entertainment services and the introduction of 4G and 5G network services are some significant factors expected to boost the growth of the market. However, the growth of the mobile Internet and smartphones made it feasible for customers to get better these services from the Internet either with a cost or at no cost, which may restrict the growth of the market. Thus, falling the mobile value added services revenues.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Mobile Value Added Services. The growth and trends of Mobile Value Added Services industry provide a holistic approach to this study.
This section of the Mobile Value Added Services market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Mobile Value Added Services market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Mobile Value Added Services market include Apple Inc., Vodafone Group Plc, Bharti Airtel Limited, AT&T Inc., OnMobile, Spice Digital Limited, Comverse Technology Inc., One97 Communications, Google LLC, Kongzhong Corp, InMobi, China Mobile Ltd., Telkom SA SOC Limited, ZTE Corporation, Verizon Communications Inc., Teligent Telecom, TelefoNica, S.A., Comviva Technologies Limited, Etisalat, Deutsche Telekom AG, Others. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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