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零售分析市场:2023-2028 年全球产业趋势、份额、规模、成长、机会与预测Retail Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022 年,全球零售分析市场规模达到 73 亿美元。展望未来,IMARC 集团预计到 2028 年该市场将达到 222 亿美元,2023-2028 年复合年增长率 (CAGR) 为 20.3%。个人为了获得折扣和节省时间而进行的线上购物活动不断增长,基于云端的零售分析解决方案的采用越来越多,以及企业数位化程度的不断提高,是推动市场发展的一些关键因素。
零售分析是提供有关供应链运动、库存水准、消费者需求和销售的分析资讯的方法,这对于制定行销和采购决策至关重要。它包括提供想法以了解和优化零售企业的供应链、消费者行为、销售趋势和公司的整体绩效。它透过个人化的全通路优惠、高效的流程以及针对流行趋势的自发性调整,帮助线上企业满足客户不断增长的需求。它透过确定理想的客户群来帮助企业改进行销策略并瞄准客户。它还帮助公司检查位置、年龄、偏好、购买模式以及与客户相关的其他重要因素,以与正确的受众群体建立联繫。它使品牌能够了解其产品需求的上升和下降,并相应地优化价格。零售分析指导公司在产业中寻找具有高投资报酬率 (ROI) 的合适机会。它还透过提供有关人口统计数据和人们花费大部分时间的地点的信息,帮助零售商找到开设新店的最佳地点。
目前,为了提高中小型企业的客户保留率而对零售分析的需求不断增长,这是对市场产生正面影响的主要因素之一。除此之外,个人为了获得折扣和节省时间而进行的网上购物活动的增加正在推动市场的成长。此外,企业不断数位化以提高效率、降低营运成本、实现更高的敏捷性、提高员工士气并防止各种劳动密集型任务中出现人为错误,这提供了良好的市场前景。除此之外,越来越多地采用基于云端的零售分析解决方案来增强资料安全性、改善库存管理和改善灾难復原流程,这也促进了市场的成长。此外,人们越来越意识到采用零售分析来改善业务运营的好处,这也支持了市场的成长。此外,公司越来越倾向于扩大业务营运并与世界各地的客户建立联繫,这正在加强市场的成长。此外,主要市场参与者正在开发与人工智慧(AI)和机器学习(ML)整合的先进零售分析解决方案,为即时决策提供智慧见解。
The global retail analytics market size reached US$ 7.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.2 Billion by 2028, exhibiting a growth rate (CAGR) of 20.3% during 2023-2028. The growing online shopping activities of individuals to avail discounts and save time, increasing adoption of cloud-based retail analytics solutions, and rising digitization of businesses represent some of the key factors driving the market.
Retail analytics is the method of providing analytical information on supply chain movement, inventory levels, consumer demands, and sales, which are vital for making marketing and procurement decisions. It includes providing ideas to understand and optimize the supply chain of retail businesses, consumer behavior, sales trends, and the overall performance of a company. It helps online businesses meet the rising needs of customers with personalized omnichannel offers, efficient processes, and spontaneous adjustments to prevailing trends. It aids businesses in improving their marketing tactics and targeting customers by determining the ideal customer base. It also assists companies in examining the location, age, preferences, purchasing patterns, and other important factors associated with their customers to connect with the right set of audience. It enables brands to understand the rise and fall of demand for their products and optimize the prices accordingly. Retail analytics guides companies to find the right opportunities in the industry that have a high return on investment (ROI). It also helps retailers find the perfect location to open their new outlets by providing information on demographics and locations wherein people spend most of their time.
At present, the increasing demand for retail analytics to enhance customer retention rates of small and medium-sized businesses represents one of the primary factors influencing the market positively. Besides this, rising online shopping activities of individuals to avail discounts and save time is propelling the growth of the market. Additionally, the growing digitization of businesses to increase efficiency, reduce operational costs, achieve higher agility, enhance employee morale, and prevent the occurrence of human errors in various labor-intensive tasks is offering a favorable market outlook. Apart from this, the rising adoption of cloud-based retail analytics solutions to enhance data security, improve inventory management, and improve disaster recovery processes is contributing to the growth of the market. In addition, the increasing awareness about the benefits of adopting retail analytics to improve business operations is supporting the market growth. Moreover, rising preferences of companies to expand their business operations and connect with customers around the world is strengthening the market growth. Furthermore, key market players are developing advanced retail analytics solutions integrated with artificial intelligence (AI) and machine learning (ML) to provide intelligent insights for real-time decision-making.
IMARC Group provides an analysis of the key trends in each sub-segment of the global retail analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on function, component, deployment mode and end user.
Customer Management
In-store Operation
Strategy and Planning
Supply Chain Management
Marketing and Merchandizing
Others
The report has provided a detailed breakup and analysis of the retail analytics market based on the function. This includes customer management, in-store operation, strategy and planning, supply chain management, marketing and merchandizing, and others. According to the report, customer management represented the largest segment.
Software
Services
A detailed breakup and analysis of the retail analytics market based on the component has also been provided in the report. This includes software and services. According to the report, software accounted for the largest market share.
On-premises
Cloud-based
A detailed breakup and analysis of the retail analytics market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based accounted for the largest market share.
Small and Medium Enterprises
Large Enterprises
A detailed breakup and analysis of the retail analytics market based on the end user has also been provided in the report. This includes small and medium enterprises and large enterprises. According to the report, large enterprises accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for retail analytics. Some of the factors driving the North America retail analytics market included the growing digitalization of operations, increasing utilization of online shopping platforms, rising employment of advanced analytics in retail, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global retail analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include 1010data Inc. (Advance Publications Inc.), Adobe Inc., Altair Engineering Inc., Flir Systems Inc., Fujitsu Limited, International Business Machines Corporation, Information Builders Inc., Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Qlik Technologies Inc. (Thoma Bravo LLC), SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce.com Inc.), Tibco Software Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.