2026-2030年全球护髮市场

预计 2025 年至 2030 年间，全球护髮市场规模将成长 191.422 亿美元，预测期内复合年增长率为 3.7%。

本报告对全球护髮市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家公司的供应商分析。

该报告对当前市场状况、最新市场趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动因素包括消费者对个人仪容和头髮健康的日益重视、对有机和天然护髮产品需求的增长以及电子商务平台的兴起。

本研究采用客观的方法，结合一手和二手资料，并参考了主要行业相关人员的意见。报告分析了主要企业，提供了全面的市场规模数据、区域细分市场分析以及供应商格局。报告同时提供了历史数据和预测数据。

该研究指出，高度个人化和技术整合是未来几年推动全球护髮市场成长的关键因素，而头髮的「去皮化」、对头皮健康和永续性的重视以及清洁美容革命预计将在市场上产生巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球护髮市场
• 2020-2024年产品细分市场分析
• 2020-2024年通路細項分析
• 应用细分市场分析 2020-2024
• 2020-2024年区域市场分析
• 2020-2024年国家细分市场分析

第六章 定性分析

• 人工智慧对全球护髮市场的影响

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第八章 按产品进行市场细分

• 比较：按产品
• 髮色
• 洗髮精
• 护髮素
• 其他的
• 按产品分類的市场机会

9. 按分销管道进行市场区隔

• 比较：按分销管道
• 离线
• 在线的
• 按分销管道分類的市场机会

第十章 按应用程式进行市场细分

• 比较：透过应用
• 洗头
• 染髮和化学处理
• 头髮造型和护理
• 按应用分類的市场机会

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 欧洲
  • 德国
  • 俄罗斯
  • 法国
  • 英国
  • 西班牙
  • 义大利
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 哥伦比亚
• 中东和非洲
  • 沙乌地阿拉伯
  • 土耳其
  • 阿拉伯聯合大公国
  • 埃及
  • 南非
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Avon Products Inc.
• Church and Dwight Co. Inc.
• Henkel AG and Co. KGaA
• IGK Hair
• Johnson and Johnson Services
• Kao Corp.
• Loreal SA
• OGX Beauty
• Olaplex Holdings Inc.
• Procter and Gamble Co.
• Revlon Inc.
• Shiseido Co. Ltd.
• The Estee Lauder Co.
• Unilever PLC
• Wella Operations US LLC

第十六章附录

The global hair care market is forecasted to grow by USD 19142.2 mn during 2025-2030, accelerating at a CAGR of 3.7% during the forecast period. The report on the global hair care market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing consumer awareness regarding personal grooming and hair health, rising demand for organic and natural hair care products, rise of e-commerce platforms.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global hair care market is segmented as below:

By Product

• Hair color
• Shampoo
• Conditioner
• Others

By Distribution Channel

• Offline
• Online

By Application

• Hair cleansing
• Hair coloring and chemical treatment
• Hair styling and treatment

Geography

• Europe
  • Germany
  • Russia
  • France
  • UK
  • Spain
  • Italy
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • Turkey
  • UAE
  • Egypt
  • South Africa
• Rest of World (ROW)

This study identifies the hyper-personalization and technological integration as one of the prime reasons driving the global hair care market growth during the next few years. Also, skinification of hair and prioritization of scalp health and sustainability and clean beauty revolution will lead to sizable demand in the market.

The report on the global hair care market covers the following areas:

• Global hair care market sizing
• Global hair care market forecast
• Global hair care market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global hair care market vendors that include Amika LLC, Avon Products Inc., Briogeo Hair Care, Church and Dwight Co. Inc., Color Wow, Design Essentials, Henkel AG and Co. KGaA, IGK Hair, Johnson and Johnson Services, Kao Corp., Loreal SA, OGX Beauty, Olaplex Holdings Inc., Procter and Gamble Co., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co., Unilever PLC, Wella Operations US LLC. Also, the global hair care market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Hair Care Market 2020 - 2024
  • Historic Market Size - Data Table on Global Hair Care Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.4 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Hair Care Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Hair color - Market size and forecast 2025-2030
• 8.4 Shampoo - Market size and forecast 2025-2030
• 8.5 Conditioner - Market size and forecast 2025-2030
• 8.6 Others - Market size and forecast 2025-2030
• 8.7 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Offline - Market size and forecast 2025-2030
• 9.4 Online - Market size and forecast 2025-2030
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Application

• 10.1 Market segments
• 10.2 Comparison by Application
• 10.3 Hair cleansing - Market size and forecast 2025-2030
• 10.4 Hair coloring and chemical treatment - Market size and forecast 2025-2030
• 10.5 Hair styling and treatment - Market size and forecast 2025-2030
• 10.6 Market opportunity by Application
  • Market opportunity by Application ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Germany - Market size and forecast 2025-2030
  • 12.3.2 Russia - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 UK - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 Italy - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 India - Market size and forecast 2025-2030
  • 12.4.3 Japan - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 Turkey - Market size and forecast 2025-2030
  • 12.7.3 UAE - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 South Africa - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing consumer awareness regarding personal grooming and hair health
  • Rising demand for organic and natural hair care products
  • Rise of e-commerce platforms
• 13.2 Market challenges
  • Intensifying regulatory scrutiny and ingredient harmonization
  • Heightened market competition and brand saturation
  • Navigating supply chain volatility and sustainability mandates
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Hyper-personalization and technological integration
  • Skinification of hair and prioritization of scalp health
  • Sustainability and clean beauty revolution

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Avon Products Inc.
  • Avon Products Inc. - Overview
  • Avon Products Inc. - Product / Service
  • Avon Products Inc. - Key offerings
  • SWOT
• 15.5 Church and Dwight Co. Inc.
  • Church and Dwight Co. Inc. - Overview
  • Church and Dwight Co. Inc. - Business segments
  • Church and Dwight Co. Inc. - Key offerings
  • Church and Dwight Co. Inc. - Segment focus
  • SWOT
• 15.6 Henkel AG and Co. KGaA
  • Henkel AG and Co. KGaA - Overview
  • Henkel AG and Co. KGaA - Business segments
  • Henkel AG and Co. KGaA - Key news
  • Henkel AG and Co. KGaA - Key offerings
  • Henkel AG and Co. KGaA - Segment focus
  • SWOT
• 15.7 IGK Hair
  • IGK Hair - Overview
  • IGK Hair - Product / Service
  • IGK Hair - Key offerings
  • SWOT
• 15.8 Johnson and Johnson Services
  • Johnson and Johnson Services - Overview
  • Johnson and Johnson Services - Business segments
  • Johnson and Johnson Services - Key news
  • Johnson and Johnson Services - Key offerings
  • Johnson and Johnson Services - Segment focus
  • SWOT
• 15.9 Kao Corp.
  • Kao Corp. - Overview
  • Kao Corp. - Business segments
  • Kao Corp. - Key news
  • Kao Corp. - Key offerings
  • Kao Corp. - Segment focus
  • SWOT
• 15.10 Loreal SA
  • Loreal SA - Overview
  • Loreal SA - Business segments
  • Loreal SA - Key news
  • Loreal SA - Key offerings
  • Loreal SA - Segment focus
  • SWOT
• 15.11 OGX Beauty
  • OGX Beauty - Overview
  • OGX Beauty - Product / Service
  • OGX Beauty - Key offerings
  • SWOT
• 15.12 Olaplex Holdings Inc.
  • Olaplex Holdings Inc. - Overview
  • Olaplex Holdings Inc. - Business segments
  • Olaplex Holdings Inc. - Key offerings
  • Olaplex Holdings Inc. - Segment focus
  • SWOT
• 15.13 Procter and Gamble Co.
  • Procter and Gamble Co. - Overview
  • Procter and Gamble Co. - Business segments
  • Procter and Gamble Co. - Key offerings
  • Procter and Gamble Co. - Segment focus
  • SWOT
• 15.14 Revlon Inc.
  • Revlon Inc. - Overview
  • Revlon Inc. - Product / Service
  • Revlon Inc. - Key offerings
  • SWOT
• 15.15 Shiseido Co. Ltd.
  • Shiseido Co. Ltd. - Overview
  • Shiseido Co. Ltd. - Business segments
  • Shiseido Co. Ltd. - Key offerings
  • Shiseido Co. Ltd. - Segment focus
  • SWOT
• 15.16 The Estee Lauder Co.
  • The Estee Lauder Co. - Overview
  • The Estee Lauder Co. - Business segments
  • The Estee Lauder Co. - Key offerings
  • The Estee Lauder Co. - Segment focus
  • SWOT
• 15.17 Unilever PLC
  • Unilever PLC - Overview
  • Unilever PLC - Business segments
  • Unilever PLC - Key offerings
  • Unilever PLC - Segment focus
  • SWOT
• 15.18 Wella Operations US LLC
  • Wella Operations US LLC - Overview
  • Wella Operations US LLC - Product / Service
  • Wella Operations US LLC - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations