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市场调查报告书
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1841816

髮膜市场-全球产业规模、份额、趋势、机会和预测(按类型、按应用、按销售管道、按地区和竞争情况,2020-2030 年预测)

Hair Mask Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Application, By Sales Channel, By Region & Competition, 2020-2030F

出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年全球髮膜市场规模为7.306亿美元,预计2030年将成长至9.9383亿美元,预测期内复合年增长率为5.30%。全球髮膜市场正稳步成长,这得益于消费者对头髮健康和密集护理益处的认识不断提高。随着消费者优先考虑安全和永续的美容解决方案,对天然、有机和无化学配方的需求不断增长,正在影响他们的购买决策。社群媒体平台、网红行销和线上美妆社群正在扩大产品知名度,并鼓励人们尝试新品牌和新配方。此外,由于繁忙的生活方式使得去美容院不那么方便,居家护理的流行也促进了销售成长。不断扩展的电商平台、产品配方的创新以及高端产品的推出,进一步推动了全球市场格局的演变。

市场概况
预测期 2026-2030
2024年市场规模 7.306亿美元
2030年市场规模 9.9383亿美元
2025-2030年复合年增长率 5.30%
成长最快的领域 在线的
最大的市场 北美洲

关键市场驱动因素

对天然、有机和无化学製剂的需求不断增长

主要市场挑战

激烈的市场竞争和价格敏感性

主要市场趋势

护髮的高端化和个性化

目录

第一章:简介

第二章:研究方法

第三章:执行摘要

第四章:顾客之声

第五章:全球髮膜市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按类型(天然、有机、合成)
    • 按用途(住宅、商业)
    • 依销售管道(超市/大卖场、百货公司、网路、其他)
    • 按地区
    • 按公司分类(2024 年)
  • 市场地图

第六章:北美髮膜市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美:国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章:欧洲髮膜市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲:国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章:亚太髮膜市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区:国家分析
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印尼

第九章:中东和非洲髮膜市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA:国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章:南美洲髮膜市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲:国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章:市场动态

  • 驱动程式
  • 挑战

第 12 章:市场趋势与发展

  • 合併与收购(如有)
  • 产品发布(如有)
  • 最新动态

第十三章:干扰:衝突、流行病与贸易壁垒

第 14 章:波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章:竞争格局

  • 公司简介
    • Procter & Gamble Company
    • Leonor Greyl SAS
    • Aveda Corporation
    • L'Oreal SA
    • Unilever plc
    • Coty Inc.
    • Avalon Natural Products, Inc.
    • Kao Corporation
    • Kevin Murphy
    • Sephora USA, Inc.

第 16 章:策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 16003

Global Hair Mask Market was valued at USD 730.60 million in 2024 and is expected to grow to USD 993.83 million by 2030 with a CAGR of 5.30% during the forecast period. The global hair mask market is witnessing steady growth, driven by rising consumer awareness about hair health and the benefits of intensive treatments. Increasing demand for natural, organic, and chemical-free formulations is shaping purchasing decisions as consumers prioritize safe and sustainable beauty solutions. Social media platforms, influencer marketing, and online beauty communities are amplifying product visibility and encouraging experimentation with new brands and formulations. Additionally, the popularity of at-home treatments is boosting sales, as busy lifestyles make salon visits less convenient. Expanding e-commerce platforms, innovation in product formulations, and premium offerings further contribute to the market's evolving landscape worldwide.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 730.60 Million
Market Size 2030USD 993.83 Million
CAGR 2025-20305.30%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Demand for Natural, Organic, and Chemical-Free Formulations

One of the most prominent drivers of the global hair mask market is the increasing consumer preference for natural and organic beauty products. Growing awareness of the harmful effects of harsh chemicals such as parabens, sulfates, and silicones has accelerated demand for safer, eco-friendly, and chemical-free alternatives. Shoppers are increasingly drawn to formulations infused with plant-based ingredients, essential oils, vitamins, and botanical extracts that repair and nourish without damaging the scalp or hair. According to the Organic Trade Association's 2024 Organic Industry Survey, certified organic product sales in the United States reached nearly USD 70 billion in 2023 a record milestone that underscores the rising consumer inclination toward clean, healthy, and sustainably produced goods.

This trend is also being fueled by the clean beauty movement, where transparency in product labeling and sustainable sourcing practices play a critical role in purchasing decisions. Younger generations, particularly millennials and Gen Z, are increasingly vocal about their expectations for authenticity and sustainability from beauty brands. As a result, manufacturers are innovating with biodegradable packaging, cruelty-free certifications, and vegan-friendly formulations to align with consumer values. The emphasis on holistic wellness further amplifies this driver, as customers view natural and organic hair masks not only as beauty products but also as part of a healthier lifestyle.

Key Market Challenges

Intense Market Competition and Price Sensitivity

The global hair mask market is highly competitive, with numerous international, regional, and local players vying for consumer attention. Established multinational companies like L'Oreal, Procter & Gamble, and Unilever dominate significant market share, but smaller regional brands and indie companies are also expanding rapidly. While this diversity gives consumers a wide array of choices, it creates significant challenges for companies to differentiate their offerings and retain customer loyalty.

Price sensitivity further intensifies competition, especially in emerging markets where consumers are highly value-conscious. Premium and luxury hair masks often face resistance in price-sensitive regions, limiting adoption despite growing interest in high-quality products. Additionally, counterfeit and low-cost alternatives flood the market, particularly in online channels, undercutting established brands and eroding trust among buyers. To remain competitive, companies are compelled to invest heavily in marketing, product innovation, and branding strategies, all of which raise operational costs and squeeze profit margins.

Key Market Trends

Premiumization and Personalization of Hair Care

Premiumization is another strong trend, as rising disposable incomes and changing lifestyles drive consumers toward high-quality, luxury hair masks. These products often feature exotic ingredients such as argan oil, caviar extracts, keratin, and collagen, marketed as delivering salon-like results at home. Attractive packaging, rich textures, and enhanced sensorial experiences, including unique fragrances, further elevate their appeal.

Alongside premiumization, personalization is gaining momentum. Consumers increasingly want products tailored to their unique hair concerns, such as dryness, damage repair, frizz control, or color protection. To address this, brands are investing in advanced formulations that target specific issues, as well as offering customizable solutions. Some companies are leveraging technology to provide personalized recommendations through online quizzes, AI-powered tools, or in-store consultations. Subscription services that deliver personalized hair masks directly to consumers' doors are also growing in popularity, combining convenience with tailored care. This shift reflects a broader trend of consumers seeking not just products, but experiences that make them feel valued and understood.

Key Market Players

  • Procter & Gamble Company
  • Leonor Greyl SAS
  • Aveda Corporation
  • L'Oreal S.A.
  • Unilever plc
  • Coty Inc.
  • Avalon Natural Products, Inc.
  • Kao Corporation
  • Kevin Murphy
  • Sephora USA, Inc.

Report Scope:

In this report, the Global Hair Mask Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Mask Market, By Type:

  • Natural
  • Organic
  • Synthetic

Hair Mask Market, By Application:

  • Residential
  • Commercial

Hair Mask Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Online
  • Others

Hair Mask Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Mask Market.

Available Customizations:

Global Hair Mask Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Hair Mask Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Natural, Organic, Synthetic)
    • 5.2.2. By Application (Residential, Commercial)
    • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Hair Mask Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Application
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hair Mask Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Hair Mask Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Hair Mask Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Sales Channel

7. Europe Hair Mask Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Application
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Hair Mask Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. Germany Hair Mask Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. Spain Hair Mask Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Hair Mask Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. United Kingdom Hair Mask Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Hair Mask Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Application
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Hair Mask Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2.Japan Hair Mask Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. India Hair Mask Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Hair Mask Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Indonesia Hair Mask Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Hair Mask Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Application
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Hair Mask Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. Saudi Arabia Hair Mask Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. UAE Hair Mask Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Sales Channel
    • 9.3.4. Turkey Hair Mask Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Application
        • 9.3.4.2.3. By Sales Channel

10. South America Hair Mask Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Application
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hair Mask Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Argentina Hair Mask Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Colombia Hair Mask Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Procter & Gamble Company
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Leonor Greyl SAS
    • 15.1.3. Aveda Corporation
    • 15.1.4. L'Oreal S.A.
    • 15.1.5. Unilever plc
    • 15.1.6. Coty Inc.
    • 15.1.7. Avalon Natural Products, Inc.
    • 15.1.8. Kao Corporation
    • 15.1.9. Kevin Murphy
    • 15.1.10. Sephora USA, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer