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封面
市场调查报告书
商品编码
1379135

2023-2028 年按材料、最终用途、配销通路和地区分類的瑜珈垫市场报告

Yoga Mat Market Report by Material, End Use, Distribution Channel, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 138 Pages | 商品交期: 2-3个工作天内

价格

抽象的

2022年全球瑜珈垫市场规模达到144亿美元。展望未来， IMARC Group预计到2028年市场规模将达到200亿美元，2022-2028年复合年增长率（CAGR）为5.6%。各种生活方式的日益流行，人们越来越多地参与体育、户外和体能训练活动，以及优质瑜珈垫的推出是推动市场的主要因素。

瑜珈垫是一种专门的设备，旨在为练习瑜珈和其他健身活动提供舒适且稳定的表面。瑜珈垫通常由橡胶、PVC、TPE 或天然纤维等材质製成，有各种厚度、长度和纹理，以满足不同的喜好和需求。瑜珈垫的主要用途是形成防滑表面，在瑜珈姿势、伸展运动和冥想期间为身体提供缓衝。垫子的抓地力有助于防止意外滑倒和受伤，让练习者可以自信地专注于练习。它在瑜伽练习中具有多种基本功能。它在从业者和地板之间提供了卫生屏障，确保表面清洁舒适。

肥胖、心血管疾病 (CVD) 和高血压等各种生活方式疾病的日益普及正在推动全球市场的发展。此外，个人越来越多地参与体育、户外和体能训练活动是支持市场成长的另一个因素。此外，不断扩大的工作人口、繁忙的日程和忙碌的生活方式导致群众的压力和焦虑程度上升。与此一致的是，瑜珈作为保持身心健康的最有效方法之一，越来越受欢迎，从而促进了市场的成长。除此之外，人们越来越意识到瑜珈带来的众多身心健康益处，例如帮助减肥、促进血液循环、提高注意力和减轻压力水平，是另一个主要的生长诱导因素。此外，领先的製造商正在开发由黄麻和有机棉等环保材料製成的瑜珈垫，以扩大其产品组合和客户群。同时，优质瑜珈垫和具有抗菌、抗菌和抗真菌特性的创新产品的推出推动了市场的成长。

瑜珈垫市场趋势/驱动因素：

健康意识不断提高

随着社会变得更加註重健康并优先考虑整体福祉，瑜伽已成为一种流行的整体练习，可以解决身体健康、心理健康和减轻压力的问题。瑜伽以其增强灵活性和减轻压力的益处而闻名，这使其成为寻求平衡和健康生活方式的个人的有吸引力的选择。这种兴趣的增长导致越来越多的人将瑜伽融入他们的日常生活中，既作为一种运动形式，又作为应对现代生活压力的一种手段。因此，瑜珈垫作为瑜珈练习的必备配件，提供稳定舒适的表面的需求很高。随着人们对健康的追求不断增强，对瑜珈垫的需求预计也会随之增加，使健康和保健意识成为瑜珈垫市场成长的重要推动力。

扩大健身和瑜珈产业

近年来，健身和瑜珈经历了变革，瑜珈不再局限于小众活动，而是成为各个年龄层和健身程度的人们健身活动中不可或缺的一部分。瑜珈馆、健身房、健康中心和线上健身平台激增，提供多样化的课程和健身项目。这些场所为瑜珈练习提供了专门的空间，而瑜珈垫是这些场所中必不可少的设备。此外，全球健身产业正在朝着更全面的健康方式发展，涵盖身体、心理和情绪健康，这刺激了对瑜珈垫的需求，因为它们在促进这些整体益处方面发挥关键作用。健身和瑜珈的融合以及瑜珈垫在各种运动形式中使用的灵活性巩固了市场的成长，健身和瑜珈服务的持续扩张直接转化为瑜珈垫销售的增加。

永续性和生态意识

目前，消费者越来越意识到他们的选择对环境的影响，并寻求符合他们价值观的产品。瑜珈垫通常由 PVC（聚氯乙烯）等材料製成，由于其对环境和人类健康的潜在危害而受到严格审查。这引发了对环保替代品的需求，例如由天然橡胶、软木、TPE（热塑性弹性体）和黄麻製成的垫子。这些材料被认为更具永续性，因为它们来自可再生资源、可生物降解且不含有害化学物质。随着消费者的环保意识越来越强，瑜珈垫製造商正在透过引入环保选项和促进负责任的生产实践来回应。永续性已成为市场的一个重要卖点，因为消费者寻求符合他们对更环保、更负责任的生活方式的承诺的瑜珈垫。因此，永续性和生态意识是塑造瑜珈垫市场格局和未来方向的驱动力。

瑜珈垫产业细分：

IMARC Group提供了全球瑜珈垫市场报告各细分市场主要趋势的分析，以及 2023-2028 年全球、区域和国家层面的预测。我们的报告根据材料、最终用途和配销通路对市场进行了分类。

按材质划分：

PVC

热塑性弹性体

橡皮

棉花和黄麻

其他的

PVC主导市场

该报告根据材料提供了详细的市场细分和分析。这包括 PVC、TPE、橡胶、棉和黄麻等。根据该报告，PVC 代表了最大的细分市场。

PVC 瑜珈垫之所以受到青睐，主要是因为其价格实惠且耐用。 PVC 是一种合成塑胶材料，生产成本相对较低，这使其成为对製造商和消费者都有吸引力的选择。这些垫子以其持久的性能而闻名，能够承受长期的定期使用和磨损。这种耐用性对于瑜珈练习者来说特别有吸引力，因为他们希望垫子能够承受各种瑜珈姿势和练习的严酷考验。此外，该材料提供了高水准的牵引力，确保使用者在瑜珈练习期间即使在更具挑战性的姿势中也能保持平衡和稳定性。这项功能对于防止滑倒和受伤尤其重要，使 PVC 垫成为初学者和经验丰富的瑜伽练习者的首选。此外，PVC瑜珈垫以其易于维护而闻名。它们通常防水且易于清洁，让使用者可以轻鬆擦去汗水和污垢。这种低维护品质增加了使用 PVC 垫的便利性和卫生性，使其成为生活方式忙碌的人的实用选择。

按最终用途细分：

瑜珈和健身俱乐部

家庭

其他的

瑜珈和健身俱乐部主导市场

该报告根据最终用途提供了详细的市场细分和分析。这包括瑜伽和健身俱乐部、家庭等。根据该报告，瑜珈和健身俱乐部占据了最大的细分市场。

瑜珈和健身俱乐部是个人聚集进行各种体能活动的专用空间，包括瑜珈、皮拉提斯和其他健身活动。由于这些机构提供指导课程和小组课程，因此需要高品质的瑜珈垫才能为参与者提供舒适卫生的表面。在这种环境中，瑜珈垫不仅可以作为俱乐部成员的个人装备，还可以作为小组会议期间使用的共享资源。因此，瑜珈和健身俱乐部往往会投资大量的垫子来满足其客户的需求，这大大增加了市场对瑜珈垫的需求。此外，瑜珈和健身俱乐部优先考虑会员的安全和福祉。瑜珈垫在防止滑倒、缓衝关节和保持设施内卫生方面发挥着至关重要的作用。其防滑表面可帮助参与者在各种姿势中保持平衡，从而降低受伤风险。此外，提供干净且维护良好的垫子是吸引和留住会员的关键因素，因为它可以增强俱乐部的整体体验和专业。

按配销通路划分：

超级市场和大卖场

专卖店

网上商店

其他的

专卖店主导市场

该报告根据配销通路对市场进行了详细的细分和分析。这包括超市和大卖场、专卖店、网路商店等。报告显示，专卖店产业是最大的细分市场。

专卖店是专门销售健身、运动器材或瑜珈相关产品的零售商。这些商店提供各种瑜珈垫，满足瑜珈爱好者的特定需求和喜好。专业化使他们能够为客户提供专家指导和建议，帮助他们根据材质、厚度、纹理和环保等因素选择最合适的瑜珈垫。这种个人化的帮助受到消费者的高度重视，他们在做出购买决定时寻求品质和量身定制的建议。此外，专卖店通常备有各种优质和小众瑜珈垫品牌和型号。这种多样性使客户能够探索不同的选择，无论他们是在寻找高端、环保的垫子、具有特定功能（例如额外缓衝或防滑表面）的垫子，还是为特定瑜伽风格设计的垫子。专卖店丰富的产品系列确保消费者能够找到符合其独特喜好和要求的理想瑜珈垫。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

北美表现出明显的主导地位，占据最大的瑜珈垫市场份额

市场研究报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，北美占据最大的市场份额。

北美对身体健康的高度重视，加上人们对心理健康益处的认识不断增强，导致瑜珈社群不断扩大。因此，这种兴趣的增加直接转化为对瑜珈垫的需求增加，而瑜珈垫对于瑜珈练习至关重要。此外，该地区拥有发达的健身产业，包括瑜伽和健身工作室、健身房和健康中心，这些产业遍布城镇。这些机构经常为其客户提供瑜珈垫，大大满足了该地区瑜珈垫的整体需求。此外，北美健身市场的多样性和包容性导致了各种瑜伽风格和练习，每种风格和练习都需要特定类型的垫子，这进一步增加了销售量。此外，该地区强大的零售基础设施，拥有许多专卖店、体育用品店和电子商务平台，让消费者可以轻鬆购买瑜珈垫。这种便利性，加上投资品质瑜珈的意愿。

竞争格局：

许多公司都致力于开发由环保和永续材料製成的瑜珈垫。这包括使用天然橡胶、软木、黄麻和 TPE（热塑性弹性体）作为较不环保的聚氯乙烯 (PVC) 的替代品。透过提供不含有害化学物质且更可生物降解或可回收的垫子，公司正在满足对永续产品不断增长的需求。许多公司都提供瑜珈垫的客製化选项，让客户可以根据自己选择的设计、颜色或图案来个性化他们的垫子。这吸引了寻求独特且美观的瑜珈垫的消费者。此外，瑜珈垫製造商不断提高其产品的耐用性，以承受长期的定期使用和磨损。他们使用先进的材料和製造技术来製造更耐撕裂、拉伸和变形的垫子，确保产品具有更长的使用寿命。

该报告对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。市场上的一些主要参与者包括：

阿迪达斯公司

ALO LLC（彩色图像服装公司）

赤脚瑜珈公司

生态瑜珈有限公司

欧盟医疗公司

拥抱抢劫者

玉瑜珈

利福美有限公司

露露柠檬运动

曼杜卡

prAna（哥伦比亚运动服）

亚兹特克斯

最近的发展：

2022 年 9 月，Yoga With Adriene 宣布与 Manduka 合作，并计划发布限量版系列。该系列包括瑜珈垫、抱垫、垫子和瑜珈砖。米甚勒对曼杜卡垫的热爱以及她与学生沟通的能力是这次合作的关键因素。

2022 年 5 月，阿迪达斯印度公司扩大产品组合，推出瑜珈系列。全新瑜珈装备系列经过精心设计，用途广泛，可满足瑜珈练习的各个面向和不同条件。该系列从火、土、风和水等自然元素中汲取灵感，并将回收材料融入其生产中。我们的活动强调瑜珈在运动员以及来自不同运动、文化和艺术背景的个人生活中的重要性，以及他们如何为瑜珈创造空间。

2021 年 7 月，Lululemon Athletica 推出全球首款蘑菇皮瑜珈垫。它提供了传统垫子的可持续替代品。受到该品牌 Take Form Mat 的启发，编织 Mylo 垫包含 3D 分区对齐图案。

本报告回答的关键问题

  • 全球瑜珈垫市场有多大
  • 2023-2028年全球瑜珈垫市场预计成长率是多少
  • 推动全球瑜珈垫市场的关键因素是什么
  • COVID-19 对全球瑜珈垫市场有何影响
  • 全球瑜珈垫市场依材质划分是怎么样的
  • 根据最终用途，全球瑜珈垫市场的细分如何
  • 从配销通路来看，全球瑜珈垫市场的细分如何
  • 全球瑜珈垫市场的重点区域有哪些
  • 谁是全球瑜珈垫市场的主要参与者/公司

本报告回答的关键问题

  • 全球瑜珈垫市场有多大？
  • 2023-2028年全球瑜珈垫市场的预期成长率是多少？
  • 推动全球瑜珈垫市场的关键因素是什么？
  • COVID-19 对全球瑜珈垫市场有何影响？
  • 全球瑜珈垫市场依材质划分是怎么样的？
  • 根据最终用途，全球瑜珈垫市场的细分如何？
  • 全球瑜珈垫市场按配销通路划分是怎样的？
  • 全球瑜珈垫市场的重点地区有哪些？
  • 全球瑜珈垫市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球瑜珈垫市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：按材料分類的市场

  • PVC
    • 市场走向
    • 市场预测
  • 热塑性弹性体
    • 市场走向
    • 市场预测
  • 橡皮
    • 市场走向
    • 市场预测
  • 棉花和黄麻
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 7 章：依最终用途分類的市场区隔

  • 瑜珈和健身俱乐部
    • 市场走向
    • 市场预测
  • 家庭
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 8 章：按配销通路分類的市场区隔

  • 超级市场和大卖场
    • 市场走向
    • 市场预测
  • 专卖店
    • 市场走向
    • 市场预测
  • 网上商店
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 9 章：按地区分類的市场区隔

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 按国家/地区分類的市场细分
    • 市场预测

第 10 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 11 章：价值链分析

第 12 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 13 章：价格分析

第14章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Adidas AG
    • ALO LLC (Color Image Apparel Inc.)
    • Barefoot Yoga Co
    • Ecoyoga Ltd
    • EuProMed sro
    • Hugger Mugger
    • JadeYoga
    • Liforme Ltd.
    • Lululemon Athletica
    • Manduka
    • prAna (Columbia Sportswear)
    • Yaazhtex
Product Code: SR112023A4143

Abstract

The global yoga mat market size reached US$ 14.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 5.6% during 2022-2028. The growing prevalence of various lifestyle conditions, the increasing participation of individuals in sports, outdoor, and physical training activities, and the launch of premium yoga mats are some of the major factors propelling the market.

A yoga mat is a specialized piece of equipment designed to provide a comfortable and stable surface for practicing yoga and other fitness routines. Typically manufactured from materials, including rubber, PVC, TPE, or natural fibers, yoga mats come in various thicknesses, lengths, and textures to cater to different preferences and needs. The primary purpose of a yoga mat is to create a non-slip surface that offers cushioning for the body during yoga poses, stretches, and meditation. The mat's grip helps prevent accidental slips and injuries, allowing practitioners to focus on their practice with confidence. It serves several essential functions in a yoga practice. It provides a hygienic barrier between the practitioner and the floor, ensuring a clean and comfortable surface.

The growing prevalence of various lifestyle conditions, such as obesity, cardiovascular diseases (CVDs), and hypertension, is driving the global market. Moreover, the increasing participation of individuals in sports, outdoor, and physical training activities represents another factor supporting the market growth. Additionally, the expanding working population, hectic schedules, and busy lifestyles have led to a rise in stress and anxiety levels among the masses. In line with this, the increasing popularity of yoga as one of the most effective ways to keep the body and mind healthy has catalyzed market growth. Besides this, the growing awareness about numerous physical and mental health benefits associated with yoga, such as aiding weight loss, promoting blood circulation, improving focus and concentration, and reducing stress levels, is another major growth-inducing factor. Furthermore, the leading manufacturers are developing yoga mats made from eco-friendly materials, such as jute and organic cotton, to expand their product portfolios and customer base. Along with this, the launch of premium yoga mats and innovative product variants with antimicrobial, antibacterial, and antifungal properties have propelled the market growth.

Yoga Mat Market Trends/Drivers:

Rising Health and Wellness Awareness

As societies become more health-conscious and prioritize overall well-being, yoga has emerged as a popular and holistic practice that addresses physical fitness, mental health, and stress reduction. Yoga is renowned for its flexibility-enhancing and stress-reducing benefits, making it an appealing choice for individuals seeking a balanced and healthier lifestyle. This rise in interest has led to a growing number of people incorporating yoga into their daily routines, both as a form of exercise and a means to manage the pressures of modern life. Consequently, there is a high demand for yoga mats as an essential accessory for yoga practice, providing a stable and comfortable surface. As the pursuit of wellness continues to gain momentum, the demand for yoga mats is expected to follow suit, making health and wellness awareness a significant driving force behind the yoga mat market's growth.

Expanding Fitness and Yoga Industry

In recent years, fitness and yoga have undergone a transformation, with yoga no longer confined to a niche activity but rather an integral part of fitness routines for people of all ages and fitness levels. Yoga studios, gyms, wellness centers, and online fitness platforms have proliferated, offering a diverse range of classes and fitness programs. These establishments provide a dedicated space for yoga practice, and yoga mats are essential equipment within these facilities. Moreover, the global fitness industry's evolution toward a more holistic approach to health, encompassing physical, mental, and emotional well-being, has fueled the demand for yoga mats as they play a pivotal role in promoting these holistic benefits. The convergence of fitness and yoga as well as the flexibility of yoga mats for use in various exercise forms have cemented the market's growth, with continued expansion of fitness and yoga services directly translating into increased sales of yoga mats.

Sustainability and Eco-consciousness

Presently, consumers have become increasingly aware of the environmental impact of their choices and are seeking products that align with their values. Yoga mats, often manufactured from materials, such as PVC (Polyvinyl Chloride), have faced scrutiny due to their potential harm to the environment and human health. This has given rise to a demand for eco-friendly alternatives, such as mats made from natural rubber, cork, TPE (Thermoplastic Elastomers), and jute. These materials are considered more sustainable, as they are derived from renewable sources, biodegradable, and free from harmful chemicals. As consumers become more eco-conscious, yoga mat manufacturers are responding by introducing environmentally friendly options and promoting responsible production practices. Sustainability has become a significant selling point in the market, as consumers seek yoga mats that align with their commitment to a greener and more responsible lifestyle. Consequently, sustainability and eco-consciousness are driving forces shaping the yoga mat market's landscape and future direction.

Yoga Mat Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global yoga mat market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on material, end use and distribution channel.

Breakup by Material:

PVC

TPE

Rubber

Cotton and Jute

Others

PVC dominates the market

The report has provided a detailed breakup and analysis of the market based on the material. This includes PVC, TPE, rubber, cotton and jute, and others. According to the report, PVC represented the largest segment.

PVC yoga mats are favored primarily for their affordability and durability. PVC is a synthetic plastic material that is relatively inexpensive to produce, making it an attractive option for both manufacturers and consumers. These mats are known for their long-lasting performance, capable of withstanding regular use and wear over an extended period. This durability is particularly appealing to yoga practitioners who want a mat that can withstand the rigors of various yoga poses and exercises. Moreover, the material provides a high level of traction, ensuring that users can maintain their balance and stability during yoga practice, even in more challenging poses. This feature is especially crucial for preventing slips and injuries, making PVC mats a preferred choice for beginners and experienced yogis alike. Furthermore, PVC yoga mats are known for their ease of maintenance. They are typically waterproof and easy to clean, allowing users to wipe away sweat and dirt with minimal effort. This low-maintenance quality adds to the convenience and hygiene of using PVC mats, making them a practical choice for individuals with busy lifestyles.

Breakup by End Use:

Yoga and Fitness Clubs

Household

Others

Yoga and fitness clubs dominates the market

The report has provided a detailed breakup and analysis of the market based on the end use. This includes yoga and fitness clubs, household, and others. According to the report, yoga and fitness clubs represented the largest segment.

Yoga and fitness clubs are dedicated spaces where individuals gather to engage in various physical activities, including yoga, Pilates, and other fitness routines. As these establishments offer guided classes and group sessions, the need for high-quality yoga mats becomes essential to provide participants with a comfortable and hygienic surface. Yoga mats in such settings not only serve as personal equipment for club members but also as shared resources for use during group sessions. Consequently, yoga and fitness clubs tend to invest in a substantial number of mats to cater to their clientele, contributing significantly to the demand for yoga mats in the market. Moreover, yoga and fitness clubs prioritize the safety and well-being of their members. Yoga mats play a crucial role in preventing slips, cushioning joints, and maintaining hygiene within the facility. Their non-slip surfaces help participants maintain balance during various poses, reducing the risk of injuries. Additionally, the availability of clean and well-maintained mats is a key factor in attracting and retaining members, as it enhances the overall experience and professionalism of the club.

Breakup by Distribution Channel:

Supermarket and Hypermarket

Specialty Stores

Online Stores

Others

Specialty stores dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarket and hypermarket, specialty stores, online stores, and others. According to the report, specialty stores industry represented the largest segment.

Specialty stores are dedicated retailers that focus exclusively on fitness, sports equipment, or yoga-related products. These stores offer a wide range of yoga mats, catering to the specific needs and preferences of yoga enthusiasts. The specialization allows them to provide expert guidance and recommendations to customers, helping them choose the most suitable yoga mat based on factors such as material, thickness, texture, and eco-friendliness. This personalized assistance is highly valued by consumers who seek quality and tailored advice when making their purchasing decisions. Furthermore, specialty stores often stock a diverse selection of premium and niche yoga mat brands and models. This variety enables customers to explore different options, whether they are looking for high-end, eco-friendly mats, mats with specific features, such as extra cushioning or non-slip surfaces, or mats designed for particular yoga styles. The extensive product range in specialty stores ensures that consumers can find the ideal yoga mat that aligns with their unique preferences and requirements.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest yoga mat market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America's strong emphasis on physical well-being, coupled with a growing awareness of mental health benefits, has led to an ever-expanding yoga community. Consequently, this heightened interest has directly translated into an increased demand for yoga mats, which are essential for yoga practice. Furthermore, the region boasts a well-developed fitness industry, including yoga and fitness studios, gyms, and wellness centers, which have proliferated across cities and towns. These establishments often provide yoga mats for their clients, contributing significantly to the overall demand for yoga mats in the region. Additionally, the North American fitness market's diversity and inclusivity have led to various yoga styles and practices, each requiring specific types of mats, further augmenting sales. Moreover, the region's strong retail infrastructure, with numerous specialty stores, sporting goods outlets, and e-commerce platforms, makes yoga mats easily accessible to consumers. This accessibility, combined with a willingness to invest in quality yoga.

Competitive Landscape:

Numerous companies are focusing on developing yoga mats manufactured from eco-friendly and sustainable materials. This includes using natural rubber, cork, jute, and TPE (Thermoplastic Elastomers) as alternatives to Polyvinyl Chloride (PVC), which is less environmentally friendly. By offering mats that are free from harmful chemicals and more biodegradable or recyclable, companies are catering to the growing demand for sustainable products. Various companies are offering customization options for yoga mats, allowing customers to personalize their mats with designs, colors, or patterns of their choice. This appeals to consumers looking for unique and aesthetically pleasing yoga mats. Furthermore, yoga mat manufacturers are continually improving the durability of their products to withstand regular use and wear over an extended period. They are using advanced materials and manufacturing techniques to create mats that are more resistant to tearing, stretching, and deformation, ensuring a longer lifespan for the product.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adidas AG

ALO LLC (Color Image Apparel Inc.)

Barefoot Yoga Co

Ecoyoga Ltd

EuProMed s.r.o.

Hugger Mugger

JadeYoga

Liforme Ltd.

Lululemon Athletica

Manduka

prAna (Columbia Sportswear)

Yaazhtex

Recent Developments:

In September 2022, Yoga With Adriene Announces Partnership with Manduka and also aimed to release a limited-edition collection. The collection includes yoga mats, bolster, cushions, and blocks. Mishler's love for Manduka mats and her ability to connect with students were key factors in this collaboration.

In May 2022, Adidas AG India Expands Product Portfolio, Launches Yoga Collection. The new range of yoga gear is crafted to be versatile and cater to various aspects of yoga practice and different conditions. This collection draws inspiration from the natural elements, including Fire, Earth, Wind, and Water, incorporating recycled materials into its production. Our campaign highlights the significance of yoga in the lives of athletes, as well as individuals from diverse sporting, cultural, and artistic backgrounds, and how they create space for yoga.

In July 2021, Lululemon Athletica Launched the World's First Mushroom Leather Yoga Mats. It offers a sustainable alternative to traditional mats. Inspired by the brand's Take Form Mat, the woven Mylo mat contains 3D zoned alignment patterns.

Key Questions Answered in This Report

  • 1. How big is the global yoga mat market?
  • 2. What is the expected growth rate of the global yoga mat market during 2023-2028?
  • 3. What are the key factors driving the global yoga mat market?
  • 4. What has been the impact of COVID-19 on the global yoga mat market?
  • 5. What is the breakup of the global yoga mat market based on the material?
  • 6. What is the breakup of the global yoga mat market based on the end use?
  • 7. What is the breakup of the global yoga mat market based on the distribution channel?
  • 8. What are the key regions in the global yoga mat market?
  • 9. Who are the key players/companies in the global yoga mat market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Yoga Mat Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Material

  • 6.1 PVC
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 TPE
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Rubber
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Cotton and Jute
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by End Use

  • 7.1 Yoga and Fitness Clubs
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Household
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Others
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarket and Hypermarket
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Specialty Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Online Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Adidas AG
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 ALO LLC (Color Image Apparel Inc.)
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Barefoot Yoga Co
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Ecoyoga Ltd
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 EuProMed s.r.o.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Hugger Mugger
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 JadeYoga
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Liforme Ltd.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Lululemon Athletica
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Manduka
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 prAna (Columbia Sportswear)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 Yaazhtex
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: Yoga Mat Market: Major Drivers and Challenges
  • Figure 2: Global: Yoga Mat Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Yoga Mat Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Yoga Mat Market: Breakup by Material (in %), 2022
  • Figure 5: Global: Yoga Mat Market: Breakup by End Use (in %), 2022
  • Figure 6: Global: Yoga Mat Market: Breakup by Distribution Channel (in %), 2022
  • Figure 7: Global: Yoga Mat Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Yoga Mat (PVC) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 9: Global: Yoga Mat (PVC) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 10: Global: Yoga Mat (TPE) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Yoga Mat (TPE) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Yoga Mat (Rubber) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Yoga Mat (Rubber) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Yoga Mat (Cotton and Jute) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Yoga Mat (Cotton and Jute) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Yoga Mat (Other Materials) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Yoga Mat (Other Materials) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Yoga Mat (Yoga and Fitness Clubs) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Yoga Mat (Yoga and Fitness Clubs) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Yoga Mat (Household) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Yoga Mat (Household) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Yoga Mat (Other End Uses) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Yoga Mat (Other End Uses) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: Yoga Mat (Supermarket and Hypermarket) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: Yoga Mat (Supermarket and Hypermarket) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: Yoga Mat (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: Yoga Mat (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: Yoga Mat (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: Yoga Mat (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: Yoga Mat (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: Yoga Mat (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: North America: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: North America: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: United States: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: United States: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Canada: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Canada: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Asia-Pacific: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Asia-Pacific: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: China: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: China: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Japan: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Japan: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: India: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: India: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: South Korea: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: South Korea: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: Australia: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: Australia: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: Indonesia: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: Indonesia: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Others: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Others: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Europe: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Europe: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Germany: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Germany: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: France: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: France: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: United Kingdom: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: United Kingdom: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Italy: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Italy: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Spain: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Spain: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Russia: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Russia: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Others: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Others: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Latin America: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Latin America: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: Brazil: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: Brazil: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: Mexico: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: Mexico: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Others: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: Others: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Middle East and Africa: Yoga Mat Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: Middle East and Africa: Yoga Mat Market: Breakup by Country (in %), 2022
  • Figure 80: Middle East and Africa: Yoga Mat Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Global: Yoga Mat Industry: SWOT Analysis
  • Figure 82: Global: Yoga Mat Industry: Value Chain Analysis
  • Figure 83: Global: Yoga Mat Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Yoga Mat Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Yoga Mat Market Forecast: Breakup by Material (in Million US$), 2023-2028
  • Table 3: Global: Yoga Mat Market Forecast: Breakup by End Use (in Million US$), 2023-2028
  • Table 4: Global: Yoga Mat Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 5: Global: Yoga Mat Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 6: Global: Yoga Mat Market: Competitive Structure
  • Table 7: Global: Yoga Mat Market: Key Players