全球护髮市场－产业规模、份额、趋势、机会及预测，按类型（洗髮精、染髮剂、护髮素、护髮油、髮胶和髮蜡、其他）、配销通路、地区和竞争格局划分，2020-2030年预测

2024年全球护髮市场规模为468.7亿美元，预计到2030年将以4.36%的复合年增长率增长至605.4亿美元。护髮产品涵盖多种配方，旨在清洁、滋养、造型并解决头髮和头皮问题。市场强劲成长的主要驱动力是全球可支配收入的增加、消费者对头髮和头皮健康意识的提高，以及对不同髮质和状况的专业解决方案日益增长的需求。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球护髮市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型（洗髮精、染髮剂、护髮素、髮油、髮胶和髮蜡、其他）
  • 按配销通路（超市/大型超市、杂货店/百货公司、专卖店、线上、沙龙/美容院、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美护髮市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲护髮市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区护髮市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲护髮市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲护髮市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球护髮市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Shiseido Company, Limited
• Johnson & Johnson Services, Inc.
• Unilever
• Amway Corp.
• Oriflame Cosmetics AG
• Procter & Gamble Co.
• L'Oreal SA
• Revlon Inc.
• Kao Corporation
• Beiersdorf AG

第十六章：策略建议

第17章调查会社について・免责事项

The Global Hair Care Market, valued at USD 46.87 Billion in 2024, is projected to experience a CAGR of 4.36% to reach USD 60.54 Billion by 2030. Hair care products encompass a diverse range of formulations designed to cleanse, condition, style, and treat hair and scalp concerns. The market's robust expansion is primarily driven by increasing global disposable incomes, a heightened consumer awareness regarding hair and scalp health, and rising demand for specialized solutions tailored to various hair types and conditions.

Key Market Drivers

The increasing consumer awareness of hair health and scalp care represents a significant driver within the global hair care market. Consumers are increasingly informed about ingredient impact and routines for overall hair vitality, moving beyond superficial aesthetics to seek products addressing underlying scalp conditions and long-term hair wellness. This evolving mindset has spurred demand for specialized solutions, including scalp treatments, serums, and targeted formulations. Manufacturers are responding with innovations featuring active ingredients and dermatologically tested products. For example, according to Unilever's Q1 2024 results, reported in April 2024, the Dove hair brand achieved high-single digit growth, notably boosted by its Scalp+ Hair Therapy range, clinically proven for optimal scalp health and hair density. This demonstrates a clear market response to heightened consumer education and demand for functional hair care.

Key Market Challenges

The global hair care market faces a significant challenge due to intense competition. The multitude of brands offering similar products fosters an environment of considerable pricing pressures, which restricts revenue generation. This widespread availability of comparable solutions also makes it difficult for companies to establish and maintain distinct product differentiation, diminishing consumer perception of unique value.

Such market dynamics directly hamper the overall expansion of the global hair care sector. When profitability is constrained by competitive pricing and the need for heavy marketing to stand out, businesses have less capital available for reinvestment in research and development, innovative product formulations, or market entry into new geographical regions.

Key Market Trends

This trend emphasizes products free from specific synthetic ingredients, prioritizing transparency in sourcing and the inclusion of plant-derived or ethically procured components. Such a shift is evident in recent industry developments, as Henkel, in February 2024, introduced its new got2b Color Remix line featuring a vegan formula, zero silicones, and a fully recyclable aluminum color cream tube, directly addressing consumer preferences for cleaner and more sustainable options. This focus demonstrates a broader consumer commitment to health, wellness, and environmental responsibility, which increasingly impacts purchasing decisions beyond product efficacy alone.

Key Market Players

• Shiseido Company, Limited
• Johnson & Johnson Services, Inc.
• Unilever
• Amway Corp.
• Oriflame Cosmetics AG
• Procter & Gamble Co.
• L'Oreal SA
• Revlon Inc.
• Kao Corporation
• Beiersdorf AG

Report Scope:

In this report, the Global Hair Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Care Market, By Type:

• Shampoo
• Colorant
• Conditioner
• Hair Oil
• Hair Gel & Wax
• Others

Hair Care Market, By Distribution Channel:

• Supermarket/Hypermarket
• Grocery/Department Store
• Specialty Store
• Online
• Salon/Parlor
• Others

Hair Care Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Care Market.

Available Customizations:

Global Hair Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hair Care Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Shampoo, Colorant, Conditioner, Hair Oil, Hair Gel & Wax, Others)
  • 5.2.2. By Distribution Channel (Supermarket/Hypermarket, Grocery/Department Store, Specialty Store, Online, Salon/Parlor, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Hair Care Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Hair Care Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Hair Care Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Hair Care Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Hair Care Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Hair Care Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. France Hair Care Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. United Kingdom Hair Care Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Hair Care Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. Spain Hair Care Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Hair Care Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Hair Care Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. India Hair Care Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. Japan Hair Care Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. South Korea Hair Care Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. Australia Hair Care Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Hair Care Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Hair Care Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. UAE Hair Care Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. South Africa Hair Care Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Distribution Channel

10. South America Hair Care Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Hair Care Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Colombia Hair Care Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Argentina Hair Care Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Hair Care Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Shiseido Company, Limited
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Johnson & Johnson Services, Inc.
• 15.3. Unilever
• 15.4. Amway Corp.
• 15.5. Oriflame Cosmetics AG
• 15.6. Procter & Gamble Co.
• 15.7. L'Oreal SA
• 15.8. Revlon Inc.
• 15.9. Kao Corporation
• 15.10. Beiersdorf AG

16. Strategic Recommendations

17. About Us & Disclaimer