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市场调查报告书
商品编码
1355342

全球髮膜市场-全球产业规模、份额、趋势、机会和预测，2018-2028F 按类型、按应用、销售管道、地区、竞争预测和机会细分，2018-2028F

Global Hair Mask Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By Application, By Sales Channel, By Region, By Competition Forecast & Opportunities, 2018-2028F
出版日期: | 出版商: TechSci Research | 英文 178 Pages | 商品交期: 2-3个工作天内

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简介目录

近年来，由于消费者对头髮健康的日益关注以及对先进护髮解决方案的需求不断增长，全球髮膜市场出现了大幅增长。髮膜是一种旨在滋养、修復和恢復头髮活力的强化护理产品，因其能够解决多种头髮问题（包括受损、干燥和毛躁）而广受欢迎。市场的特点是产品种类繁多，可满足不同髮质和问题的需求，从染髮到捲髮。都市化、生活方式的改变和环境污染物的暴露等因素导致头髮问题增加，促使消费者寻求有效的治疗方法。此外，社群媒体和美容影响者的影响力在推动消费者兴趣和塑造护髮行业趋势方面发挥了至关重要的作用。因此，老牌化妆品和美容品牌以及新进业者都在积极创新并推出含有天然成分、先进配方和可自订选项的髮膜产品。

主要市场驱动因素

提高消费者对头髮健康的认知与担忧：

市场概况
预测期 2024-2028
2022 年市场规模 6.9855亿美元
2028 年市场规模 8.9423亿美元
2023-2028 年复合年增长率 5.26%
成长最快的细分市场 在线的
最大的市场 北美洲

近年来，消费者对护髮的态度有了重大转变。人们越来越意识到污染、热定型、化学处理和环境因素对头髮健康的破坏性影响，促使消费者寻找有效的解决方案。髮膜具有浓缩和滋养的配方，可以有针对性地治疗各种头髮问题，例如干燥、受损、毛躁和缺乏光泽。随着消费者越来越了解头髮健康的重要性，他们正在积极寻找能够提供深层调理、修復和恢復活力的产品。

社群媒体与美容影响者的崛起：

Instagram、YouTube 和 TikTok 等社群媒体平台的影响力彻底改变了美容产业，包括髮膜市场。美容影响者和内容创作者展示了他们的护髮程序、产品评论以及前后变化，吸引了数百万粉丝的注意。这种数位曝光推动了趋势并创造了对包括髮膜在内的特定产品的需求。消费者现在更倾向于尝试有影响力的人推荐或推荐的产品，进一步推动髮膜成为他们日常护髮的重要组成部分。

配方的客製化与创新：

髮膜市场见证了产品配方的显着创新。製造商专注于创造多功能髮膜选择，以满足各种髮质、质地和问题。客製化已成为关键驱动力，因为消费者寻求可根据其个人需求量身定制的产品。品牌正在融入多种成分，如天然油、维生素、蛋白质和专门的植物萃取物，以解决特定的头髮问题。此外，有些髮膜专为满足独特的头髮状况而设计，例如染色的头髮、捲髮或容易断裂的头髮。这项创新激发了消费者的兴趣和忠诚度，使製造商能够进入利基市场并迎合更广泛的客户。

电子商务与全球可及性：

电子商务平台的兴起大大扩大了髮膜产品对全球受众的可及性。消费者现在可以轻鬆探索和购买来自世界不同地区的产品，消除地理障碍。电子商务为消费者根据自己的喜好和需求研究、比较和选择髮膜提供了一个便利的平台。此外，线上零售空间使品牌能够接触到更广泛的客户群，并在以前无法进入的市场中建立自己的影响力。这种可及性的提高透过提高全球范围内的产品知名度、销售量和品牌认知度，促进了髮膜市场的成长。

主要市场挑战

激烈的竞争和品牌差异化：

随着越来越多的品牌和製造商进入髮膜市场以利用其成长潜力，髮膜市场的竞争变得越来越激烈。这种激烈的竞争对老玩家和新玩家都提出了挑战。消费者有多种选择，品牌必须投资有效的差异化策略，才能在拥挤的市场中脱颖而出。这不仅涉及开发创新配方，还涉及创造引人注目的品牌叙事、独特的销售主张和视觉上独特的包装。因此，品牌需要不断创新并投资研发，以创造尖端产品，为消费者提供真正的好处和解决方案。在差异化决定成功的市场中，建立强大的品牌形象并培养消费者忠诚度至关重要。

消费者教育与错误讯息：

虽然人们对头髮健康的认识不断增强，促进了髮膜市场的成长，但也带来了与消费者教育相关的挑战。关于产品功效、成分真实性和正确使用的错误讯息和混乱可能会阻碍消费者做出明智决定的能力。各种线上平台上提供的大量信息，无论是准确的还是误导性的，可能会导致怀疑和犹豫。品牌和製造商面临的任务不仅是提供有效的髮膜解决方案，还要就其产品进行透明的沟通。教育消费者了解髮膜的好处、正确使用和预期效果对于建立信任和信誉至关重要。清晰准确的资讯可以引导消费者选择合适的产品，并将其有效地融入日常护髮中。

主要市场趋势

清洁且可持续的配方：

近年来，化妆品产业向清洁美容和永续发展方向发生了明显的转变，髮膜市场也不例外。消费者越来越关注头髮上使用的成分，并寻求符合他们价值观的产品。因此，各品牌纷纷采用天然、有机和永续来源的成分配製髮膜来因应。这些配方通常不含刺激性化学物质、对羟基苯甲酸酯、硫酸盐和有机硅。品牌也优先考虑环保包装，选择可回收材料，并减少浪费。清洁和永续运动不仅吸引了具有环保意识的消费者，还迎合了敏感和过敏的消费者，从而促进了市场的成长。

客製化和个人化：

个人化已成为热门话题

这是美容行业的一个词，而这种趋势已经进入髮膜市场。消费者有不同的髮质、质地和担忧，他们正在寻求量身定制的解决方案。品牌正在利用线上测验和应用程式等技术来帮助消费者确定他们特定的头髮需求。根据提供的讯息，品牌推荐或製定个人化髮膜产品。客製化延伸到成分、香料和护理功效的选择，使消费者能够设计出满足其独特喜好的产品。这一趋势不仅提高了消费者的参与度，还确保个人能够有效解决其特定的护髮挑战。

功能成分和多任务配方：

髮膜不再局限于简单的调理。市面上髮膜的数量激增，这些髮膜除了提供基本营养外，还具有多种功效。品牌正在融入功能性成分，例如用于保湿的透明质酸、用于修復的角蛋白、用于强化的胶原蛋白以及用于促进头髮生长的生物素。这些成分针对特定问题，在单一产品中为消费者提供全面的解决方案。具有多种功效的多用途髮膜，如隔热、保色和梳理头髮，由于简化了护髮程序而越来越受欢迎。这些先进的配方迎合了追求效率而又不影响结果品质的消费者。

数位参与和影响者协作：

数位景观继续影响消费者行为并塑造髮膜市场的趋势。品牌正在利用社群媒体和影响者行销的力量来吸引目标受众。与美容影响者和内容创作者的合作有助于扩大品牌知名度并围绕新产品发布引起轰动。影片教学、评论和前后示范提供了有关髮膜产品功效的真实见解。这种数位参与培养了社区意识和信任感，使消费者能够根据真实体验做出明智的决定。社群媒体平台也为品牌提供了一个分享有关护髮程序、使用科技和使用髮膜好处的教育内容的空间。

细分市场洞察

类型见解：

全球髮膜市场对合成髮膜产品的需求显着成长。这一趋势是由技术进步推动的，使製造商能够创造出模仿天然成分优点的创新配方。合成髮膜具有稳定的性能，能够精确针对特定的头髮问题，与天然替代品相比，价格通常更实惠。此外，合成髮膜吸引了更广泛的消费者群体，包括对某些天然成分过敏或敏感的消费者。合成配方的多功能性和客製化可能性，以及它们能够满足各种髮质和问题的能力，使得它们在全球髮膜市场上越来越受欢迎。

销售通路洞察：

全球髮膜市场透过线上销售管道的需求大幅成长。这一趋势主要是由电子商务平台提供的便利性和可访问性所推动的。由于可以轻鬆浏览、比较产品以及获取有关成分、功效和用法的详细信息，消费者越来越喜欢在网上购买髮膜产品。线上平台也为品牌提供了一个透过教育内容、评论和影响者合作与消费者互动的空间，从而增强他们的购买决策。线上销售管道的全球覆盖范围消除了地理障碍，使消费者能够探索和购买来自世界各地不同品牌的各种髮膜产品，透过这种充满活力和多功能的销售管道为市场的成长做出贡献。

区域见解：

北美对全球髮膜市场具有主导影响。这种主导地位归因于多种因素，包括消费者对头髮健康的高度认识、强大的购买力以及该地区多样化的头髮类型和关注点。知名美容和化妆品品牌的存在，以及强大的电子商务基础设施，方便了人们轻鬆获得各种髮膜产品。此外，社群媒体和美容影响者的影响力推动了趋势，并鼓励采用髮膜作为护髮程序不可或缺的一部分。北美对创新、研究和产品开发的重视带来了源源不绝的先进配方，以满足不断变化的消费者需求。这种集体影响力使北美成为塑造全球髮膜市场成长和方向的重要驱动力。

主要市场参与者

  • 宝洁公司
  • 莱昂诺·格雷尔 美国
  • 艾凡达公司
  • 欧莱雅公司
  • 印度斯坦联合利华有限公司
  • 科蒂公司
  • 阿瓦隆天然产品公司
  • 花王株式会社
  • 凯文墨菲
  • 丝芙兰美国公司

报告范围：

全球髮膜市场，依类型：

  • 自然的
  • 有机的
  • 合成的

全球髮膜市场，按应用：

  • 住宅
  • 商业的

全球髮膜市场，依销售管道划分：

  • 超市/大卖场
  • 百货公司
  • 在线的
  • 其他的

全球髮膜市场（按地区）：

  • 北美洲
  • 欧洲
  • 亚太地区
  • 中东和非洲
  • 南美洲

竞争格局

公司概况：全球髮膜市场主要公司的详细分析。

可用的客製化：

全球髮膜市场报告根据给定的市场资料，技术科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项：

公司资讯

  • 其他市场参与者（最多五个）的详细分析和概况分析。

目录

第 1 章：简介

  • 产品概述
  • 报告的主要亮点
  • 市场覆盖范围
  • 涵盖的细分市场
  • 考虑研究任期

第 2 章：研究方法

  • 研究目的
  • 基线方法
  • 主要产业伙伴
  • 主要协会和二手资料来源
  • 预测方法
  • 数据三角测量与验证
  • 假设和限制

第 3 章：执行摘要

  • 市场概况
  • 市场预测
  • 重点地区
  • 关键环节

第 4 章：客户之声

  • 品牌意识
  • 影响购买决策的因素
  • 意识来源

第 5 章：全球髮膜市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市场份额分析（天然、有机和合成）
    • 按应用市场份额分析（住宅和商业）
    • 依销售通路市场占有率分析（超市/大卖场、百货公司、网路等）
    • 按区域市占率分析
    • 按前 5 名的公司市占率分析，其他 (2022)
  • 全球髮膜市场测绘与机会评估
    • 按类型市场测绘和机会评估
    • 按应用市场测绘和机会评估
    • 按销售通路市场测绘和机会评估
    • 透过区域市场测绘和机会评估

第 6 章：北美髮膜市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按应用市场占有率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 7 章：欧洲髮膜市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按应用市场占有率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 8 章：亚太地区髮膜市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按应用市场占有率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 9 章：中东和非洲髮膜市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按应用市场占有率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 10 章：南美洲髮膜市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按应用市场占有率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 11 章：市场动态

  • 司机
  • 挑战

第 12 章：COVID-19 对全球髮膜市场的影响

  • 影响评估模型
    • 受影响的关键领域
    • 受影响的主要地区
    • 受影响的主要国家

第 13 章：市场趋势与发展

第14章：竞争格局

  • 公司简介
    • Procter & Gamble
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Leonor Greyl USA
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Aveda Corporation
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • L'Oreal Inc.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Hindustan Unilever Limited
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Coty Inc.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Avalon Natural Products, Inc.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Kao Corporation
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Kevin Murphy
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Sephora USA, Inc.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员

第 15 章：策略建议/行动计划

  • 重点关注领域
  • 目标产品类型
  • 目标销售通路

第 16 章：关于我们与免责声明

简介目录
Product Code: 16003

The global market for hair masks has witnessed substantial growth in recent years, driven by an increased consumer focus on hair health and the growing demand for advanced hair care solutions. Hair masks, which are intensive treatments designed to nourish, repair, and revitalize hair, have gained popularity due to their ability to address a wide range of hair concerns, including damage, dryness, and frizz. This market is characterized by a diverse range of products catering to different hair types and concerns, ranging from color-treated to curly hair. Factors such as urbanization, changing lifestyles, and exposure to environmental pollutants have contributed to the rise in hair problems, leading consumers to seek effective remedies. Additionally, the influence of social media and beauty influencers has played a crucial role in driving consumer interest and shaping trends within the hair care industry. As a result, established cosmetic and beauty brands, as well as new entrants, are actively innovating and launching hair mask products with natural ingredients, advanced formulations, and customizable options.

Key Market Drivers

Increasing Consumer Awareness and Concerns about Hair Health:

Market Overview
Forecast Period2024-2028
Market Size 2022USD 698.55 Million
Market Size 2028USD 894.23 Million
CAGR 2023-20285.26%
Fastest Growing SegmentOnline
Largest MarketNorth America

In recent years, there has been a significant shift in consumer attitudes towards hair care. Rising awareness about the damaging effects of pollution, heat styling, chemical treatments, and environmental factors on hair health has motivated consumers to search for effective solutions. Hair masks, with their concentrated and nourishing formulations, offer a targeted approach to treating various hair concerns such as dryness, damage, frizz, and lack of luster. As consumers become more informed about the importance of hair health, they are actively seeking products that provide deep conditioning, repair, and rejuvenation.

Rise of Social Media and Beauty Influencers:

The influence of social media platforms like Instagram, YouTube, and TikTok has revolutionized the beauty industry, including the hair mask market. Beauty influencers and content creators showcase their hair care routines, product reviews, and before-and-after transformations, captivating the attention of millions of followers. This digital exposure has fueled trends and created a demand for specific products, including hair masks. Consumers are now more inclined to try products that influencers recommend or feature, further driving the adoption of hair masks as an essential part of their hair care routine.

Customization and Innovation in Formulations:

The hair mask market has witnessed remarkable innovation in product formulations. Manufacturers are focusing on creating versatile hair mask options that cater to various hair types, textures, and concerns. Customization has become a pivotal driver, as consumers seek products that can be tailored to their individual needs. Brands are incorporating diverse ingredients such as natural oils, vitamins, proteins, and specialized botanical extracts to address specific hair issues. Additionally, some hair masks are designed to cater to unique hair conditions like color-treated hair, curly hair, or hair prone to breakage. This innovation has spurred consumer interest and loyalty, enabling manufacturers to tap into niche markets and cater to a wider range of customers.

E-commerce and Global Accessibility:

The rise of e-commerce platforms has significantly expanded the accessibility of hair mask products to a global audience. Consumers can now explore and purchase products from different parts of the world with ease, eliminating geographical barriers. E-commerce provides a convenient platform for consumers to research, compare, and select hair masks based on their preferences and needs. Furthermore, the online retail space allows brands to reach a wider customer base and establish their presence in markets that were previously inaccessible. This increased accessibility has contributed to the growth of the hair mask market by boosting product visibility, sales, and brand recognition on a global scale.

Key Market Challenges

Intense Competition and Brand Differentiation:

The hair mask market has become increasingly competitive as more brands and manufacturers enter the market to capitalize on its growth potential. This heightened competition poses a challenge for both established players and newcomers. With numerous options available to consumers, brands must invest in effective differentiation strategies to stand out in a crowded market. This involves not only developing innovative formulations but also creating compelling brand narratives, unique selling propositions, and visually distinct packaging. As a result, brands need to continuously innovate and invest in research and development to create cutting-edge products that offer genuine benefits and solutions to consumers. Establishing a strong brand identity and fostering consumer loyalty becomes essential in a market where differentiation can determine success.

Consumer Education and Misinformation:

While growing awareness about hair health has contributed to the hair mask market's growth, it has also given rise to a challenge related to consumer education. Misinformation and confusion regarding product efficacy, ingredient authenticity, and proper usage can hinder consumers' ability to make informed decisions. The abundance of information, both accurate and misleading, available on various online platforms can lead to doubts and hesitations. Brands and manufacturers face the task of not only delivering effective hair mask solutions but also engaging in transparent communication about their products. Educating consumers about the benefits, correct usage, and expected results of hair masks is crucial to building trust and credibility. Clear and accurate information can guide consumers in choosing the right products and effectively incorporating them into their hair care routines.

Key Market Trends

Clean and Sustainable Formulations:

In recent years, there has been a noticeable shift towards clean beauty and sustainability in the cosmetics industry, and the hair mask market is no exception. Consumers are increasingly conscious of the ingredients they apply to their hair and are seeking products that align with their values. As a result, brands are responding by formulating hair masks with natural, organic, and sustainably sourced ingredients. These formulations often exclude harsh chemicals, parabens, sulfates, and silicones. Brands are also prioritizing eco-friendly packaging, opting for recyclable materials, and reducing waste. The clean and sustainable movement not only appeals to environmentally conscious consumers but also caters to those with sensitivities and allergies, contributing to the market's growth.

Customization and Personalization:

Personalization has become a buzz

word in the beauty industry, and it's a trend that has found its way into the hair mask market. Consumers have diverse hair types, textures, and concerns, and they are seeking tailor-made solutions. Brands are leveraging technology, such as online quizzes and apps, to help consumers identify their specific hair needs. Based on the information provided, brands recommend or formulate personalized hair mask products. Customization extends to the choice of ingredients, fragrances, and treatment benefits, allowing consumers to curate a product that caters to their unique preferences. This trend not only enhances consumer engagement but also ensures that individuals can address their specific hair care challenges effectively.

Functional Ingredients and Multitasking Formulas:

Hair masks are no longer limited to simple conditioning. The market has witnessed a surge in hair masks that offer multifunctional benefits beyond basic nourishment. Brands are incorporating functional ingredients such as hyaluronic acid for hydration, keratin for repair, collagen for strengthening, and biotin for promoting hair growth. These ingredients target specific concerns, offering consumers a comprehensive solution in a single product. Multitasking hair masks that combine multiple benefits, such as heat protection, color preservation, and detangling, are gaining popularity as they streamline hair care routines. These advanced formulations cater to consumers seeking efficiency without compromising on the quality of results.

Digital Engagement and Influencer Collaboration:

The digital landscape continues to influence consumer behavior and shape trends in the hair mask market. Brands are capitalizing on the power of social media and influencer marketing to engage with their target audience. Collaborations with beauty influencers and content creators help amplify brand visibility and create buzz around new product launches. Video tutorials, reviews, and before-and-after demonstrations provide authentic insights into the effectiveness of hair mask products. This digital engagement fosters a sense of community and trust, allowing consumers to make informed decisions based on real experiences. Social media platforms also serve as a space for brands to share educational content about hair care routines, application techniques, and the benefits of using hair masks.

Segmental Insights

Type Insights:

The global hair mask market is witnessing a notable rise in demand for synthetic hair mask products. This trend is driven by the advancement of technology, enabling manufacturers to create innovative formulations that mimic natural ingredients' benefits. Synthetic hair masks offer consistent performance, precise targeting of specific hair concerns, and often come at a more affordable price point compared to natural alternatives. Additionally, synthetic hair masks are appealing to a broader consumer base, including those with allergies or sensitivities to certain natural components. The versatility and customization possibilities of synthetic formulations, along with their ability to cater to a variety of hair types and concerns, contribute to their increasing popularity in the global hair mask market.

Sales Channel Insights:

The global hair mask market has witnessed a significant surge in demand through online sales channels. This trend is primarily driven by the convenience and accessibility offered by e-commerce platforms. Consumers increasingly prefer shopping for hair mask products online due to the ease of browsing, comparing products, and accessing detailed information about ingredients, benefits, and usage. Online platforms also provide a space for brands to engage with consumers through educational content, reviews, and influencer collaborations, enhancing their purchasing decisions. The global reach of online sales channels eliminates geographical barriers, allowing consumers to explore and purchase a wide range of hair mask products from various brands around the world, contributing to the market's growth through this dynamic and versatile sales channel.

Regional Insights:

North America exerts a dominant influence on the global hair mask market. This dominance is attributed to several factors, including high consumer awareness about hair health, strong purchasing power, and a diverse range of hair types and concerns within the region. The presence of established beauty and cosmetic brands, along with a robust e-commerce infrastructure, has facilitated easy access to a wide array of hair mask products. Furthermore, the influence of social media and beauty influencers has fueled trends and encouraged the adoption of hair masks as an integral part of hair care routines. North America's emphasis on innovation, research, and product development has resulted in a steady stream of advanced formulations that cater to evolving consumer demands. This collective impact establishes North America as a significant driver in shaping the global hair mask market's growth and direction.

Key Market Players

  • Procter & Gamble
  • Leonor Greyl USA
  • Aveda Corporation
  • L'Oreal Inc.
  • Hindustan Unilever Limited
  • Coty Inc.
  • Avalon Natural Products, Inc.
  • Kao Corporation
  • Kevin Murphy
  • Sephora USA, Inc.

Report Scope:

In this report, the Global Hair Mask Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Hair Mask Market, By Type:

  • Natural
  • Organic
  • Synthetic

Global Hair Mask Market, By Application:

  • Residential
  • Commercial

Global Hair Mask Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Online
  • Others

Global Hair Mask Market, By Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hair Mask Market.

Available Customizations:

Global Hair Mask Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase Decision
  • 4.3. Sources of Awareness

5. Global Hair Mask Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (Natural, Organic, and Synthetic)
    • 5.2.2. By Application Market Share Analysis (Residential and Commercial)
    • 5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Departmental Stores, Online, and Others)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. North America Market Share Analysis
      • 5.2.4.2. Europe Market Share Analysis
      • 5.2.4.3. Asia-Pacific Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Hair Mask Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Application Market Mapping & Opportunity Assessment
    • 5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Hair Mask Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Application Market Share Analysis
    • 6.2.3. By Sales Channel Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. United States Hair Mask Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Type Market Share Analysis
        • 6.2.4.1.2.2. By Application Market Share Analysis
        • 6.2.4.1.2.3. By Sales Channel Market Share Analysis
      • 6.2.4.2. Canada Hair Mask Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Type Market Share Analysis
        • 6.2.4.2.2.2. By Application Market Share Analysis
        • 6.2.4.2.2.3. By Sales Channel Market Share
      • 6.2.4.3. Mexico Hair Mask Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Type Market Share Analysis
        • 6.2.4.3.2.2. By Application Market Share Analysis
        • 6.2.4.3.2.3. By Sales Channel Market Share

7. Europe Hair Mask Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Application Market Share Analysis
    • 7.2.3. By Sales Channel Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. France Hair Mask Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Type Market Share Analysis
        • 7.2.4.1.2.2. By Application Market Share Analysis
        • 7.2.4.1.2.3. By Sales Channel Market Share
      • 7.2.4.2. Germany Hair Mask Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Type Market Share Analysis
        • 7.2.4.2.2.2. By Application Market Share Analysis
        • 7.2.4.2.2.3. By Sales Channel Market Share
      • 7.2.4.3. Spain Hair Mask Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Type Market Share Analysis
        • 7.2.4.3.2.2. By Application Market Share Analysis
        • 7.2.4.3.2.3. By Sales Channel Market Share
      • 7.2.4.4. Italy Hair Mask Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
        • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Type Market Share Analysis
        • 7.2.4.4.2.2. By Application Market Share Analysis
        • 7.2.4.4.2.3. By Sales Channel Market Share
      • 7.2.4.5. United Kingdom Hair Mask Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
        • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Type Market Share Analysis
        • 7.2.4.5.2.2. By Application Market Share Analysis
        • 7.2.4.5.2.3. By Sales Channel Market Share

8. Asia-Pacific Hair Mask Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Application Market Share Analysis
    • 8.2.3. By Sales Channel Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Hair Mask Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Type Market Share Analysis
        • 8.2.4.1.2.2. By Application Market Share Analysis
        • 8.2.4.1.2.3. By Sales Channel Market Share
      • 8.2.4.2. Japan Hair Mask Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Type Market Share Analysis
        • 8.2.4.2.2.2. By Application Market Share Analysis
        • 8.2.4.2.2.3. By Sales Channel Market Share
      • 8.2.4.3. India Hair Mask Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Type Market Share Analysis
        • 8.2.4.3.2.2. By Application Market Share Analysis
        • 8.2.4.3.2.3. By Sales Channel Market Share
      • 8.2.4.4. Vietnam Hair Mask Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Type Market Share Analysis
        • 8.2.4.4.2.2. By Application Market Share Analysis
        • 8.2.4.4.2.3. By Sales Channel Market Share
      • 8.2.4.5. South Korea Hair Mask Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Type Market Share Analysis
        • 8.2.4.5.2.2. By Application Market Share Analysis
        • 8.2.4.5.2.3. By Sales Channel Market Share

9. Middle East & Africa Hair Mask Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Application Market Share Analysis
    • 9.2.3. By Sales Channel Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa Hair Mask Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Type Market Share Analysis
        • 9.2.4.1.2.2. By Application Market Share Analysis
        • 9.2.4.1.2.3. By Sales Channel Market Share
      • 9.2.4.2. Saudi Arabia Hair Mask Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Type Market Share Analysis
        • 9.2.4.2.2.2. By Application Market Share Analysis
        • 9.2.4.2.2.3. By Sales Channel Market Share
      • 9.2.4.3. UAE Hair Mask Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Type Market Share Analysis
        • 9.2.4.3.2.2. By Application Market Share Analysis
        • 9.2.4.3.2.3. By Sales Channel Market Share

10. South America Hair Mask Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Application Market Share Analysis
    • 10.2.3. By Sales Channel Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Argentina Hair Mask Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Type Market Share Analysis
        • 10.2.4.1.2.2. By Application Market Share Analysis
        • 10.2.4.1.2.3. By Sales Channel Market Share
      • 10.2.4.2. Colombia Hair Mask Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Type Market Share Analysis
        • 10.2.4.2.2.2. By Application Market Share Analysis
        • 10.2.4.2.2.3. By Sales Channel Market Share
      • 10.2.4.3. Brazil Hair Mask Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Type Market Share Analysis
        • 10.2.4.3.2.2. By Application Market Share Analysis
        • 10.2.4.3.2.3. By Sales Channel Market Share

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Hair Mask Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Procter & Gamble
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Leonor Greyl USA
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Aveda Corporation
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. L'Oreal Inc.
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Hindustan Unilever Limited
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Coty Inc.
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Avalon Natural Products, Inc.
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Kao Corporation
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Kevin Murphy
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Sephora USA, Inc.
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target Product Type
  • 15.3. Target Sales Channel

16. About Us & Disclaimer