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封面
市场调查报告书
商品编码
1807377

生髮产品市场－全球产业规模、份额、趋势、机会及预测（按类型、配销通路、地区及竞争状况，2020-2030 年）

Hair Growth Products Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球生髮产品市场规模为 87.1 亿美元，预计到 2030 年将成长至 105 亿美元，预测期内复合年增长率为 3.20%。由于各年龄层和性别的头髮稀疏和脱发现像日益普遍，全球生髮产品市场正在经历显着增长。消费者对头髮护理的认识不断提高，加上对有效安全解决方案的偏好日益增长，推动了对精华液、精油、洗髮精和补充剂等专业产品的需求。配方创新，包括天然、有机和经过临床测试的成分，正在吸引更广泛的消费者群体。此外，社群媒体、美容潮流和名人代言的影响进一步推动了市场采用。电子商务平台正在扩大可近性，使全球购买更加便利，产品种类更加丰富。

市场概览
预测期 2026-2030
2024年市场规模 87.1亿美元
2030年市场规模 105亿美元
2025-2030 年复合年增长率 3.20%
成长最快的领域 在线的
最大的市场 亚太地区

关键市场驱动因素

脱髮和头髮稀疏的盛行率不断上升

主要市场挑战

高级生髮产品成本高

主要市场趋势

先进技术在产品开发中的融合

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球生髮产品市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按类型（洗髮精和护髮素、精华液、油、补充剂和维生素、其他）
    • 依配销通路（线上、线下）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美生髮产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲生髮产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太地区生髮产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印尼

第九章：中东和非洲生髮产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美洲生髮产品市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章：竞争格局

  • 公司简介
    • Unilever PLC
    • L'Oreal SA
    • Johnson & Johnson Services, Inc.
    • The Procter & Gamble Company
    • Meda Pharmaceuticals Pty Ltd
    • AminoGenesis Pty Ltd
    • Viviscal Limited
    • Wella Company International Operations Switzerland Sarl (Nioxins)
    • Kao Corporation
    • Shiseido Company, Limited

第 16 章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 30691

Global Hair Growth Products Market was valued at USD 8.71 billion in 2024 and is expected to grow to USD 10.50 billion by 2030 with a CAGR of 3.20% during the forecast period. The global hair growth products market is witnessing significant growth due to increasing prevalence of hair thinning and hair loss across all age groups and genders. Rising consumer awareness about hair care, coupled with a growing preference for effective and safe solutions, is fueling demand for specialized products such as serums, oils, shampoos, and supplements. Innovations in formulations, including natural, organic, and clinically tested ingredients, are attracting a broader consumer base. Additionally, the influence of social media, beauty trends, and celebrity endorsements is further driving market adoption. E-commerce platforms are expanding accessibility, enabling convenient purchase and product variety worldwide.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 8.71 Billion
Market Size 2030USD 10.50 Billion
CAGR 2025-20303.20%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Key Market Drivers

Rising Prevalence of Hair Loss and Hair Thinning

A major driver of the global hair growth products market is the increasing incidence of hair loss and thinning among consumers worldwide. Medically referred to as alopecia, this condition impacts millions across all ages and genders. Contributing factors include genetics, hormonal fluctuations, stress, poor diet, and environmental pollution. Since hair is closely linked to personal appearance and self-confidence, individuals are actively seeking effective solutions to prevent hair loss and encourage regrowth. This rising demand has prompted manufacturers to innovate products such as serums, shampoos, conditioners, oils, and dietary supplements that target thinning hair and scalp health.

Reports indicate that around 7 million people in the U.S. and 160 million globally either currently have, have had, or are expected to develop alopecia areata, with approximately 700,000 individuals in the U.S. currently affected. Furthermore, the aging population is increasingly prone to hair loss due to hormonal changes, driving further adoption of hair growth solutions. Consequently, the market continues to experience steady growth, as consumers show a strong willingness to invest in products that deliver visible and lasting results.

Key Market Challenges

High Cost of Advanced Hair Growth Products

One of the primary challenges in the global hair growth products market is the relatively high cost of advanced and clinically proven solutions. Products containing premium ingredients, biotechnology-driven formulations, or proprietary blends often come with a significant price tag. This can deter price-sensitive consumers, particularly in emerging markets, where affordability plays a critical role in purchasing decisions. Additionally, ongoing treatment regimens, which may span several months to achieve visible results, further increase the overall expense for users. The high cost also limits adoption among younger consumers or those experiencing mild hair thinning who may prefer cheaper, conventional alternatives. Consequently, while technological innovations enhance efficacy, they can also restrict market penetration in regions with lower disposable incomes, posing a challenge for manufacturers seeking global expansion.

Key Market Trends

Integration of Advanced Technologies in Product Development

Technological innovation is increasingly influencing the hair growth market. Companies are leveraging biotechnology, nanotechnology, and artificial intelligence (AI) to create more effective and personalized hair growth solutions. Nanotechnology, for instance, enhances the delivery of active ingredients directly to hair follicles, improving absorption and efficacy. AI-driven diagnostic tools allow for customized treatments based on individual scalp conditions, hair type, and growth patterns. In the realm of AI, a study published in Dermatology Times in May 2025 highlighted that an AI-driven platform for customizing hair loss treatments significantly improved hair growth, scalp health, and hair texture in a 24-week study involving women with self-reported hair thinning

Additionally, research innovations are enabling the development of novel formulations with enhanced potency, such as peptide-based serums or hormone-regulating treatments. These advancements not only improve product performance but also reinforce consumer trust by offering clinically validated and science-backed solutions.

Key Market Players

  • Unilever PLC
  • L'Oreal SA
  • Johnson & Johnson Services, Inc.
  • The Procter & Gamble Company
  • Meda Pharmaceuticals Pty Ltd
  • AminoGenesis Pty Ltd
  • Viviscal Limited
  • Wella Company International Operations Switzerland S.a.r.l. (Nioxins)
  • Kao Corporation
  • Shiseido Company, Limited

Report Scope:

In this report, the Global Hair Growth Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Growth Products Market, By Type:

  • Shampoos & Conditioners
  • Serums
  • Oils
  • Supplements and Vitamins
  • Others

Hair Growth Products Market, By Distribution Channel:

  • Online
  • Offline

Hair Growth Products Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Growth Products Market.

Available Customizations:

Global Hair Growth Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Hair Growth Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Shampoos & Conditioners, Serums, Oils, Supplements and Vitamins, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Hair Growth Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hair Growth Products Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Hair Growth Products Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Hair Growth Products Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Hair Growth Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Hair Growth Products Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Hair Growth Products Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Hair Growth Products Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Hair Growth Products Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Hair Growth Products Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Hair Growth Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Hair Growth Products Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2.Japan Hair Growth Products Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Hair Growth Products Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Hair Growth Products Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Indonesia Hair Growth Products Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Hair Growth Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Hair Growth Products Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Hair Growth Products Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Hair Growth Products Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Hair Growth Products Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Distribution Channel

10. South America Hair Growth Products Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hair Growth Products Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Hair Growth Products Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Hair Growth Products Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Unilever PLC
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. L'Oreal SA
    • 15.1.3. Johnson & Johnson Services, Inc.
    • 15.1.4. The Procter & Gamble Company
    • 15.1.5. Meda Pharmaceuticals Pty Ltd
    • 15.1.6. AminoGenesis Pty Ltd
    • 15.1.7. Viviscal Limited
    • 15.1.8. Wella Company International Operations Switzerland S.a.r.l. (Nioxins)
    • 15.1.9. Kao Corporation
    • 15.1.10. Shiseido Company, Limited

16. Strategic Recommendations

17. About Us & Disclaimer