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市场调查报告书
商品编码
1390452

髮膜市场：2023-2028 年全球产业趋势、份额、规模、成长、机会与预测

Hair Mask Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日期: | 出版商: IMARC | 英文 147 Pages | 商品交期: 2-3个工作天内

价格

抽象的

2022年全球髮膜市场规模达6.613亿美元。展望未来， IMARC Group预计到2028年市场规模将达到8.762亿美元，2022-2028年复合年增长率（CAGR）为4.80%。

髮膜是指用于滋养和强化头髮的深层调理护理。它有助于减少脱髮和损伤，保持头皮健康，并确保头髮更闪亮、更柔软且易于打理。它还有助于保护热损伤、化学染色、捲曲和老化的头髮。它通常由香蕉、鸡蛋、酪梨油、蜂蜜、椰子油、橄榄油和芦荟製成。目前，它很容易以乳霜和粘土配方形式提供，可以适用于干燥、受损、捲曲和长髮。因此，它在世界范围内获得了巨大的吸引力。

髮膜市场趋势：

由于快速的城市化和工业化，全球污染水平不断上升。这是加强市场成长的关键因素之一。髮膜促进头髮生长，增强质地，并保持头髮的密度。它们还有助于控制因过度使用刺激性洗髮精、化学处理和加热工具（如直髮器、捲髮器和吹风机）而造成的损害。因此，他们的需求正在增加，尤其是全球千禧世代的需求。此外，线上美容教学大幅增加，鼓励消费者在舒适的家中使用这些产品。这一点，加上他们治疗头皮屑和脱髮的能力，对他们在全球的销售产生了积极的影响。此外，领先企业正在使用有机和无硅产品变体来扩大其消费群，这正在推动市场的成长。智慧型手机销售的成长以及电子商务平台上发膜销售的成长也推动了市场的发展，因为它们具有现金返还、折扣和广泛的产品范围等优势。

本报告回答的关键问题

  • 全球发膜市场有多大？
  • 2023-2028年全球髮膜市场的预期成长率是多少？
  • 推动全球髮膜市场的关键因素是什么？
  • COVID-19 对全球髮膜市场有何影响？
  • 全球髮膜市场基于性质的细分是什么？
  • 从最终用户来看，全球髮膜市场的细分如何？
  • 全球髮膜市场的配销通路划分如何？
  • 全球髮膜市场的重点区域有哪些？
  • 全球髮膜市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球髮膜市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：本质上的市场分化

  • 自然的
    • 市场走向
    • 市场预测
  • 有机的
    • 市场走向
    • 市场预测
  • 合成的
    • 市场走向
    • 市场预测

第 7 章：最终用户的市场区隔

  • 个人
    • 市场走向
    • 市场预测
  • 商业的
    • 市场走向
    • 市场预测

第 8 章：按配销通路分類的市场区隔

  • 在线的
    • 市场走向
    • 市场预测
  • 线下
    • 市场走向
    • 市场预测

第 9 章：按地区分類的市场区隔

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 按国家/地区分類的市场细分
    • 市场预测

第 10 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 11 章：价值链分析

第 12 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 13 章：价格分析

第14章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Aveda Corp. (The Estee Lauder Companies Inc.)
    • COBIOSA
    • Coty Inc.
    • Davines SpA
    • Kao Corporation
    • Leonor Greyl USA
    • L'Oreal SA
    • Procter & Gamble
    • Revlon Inc. (MacAndrews & Forbes Incorporated)
    • Shiseido Company Limited
    • Unilever plc
Product Code: SR112023A4185

Abstract

The global hair mask market size reached US$ 661.3 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 876.2 Million by 2028, exhibiting a growth rate (CAGR) of 4.80% during 2022-2028.

A hair mask refers to a deep conditioning treatment used to nourish and strengthen hair. It assists in reducing hair fall and damage, maintaining a healthy scalp, and ensuring shinier, softer and manageable hair. It also aids in protecting heat-damaged, chemically colored, curly, and aging hair. It is generally made using bananas, eggs, avocado oil, honey, coconut oil, olive oil, and aloe vera. At present, it is easily available in cream and clay-based formulas that can be applied on dry, damaged, frizzy, and long hair. As a result, it is gaining immense traction around the world.

Hair Mask Market Trends:

Due to rapid urbanization and industrialization, pollution levels are rising across the globe. This represents one of the key factors strengthening the market growth. Hair masks boost hair growth, enhance texture, and maintain the density of hair. They also help in controlling the damage caused by excessive usage of harsh shampoos, chemical treatments, and heating tools, such as hair straighteners, curlers, and blow dryers. Consequently, their demand is increasing, especially among the millennial population, across the globe. Moreover, there is a considerable increase in online beauty tutorials that are encouraging consumers to use these products in the comforts of their homes. This, along with their ability to treat dandruff, and hair loss, is influencing their sales positively worldwide. Furthermore, leading players are using organic and silicone-free product variants to expand their consumer base, which is impelling the growth of the market. The market is also propelled by the boosting sales of smartphones and the rising sales of hair masks through e-commerce platforms on account of their benefits like cash backs, discounts and wide product range.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global hair mask market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on nature, end user and distribution channel.

Breakup by Nature:

Natural

Organic

Synthetic

Breakup by End User:

Individual

Commercial

Breakup by Distribution Channel:

Online

Offline

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Aveda Corp. (The Estee Lauder Companies Inc.), COBIOSA, Coty Inc., Davines S.p.A, Kao Corporation, Leonor Greyl USA, L'Oreal S.A., Procter & Gamble, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited and Unilever plc.

Key Questions Answered in This Report

  • 1. How big is the global hair mask market?
  • 2. What is the expected growth rate of the global hair mask market during 2023-2028?
  • 3. What are the key factors driving the global hair mask market?
  • 4. What has been the impact of COVID-19 on the global hair mask market?
  • 5. What is the breakup of the global hair mask market based on the nature?
  • 6. What is the breakup of the global hair mask market based on the end user?
  • 7. What is the breakup of the global hair mask market based on the distribution channel?
  • 8. What are the key regions in the global hair mask market?
  • 9. Who are the key players/companies in the global hair mask market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Hair Mask Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Nature

  • 6.1 Natural
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Organic
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Synthetic
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by End User

  • 7.1 Individual
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Commercial
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Online
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Offline
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Aveda Corp. (The Estee Lauder Companies Inc.)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 COBIOSA
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Coty Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Davines S.p.A
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Kao Corporation
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Leonor Greyl USA
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 L'Oreal S.A.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Procter & Gamble
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Revlon Inc. (MacAndrews & Forbes Incorporated)
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Shiseido Company Limited
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Unilever plc
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials

List of Figures

  • Figure 1: Global: Hair Mask Market: Major Drivers and Challenges
  • Figure 2: Global: Hair Mask Market: Sales Value (in Million US$), 2017-2022
  • Figure 3: Global: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 4: Global: Hair Mask Market: Breakup by Nature (in %), 2022
  • Figure 5: Global: Hair Mask Market: Breakup by End User (in %), 2022
  • Figure 6: Global: Hair Mask Market: Breakup by Distribution Channel (in %), 2022
  • Figure 7: Global: Hair Mask Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Hair Mask (Natural) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 9: Global: Hair Mask (Natural) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 10: Global: Hair Mask (Organic) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Hair Mask (Organic) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Hair Mask (Synthetic) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Hair Mask (Synthetic) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Hair Mask (Individual) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Hair Mask (Individual) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Hair Mask (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Hair Mask (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Hair Mask (Online) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Hair Mask (Online) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Hair Mask (Offline) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Hair Mask (Offline) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: North America: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: North America: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: United States: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: United States: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Canada: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Canada: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Asia-Pacific: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Asia-Pacific: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: China: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: China: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Japan: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Japan: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: India: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: India: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: South Korea: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: South Korea: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Australia: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Australia: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Indonesia: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Indonesia: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Others: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Others: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Europe: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Europe: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Germany: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Germany: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: France: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: France: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: United Kingdom: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: United Kingdom: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Italy: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Italy: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Spain: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Spain: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Russia: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Russia: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: Others: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: Others: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Latin America: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Latin America: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Brazil: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Brazil: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Mexico: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Mexico: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Others: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Others: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Middle East and Africa: Hair Mask Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Middle East and Africa: Hair Mask Market: Breakup by Country (in %), 2022
  • Figure 70: Middle East and Africa: Hair Mask Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Global: Hair Mask Industry: SWOT Analysis
  • Figure 72: Global: Hair Mask Industry: Value Chain Analysis
  • Figure 73: Global: Hair Mask Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Hair Mask Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Hair Mask Market Forecast: Breakup by Nature (in Million US$), 2023-2028
  • Table 3: Global: Hair Mask Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 4: Global: Hair Mask Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 5: Global: Hair Mask Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 6: Global: Hair Mask Market: Competitive Structure
  • Table 7: Global: Hair Mask Market: Key Players