市场调查报告书
商品编码
1452473
婴儿背带市场评估:依类型、年龄层、价格范围、分销管道和地区划分的机会和预测(2017-2031)Baby Carrier Market Assessment, By Type, By Age Group, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球婴儿背带市场规模预计将从2023年的7.514亿美元成长到2031年的11.9378亿美元,2024-2031年预测期间复合年增长率为5.96%,预计规模将会成长。
多种颜色选择推动需求
父母和儿童保育人员经常面临市场上婴儿背带颜色选择有限的问题。 生活在炎热和潮湿气候地区的人们通常更喜欢淡雅色调的衣服,而生活在凉爽气候地区的人们则倾向于穿着多种颜色混合的衣服,重点是吸收更多阳光的深色调。我喜欢选择。 有些人避免使用黑色,因为它比任何其他颜色更容易吸引灰尘。
对舒适性、人体工学和低碳足迹的需求不断增长
护理人员正在寻找舒适且易于使用的婴儿背带。 出色的人体工学设计和高舒适度满足了想要照顾婴儿的使用者的愿望。 对于那些可以在婴儿身边享受生活的照护者来说,SSC(软结构背带)是一个不错的选择。 製造商不断关注品质和安全,以提供低碳足迹的舒适运输工具。
扣环婴儿背带主导市场
SSC(软结构背带)通常称为扣环婴儿背带,以其方便、舒适和多功能性而闻名于世,使其成为世界上最受欢迎的婴儿背带类型。 这些背带配有带衬垫的肩带和支撑腰带,可有效分散婴儿的重量,并为背带者和接受者提供长期舒适感。 它还配有可调式肩带,以便您可以调整它以适合您的体型和尺寸。
北美占最大市占率
北美主导全球婴儿背带市场。 这是由于父母人口众多、经济发达以及人们对舒适性和流动性的渴望等多种因素造成的。 根据联合国《世界人口展望》,预计2021年至2023年该地区的出生率将成长0.07%,这正在推动市场成长。
北美业者製造商和零售商提供各种产品,以满足不同的需求和品味。 该地区对安全性和人体工学舒适性的需求促使製造商开发出符合严格标准的高品质产品。 可调式肩带、透气网眼织物以及易于以不同姿势抱婴儿等创新正在促进该地区的市场成长。
此外,线上零售平台的兴起使消费者更容易获得更多选择和比较产品,从而促进製造商之间的竞争和创新。 北美地区注重品质、安全和便利,持续引领全球婴儿背带产业的趋势和偏好。
本报告调查了全球婴儿背带市场,提供了市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构以及影响市场成长的因素分析。、案例研究、竞争格局、主要公司的简介等等。
Global baby carrier market was valued at USD 751.4 million in 2023, expected to reach USD 1193.78 million in 2031, with a CAGR of 5.96% for the forecast period between 2024 and 2031. The market comes with a variety of product options for parents and caregivers to carry their infants and toddlers easily and comfortably. Based on various needs and preferences of the users, baby carriers are available in several types including sling baby carriers, wrap baby carriers, and buckled baby carriers.
Padded carriers that provide better support for the lower back are favored by many users. People generally look for carriers that provide ease of adjusting and allow them to have longer outings and activities that require longer times. The focus on ergonomic designs as well as safety features become of utmost importance to the users as the trend for traveling is becoming favorable for parents with infants. The product should be designed in such a way that the weight of the baby is distributed evenly with proper support and comfort to the baby.
The material of the carriage is another significant feature to be considered by the users. It should be breathable for the baby and the caregiver, but at the same time, sustainable and eco-friendly. Innovative designs using organic fabrics, non-toxic dyes, and recycled materials are being produced by manufacturers to appeal to consumers who are conscious of the environment.
Additionally, the availability of these baby carriers over online retail stores is a driver for the global baby carrier market as it offers ease to prospective buyers to search, compare, and make the final purchase sitting in the comfort of their homes.
Considering the ongoing market trends, Sweden-based Najell AB launched its new baby carrier, the Najell Easy Baby Carrier, which is ergonomic, lightweight, and easy to use. The new launch removed the extra settings that are generally found while switching the carrying positions. Little changes make it a go-to option for caregivers as ease of use is often the most sought-after feature of baby carriers.
Availability of Various Color Options Driving the Demand
Parents or caregivers often face problems with the limited color options for baby carriers available in the market. People residing in areas with hot and humid climates generally prefer subtle tones for clothing, whereas the ones residing in areas with cooler climates prefer a variety of mixed color options, with a focus on darker shades as they absorb comparatively more sunlight. On the contrary, some people avoid using black color as it catches dust more than any other color.
Other factors related to choosing the right color of the carrier include the risks of mess that the baby may create, ending up dirtying the carrier. Problems like spit-ups and diaper mishaps, which are very frequent while dealing with infants, tend to increase the work of the caregiver in terms of washing and cleaning up the carrier every now and then. Addressing all these concerns, manufacturers have now started developing vast color options for baby carrier customers to choose and buy from.
For instance, in December 2023, BabyBjorn, a renowned manufacturer of baby products, launched two of its leading baby carrier models, Baby Carrier Mini and Bouncer Bliss, in a new bright green color. Both the models are suitable for newborns up to a year with compact and user-friendly design.
Increased Demand for Comfort and Ergonomics Along with a Lower Carbon Footprint
Caregivers seek baby carriers that are comfortable but at the same time, they should be easy to use. Great ergonomics and greater comfort level fulfill the desire of the users to keep the baby close. Soft Structured Carriers (SSC) come as a great option for caregivers that allow them to enjoy life while keeping the baby close. Manufacturers continuously focus on quality and safety to provide comfortable baby carriers with a lower carbon footprint.
Ergobaby Inc. initiated the idea of encouraging caregivers to sell back their pre-loved carriers when not in use, so that the same may be refurbished and brought back to the market. Refurbished baby carriers lead to 80 percent less carbon emissions as compared to manufacturing new ones. Testing new products and manufacturing them takes months to years, which is why refurbishing the old ones tends to save time and effort, reducing the carbon footprint in the long as well as short term. The sustainability factor is expected to keep the market in the long run.
Buckled Baby Carriers Dominate the Market
Soft-structured carriers (SSCs), commonly referred to as buckled baby carriers, are globally known for their convenience, comfort, and versatility, making them the most desired type of baby carrier all over the world. These carriers come with padded shoulder straps and a supportive waist belt that effectively distributes the baby's weight and gives long-lasting comfort to the caregiver and the child. They are user-friendly and come with adjustable straps and settings allowing the user to adjust as per the body shape and size.
Moreover, buckled baby carriers offer greater safety and reliability to caregivers. Companies run various tests for these products to meet the safety standards that lead to offering peace of mind to users worldwide. Additionally, manufacturers are working on developing modern aesthetic designs depending on the diverse tastes of consumers. Free-to-grow baby carriers from Baby Tula, LLC offer the same convenience to their users. They come in breathable fabric, with unique prints and designs, are lightweight, easily adjustable, and can fit a newborn as well as a toddler. They even provide two ergonomic carrying positions, back carry and front-facing.
North America Holds the Largest Market Share
In the global baby carrier market, North America dominates the market based on region, due to several factors like large parents' population, vast economy and the desire of people for comfort and mobility. As per the United Nations, World Population Prospects, the region's birth rate showed a 0.07% increase from 2021 to 2023, which is boosting the growth of the market.
The manufacturers and retailers of baby carriers in North America offer a wide range of products to people as per their varied needs and preferences. The demand for safety and ergonomics with comfort in the region is driving the producers to come up with products of high-quality meeting stringent standards. Innovations in the form of adjustable straps, breathable mesh fabrics, and ease of carrying the baby in various positions contribute to the growth of the market in the region.
Additionally, the rise of online retail platforms has made it easier for consumers to access a plethora of options and compare products, driving competition and innovation among manufacturers. With a strong emphasis on quality, safety, and convenience, North America continues to lead the way in shaping the trends and preferences of the global baby carrier industry.
Future Market Scenario (2024 - 2031F)
The market is expected to introduce innovations in products on a large scale like smart baby carriers with integrated sensors for monitoring baby's health and comfort.
There will be a focus on producing eco-friendly products and adopting sustainable manufacturing processes to align with consumer preferences for sustainable parenting products.
The market will prioritize an increasing trend towards customizable features and designs, allowing parents to tailor baby carriers to their individual needs and preferences.
Key Players Landscape and Outlook
Global baby carrier market features a landscape dominated by key players such as Ergobaby Inc., Lalabu LLC, WildBird, LLC, and Boba Inc. These companies continue to drive innovation in the industry, offering a wide range of products catering to various needs and preferences of parents worldwide. With a focus on safety, comfort, and ergonomic design, these key players are expected to maintain their market leadership positions in the future.
The outlook for global baby carrier market remains positive, fueled by factors such as rising birth rates, increasing urbanization, and growing emphasis on convenience and mobility for parents. Additionally, technological advancements, such as the integration of smart features and sustainability initiatives, are expected to further drive market growth. As consumer preferences evolve and awareness of ergonomic benefits continue to grow, key players are likely to invest in research and development to introduce innovative products that meet the changing demands of the market.
In October 2022, WildBird, LLC launched the new Aerial Buckle carrier, which was available in two varied size ranges, XS-L and L-4XL. The carrier is innovatively designed and can hold babies from birth to 45 lbs.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work