市场调查报告书
商品编码
1215641
瑜伽垫市场 2022-2028Yoga Mat Market 2022-2028 |
在预测期内,全球瑜伽垫市场预计将以 5.4% 的复合年增长率显着增长。 消费者健康意识的增强和生活方式相关疾病发病率的增加是推动瑜伽垫市场增长的主要因素。 肥胖的人倾向于做瑜伽来减肥、缓解压力和改善血液循环,这支持了瑜伽垫市场的增长。 这主要是由于人们越来越意识到与瑜伽相关的健康益处。 瑜伽垫的种类繁多,材料也各不相同,但市场上的製造商都在努力提供更多的舒适性、便利性和多样性,让您在瑜伽练习中更加舒适。我们致力于提供瑜伽垫选材精良。 例如,2022 年 Ashtaluxe 将在 ashtaluxe.com 上正式推出其产品。 高级垫子为所有年龄和技能水平的瑜伽练习者提供卓越的抓地力、舒适度和支撑。 Ashta Luxe 标誌性的 Luxe Grip Mat 由混合合成橡胶製成,有多种颜色的标准尺寸和优质尺寸可供选择,并且易于清洁。
瑜伽垫的全球市场根据材料、最终用户和分销渠道进行细分。 基于材料,市场分为 PVC、TPE、橡胶、棉/黄麻等。 基于最终用户,市场分为瑜伽和健身俱乐部、家庭使用等。 此外,根据销售渠道,市场分为线上和线下。 按材料划分,由于最终用户的广泛采用,预计 PVC 在预测期内将显着增长。 PVC 瑜伽垫以其高效率和成本效益而被最终用户广泛采用。 与不同类型的聚合物相比,PVC 不仅更便宜,而且具有柔韧性、韧性,并且比其他材料更容易清洁。 然而,由于 PVC,它被用于构建瑜伽垫和运动垫,因为它比其他聚合物便宜,具有柔韧性、坚固性,并且比其他材料更容易清洁。 然而,由于消费者倾向于使用天然材料製成的瑜伽垫以及政府对塑料使用的严格规定,棉/黄麻瑜伽垫市场预计在预测期内将出现显着增长。。
市场细分按地区划分如下: 北美、欧洲、亚太地区和世界其他地区。 由于健身和瑜伽中心的数量不断增加,以及人们对瑜伽健康益处的认识不断提高,预计北美地区将在全球瑜伽垫市场中占据重要份额。 根据国际健康、网球和运动俱乐部协会 (IHRSA) 的数据,截至 2021 年 7 月 1 日,美国共有 32,270 家健身俱乐部,2019 年有 7,360 万美国人是健身俱乐部的消费者。
Title:Global Yoga Mat Market Size, Share &Trends Analysis Report By Material (PVC, TPE, Rubber, Cotton/Jute, and Others), By End User (Yoga & Fitness Clubs, Household, and Others), and By Distribution Channel (Online, and Offline) Forecast Period (2022-2028).
The global yoga mat market is anticipated to grow at a considerable CAGR of 5.4% during the forecast period. Increase in health consciousness among consumers and increasing cases of lifestyle diseases are the key factors that drive the growth of the yoga mat market. To lose weight, lower the stress, and improve blood circulation, obese people tend to take part in yoga, thereby supporting the yoga mat market growth. This is majorly due to rise in the awareness among people about health benefits linked with yoga. Yoga mats comes in different types and are made of different materials, manufacturers in the market are focusing on providing yoga mats with enhanced comfort, more convenience, and with different material selection to provide better comfort while practicing yoga. For instance, in 2022, AshtaLuxe officially launched its product offerings on ashtaluxe.com., the premium mats offer exceptional grip, comfort and support for yoga practitioners of all ages and skill levels. Made from synthetic rubber blend, AshtaLuxe's signature LuxeGrip mats are available in a variety of colors in standard and premium sizes, and are easy to clean.
The global yoga mat market is segmented based on the material, end user, and distribution channel. Based on the material, the market is segmented into PVC, TPE, rubber, cotton/jute, and others. Based on the end user, the market is sub-segmented yoga & fitness clubs, household, and others. Further, on the basis of distribution channel, the market is sub-segmented into online, and offline. On the basis of material, the PVC segment is anticipated to cater prominent growth over the forecast period owing to its wide adoption among end users. Yoga mat made from PVC have been widely adopted among end users due to its high efficiency and cost-effectiveness. When compared to different types of polymers, PVC not only is less expensive but also offers adaptability, sturdiness, and is easier to wash than different materials. However, due to PVC is utilized to assemble yoga and exercise mats as it is less expensive than different polymers, gives adaptability, sturdiness, and is also simpler to wash than different materials. However, due to inclination of consumers toward yoga mats made from natural material and stringent government regulations on use of plastic, the market for cotton/jute yoga mat is expected to witness significant growth during the forecast period.
Geographically market is segmented into: North America, Europe, Asia Pacific, and the Rest of the World. North-American region is anticipated to hold a considerable share in the global yoga mat market owing to rising awareness about the health benefits linked with yoga coupled up with increasing number of fitness & yoga centers in the region. According to the International Health, Racquet & Sportsclub Association (IHRSA), as of July 1, 2021, there are 32,270 health clubs in the U.S. and 73.6 million Americans were health club consumers in 2019.
The major companies serving the global Yoga Mat market include ALO, LLC, Hugger Mugger Company, Inc., lululemon athletic Inc., Manduka LLC and Manduka B.V., prAna Living, LLC, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in 2022, Vimla Rugs is all set to launch 100 per cent natural-dyed Yoga Mats on this Yoga Day. The Yoga Mats will be eco-friendly and will be produced with about 20 wellness promoting herbal dyes and cushy organic cotton. Apart from being 100 per cent natural-dyed, Yoga Mats will also be anti-bacterial and anti-fungal in nature.
Research Methodology
The market study of the global Yoga Mat market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: