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婴儿背带市场:2023-2028 年全球产业趋势、份额、规模、成长、机会与预测Baby Carrier Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球婴儿背带市场规模达到5.625亿美元。展望未来, IMARC Group预计到2028年市场规模将达到6.995亿美元,2022-2028年复合年增长率(CAGR)为3.7%。父母对婴儿安全和福祉的日益关注、允许多种携带位置的创新产品变体的推出,以及对携带婴儿的免提便捷解决方案的需求不断增加,是推动市场发展的一些主要因素。
婴儿背带是专为将婴儿或幼儿安全地固定在照顾者身上而设计的产品。它们为父母或照顾者提供了一种免持且方便的方式,可以让他们的宝宝靠近,同时可以自由地走动和参与各种活动。它们通常由带子、扣环和织物面板组成,形成支撑结构以牢固地固定婴儿。它们还配有带衬垫的肩带和腰带,以均匀分布重量。此外,它们还提供不同的携带位置,例如前背、后背、臀背。这些背带专为婴儿和幼儿设计,某些型号提供可调节设定以适应儿童的成长。
这个市场主要是由全球核心家庭数量不断增加所推动的。此外,由于扣环婴儿背带符合人体工学的两肩设计和舒适的座椅设计,因此对扣环婴儿背带的需求不断增加。这些婴儿背带既经济又轻便,可以支撑婴儿的体重、臀部和脊椎。此外,许多国家的管理机构正在对婴儿背带的製造实施严格的安全标准,这鼓励领先厂商添加允许多种携带位置的创新功能。此外,电子商务通路上产品的便捷获取、职业女性数量的增加以及社交媒体平台对消费者购买决策的影响力不断增强是促进市场成长的其他因素。
父母对婴儿健康的担忧日益增加
父母对婴儿安全和福祉的担忧日益增加,对市场产生了重大影响。如今,父母优先考虑婴儿的安全和舒适,推动了产业内产品设计、製造标准和消费者偏好的变化。此外,父母也关心婴儿的舒适度,尤其是在温暖的气候下或在身体活动期间。因此,需要由透气织物製成的婴儿背带,以实现适当的空气流通和温度调节。此外,具有吸湿排汗性能和网状面板的背带也因其能够让婴儿保持凉爽和舒适而受到欢迎。
推出创新产品变体
创新产品的推出对市场产生了重大影响,推动了成长并塑造了消费者的偏好。製造商不断创新,以满足父母和照顾者不断变化的需求,从而开发出新的和改进的婴儿背带选择。这些创新产品变体提供独特的特性、设计和功能,可满足特定的要求和偏好。它们还具有先进的衬垫、可调节肩带、腰部支撑和符合人体工学的座椅位置,可促进臀部和脊椎的最佳对齐。此外,创新婴儿背带提供了一系列携带位置,以适应不同的发育阶段和偏好,这正在加速其在全球的采用。
对免持便捷解决方案的需求不断增长
如今,父母和照顾者越来越多地寻求能够让他们自由地处理多项任务和进行日常活动,同时让婴儿保持亲密和安全的产品。免持婴儿背带让照护者腾出双手来完成其他任务,同时将宝宝放在身边。这种便利性使父母能够在拥挤的空间中穿梭、做家事、跑腿或参与户外活动,同时与婴儿保持牢固的联繫,从而促进市场成长。此外,对免持和便利解决方案的需求导致了紧凑型便携式婴儿背带的发展。可折迭或折迭式设计使护理人员可以在不使用时轻鬆存放和运输背带。
IMARC Group提供了全球婴儿背带市场报告各细分市场主要趋势的分析,以及 2023-2028 年全球、区域和国家层面的预测。我们的报告根据产品类型和配销通路对市场进行了分类。
附扣背带
包裹载体
吊带架
其他的
带扣载体主导市场
该报告根据产品类型对市场进行了详细的细分和分析。这包括扣环背带、包裹背带、吊带背带等。根据该报告,带扣载体代表了最大的部分。
带扣背带以其简单易用而闻名。它们通常具有可调节的带子和带扣,使护理人员可以快速轻鬆地固定和调整背带。扣环提供可靠、安全的紧固,确保背带在使用过程中保持在适当的位置。带扣背带的简单设计使其适合各种用户,包括那些不太熟悉婴儿佩戴技术的用户。此外,扣环背带提供快速方便的紧固,让父母可以轻鬆穿上和取下背带,无需复杂的包裹或捆绑。这种便利性对于时间有限或需要经常在不同照顾者之间切换的父母来说尤其重要。
超级市场和大卖场
专卖店
网上商店
其他的
专卖店占市场最大份额
报告还根据配销通路对市场进行了详细的细分和分析。这包括超市和大卖场、专卖店、网路商店等。报告显示,专卖店占了最大的市场份额。
专门销售婴儿产品的专卖店通常提供种类繁多的婴儿背带。他们精心挑选产品,专门满足父母和照护人员的需求,确保提供各种品牌、款式和设计的全面选择。这个广泛的产品系列使客户能够比较不同的营运商,并选择最适合他们的偏好、预算和特定要求的营运商。此外,这些商店僱用的员工对婴儿背带拥有专业知识和深入的了解。他们接受过培训,可以根据个人需求和偏好提供个人化的帮助、指导和建议。这些专业知识可帮助客户做出明智的决策,了解不同承运人的功能和优势,并确保正确使用和适合以获得最佳的舒适性和安全性。
北美洲
美国
加拿大
亚太地区
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
欧洲在市场上表现出明显的主导地位
该报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,欧洲是最大的市场。
与其他地区相比,欧洲的出生率相对较高,这为包括婴儿背带在内的婴儿产品提供了庞大且不断增长的客户群。许多欧洲国家的高人口密度进一步推动了对婴儿背带的需求,因为父母和照顾者正在寻求适合城市生活环境的便捷且免提的解决方案。此外,该地区对婴儿产品(包括婴儿背带)有严格的安全和品质标准。欧洲父母优先考虑婴儿的安全和福祉,他们寻找符合严格安全法规和标准的产品。符合这些标准并提供可靠安全功能的婴儿背带在该地区获得了巨大的关注。
市场竞争格局的特点是既有多家老牌企业,也有新兴公司。市场竞争激烈,各公司努力透过产品创新、安全功能、舒适性、品牌声誉和行销策略来使自己脱颖而出。如今,主要厂商正在推出具有可调式肩带、腰部支撑和多个携带位置等功能的软结构背带。他们也使用生物材料生产环保婴儿背带,以满足有环保意识的父母的需求。此外,领先企业正在整合先进技术,以扩大其消费者基础并巩固其在市场上的立足点。
阿尔萨纳公司
宝贝克坦
比约恩·AB
宝得适儿童安全公司
埃尔戈婴儿
Firstcry 零售 DWC-LLC
好孩子国际控股有限公司
拉拉布有限责任公司
莫比包装公司
多美有限公司
Ergobaby 推出了 Ergobaby Omni Breeze,这是其婴儿背带系列的新成员。 Omni Breeze 采用轻盈透气的网眼布料,适合温暖的气候,并为婴儿和照护者提供更多的气流。
BabyBjorn 于 2020 年推出了迷你婴儿背带,针对新生儿和约 12 个月大的婴儿。迷你婴儿背带设计易于使用,为新生儿提供符合人体工学的携带位置,无需婴儿垫。
FirstCry Retail DWC-LLC 扩大了其在阿拉伯联合大公国的零售业务,在不同地点开设了新的实体店。这种扩张策略使他们能够涵盖更广泛的客户群,并为寻找婴儿背带的客户提供面对面的购物体验。
The global baby carrier market size reached US$ 562.5 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 699.5 Million by 2028, exhibiting a growth rate (CAGR) of 3.7% during 2022-2028. The rising parental concerns regarding safety and well-being of their infants, the introduction of innovative product variants that allow multiple carry positions, and the escalating demand for hands-free convenient solutions to carry infants are some of the major factors propelling the market.
Baby carriers are products designed to securely hold and carry infants or young children against the caregiver's body. They provide a hands-free and convenient way for parents or caregivers to keep their baby close while having the freedom to move around and engage in various activities. They typically consist of straps, buckles, and fabric panels that create a supportive structure to hold the baby securely. They also have padded shoulder straps and a waist belt for even weight distribution. In addition, they offer different carrying positions, such as front carry back carry, and hip carry. These carriers are designed for infants and toddlers, and some models offer adjustable settings to accommodate the growth of the child.
The market is primarily driven by the increasing number of nuclear families across the globe. In addition, there is an escalating demand for buckled baby carriers due to their ergonomic two-shouldered and comfortable seating design. These baby carriers are economical and lightweight and support the weight, hips and spine of the babies. Besides, the governing agencies of numerous countries are implementing stringent safety standards on the manufacturing of baby carriers, which is encouraging leading players to add innovative features that allow multiple carry positions. Moreover, the easy product availability on e-commerce channels, the increasing number of working women, and the growing influence of social media platforms on consumer buying decisions are some of the other factors contributing to market growth.
The rising parental concerns regarding well-being of their infants
The rising parental concerns regarding the safety and well-being of their infants are significantly impacting the market. Parents today prioritize the safety and comfort of their babies, driving changes in product design, manufacturing standards, and consumer preferences within the industry. Moreover, parents are concerned about their infants' comfort, especially in warmer climates or during physical activities. As a result, there is a demand for baby carriers made from breathable fabrics that allow for proper air circulation and temperature regulation. Besides, carriers with moisture-wicking properties and mesh panels are also gaining popularity due to their ability to keep babies cool and comfortable.
The introduction of innovative product variants
The introduction of innovative product variants is significantly impacting the market, driving growth and shaping consumer preferences. Manufacturers are constantly innovating to meet the evolving needs of parents and caregivers, leading to the development of new and improved baby carrier options. These innovative product variants offer unique features, designs, and functionalities that cater to specific requirements and preferences. They also feature advanced padding, adjustable straps, lumbar support, and ergonomic seating positions that promote optimal hip and spine alignment. Besides, innovative baby carrier variants offer a range of carrying positions to accommodate different developmental stages and preferences, which is accelerating its adoption across the globe.
The escalating demand for hands-free convenient solutions
Nowadays, parents and caregivers are increasingly seeking products that offer them the freedom to multitask and go about their daily activities while keeping their infants close and secure. Hands-free baby carriers allow caregivers to have their hands available for other tasks while keeping their baby close. This convenience enables parents to navigate crowded spaces, perform household chores, run errands, or engage in outdoor activities while maintaining a strong bond with their infants, thus contributing to market growth. Besides, the demand for hands-free and convenient solutions has led to the development of compact and portable baby carriers. Foldable or collapsible designs allow caregivers to easily store and transport the carrier when not in use.
IMARC Group provides an analysis of the key trends in each segment of the global baby carrier market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product type and distribution channel.
Buckled Carrier
Wrap Carrier
Sling Carrier
Others
Buckled carrier dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes buckled carrier, wrap carrier, sling carrier, and others. According to the report, buckled carrier represented the largest segment.
Buckled carriers are known for their simplicity and ease of use. They typically feature adjustable straps and buckles that allow caregivers to secure and adjust the carrier quickly and easily. The buckles provide a reliable and secure fastening, ensuring that the carrier stays in place during use. The straightforward design of buckled carriers makes them accessible to a wide range of users, including those who may be less familiar with babywearing techniques. Moreover, buckled carriers offer quick and convenient fastenings, allowing parents to easily put on and take off the carrier without the need for complex wrapping or tying. This convenience is particularly valued by parents who have limited time or who need to switch between different caregivers frequently.
Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Others
Specialty stores hold the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online stores, and others. According to the report, specialty stores accounted for the largest market share.
Specialty stores dedicated to baby products typically offer a wide and diverse range of baby carriers. They curate their product selection to cater specifically to the needs of parents and caregivers, ensuring a comprehensive range of options from various brands, styles, and designs. This extensive product range allows customers to compare different carriers and choose the one that best suits their preferences, budget, and specific requirements. Moreover, these stores employ staff members who possess expertise and in-depth knowledge about baby carriers. They are trained to provide personalized assistance, guidance, and recommendations based on individual needs and preferences. This expertise helps customers make informed decisions, understand the features and benefits of different carriers, and ensure proper usage and fit for optimal comfort and safety.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe was the largest market.
Europe has a relatively high birth rate compared to other regions, contributing to a large and continuously growing customer base for baby products, including baby carriers. The high population density in many European countries further drives the demand for baby carriers, as parents and caregivers seek convenient and hands-free solutions for urban living environments. Moreover, the region has stringent safety and quality standards for baby products, including baby carriers. European parents prioritize the safety and well-being of their infants, and they look for products that meet rigorous safety regulations and standards. Baby carriers that comply with these standards and offer reliable safety features are gaining immense traction in the region.
The competitive landscape of the market is characterized by the presence of several established players as well as emerging companies. The market is highly competitive, with companies striving to differentiate themselves through product innovation, safety features, comfort, brand reputation, and marketing strategies. Nowadays, key players are introducing soft-structured carriers with features such as adjustable straps, lumbar support, and multiple carrying positions. They are also using biomaterials for producing eco-friendly baby carriers to cater to environmentally conscious parents. Moreover, the leading players are integrating advanced technologies to expand their consumer base and strengthen their foothold in the market.
Artsana S.p.A.
Baby K'tan
BabyBjorn AB
Britax Child Safety Inc.
Ergobaby
Firstcry Retail DWC-LLC
Goodbaby International Holdings Ltd
Lalabu LLC
Moby Wrap Inc.
Tomy Company Ltd.
Ergobaby introduced Ergobaby Omni Breeze, a new addition to their baby carrier lineup. The Omni Breeze features a lightweight and breathable mesh fabric, making it suitable for warmer climates and providing increased airflow for both the baby and the caregiver.
BabyBjorn launched the Baby Carrier Mini in 2020, targeting newborns and infants up to approximately 12 months old. The Baby Carrier Mini is designed to be easy to use and provides an ergonomic carrying position for newborns without the need for an infant insert.
FirstCry Retail DWC-LLC has expanded its retail presence in the United Arab Emirates, opening new physical stores across different locations. This expansion strategy allows them to reach a wider customer base and provide in-person shopping experiences for customers looking for baby carriers.