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封面
市场调查报告书
商品编码
1748803

美白产品市场－全球产业规模、份额、趋势、机会和预测，按类型、按最终用户、按配销通路、按地区和竞争情况细分，2020-2030 年

Hair Lightening Product Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By End User, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 187 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球美白产品市场价值为 79.5 亿美元，预计到 2030 年将达到 105.1 亿美元，复合年增长率为 4.82%。消费者对个人化照护和美学表达的日益增长的倾向推动了对美白解决方案的需求。可支配收入的增加和透过社群媒体广泛接触美容趋势，鼓励消费者尝试各种髮色和髮型，推动市场成长。此外，温和的美白剂和基于护髮素的配方等创新正在扩大产品在不同年龄和不同髮质中的吸引力。专业沙龙市场也在成长，因为对美白服务的需求持续成长。美容行业的就业成长进一步支持了市场扩张，同时方便且价格实惠的 DIY 染髮产品越来越受欢迎。这些动态，加上清洁美容趋势的出现，正在塑造一个竞争激烈且不断发展的美白市场。

市场概览
预测期 2026-2030
2024年市场规模 79.5亿美元
2030年市场规模 105.1亿美元
2025-2030 年复合年增长率 4.82%
成长最快的领域 在线的
最大的市场 北美洲

市场驱动因素

美容和时尚潮流日益流行

主要市场挑战

头髮损伤和健康问题

主要市场趋势

转向天然和有机配方

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

  • 品牌知名度
  • 影响购买决策的因素

第五章：全球美白产品市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按类型（乳霜、洗髮精、面膜、其他）
    • 按最终用户（专业沙龙、家庭用户）
    • 按配销通路（大卖场/超市、专卖店、多品牌店、网上、其他）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美美髮产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲美白产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太地区美白产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 越南
    • 韩国

第九章：中东和非洲美髮产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其
    • 科威特
    • 埃及

第十章：南美洲美髮产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第 13 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 14 章：竞争格局

  • 公司简介
    • The Procter & Gamble Company
    • L'Oreal SA
    • Henkel Corporation
    • Wella AG
    • Revlon Inc.
    • John Paul Mitchell Systems
    • Lanza Healing Haircare Inc.
    • Sun Bum LLC
    • Oligo Professionnel Inc.
    • Lakme Lever Pvt. Ltd.

第 15 章：策略建议

第16章调查会社について・免责事项

简介目录
Product Code: 28385

The global Hair Lightening Product Market, valued at USD 7.95 Billion in 2024, is anticipated to reach USD 10.51 Billion by 2030, growing at a CAGR of 4.82%. Rising consumer inclination toward personalized grooming and aesthetic expression is fueling demand for hair lightening solutions. Increased disposable incomes and widespread exposure to beauty trends via social media are encouraging consumers to experiment with various hair colors and styles, driving market growth. Additionally, innovations such as gentler lightening agents and conditioning-based formulas are expanding the product's appeal across age groups and hair types. The professional salon segment is also witnessing growth, as hair-lightening services remain in demand. Employment growth in the beauty sector further supports market expansion, alongside the rising popularity of DIY hair coloring products, which offer convenience and affordability. These dynamics, combined with the emergence of clean beauty trends, are shaping a competitive and evolving hair lightening market.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 7.95 Billion
Market Size 2030USD 10.51 Billion
CAGR 2025-20304.82%
Fastest Growing SegmentOnline
Largest MarketNorth America

Market Drivers

Rising Popularity of Beauty and Fashion Trends

The influence of evolving beauty and fashion trends is a key force driving the hair lightening product market. Social media influencers, celebrities, and beauty vloggers consistently change hair colors to stay in vogue, popularizing lightening styles like balayage, pastel tones, and platinum blonde. Platforms such as Instagram and TikTok magnify these styles' reach, motivating widespread adoption. Additionally, seasonal preferences-for example, the surge in lighter shades during spring and summer-contribute to fluctuating but predictable spikes in product sales. The growing trend toward DIY beauty has also prompted consumers to opt for at-home hair lightening kits, leading brands to develop user-friendly and less damaging products tailored for individual use.

Key Market Challenges

Hair Damage and Health Concerns

The use of chemical-based hair lightening products presents a significant challenge, primarily due to the associated risk of hair damage. Most formulations contain aggressive agents like bleach and peroxide, which strip natural pigments and moisture from the hair, potentially causing brittleness, breakage, and scalp irritation. With consumers becoming more aware of ingredient safety and aligning with natural and clean beauty movements, the demand for less harmful alternatives is increasing. This sensitivity particularly impacts individuals with fragile, color-treated, or textured hair, deterring them from using conventional hair lighteners and creating a barrier for traditional chemical-based solutions in the market.

Key Market Trends

Shift Toward Natural and Organic Formulations

A notable trend in the hair lightening product market is the shift toward natural and organic formulations. Consumers are increasingly avoiding harsh chemicals, favoring products made with ingredients such as chamomile, lemon, honey, and cassia, known for their gentler lightening properties. These plant-based alternatives, while producing more subtle results, align with the growing demand for clean, sustainable, and cruelty-free beauty. Additionally, preferences for eco-friendly packaging and vegan certifications are influencing purchase decisions. As the clean beauty movement gains momentum, brands are investing in innovative, non-toxic formulas that balance performance with safety and environmental responsibility.

Key Market Players

  • The Procter & Gamble Company
  • L'Oreal SA
  • Henkel Corporation
  • Wella AG
  • Revlon Inc.
  • John Paul Mitchell Systems
  • Lanza Healing Haircare Inc.
  • Sun Bum LLC
  • Oligo Professionnel Inc.
  • Lakme Lever Pvt. Ltd.

Report Scope:

In this report, the global Hair Lightening Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Lightening Product Market, By Type:

  • Cream
  • Shampoo
  • Mask
  • Others

Hair Lightening Product Market, By End User:

  • Professional Salons
  • Home Users

Hair Lightening Product Market, By Distribution Channel:

  • Hypermarket/Supermarket
  • Specialty Stores
  • Multi-Brand Stores
  • Online
  • Others

Hair Lightening Product Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Spain
    • Italy
    • United Kingdom
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Kuwait
    • Egypt
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Hair Lightening Product Market.

Available Customizations:

Global Hair Lightening Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Hair Lightening Product Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Cream, Shampoo, Mask, Others)
    • 5.2.2. By End User (Professional Salons, Home Users)
    • 5.2.3. By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Multi-Brand Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Hair Lightening Product Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By End User
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hair Lightening Product Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By End User
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Hair Lightening Product Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By End User
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Hair Lightening Product Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By End User
        • 6.3.3.2.3. By Distribution Channel

7. Europe Hair Lightening Product Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By End User
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Hair Lightening Product Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By End User
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Hair Lightening Product Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By End User
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain Hair Lightening Product Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By End User
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Hair Lightening Product Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By End User
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Hair Lightening Product Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By End User
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Hair Lightening Product Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By End User
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Hair Lightening Product Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By End User
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. Japan Hair Lightening Product Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By End User
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Hair Lightening Product Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By End User
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. Vietnam Hair Lightening Product Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By End User
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. South Korea Hair Lightening Product Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By End User
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Hair Lightening Product Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By End User
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Hair Lightening Product Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By End User
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Hair Lightening Product Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By End User
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Hair Lightening Product Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By End User
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Hair Lightening Product Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By End User
        • 9.3.4.2.3. By Distribution Channel
    • 9.3.5. Kuwait Hair Lightening Product Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Type
        • 9.3.5.2.2. By End User
        • 9.3.5.2.3. By Distribution Channel
    • 9.3.6. Egypt Hair Lightening Product Market Outlook
      • 9.3.6.1. Market Size & Forecast
        • 9.3.6.1.1. By Value
      • 9.3.6.2. Market Share & Forecast
        • 9.3.6.2.1. By Type
        • 9.3.6.2.2. By End User
        • 9.3.6.2.3. By Distribution Channel

10. South America Hair Lightening Product Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By End User
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hair Lightening Product Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By End User
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Hair Lightening Product Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By End User
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Hair Lightening Product Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By End User
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. The Procter & Gamble Company
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. L'Oreal SA
    • 14.1.3. Henkel Corporation
    • 14.1.4. Wella AG
    • 14.1.5. Revlon Inc.
    • 14.1.6. John Paul Mitchell Systems
    • 14.1.7. Lanza Healing Haircare Inc.
    • 14.1.8. Sun Bum LLC
    • 14.1.9. Oligo Professionnel Inc.
    • 14.1.10. Lakme Lever Pvt. Ltd.

15. Strategic Recommendations

16. About Us & Disclaimer