髮膜市场机会、成长动力、产业趋势分析及 2024 年至 2032 年预测

2023 年，全球髮膜市场估值为22 亿美元，预计2024 年至2032 年复合年增长率为5.1%。 。美容部落格、影片部落格和社群媒体的影响力让消费者了解了将髮膜融入日常护髮的好处。随着健康意识的提高，人们更喜欢天然和有机产品而不是化学替代品。含有摩洛哥坚果油、椰子油和乳木果油等天然成分的髮膜越来越受欢迎。

整个髮膜产业根据类型、性质、价格范围、应用、最终用途、配销通路和地区进行分类。市场根据类型分为热蒸汽面罩和无蒸汽面罩。无蒸气口罩细分市场占据主导地位，2023 年营收约 15 亿美元，预计未来几年复合年增长率为 5.3%。全球无蒸气面膜市场是较大的护肤和个人护理行业中的利基市场。

这些面罩专为方便和功效而设计，无需蒸气即可启动。随着消费者忙碌的生活，他们需要适合他们日常生活的护肤解决方案。护肤技术的进步已经产生了无需蒸气即可达到效果的强效配方。髮膜市场依性质分为天然、有机和合成细分市场。

合成材料细分市场约占总市场份额的 44.4%，预计在预测期内复合年增长率为 4.8%。与天然替代品相比，合成髮膜更便宜，吸引了精打细算的消费者，尤其是在新兴市场。合成化学的创新生产出了高效且多功能的髮膜，可解决损伤修復、毛躁控制和保湿等问题。 2023年，北美约占市场的34.8%，预计在预测期内复合年增长率为5.4%。

北美消费者越来越重视健康和保健，推动高品质护髮产品（尤其是髮膜）的需求激增。透过美容部落格、社群媒体和专家评论轻鬆获取资讯可以增强消费者的能力，从而提高他们对先进护髮解决方案的兴趣。以创新精神而闻名的北美品牌正在开创先进的髮膜配方，整合最先进的成分和输送系统。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 对天然和有机产品的需求不断增长
    • 电子商务和线上零售的成长
    • 更加重视专业和沙龙护理
  • 产业陷阱与挑战
    • 市场竞争激烈
    • 不断变化的消费者偏好和趋势
• 成长潜力分析
• 波特的分析
• PESTEL分析
• 消费者行为分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：髮膜市场估计与预测：按类型，2021-2032

• 主要趋势
• 热蒸汽面罩
• 无蒸气面罩

第 6 章：髮膜市场估计与预测：按性质划分，2021-2032 年

• 主要趋势
• 自然的
• 有机的
• 合成的

第 7 章：髮膜市场估计与预测：按价格范围，2021-2032

• 主要趋势
• 低的
• 中等的
• 高的

第 8 章：髮膜市场估计与预测：依应用分类，2021-2032

• 主要趋势
• 保湿面膜
• 蒸镀掩模
• 头皮护理
• 抗衰老面膜
• 其他（防毛躁面膜、蛋白质面膜等）

第 9 章：髮膜市场估计与预测：依最终用途，2021-2032 年

• 主要趋势
• 个人
• 商业的

第 10 章：髮膜市场估计与预测：按配销通路，2021-2032

• 主要趋势
• 在线的
• 离线

第 11 章：髮膜市场估计与预测：按地区，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • MEA 的其余部分

第 12 章：公司简介

• Arvazallia
• Aveda Corp.
• Coty Inc.
• EVA NYC
• Henkel AG & Co. KGaA
• Kao Corporation
• Leonor Greyl USA
• L'Oreal Paris
• MIELLE
• OLAPLEX
• Procter & Gamble
• Revlon, Inc.
• Shiseido Co., Ltd.
• Unilever
• Wella International Operations Switzerland Sarl.

The Global Hair Mask Market was valued at USD 2.2 billion in 2023 and is projected to grow at a CAGR of 5.1% from 2024 to 2032. Consumers are increasingly aware of the benefits of hair masks, such as damage prevention, enhanced shine, and improved overall hair health. The influence of beauty blogs, vlogs, and social media has educated consumers about the advantages of integrating hair masks into their hair care routines. With rising health consciousness, there's a preference for natural and organic products over chemical alternatives. Hair masks with natural ingredients like argan oil, coconut oil, and shea butter are gaining popularity.

The overall hair mask industry is classified based on type, nature, price range, application, end-use, distribution channel, and region. The market is segmented based on type into thermal steam masks and steam-free masks. The steam-free mask segment dominated the market with a revenue of approximately USD 1.5 billion in 2023 and is projected to grow at a CAGR of 5.3% in the coming years. The global steam-free mask market is a niche segment within the larger skincare and personal care industry.

Designed for convenience and efficacy, these masks activate without steam. As consumers juggle busy lives, there's a demand for skincare solutions that fit into their routines. Technological advancements in skincare have produced potent formulations that deliver results without steam. The hair mask market is categorized based on nature into natural, organic, and synthetic segments.

The synthetic segment commands approximately 44.4% of the total market share and is projected to grow at a CAGR of 4.8% during the forecast period. Synthetic hair masks are more affordable compared to natural alternatives, appealing to budget-conscious consumers, especially in emerging markets. Innovations in synthetic chemistry have produced hair masks that are effective and versatile, addressing concerns like damage repair, frizz control, and moisture retention. In 2023, North America accounted for approximately 34.8% of the market and is projected to grow at a CAGR of 5.4% during the forecast period.

North American consumers are placing a premium on health and wellness, driving a surge in demand for high-quality hair care products, especially hair masks. The easy access to information via beauty blogs, social media, and expert reviews empowers consumers, leading to a heightened interest in advanced hair care solutions. North American brands, known for their innovative spirit, are pioneering advanced hair mask formulations, integrating state-of-the-art ingredients and delivery systems.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising demand for natural and organic products
    • 3.6.1.2 Growth in e-commerce and online retail
    • 3.6.1.3 Increased focus on professional and salon treatments
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Intense market competition
    • 3.6.2.2 Changing consumer preferences and trends
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis
• 3.10 Consumer behavior analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Hair Mask Market Estimates & Forecast, By Type, 2021-2032 (USD Billion)

• 5.1 Key trends
• 5.2 Thermal steam mask
• 5.3 Steam-Free mask

Chapter 6 Hair Mask Market Estimates & Forecast, By Nature, 2021-2032 (USD Billion)

• 6.1 Key trends
• 6.2 Natural
• 6.3 Organic
• 6.4 Synthetic

Chapter 7 Hair Mask Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Hair Mask Market Estimates & Forecast, By Application, 2021-2032 (USD Billion)

• 8.1 Key trends
• 8.2 Moisturizing mask
• 8.3 Color-Depositing mask
• 8.4 Scalp treatments
• 8.5 Anti-Aging mask
• 8.6 Others (Anti-Frizz Masks, Protein Masks, etc.)

Chapter 9 Hair Mask Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion)

• 9.1 Key trends
• 9.2 Individual
• 9.3 Commercial

Chapter 10 Hair Mask Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

• 10.1 Key trends
• 10.2 Online
• 10.3 Offline

Chapter 11 Hair Mask Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Malaysia
  • 11.4.7 Indonesia
  • 11.4.8 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 South Africa
  • 11.6.2 Saudi Arabia
  • 11.6.3 UAE
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Arvazallia
• 12.2 Aveda Corp.
• 12.3 Coty Inc.
• 12.4 EVA NYC
• 12.5 Henkel AG & Co. KGaA
• 12.6 Kao Corporation
• 12.7 Leonor Greyl USA
• 12.8 L'Oreal Paris
• 12.9 MIELLE
• 12.10 OLAPLEX
• 12.11 Procter & Gamble
• 12.12 Revlon, Inc.
• 12.13 Shiseido Co., Ltd.
• 12.14 Unilever
• 12.15 Wella International Operations Switzerland Sarl.