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市场调查报告书
商品编码
1801244
婴儿背带市场规模、份额和趋势(按产品类型、配销通路、地区及预测,2025-2033 年)Baby Carrier Market Size, Share, and Trends by Product Type, Distribution Channel, Region, and Forecast 2025-2033 |
2024年,全球婴儿背带市场规模达6.02亿美元。展望未来, IMARC Group预测,到2033年,该市场规模将达到7.919亿美元,2025-2033年期间的复合年增长率为3.1%。欧洲目前占据市场主导地位,到2024年将占据超过32%的市场。受儿童发展益处意识不断增强、职业女性数量不断增加、快速城镇化和生活方式变化、近期创新和产品多样化以及全球日益增长的健康和安全意识等因素推动,该市场正在快速增长。
父母对儿童安全的日益关注,推动了婴儿背带市场的丰厚成长。此外,其他推动市场成长的重要因素包括:透过电商管道轻鬆获取产品、职业女性人数不断增加以及社群媒体平台对个人购买决策的影响力日益增强。领先的市场参与者正在推出先进的人体工学婴儿背带,其座椅设计舒适,腰带采用双调节设计,可为婴儿的臀部和脊椎提供充足的支撑。这些背带也采用了透气的生物材料,即使在长时间佩戴的情况下也能为婴儿和佩戴者提供极致舒适感。此外,许多製造商正在采用最新技术来扩大其消费者群体。例如,BabyMoon Carriers 的智慧婴儿背带专为早产儿设计,内建电子纺织生物监测感测器。这些感测器可以即时收集生命体征,产生报告,并透过行动应用程式提供个人化建议。
对婴儿健康和安全的日益关注,在推动市场成长方面发挥着至关重要的作用。例如,髋关节发育不良影响约1%的婴儿。因此,父母越来越意识到婴儿背带对孩子和自身的人体工学益处。设计合理的背带能够促进婴儿自然坐姿,支撑其髋部、脊椎和颈部发展。这对于预防髋关节发育不良等疾病尤其重要。此外,婴儿背带的设计能够平均分布婴儿的体重。这样,人们就不会因为长时间背着孩子而感到背部和肩膀疼痛。现代背带配备了有助于增强安全性的功能,例如安全扣环、加强缝线和支撑系统等。
美国是婴儿背带的主要市场之一,因为随着人们越来越重视情感连结和亲密育儿法,对包括婴儿背带在内的肌肤接触婴儿产品的需求不断增长。此外,本土企业不断推出多功能设计,包括可转换设计、可调式座椅位置和模组化组件,也正在扩大市场活力。这正在引导美国对婴儿背带的需求。产品安全问题凸显了严格的安全法规和品质控制的必要性。例如,美国消费者产品安全委员会于2023年9月针对部分背带发布了消费者警告。这些产品不符合联邦安全标准,有严重的婴儿跌倒和窒息风险。
提高对儿童发展益处的认识
婴儿背带在儿童发展中扮演的关键角色日益凸显,这是推动市场成长的重要因素。一项研究表明,使用背带的婴儿在白天哭闹减少了43%,夜间哭闹减少了51%。哭闹的减少是改善婴儿和父母情绪健康的重要因素,有助于增进亲子关係和情感安全感,进而推动婴儿背带的需求。婴儿背带促进亲子之间的肌肤接触和身体亲密感,这对婴儿的情绪和心理发展至关重要。此外,背带有助于建立安全的亲子关係,培养孩子的安全感和信任感。此外,背带还能让父母更及时地观察和回应婴儿的暗示和需求,这对婴儿的整体发展至关重要。此外,婴儿在背带中的直立姿势有助于婴儿更好地消化,并降低其出现反流问题的风险。
职业妇女数量不断增加
全球不断增长的职业女性人口是推动市场成长的主要动力之一。已开发国家约有70%的女性从事有薪工作,发展中国家约有60%的女性从事有薪工作。因此,有效的育儿解决方案的使用正成为成长的因素。婴儿背带就是其中之一,它可以帮助职业妈妈即使在工作繁忙时也能将新生儿紧紧抱在怀里。背带让父母同时处理多项任务,让他们能够处理家务、工作相关事务,甚至上下班途中,同时让孩子感到舒适安心。对于产假后重返职场、寻求平衡职业与个人生活的女性来说,背带也至关重要。
快速的城市化和生活方式的改变
都市化和生活方式的转变显着影响着婴儿背带市场的成长。越来越多的家庭迁入城市,面临着许多挑战,例如有限的居住空间、拥挤的公共交通以及快节奏的生活节奏,这些都使得婴儿车等传统的婴儿运输方式变得不再实用。婴儿背带提供了一个紧凑便捷的解决方案,让父母能够轻鬆地穿梭于繁忙的街道、乘坐公共交通工具以及人流密集的场所。它们也不需要大量的储物空间,是小型公寓和旅行的理想选择。目前,全球55%的人口居住在城市地区,预计2050年将上升到68%。此外,城市生活方式也强调了移动性和灵活性的重要性,而婴儿背带正是这类产品所体现的特质。它们使父母能够保持积极的生活方式,因为他们可以轻鬆地带着宝宝进行各种户外活动,例如散步、远足或购物。
近期创新和产品差异化
製造商正在不断创新,以满足父母不断变化的需求和偏好,并专注于安全性、舒适性、易用性和款式等方面。例如,2022 年,总部位于伦敦的高品质运动休閒婴儿背带供应商 Carifit 筹集了 53 万美元,用于设计、开发和推出创新 Carifit 婴儿背带。与此相符的是,人体工学设计的发展确保了婴儿的安全和舒适,同时减轻了父母的身体压力,促进了市场的成长。此外,最近开发的先进材料提供了更好的支撑性、透气性和耐用性,提高了背带的整体质量,并正在推动市场的成长。此外,各种背带类型的推出,如包裹式、吊带式、结构化背带和混合式,以满足不同的育儿方式和需求,正在对市场成长产生积极影响。
The global baby carrier market size was valued at USD 602.0 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 791.9 Million by 2033, exhibiting a CAGR of 3.1% during 2025-2033. Europe currently dominates the market, holding a significant market share of over 32% in 2024. The market is growing rapidly driven by increasing awareness of child development benefits, rising number of working women, rapid urbanization and lifestyle changes, recent innovation and product variety, and heightened health and safety concerns across the globe.
Rising concern about child safety among parents is resulting in lucrative growth for the baby carrier market. In addition, the other significant factors boosting the market growth include easy availability of products through the e-commerce channel, increasing number of working women and growing influence of social media platforms on the buying decisions of individuals. The leading market players are introducing advanced ergonomic baby carriers with comfortable seating design and double adjustment waist belts that provide adequate support to the hips and spine of the babies. They are also incorporating breathable biomaterials that provide utmost comfort to the baby and wearer during extended wearing. Apart from this, many manufacturers are adopting the latest technologies to increase their consumer base. For instance, Smart Baby Carriers by BabyMoon Carriers are exclusively made for premature babies, with built-in e-textile biomonitoring sensors. These sensors collect vital signs in real-time, generate reports, and provide personalized advice on a mobile app.
The heightened concerns about the health and safety of babies are playing a crucial role in driving the market growth. For instance, hip dysplasia affects about 1% of infants. As a result of this, parents are increasingly aware of the ergonomic benefits of baby carriers for both the child and themselves. Properly designed carriers promote a natural sitting position for the baby, supporting their hip, spine, and neck development. It is especially important in preventing conditions like hip dysplasia. Additionally, baby carriers are developed to distribute the body weight of the baby evenly. With this, one does not suffer from back and shoulder aches due to carrying a child for long periods. Modern-day carriers come with features that help enhance safety, for instance secure buckles, reinforced stitching, and support systems among others.
The United States is one of the key markets for baby carriers owing to the expanding parenting philosophies about emotional bonding and attachment parenting are accelerating the demand for skin-to-skin contact baby products, including baby carriers. In addition, the increasing advancements by the local players, which offer multifunctional designs, including convertible designs, adjustable seating positions, and modular components are expanding the market dynamics. This is steering the demand for the product in the country. Product safety issues highlight the necessity for strict safety regulations and quality control. For instance, the U.S. Consumer Product Safety Commission issued a consumer alert on some sling carriers in September 2023. These products did not meet federal safety standards and posed a serious hazard of baby falls and suffocation.
Increasing awareness of child development benefits
The heightened awareness of the critical role baby carriers play in child development is a significant factor driving the market growth. According to a research study, babies who were worn in carriers cried 43% less during the day and 51% less at night. This decrease in crying is a major factor in improving the emotional well-being of both infants and parents, promoting attachment and emotional security, which in turn drives the demand for baby carriers. Baby carriers facilitate skin-to-skin contact and physical closeness between the parent and the child, which are vital for the emotional and psychological development of the baby. Furthermore, it helps in developing a secure attachment, fostering a sense of safety and trust in the child. Moreover, babywearing enables parents to observe and respond to their baby's cues and needs more promptly, which is crucial for their overall development. Additionally, the upright position in a carrier aids in better digestion and reduces the risks of reflux issues in infants.
Rising number of working women
The growing working women population worldwide is one of the primary drivers boosting the market growth. About 70% of the women in developed countries and around 60% in developing economies are engaged in paid employment. Resultantly, the usage of effective childcare solutions is serving as a growth factor. Among these solutions are baby carriers which help working moms to keep their newborns close even when they are busy with work. They enable parents to engage in multitasking, allowing them to carry out household chores, work-related tasks, or even commute while keeping their child close and comforted. It is also crucial for women returning to work post-maternity leave who seek ways to balance their professional and personal lives.
Rapid urbanization and lifestyle changes
Urbanization and lifestyle changes are significantly influencing the growth of the baby carrier market. Families are moving to urban areas, encountering unique challenges, such as limited living space, crowded public transportation, and a fast-paced lifestyle, all of which make traditional baby transport methods like strollers less practical. Baby carriers offer a compact, convenient solution, allowing parents to navigate busy streets, use public transport, and move through crowded places with ease. They also do not require large storage spaces and are ideal for small apartments and traveling. Currently, 55% of the global population resides in urban areas, a figure projected to rise to 68% by 2050. Furthermore, the urban lifestyle also emphasizes the importance of mobility and flexibility, qualities that baby carriers embody. They enable parents to maintain an active lifestyle, as they can easily take their baby along for various outdoor activities like walking, hiking, or shopping.
Recent innovation and product differentiation
Manufacturers are innovating to meet the evolving needs and preferences of parents, focusing on aspects such as safety, comfort, ease of use, and style. For instance, in 2022, Carifit, a London-based company supplying high-quality athleisure baby carriers raised US$ 530,000 to design, develop, and launch the innovative Carifit baby carrier. In line with this, the development of ergonomic designs that ensure the baby's safety and comfort while also reducing physical strain for the parent is contributing to the market growth. Besides, the recent development of advanced materials that offer better support, breathability, and durability, enhancing the overall quality of carriers, is driving the market growth. Furthermore, the introduction of varieties in types of carriers, such as wraps, slings, structured carriers, and hybrid models, catering to different parenting styles and needs, is positively impacting the market growth.
The buckled carrier segment stands as the largest product type in 2024, holding around 35% of the market. The buckled carrier segment holds the largest market share due to its ease of use, safety features, and versatility. They are equipped with padded straps and buckles to secure the baby in place, providing a snug and safe environment. Furthermore, buckled carriers are designed to distribute the weight of the baby uniformly across the parent's shoulders and hips, making them comfortable for extended use. Additionally, they are highly favored among parents who are concerned about ergonomic support for both, themselves, and their children.
Wrap carriers appeal to parents looking for a more natural and intimate way to carry their babies. They are made from long pieces of fabric that are wrapped around the parent's body and the baby, offering a snug, womb-like environment. Wrap carriers are especially popular for newborns and younger infants due to the close contact it facilitates, promoting bonding and secure attachment.
Sling carriers consist of a single piece of fabric that loops over one shoulder and forms a pouch to carry the baby. They are favored for their ease of use and simple design, offering a quick and convenient way to carry a baby, particularly for short trips or around the house. Furthermore, sling carriers are ideal for breastfeeding mothers due to the ease of adjusting the baby's position.
Specialty stores represent the largest market segment, owing to their focused and expert approach to baby care products. They are often dedicated to baby and childcare items, providing a tailored shopping experience with a wide range of products specifically for infants and toddlers. Additionally, specialty stores offer personalized customer service, with knowledgeable staff who can offer detailed advice and product demonstrations. Furthermore, they often stock a variety of brands and models, including premium and niche products, catering to diverse consumer preferences.
Supermarkets and hypermarkets appeal to consumers who appreciate convenience and one-stop shopping. These large retail spaces offer a variety of baby products, including carriers, under one roof, making it convenient for parents to shop for multiple items at once. Furthermore, the presence of baby carriers in these stores increases the visibility and accessibility of these products to a broader audience, including casual shoppers.
Online stores offer unparalleled convenience, allowing parents to shop from the comfort of their homes and have products delivered directly to their doorstep. They provide an extensive range of products and brands, often surpassing what is available in physical stores. It includes access to international brands, specialty carriers, and competitive pricing due to lower overhead costs.
In 2024, Europe accounted for the largest market share of around 32%. Europe holds the largest market share due to high consumer awareness, strong purchasing power, and a preference for premium childcare products. Furthermore, European consumers tend to prioritize quality and safety in baby products, leading to a high demand for ergonomically designed, certified carriers. Additionally, the presence of a well-established retail network in the region, which provides easy accessibility to a wide range of baby carriers, is contributing to the market growth. Furthermore, the cultural emphasis on parenting and outdoor activities in Europe is acting as another growth-inducing factor.
The Asia Pacific market is the fastest-growing market, driven by increasing urbanization, rising disposable incomes, and a growing middle class. Additionally, the cultural tradition of babywearing in many Asian societies is further bolstering the market growth. Besides this, the expansion of retail infrastructure and the surge in e-commerce platforms in the region, making baby carriers more accessible to a broader audience, is supporting the market growth.
North America Baby Carrier Market Analysis
The growing awareness of sustainability, changing family responsibilities, and cultural acceptance of babywearing, all support the European baby carrier market. European nations are investing more on raising families and kids, which benefits the market. Eurostat, for example, reports that EU nations spent an average of €777 per person on family benefits in 2021, up from €561 in 2011. Additionally, majority of parents in nations like Germany, France, and the UK prioritize sustainability when making purchases, indicating a growing demand for ergonomic, long-lasting, and eco-friendly baby items. Adjustable carriers that accommodate both moms and fathers are in high demand because to the development of shared parental responsibilities.
Furthermore, the retail industry in Europe is well-established, and notable brands of baby carriers include BabyBjorn and Ergobaby. Baby carriers have been shown to improve parent-child bonding and lessen colic, which has attracted many European parents. Favorable government regulations that encourage parents to purchase high-quality baby items, such generous parental leave programs, also help the business. These elements, along with the growing power of parenting forums and internet shopping, are propelling the European market's consistent expansion.
United States Baby Carrier Market Analysis
United States is the most lucrative market in North America, which accounted for around 77.3% market share in 2023. The growing demand for premium baby products, the significant number of dual-income households, and rising awareness of ergonomic parenting solutions are driving the baby carrier market in the US. According to the data by Bureau of Labor Statistics, around 67% of families have both parents working, therefore, there is a growing need for hands-free and mobile parenting solutions in American homes. Convenient baby carriers enable parents to multitask while still being physically near their infants, which is good for the emotional growth of the child. Healthcare professionals support ergonomic designs because they distribute weight uniformly and lessen strain, making them an important consideration when making a purchase.
In 2024, the baby products market in the United States has grown at a considerable rate, with baby carriers accounting for a significant percentage of the market. With a wide range of brands and models, online retail channels like Amazon and niche e-commerce platforms hold a significant share of total sales of baby products. Baby carriers that are visually beautiful, practical, and environmentally responsible are also becoming more and more popular among millennial and Gen-Z parents because of social media trends and parenting influencer endorsements. A growing inclination for gender-neutral parenting responsibilities is also helping the industry, as more and more male caregivers choose baby carriers because of their comfort and adaptability.
Asia Pacific Baby Carrier Market Analysis
The market for baby carriers is expanding quickly in Asia Pacific due to factors such urbanization, high birth rates, and growing disposable budgets. More than 40% of births worldwide occur in nations like China and India, which offers makers of baby carriers a lot of potential. The need for practical and ergonomic parenting solutions has increased due to shifting family dynamics, such as the rise in nuclear households and working moms. Consumers in industrialized economies like South Korea and Japan place a high value on high-end, ergonomic baby carriers that are made for comfort and safety. In contrast, cost and usability are important considerations when making a purchase in emerging economies. The region's access to premium and international brands has increased due to the growing impact of Western parenting techniques and the expansion of e-commerce platforms, which has further boosted the market.
Latin America Baby Carrier Market Analysis
The burgeoning urban population, rising middle-class earnings, and greater adoption of contemporary parenting techniques in Latin America are driving the market for baby carriers. The growing number of childbirths in Latin America is another primary driver for the market. Latin America and the Caribbean have risen to the third position in the world for the incidence of adolescent motherhood and have the second-highest adolescent fertility rate, second only to sub-Saharan Africa. A cultural change toward more active parenting duties is taking place in nations like Brazil and Mexico, which together make up a sizable share of the region's population. Indigenous babywearing customs in the area have also helped baby carriers gain acceptance and popularity by fusing contemporary functionality with cultural significance.
Middle East and Africa Baby Carrier Market Analysis
High birth rates, urbanization, and rising disposable incomes all contribute to the baby carrier market in the Middle East and Africa. Young families in nations like Nigeria and Egypt are looking for reasonably priced and long-lasting baby carriers for everyday usage. Affluent populations and a move toward contemporary parenting practices are driving the need for high-end, branded goods in the Gulf Cooperation Council (GCC) nations, including Saudi Arabia and the United Arab Emirates. Furthermore, the region's baby carrier accessibility has greatly improved due to rising number of online retail platforms, which has fuelled adoption in both urban and semi-urban markets.
Companies are innovating and improving their products to meet the changing needs of parents and caregivers. It includes developing more ergonomic designs, using advanced, baby-friendly materials, and incorporating features that enhance safety, comfort, and convenience. Additionally, leading players are investing in strong marketing and branding strategies, such as social media, influencer partnerships, and celebrity endorsements, to differentiate their products and connect with consumers. They are also focusing on educational marketing, providing valuable information about babywearing benefits and safety, which helps in enhancing trust and credibility with consumers.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: