婴儿背带市场规模、份额和成长分析（按类型、分销管道、价格分布和地区）- 2025-2032 年行业预测

2023 年全球婴儿背带市场规模价值 83.6 亿美元，预计将从 2024 年的 88.3 亿美元成长到 2032 年的 136.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.6%。

随着越来越多的职业母亲兼顾育儿责任，对创新婴儿背带的需求大幅成长，导致市场竞争加剧。两家公司已建立策略伙伴关係，并专注于产品创新，例如带有交叉带的易于使用的婴儿背带。像 Babywearing International 这样的认证婴儿背带顾问在教育看护者安全使用方面发挥关键作用，进一步推动了市场的成长。人们对婴儿背带的健康益处的认识不断提高，加上分销管道和网路购物选择的改善，预计将推动消费者需求。 2023 年推出的着名产品，例如 BabyBjorn 的时尚婴儿背带和 Wildbird 的 Aerial Buckle Carrier，凸显了舒适性和多功能性的趋势。 Ergobaby 与 AllThingsBaby.com 的合作增加了人们获取优质婴儿产品的管道，并有助于推动市场扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析

婴儿背带市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 扣上
• 背包
• 吊索
• 软背带
• 其他的

婴儿背带市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 便利商店
• 在线的

婴儿背带市场规模：价格分布及复合年增长率（2025-2032）

• 市场概况
• 大规模生产
• 优质的

婴儿背带市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• BabyBjorn AB（Sweden）
• Ergobaby Inc.（USA）
• Goodbaby International Holdings Limited（China）
• Artsana Group（Italy）
• Infantino LLC（USA）
• Tula Baby Carriers（USA）
• Beco Baby Carrier Inc.（USA）
• Key Developments
• Moby Wrap Inc.（USA）
• Boba Inc.（USA）
• Chicco（Italy）
• Stokke AS（Norway）
• Phil & Teds（New Zealand）
• Mountain Buggy（New Zealand）
• Manduca（Germany）
• Hoppediz GmbH（Germany）
• Onya Baby Inc.（USA）
• Pognae（South Korea）

结论和建议

Global Baby Carrier Market size was valued at USD 8.36 billion in 2023 and is poised to grow from USD 8.83 billion in 2024 to USD 13.65 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The increase in working mothers juggling childcare responsibilities has led to a significant demand for innovative baby carriers, intensifying market competition. Companies are forming strategic partnerships and focusing on product innovations, such as user-friendly carriers with crossable shoulder straps. Certified babywearing consultants, like Babywearing International, play a crucial role in educating caregivers on safe usage, further boosting market growth. Increased awareness of the health benefits of baby-wearing is anticipated to drive consumer demand, alongside improved distribution channels and online shopping options. Notable product releases in 2023, like BabyBjorn's stylish carriers and Wildbird's Aerial Buckle Carrier, underscore the trend toward comfort and versatility. Collaborations, such as Ergobaby's partnership with AllThingsBaby.com, enhance accessibility to premium baby gear, promoting market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Carrier market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Carrier Market Segments Analysis

Global Baby Carrier Market is segmented by Type, Distribution Channel, Price Point and region. Based on Type, the market is segmented into Buckle, Backpack, Sling, Soft Structured Carriers and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores and Online. Based on Price Point, the market is segmented into Mass and Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Carrier Market

The Global Baby Carrier market is significantly influenced by the growing recognition of the advantages associated with babywearing, which enhances the bond between parents and their children while offering hands-free convenience and ergonomic support. As these benefits become more widely accepted among parents worldwide, the demand for high-quality baby carriers-characterized by safety, adaptability, and comfort-increases. Parents are actively seeking out these coveted products, often guided by recommendations from social media influencers and medical experts advocating for practices like skin-to-skin contact. This trend reflects an evolving understanding of the importance of choosing the right baby carrier for infants and toddlers.

Restraints in the Global Baby Carrier Market

The Global Baby Carrier market faces significant restraints, primarily due to cost considerations. High-end ergonomic baby carriers often come with a steep price tag, which poses a challenge in developing countries where consumers are more price-sensitive. Many parents may opt for less expensive alternatives or revert to traditional babywearing practices rather than invest in multifunctional designs. Additionally, factors such as supply chain disruptions and import tariffs can further elevate retail prices, making these carriers unaffordable for middle- and low-income families, thereby limiting market growth and accessibility in these regions.

Market Trends of the Global Baby Carrier Market

The Global Baby Carrier market is experiencing a notable shift towards sustainable and ergonomically designed products, reflecting a growing consumer preference for comfort and environmental responsibility. As caregivers increasingly prioritize features such as enhanced lumbar support, adjustable seating positions, and effective weight redistribution, traditional carrier designs are being challenged. Concurrently, the demand for eco-friendly materials like hemp, organic cotton, and recycled textiles is driving manufacturers to adopt sustainable production methods and ethical sourcing practices. This trend not only supports the well-being of infants and caregivers but also aligns with the broader global movement towards sustainability, thus shaping the future landscape of the baby carrier industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Baby Carrier Market Size by Type & CAGR (2025-2032)

• Market Overview
• Buckle
• Backpack
• Sling
• Soft Structured Carriers
• Others

Global Baby Carrier Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Online

Global Baby Carrier Market Size by Price Point & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Baby Carrier Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, Price Point)
  • US
  • Canada
• Europe (Type, Distribution Channel, Price Point)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Price Point)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Price Point)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Price Point)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BabyBjorn AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ergobaby Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodbaby International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artsana Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infantino LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tula Baby Carriers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beco Baby Carrier Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Moby Wrap Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boba Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stokke AS (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phil & Teds (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Buggy (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manduca (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoppediz GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onya Baby Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pognae (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations