护髮市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球护髮市场规模达939亿美元，预计2034年将以3.2%的复合年增长率成长，达到1,287亿美元。这一增长主要源于消费者偏好的转变，包括个人护理和健康意识的提升，以及个人护理产品支出的增加。如今，人们更加重视头髮健康，并意识到适当的照护不仅是为了美观，更与整体健康息息相关。随着消费者对产品成分及其功效的了解日益加深，对透明、清洁标籤护髮解决方案的需求也日益增长。

在这个不断发展的市场中，最显着的趋势之一是天然和有机产品日益普及。消费者越来越挑剔，避免购买含有硫酸盐、对羟基苯甲酸酯和人工化学物质的产品，因为他们认为这些成分会随着时间的推移而损害头髮。相反，他们更倾向于选择以植物成分製成、不含合成添加剂的产品。这些配方被认为更安全，更有效地保持头髮健康。因此，製造商正专注于生产更清洁的替代品，以满足诸如头髮干燥、稀疏或受损等特定需求。消费者正在积极寻求个人化解决方案，这进一步推动了针对性护髮的需求。

在产品类型中，洗髮精类别占据领先地位，2024 年市场价值达 364 亿美元。预计该细分市场在 2025 年至 2034 年期间的复合年增长率将达到 3.6%。针对去屑、头皮护理或保湿等特殊问题而设计的洗髮精正日益受到青睐。定製配方产品正成为行业标准，尤其是那些不含刺激性成分，并具有滋养、保湿和强韧头皮等功效的产品。

护髮素也越来越受欢迎，尤其是那些专注于修復受损或染髮的护髮素。轻盈不油腻、让秀髮柔顺易打理的产品深受众多用户的青睐。除了洗髮精和护髮素，造型产品也持续受到关注。集亮泽、定型、保湿和防热于一体的多功能产品正日益受到追捧。人们对蓬鬆蓬鬆、纹理丰富的髮型的需求日益增长，尤其是在那些崇尚自然髮型的人群中，这促使人们越来越多地使用丰盈剂、摩丝和纹理增强剂。

从终端用户的角度来看，商业领域在2024年占据了市场主导地位，占总份额的75%。专业沙龙和美容服务提供者越来越多地选择高性能、沙龙级的配方，以提供即时和持久的效果。这些产品通常采用先进技术，旨在强化、修復和提升髮质。同时，个人消费者也越来越追求个人化和便利性，青睐那些透过线上平台直接销售的品牌。电子商务的发展让人们更容易探索和购买适合自己髮质或需求的产品，使得线上购物成为个人消费者的主要购买管道。

依成分分类，截至2024年，合成护髮产品仍占市场主导地位。然而，随着人们对产品安全和环境永续性的认识不断提高，天然和有机配方正日益流行。消费者正逐渐放弃石油基成分，转而青睐源自再生资源的成分，例如植物油和微生物萃取物。这一趋势推动了生物基替代品和绿色化学的广泛使用，这些替代品既能带来环境效益，又能提升功效。

从地理分布来看，美国在北美地区占据主导地位，2024年为护髮市场贡献了222亿美元。推动美国市场成长的因素有很多，包括人们对头皮护理和头髮健康的认识不断提高，以及对天然和专业解决方案的强烈偏好。针对捲髮、染髮或稀疏髮质的个人化护髮护理越来越普遍，而针对头皮去角质、保湿和平衡的产品也越来越受欢迎。

产业领导者正积极投资研发创新，以引领新兴趋势。他们也积极建立策略合作关係，以增强产品线，满足不断变化的客户期望。这些努力不仅有助于品牌提供更有效率的解决方案，更符合消费者日益增长的永续性和客製化需求。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素。
  • 利润率分析。
  • 中断
  • 未来展望
  • 製成品
  • 经销商
• 川普政府关税分析
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供给侧影响（原料）
    • 主要材料价格波动
    • 供应链重组
    • 生产成本影响
    • 需求面影响（售价）
    • 价格传导至终端市场
    • 市占率动态
    • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 供应商格局
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 头髮健康意识不断增强
    • 沙龙和水疗行业的扩张
  • 产业陷阱与挑战
    • 快速变化的消费者偏好
    • 头髮健康和脱髮问题
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021-2034

• 主要趋势
• 洗髮精
• 护髮素
• 美髮产品
  • 髮胶
  • 髮胶
  • 护髮精华素
  • 头油
  • 其他（髮胶等）
• 髮色
• 其他（髮膜等）

第六章：市场估计与预测：依成分，2021-2034

• 主要趋势
• 有机的
• 合成的

第七章：市场估计与预测：依髮质，2021-2034

• 主要趋势
• 直髮
• 捲髮
• 捲髮
• 其他（浓密的头髮等）

第八章：市场估计与预测：依消费者群体，2021-2034 年

• 主要趋势
• 男士
• 女性
• 孩子们

第九章：市场估计与预测：按价格，2021-2034

• 主要趋势
• 低的
• 中等的
• 高的

第 10 章：市场估计与预测：按最终用途，2021-2034 年

• 主要趋势
• 个人
• 商业的
  • 沙龙和水疗中心
  • 饭店和度假村
  • 其他（美容院等）

第 11 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司拥有的网站
• 离线
  • 超市和大卖场
  • 专卖店
  • 其他（百货公司等）

第 12 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第十三章：公司简介

• Aveda
• Avon
• Coty
• Estee Lauder
• Henkel
• Johnson & Johnson
• KAO Group
• Loreal
• LVMH
• Paul Mitchell
• Procter & Gamble
• Redken
• Revlon
• Shiseido
• Unilever

The Global Hair Care Market was valued at USD 93.9 billion in 2024 and is estimated to grow at a CAGR of 3.2% to reach USD 128.7 billion by 2034. This growth is primarily driven by shifting consumer preferences, including a rising awareness of personal grooming and wellness, alongside increased spending on self-care products. People are now placing a higher emphasis on hair health, recognizing that proper care goes beyond aesthetics and ties directly into overall well-being. As consumers become more informed about ingredients and their effects, demand for transparent, clean-label hair care solutions is surging.

One of the most significant trends in this evolving market is the increasing popularity of natural and organic products. Buyers are growing more selective, avoiding products with sulfates, parabens, and artificial chemicals, which they believe may harm hair over time. Instead, they are gravitating towards items made with plant-based ingredients, free from synthetic additives. These formulations are perceived to be safer and more effective for maintaining healthy hair. As a result, manufacturers are focusing on producing cleaner alternatives that address specific needs like dryness, thinning, or damage. Consumers are actively seeking personalized solutions, further driving the demand for targeted hair treatments.

Within product types, the shampoo category holds the leading position, with a market value of USD 36.4 billion in 2024. This segment is anticipated to expand at a CAGR of 3.6% from 2025 to 2034. Shampoos designed for unique concerns such as dandruff control, scalp care, or moisture retention are gaining traction. Custom-formulated products are becoming standard, especially those that exclude harsh agents and offer benefits such as scalp nourishment, hydration, and strengthening.

Conditioners are also gaining popularity, particularly those that focus on repairing damaged or color-treated hair. Lightweight, non-greasy solutions that promote smoothness and manageability are preferred by many users. In addition to shampoos and conditioners, styling products continue to capture attention. Multifunctional offerings that combine shine, hold, moisture, and heat protection in one product are becoming more sought-after. The rise in demand for voluminous and textured hairstyles, especially among those embracing natural hair patterns, is contributing to increased use of volumizers, mousses, and texture enhancers.

From the end-user perspective, the commercial segment dominated the market in 2024, accounting for 75% of the total share. Professional salons and beauty service providers are increasingly choosing high-performance, salon-grade formulas that deliver both instant and lasting results. These products often incorporate advanced technologies designed to strengthen, restore, and enhance hair quality. Meanwhile, individual consumers are moving towards greater personalization and convenience, favoring brands that sell directly through online platforms. The growth of e-commerce has made it easier for people to explore and purchase products tailored to their hair type or concern, making online shopping a major channel for individual buyers.

When categorized by ingredients, the synthetic hair care segment still leads the market as of 2024. However, natural and organic formulations are gaining momentum, driven by heightened awareness around product safety and environmental sustainability. Consumers are shifting away from petroleum-based ingredients in favor of those derived from renewable sources such as plant oils and microbial extracts. This movement supports the increasing use of bio-based alternatives and green chemistry, which offer both environmental benefits and improved efficacy.

In terms of geographical distribution, the United States holds a commanding position in the North American region, contributing USD 22.2 billion to the hair care market in 2024. Several factors are driving growth in the U.S., including growing awareness around scalp care, hair health, and a strong inclination toward naturally derived and specialized solutions. Personalized hair routines that cater to curly, color-treated, or thinning hair are becoming more common, while products targeting scalp exfoliation, hydration, and balance are gaining widespread popularity.

Leading companies in the industry are actively investing in research and innovation to stay ahead of emerging trends. They are also forming strategic collaborations to enhance their product lines and meet evolving customer expectations. These efforts are helping brands to offer solutions that are not only more effective but also aligned with the growing preference for sustainability and customization.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations.
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain.
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufactures
  • 3.1.6 Distributors
• 3.2 Trump administration tariffs analysis
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
    • 3.2.2.2 Price volatility in key materials
    • 3.2.2.3 Supply chain restructuring
    • 3.2.2.4 Production cost implications
    • 3.2.2.5 Demand-side impact (selling price)
    • 3.2.2.6 Price transmission to end markets
    • 3.2.2.7 Market share dynamics
    • 3.2.2.8 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Supplier landscape
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Growing awareness of hair health
    • 3.6.1.2 Salon and spas industry's expansion
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Rapidly changing consumer preferences
    • 3.6.2.2 Hair health and hair loss concerns
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Shampoo
• 5.3 Conditioner
• 5.4 Hair styling products
  • 5.4.1 Hair mousse
  • 5.4.2 Hair spray
  • 5.4.3 Hair serums
  • 5.4.4 Hair oil
  • 5.4.5 Others (hair gel etc.)
• 5.5 Hair color
• 5.6 Others (hair mask etc.)

Chapter 6 Market Estimates & Forecast, By Ingredient, 2021-2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Organic
• 6.3 Synthetic

Chapter 7 Market Estimates & Forecast, By Hair Type, 2021-2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Straight hair
• 7.3 Curly hair
• 7.4 Wavy hair
• 7.5 Others (thick hair etc.)

Chapter 8 Market Estimates & Forecast, By Consumer Group, 2021-2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Men
• 8.3 Women
• 8.4 Kids

Chapter 9 Market Estimates & Forecast, By Price, 2021-2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Individual
• 10.3 Commercial
  • 10.3.1 Salons and spas
  • 10.3.2 Hotels and resorts
  • 10.3.3 Other (cosmetology institutes, etc.)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce
  • 11.2.2 Company owned website
• 11.3 Offline
  • 11.3.1 Supermarkets & hypermarkets
  • 11.3.2 Specialty stores
  • 11.3.3 Others (department stores etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 MEA
  • 12.6.1 UAE
  • 12.6.2 Saudi Arabia
  • 12.6.3 South Africa

Chapter 13 Company Profiles

• 13.1 Aveda
• 13.2 Avon
• 13.3 Coty
• 13.4 Estee Lauder
• 13.5 Henkel
• 13.6 Johnson & Johnson
• 13.7 KAO Group
• 13.8 Loreal
• 13.9 LVMH
• 13.10 Paul Mitchell
• 13.11 Procter & Gamble
• 13.12 Redken
• 13.13 Revlon
• 13.14 Shiseido
• 13.15 Unilever