全球护髮市场规模：依产品类型、髮质、通路、地区、范围及预测

护髮市场规模及预测

2024年护髮市场规模估值为838.3亿美元，预计2024年至2031年复合年增长率为5.60%，预计到2031年达到1296.3亿美元。头髮护理包括保持头髮清洁、健康和美观的技术。这包括定期洗头以去除污垢和油脂，调理头髮以滋润和鬆弛头髮，以及使用造型技术和产品来达到您想要的外观。头皮护理对于促进头髮生长和预防头皮屑至关重要。您还需要保护头髮免受环境损害、高温和化学处理。生活品质的提升、美容和个人护理对自尊和社会连结的影响，以及消费者不断转向高端和豪华护髮品牌，都将推动预测期内的市场成长。技术的进步增加了这些产品的吸引力，促使对髮型的需求丰厚。

各种技术进步将推动护髮行业的发展，包括新型抗菌材料、体积增强、活性剂的控制释放和封装、稳定性的提高以及纤维增强和增稠。

针对干燥、毛躁和受损等各种头髮状况的多功能护髮解决方案越来越受欢迎。客户喜欢用一种解决方案解决多种问题的便利性，简化头髮护理程序。

全球护髮市场动态

塑造全球护髮市场的主要市场动态

主要市场驱动因子

提高消费者意识：

消费者意识不断提高：消费者越来越意识到头髮健康和护理的重要性，并投资于更广泛的护髮产品。随着我们更瞭解不同髮质和特定治疗方法的好处，对专业产品的需求也在增加。

社群媒体的影响：

社群媒体平台的兴起对护髮趋势产生了重大影响。美容影响者和消费者分享他们的经验和产品建议，提高消费者的兴趣并增加创新护髮产品的销售量。

技术进步：

配方技术和产品开发的进步催生了创新的护髮产品。这包括多功能解决方案、有机成分和巧妙的配方，可以更有效地解决特定的头髮问题。

电子商务的成长：

网路零售的发展让消费者可以选择多种护髮产品。电子商务平台透过提供便利、多样化的产品系列以及接触偏远地区消费者的能力来推动市场成长。

主要问题

成分安全与监管：

满足世界各地护髮产品的各种监管标准是一项重大课题。製造商必须遵守有关成分安全、标籤要求和因地区而异的环境影响的复杂法规。

激烈的竞争与品牌差异化：

护髮市场竞争激烈，各种品牌竞相争取消费者的注意力。透过创新配方、独特的品牌和有吸引力的行销技巧实现产品差异化对于保持市场占有率和吸引新客户至关重要。

永续性与环境议题：

随着消费者意识以及对永续产品和实践的需求不断增加，护髮业正面临新的课题。这包括减少我们的碳足迹、使用环保包装材料、采购永续产品以及遵循道德製造程序。

消费者品味与趋势的变化：

护髮製造商必须灵活应对快速变化的消费者偏好和趋势，包括对天然成分、零残忍产品和个人化解决方案的需求。应对不断变化的品味，同时保持产品性能和市场相关性是一项持续的课题。

主要趋势

天然有机产品：

消费者越来越寻找使用天然成分且不含刺激性化学物质的护髮产品。品牌越来越重视采购和生产的可持续性和透明度。

个人化：

针对特定髮质和头髮问题量身定制的治疗方法越来越受欢迎。随着技术的进步和消费者寻求有效的解决方案，基于个人头髮需求的客製化产品和个人化建议变得越来越受欢迎。

成分创新：

市面上正在出现新的护髮成分，例如植物萃取物、维生素和蛋白质，它们具有保湿、修復和护色等特殊功效。每个品牌都利用科学研究来创造高性能配方。

数位影响力：

线上平台对护髮行业产生了重大影响，消费者越来越多地透过电子商务管道购买产品。社群媒体平台也影响趋势和产品选择，增加品牌互动和客户知识。

目录

第1章简介

• 市场定义
• 市场区隔
• 调查方法

第 2 章执行摘要

• 主要发现
• 市场概览
• 市场亮点

第3章市场概述

• 市场规模与成长潜力
• 市场趋势
• 市场推动因素
• 市场阻碍因素
• 市场机会

波特五力分析

第 4 章护髮市场：依产品类型

• 洗髮精
• 护髮素
• 髮油
• 美髮产品
• 染髮剂
• 其他

第5章护髮市场：依髮质划分

• 正常头髮
• 干发
• 油性髮
• 捲髮
• 直髮
• 受损/经过化学处理的头髮

第6章护髮市场：依通路划分

• 超商/大卖场
• 专卖店
• 网路零售

第7章区域分析

• 北美
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳大利亚
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东/非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第 8 章市场动态

• 市场推动因素
• 市场阻碍因素
• 市场机会
• 新冠肺炎 (COVID-19) 对市场的影响

第9章竞争态势

• 主要公司
• 市占率分析

第10章公司简介

• L'Oreal
• Procter & Gamble（P&G）
• Unilever
• Johnson & Johnson
• Shiseido
• Henkel
• Aveda（Estee Lauder Companies）
• Revlon

第 11 章市场前景与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第12章附录

• 缩写列表
• 来源与参考文献

Hair Care Market Size And Forecast

Hair Care Market size was valued at USD 83.83 Billion in 2024 and is projected to reach USD 129.63 Billion by 2031 , growing at a CAGR of 5.60% from 2024 to 2031. Hair care entails techniques that preserve the cleanliness, health, and look of hair. This includes washing regularly to eliminate dirt and oil, conditioning to moisturize and detangle, and applying styling techniques and products to get the desired style. Scalp care is essential for increasing hair growth and preventing dandruff. Protection from environmental damage, heat, and chemical treatments is also necessary. The enhanced quality of life, the impact of beauty and personal care on self-esteem and social connection, and the constant consumer shift toward premium and luxury hair care brands are all expected to drive market growth over the projection period. Technological advancements have increased the appeal of these products, resulting in a lucrative demand for hairstyles.

Various technological advancements, such as novel antibacterial materials, volume enhancement, controlled release and encapsulation of actives, stability enhancement, and fiber strengthening and thickening, will help to drive the hair care industry forward.

Multifunctional hair care solutions that address a variety of hair conditions, such as dryness, frizz, and damage, are becoming increasingly popular. Customers love the convenience of tackling several conditions with a single solution, which simplifies their hair care procedures.

Global Hair Care Market Dynamics

The key market dynamics that are shaping the global hair care market include:

Key Market Drivers:

Rising Consumer Awareness:

As consumers become more aware of the importance of hair health and grooming, they are investing in a wider range of hair care products. People are becoming more knowledgeable about various hair types and the benefits of specific treatments, resulting in a greater demand for specialist products.

Influence of Social Media:

The rise of social media platforms has had a huge impact on hair care trends. Beauty influencers and consumers share their experiences and product suggestions, which increases consumer interest and sales of innovative hair care products.

Technological Advancements:

Advances in formulation technology and product development have resulted in novel hair care treatments. These include multifunctional solutions, organic ingredients, and clever formulas that target specific hair difficulties more effectively.

E-commerce Growth:

As internet retail has grown, consumers now have access to a wider choice of hair care products. E-commerce platforms offer ease, a varied product line, and the capacity to reach consumers in remote places, resulting in market growth.

Key Challenges:

Ingredient Safety and Regulation:

Meeting the different and increasing regulatory standards for hair care products around the world is a big issue. Manufacturers must handle intricate rules governing ingredient safety, labeling requirements, and environmental effects, which vary by area.

Intense Competition and Brand Differentiation:

The hair care market is extremely competitive, with various brands fighting for consumer attention. Product differentiation through innovative formulations, distinctive branding, and appealing marketing methods is critical for maintaining market share and attracting new customers.

Sustainability and Environmental Concerns:

As consumer awareness and demand for sustainable goods and practices grows, the hair care business faces new problems. This involves lowering carbon footprints, using eco-friendly packaging materials, sourcing sustainable products, and following ethical manufacturing procedures.

Changing Consumer Preferences and Trends:

Hair care makers must be agile and sensitive to rapidly changing consumer preferences and trends, such as demands for natural ingredients, cruelty-free products, and individualized solutions. Adapting to changing preferences while retaining product performance and market relevance is an ongoing problem.

Key Trends:

Natural & Organic Products:

There is an increasing consumer desire for hair care products made with natural components and free of harsh chemicals. Brands are increasingly prioritizing sustainability and transparency in sourcing and production.

Personalization:

Tailored treatments for certain hair types and issues are increasingly popular. Customizable goods and personalized advice based on individual hair demands are becoming more popular as technology advances and consumers expect efficient solutions.

Ingredient Innovation:

The market is witnessing new hair care ingredients such as plant-based extracts, vitamins, and proteins that provide specialized benefits such as hydration, repair, and color protection. Brands use scientific research to create high-performance formulas.

Digital Influence:

Online platforms are having a huge impact on the hair care sector, with customers increasingly purchasing products through e-commerce channels. Social media platforms also have an impact on trends and product choices, leading to increased brand interaction and customer knowledge.

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Global Hair Care Market Regional Analysis

Here is a more detailed regional analysis of the global hair care market:

Asia Pacific:

Several significant factors contribute to Asia-Pacific's dominance in the hair care market. The region's huge and diversified population, which includes a sizable share of young consumers, generates a strong demand for hair care products. Rapid urbanization and rising disposable incomes have resulted in increased spending on personal care items, including a large range of hair care products designed for diverse hair types and demands.

Cultural traditions and societal emphasis on appearance and grooming play an important effect. Many Asian cultures have a long tradition of hair care as part of general beautification rituals. This cultural propensity adds to a strong market for hair care products, as consumers seek solutions for everything from basic cleansing and conditioning to complex treatments.

The Asia-Pacific region benefits from a dynamic retail environment. The expansion of modern retail formats such as supermarkets, hypermarkets, specialty beauty stores, and increasingly popular online retail platforms has created numerous distribution channels for hair care goods. These channels not only improve accessibility, but also appeal to a wide range of consumer tastes and purchase patterns, hence boosting market growth.

Technological breakthroughs and innovation in hair care products have been key drivers. Companies in the region are constantly creating and launching new formulas that include natural components and address specific hair concerns like as damage repair, frizz control, and scalp health. This innovation-driven strategy connects well with customers in Asia-Pacific, who are more concerned of product efficacy, safety, and sustainability, further strengthening the region's dominance in the worldwide hair care market.

Europe:

Several significant reasons contribute to Europe's rapid growth in the hair care business. There is a growing customer preference for natural and organic hair care products, which is being driven by increased awareness of health and environmental concerns. This shift toward clean beauty and sustainability has resulted in an increase in demand for natural products and eco-friendly packaging throughout the region.

Europe's diverse population and multicultural influences lead to a wide range of hair care requirements. This diversity encourages innovation in product formulas that cater to various hair kinds, textures, and cultural preferences, ultimately enhancing market prospects.

The existence of established and new brands in Europe promotes competition and product development. Companies in this region are at the forefront of research and development, introducing new products to meet changing consumer tastes and technical breakthroughs in hair care.

The region's robust retail infrastructure, which includes specialist beauty stores, pharmacies, and online platforms, increases access to a diverse selection of hair care products. These elements, together with European customers' high disposable income, contribute to the rapid expansion of the European hair care market.

Global Hair Care Market: Segmentation Analysis

The Global Hair Care Market is Segmented on the basis of Product Type, Hair Type, Distribution Channel, And Geography.

Hair Care Market, By Product Type

• Shampoo
• Conditioner
• Hair Oil
• Hair Styling Products
• Hair Colorants

Based on Product Type, the market is bifurcated into Shampoo, Conditioner, Hair Oil, Hair Styling Products and Hair Colorants. Shampoo leads the hair care market due to its importance in hair cleanliness and widespread use by customers globally. It meets fundamental hair care needs, such as washing and removing grime and oil, making it a must-have for personal care routines. Furthermore, the range of formulations that cater to different hair kinds and concerns increases its popularity and market penetration.

Hair Care Market, By Hair Type

• Normal Hair
• Dry Hair
• Oily Hair
• Curly or Wavy Hair
• Straight Hair
• Damaged or Chemically Treated Hair

Based on Hair Type, the market is bifurcated into Normal Hair, Dry Hair, Oily Hair, Curly or Wavy Hair, Straight Hair, and Damaged or Chemically Treated Hair. The segment of Damaged Or Chemically Treated Hair dominates the hair care market due to several factors. Many consumers undergo chemical treatments such as coloring, straightening, or perming, which can lead to hair damage. This creates a significant demand for products that repair, strengthen, and nourish damaged hair. Additionally, awareness about hair health and the availability of specialized products specifically formulated for damaged hair further drive the popularity of this segment. As a result, it holds a substantial share in the market catering to specific hair care needs.

Hair Care Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Pharmacies/Drugstores

Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online Retail, and Pharmacies/Drugstores. Supermarkets/Hypermarkets dominate the hair care industry distribution channel due to their extensive presence, which provides ease and accessibility to a wide selection of items. They attract a huge number of customers looking for both basic and specialty hair care products in one handy location. Furthermore, these stores frequently provide well-known brands alongside low-cost ones, appealing to a diverse customer base. Their capacity to use economies of scale and promotional methods strengthens their market position.

Hair Care Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of regional analysis, the Global Hair Care Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The Asia-Pacific area is the dominating market for hair care because to its vast and growing population, increasing urbanization, and rising disposable income. Furthermore, there is a significant cultural emphasis on hair care and beauty, as well as a high demand for a wide range of hair care products adapted to specific hair types and demands. The rapid growth of e-commerce improves accessibility and sales in this region.

Key Players

• The "Global Hair Care Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• L'OREAL, Unilever, OLVEA Group, Shandong Baisheng Biotechnology Co. Ltd, REVLON Inc, Oriflame Cosmetics AG, Henkel Corporations, Shiseido Company Limited, Amway, Kao Corporation, Procter & Gamble Co., and Johnson & Johnson Services Inc.
• The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Hair Care Market Recent Developments
• In February 2024, Loreal Paris launches new hair care products exclusively at Walmart. Elvive Hyaluron Pure will be sold solely in Walmart shops throughout the United States and other operational territories throughout the world.
• In February 2024, the Procter and Gamble Company's Herbal Essences brand debuted a new collection of 11 shampoos and conditioners. According to the brand's claims, the shampoo and conditioner contain a blend of pure aloe and camellia oil.
• In April 2023, Kao introduced a waterless dry shampoo sheet designed for use in space. Merit produced waterless dry shampoo in response to the growing need for portable dry shampoos, which contained a shampoo sheet designed specifically for space use.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities

Porter's Five Forces Analysis

4. Hair Care Market, By Product Type

• Shampoo
• Conditioner
• Hair Oil
• Hair Styling Products
• Hair Colorants
• Others

5. Hair Care Market, By Hair Type

• Normal Hair
• Dry Hair
• Oily Hair
• Curly or Wavy Hair
• Straight Hair
• Damaged or Chemically Treated Hair

6. Hair Care Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• L'Oreal
• Procter & Gamble (P&G)
• Unilever
• Johnson & Johnson
• Shiseido
• Henkel
• Aveda (Estee Lauder Companies)
• Revlon

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References