2025-2033 年日本护髮市场报告（按产品、配销通路和地区）

2024 年日本护髮市场IMARC Group达到 69 亿美元。护髮产品的不断创新，例如使用资料和演算法配製以满足消费者特定需求的可客製化洗髮精和护髮素，正在推动市场成长。

头髮护理包括一系列旨在保持头髮活力、清洁和整体外观的做法和产品。这种综合方法涉及利用不同的技术、治疗方法和日常生活习惯来支持健康的头髮生长并增强其固有的吸引力，同时解决干燥、损伤或头皮屑等特定问题。头髮护理通常涉及多种活动，从清洁和调理的基本行为到造型和保护头髮的精细方面。这些做法在保护髮干、避免损伤和保持头髮的视觉吸引力方面发挥关键作用，确保它们保持柔软和光泽。头髮护理的一个关键方面是它在增强髮干润滑方面的作用，从而最大限度地减少头髮断裂的可能性。此外，它还可以充当保护罩，减少头髮吸收多余水分的倾向，这可能会导致头髮变弱和结构受损。

日本护髮市场趋势：

日本护髮市场的需求大幅增长，主要是由于各种与头髮相关的问题日益普遍，包括头皮屑、干燥、发痒、脱髮和头髮无光泽。这种激增是由于人们越来越担心污染的有害影响和增加暴露在有害的紫外线下。此外，由于人们越来越喜欢含有茶树油、印楝、罗勒、迷迭香油、柠檬油和雪松木等天然成分的去屑洗髮水，该区域市场正在经历提振，这些洗髮精已经赢得了消费者的正面关注。市场成长的另一个推动因素是富含天然油、芦荟、可可脂和其他有机萃取物的多功能护髮产品的推出。这些产品迎合了寻求整体护髮解决方案的消费者。此外，透过超市、大卖场、零售店和便利商店以及线上平台等众多分销管道购买护髮产品的便利性进一步提振了市场前景。从本质上讲，人们对头髮健康意识的不断增强以及对天然多功能产品的渴望，再加上透过多样化的零售管道轻鬆获得，是推动日本护髮市场成长的关键驱动力。

日本护髮市场细分：

产品见解：

• 染髮剂
• 髮胶
• 护髮素
• 定型啫哩
• 洗髮精
• 其他的

配销通路见解：

• 电子商务
• 专业零售商
• 大型超市和超级市场
• 便利商店
• 药局
• 其他的

竞争格局：

市场研究报告也对市场竞争格局进行了全面分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外，也提供了所有主要公司的详细资料。

本报告回答的关键问题：

• 到目前为止，日本护髮市场的表现如何，未来几年将如何表现？
• COVID-19 对日本护髮市场有何影响？
• 日本护髮市场的产品结构如何？
• 日本护髮市场在配销通路上的分化是什么？
• 日本护髮市场价值链的各个阶段是什么？
• 日本护髮的关键驱动因素和挑战是什么？
• 日本护髮市场的结构如何？
• 日本护髮市场的竞争程度如何？

本报告回答的关键问题：

• 到目前为止，日本护髮市场的表现如何，未来几年又会如何？
• COVID-19 对日本护髮市场有何影响？
• 日本护髮市场依产品划分是怎样的？
• 日本护髮市场的配销通路划分是怎样的？
• 日本护髮市场价值链的各个阶段是什么？
• 日本护髮的关键驱动因素和挑战是什么？
• 日本护髮市场的结构如何？
• 日本护髮市场的竞争程度如何？

目录

第一章：前言

第 2 章：范围与方法

• 研究目的
• 利害关係人
• 数据来源
  • 主要来源
  • 二手资料
• 市场预测
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：日本护髮市场 - 简介

• 概述
• 市场动态
• 产业动态
• 竞争情报

第 5 章：日本护髮市场格局

• 历史与当前市场趋势（2019-2024）
• 市场预测（2025-2033）

第 6 章：日本护髮市场 - 细分：依产品分类

• 染髮剂
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 髮胶
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 护髮素
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 定型啫哩
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 洗髮精
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 其他的
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第 7 章：日本护髮市场 - 细分：按配销通路

• 电子商务
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 专业零售商
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 大型超市和超级市场
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 便利商店
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 药局
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 其他的
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第 8 章：日本护髮市场 - 竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳制胜策略
• 竞争仪表板
• 公司评估象限

第 9 章：关键参与者简介

• Company A
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company B
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company C
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company D
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company E
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events

第 10 章：日本护髮市场 - 产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 司机
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 11 章：附录

Japan hair care market size reached USD 6.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.7 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033. The increasing innovations in hair care products, such as customizable shampoos and conditioners that are formulated using data and algorithms to address the specific needs of the consumer, are driving the market growth.

Hair care encompasses a range of practices and products aimed at preserving the vitality, cleanliness, and overall appearance of one's hair. This comprehensive approach involves the utilization of diverse techniques, treatments, and daily routines tailored to support healthy hair growth and amplify its inherent allure while addressing specific issues like dryness, damage, or dandruff. Hair care typically involves a multitude of activities, spanning from the fundamental act of cleansing and conditioning to the finer aspects of styling and safeguarding your hair. These practices play a pivotal role in safeguarding the hair shaft, averting damage, and maintaining the visual appeal of your locks, ensuring they remain supple and radiantly lustrous. One key aspect of hair care is its role in enhancing the lubrication of the hair shaft, which, in turn, minimizes the likelihood of hair breakage. Additionally, it serves as a protective shield, reducing the hair's propensity to absorb excess water, which can contribute to weakening and structural compromise.

Japan Hair Care Market Trends:

The hair care market in Japan is witnessing a significant upsurge in demand, primarily due to the escalating prevalence of various hair-related issues, including dandruff, dryness, itching, hair loss, and lackluster hair. This surge is fueled by mounting concerns among individuals regarding the detrimental effects of pollution and increased exposure to harmful UV sun rays. Furthermore, the regional market is experiencing a boost from the growing preference for anti-dandruff shampoos containing natural ingredients like tea tree oil, neem, basil, rosemary oil, lemon oil, and cedarwood, which have garnered positive consumer attention. Another contributing factor to the market's growth is the introduction of versatile hair care products enriched with natural oils, aloe vera, cocoa butter, and other organic extracts. These offerings cater to consumers seeking holistic hair care solutions. Additionally, the convenience of accessing hair care products through numerous distribution channels, such as supermarkets, hypermarkets, retail and convenience stores, and online platforms, has further bolstered the market's outlook. In essence, the expanding awareness of hair health and the desire for natural, multifunctional products, coupled with easy availability through diverse retail channels, are key drivers propelling the growth of the hair care market in Japan.

Japan Hair Care Market Segmentation:

Product Insights:

• Hair Colorants
• Hair Spray
• Conditioners
• Styling Gel
• Shampoos
• Others

Distribution Channel Insights:

• E-Commerce
• Specialist Retailers
• Hypermarkets and Supermarkets
• Convenience Stores
• Pharmacies
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan hair care market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan hair care market?
• What is the breakup of the Japan hair care market on the basis of product?
• What is the breakup of the Japan hair care market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan hair care market?
• What are the key driving factors and challenges in the Japan hair care?
• What is the structure of the Japan hair care market and who are the key players?
• What is the degree of competition in the Japan hair care market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Hair Care Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Hair Care Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Hair Care Market - Breakup by Product

• 6.1 Hair Colorants
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Hair Spray
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Conditioners
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Styling Gel
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Shampoos
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Hair Care Market - Breakup by Distribution Channel

• 7.1 E-Commerce
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Specialist Retailers
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Hypermarkets and Supermarkets
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Convenience Stores
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Pharmacies
  • 7.5.1 Overview
  • 7.5.2 Historical and Current Market Trends (2019-2024)
  • 7.5.3 Market Forecast (2025-2033)
• 7.6 Others
  • 7.6.1 Historical and Current Market Trends (2019-2024)
  • 7.6.2 Market Forecast (2025-2033)

8 Japan Hair Care Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Hair Care Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix