日本护髮产品市场报告（按产品、配销通路和地区划分，2026-2034年）

2025年，日本护髮产品市场规模达72亿美元。展望未来， IMARC Group预计到2034年，该市场规模将达到100亿美元，2026年至2034年间的复合年增长率（CAGR）为3.71%。护髮产品领域不断涌现的创新，例如利用资料和演算法配製、满足消费者特定需求的客製化洗髮精和护髮素，是推动市场成长的主要因素。

本报告解答的关键问题：

• 日本护髮市场目前表现如何？未来几年又将如何发展？
• 新冠疫情对日本护髮市场产生了哪些影响？
• 日本护髮产品市场依产品类型分類的组成是怎样的？
• 日本护髮产品市场按配销通路分類的组成是怎样的？
• 日本护髮产品市场价值链的各个阶段有哪些？
• 日本护髮产业的关键驱动因素和挑战是什么？
• 日本护髮市场的结构是怎么样的？主要参与者有哪些？
• 日本护髮市场的竞争程度如何？

目录

第一章：序言

第二章：范围与方法

• 研究目标
• 利害关係人
• 数据来源
• 市场估算
• 预测方法

第三章：执行概要

第四章：日本护髮市场－简介

• 概述
• 市场动态
• 产业趋势
• 竞争情报

第五章：日本护髮市场概况

• 历史及当前市场趋势（2020-2025）
• 市场预测（2026-2034）

第六章：日本护髮产品市场区隔

• 染髮剂
• 髮胶
• 护髮素
• 造型啫咖哩
• 洗髮精
• 其他的

第七章：日本护髮市场－依配销通路划分

• 电子商务
• 专业零售商
• 大型超市和超市
• 便利商店
• 药局
• 其他的

第八章：日本护髮市场－按地区划分

• 关东地区
• 关西/近畿地区
• 中部/中部地区
• 九州·冲绳地区
• 东北部地区
• 中国地区
• 北海道地区
• 四国地区

第九章：日本护髮市场－竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳制胜策略
• 竞争格局分析
• 公司评估象限

第十章：关键参与者简介

第十一章：日本护髮市场－产业分析

• 驱动因素、限制因素和机会
• 波特五力分析
• 价值链分析

第十二章：附录

Japan hair care market size reached USD 7.2 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 10.0 Billion by 2034, exhibiting a growth rate (CAGR) of 3.71% during 2026-2034. The increasing innovations in hair care products, such as customizable shampoos and conditioners that are formulated using data and algorithms to address the specific needs of the consumer, are driving the market growth.

Hair care encompasses a range of practices and products aimed at preserving the vitality, cleanliness, and overall appearance of one's hair. This comprehensive approach involves the utilization of diverse techniques, treatments, and daily routines tailored to support healthy hair growth and amplify its inherent allure while addressing specific issues like dryness, damage, or dandruff. Hair care typically involves a multitude of activities, spanning from the fundamental act of cleansing and conditioning to the finer aspects of styling and safeguarding your hair. These practices play a pivotal role in safeguarding the hair shaft, averting damage, and maintaining the visual appeal of your locks, ensuring they remain supple and radiantly lustrous. One key aspect of hair care is its role in enhancing the lubrication of the hair shaft, which, in turn, minimizes the likelihood of hair breakage. Additionally, it serves as a protective shield, reducing the hair's propensity to absorb excess water, which can contribute to weakening and structural compromise.

Japan Hair Care Market Trends:

The hair care market in Japan is witnessing a significant upsurge in demand, primarily due to the escalating prevalence of various hair-related issues, including dandruff, dryness, itching, hair loss, and lackluster hair. This surge is fueled by mounting concerns among individuals regarding the detrimental effects of pollution and increased exposure to harmful UV sun rays. Furthermore, the regional market is experiencing a boost from the growing preference for anti-dandruff shampoos containing natural ingredients like tea tree oil, neem, basil, rosemary oil, lemon oil, and cedarwood, which have garnered positive consumer attention. Another contributing factor to the market's growth is the introduction of versatile hair care products enriched with natural oils, aloe vera, cocoa butter, and other organic extracts. These offerings cater to consumers seeking holistic hair care solutions. Additionally, the convenience of accessing hair care products through numerous distribution channels, such as supermarkets, hypermarkets, retail and convenience stores, and online platforms, has further bolstered the market's outlook. In essence, the expanding awareness of hair health and the desire for natural, multifunctional products, coupled with easy availability through diverse retail channels, are key drivers propelling the growth of the hair care market in Japan.

Japan Hair Care Market Segmentation:

Product Insights:

• Hair Colorants
• Hair Spray
• Conditioners
• Styling Gel
• Shampoos
• Others

Distribution Channel Insights:

• E-Commerce
• Specialist Retailers
• Hypermarkets and Supermarkets
• Convenience Stores
• Pharmacies
• Others

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region
• The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan hair care market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan hair care market?
• What is the breakup of the Japan hair care market on the basis of product?
• What is the breakup of the Japan hair care market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan hair care market?
• What are the key driving factors and challenges in the Japan hair care?
• What is the structure of the Japan hair care market and who are the key players?
• What is the degree of competition in the Japan hair care market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Hair Care Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Hair Care Market Landscape

• 5.1 Historical and Current Market Trends (2020-2025)
• 5.2 Market Forecast (2026-2034)

6 Japan Hair Care Market - Breakup by Product

• 6.1 Hair Colorants
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2020-2025)
  • 6.1.3 Market Forecast (2026-2034)
• 6.2 Hair Spray
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2020-2025)
  • 6.2.3 Market Forecast (2026-2034)
• 6.3 Conditioners
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2020-2025)
  • 6.3.3 Market Forecast (2026-2034)
• 6.4 Styling Gel
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2020-2025)
  • 6.4.3 Market Forecast (2026-2034)
• 6.5 Shampoos
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2020-2025)
  • 6.5.3 Market Forecast (2026-2034)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2020-2025)
  • 6.6.2 Market Forecast (2026-2034)

7 Japan Hair Care Market - Breakup by Distribution Channel

• 7.1 E-Commerce
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2020-2025)
  • 7.1.3 Market Forecast (2026-2034)
• 7.2 Specialist Retailers
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2020-2025)
  • 7.2.3 Market Forecast (2026-2034)
• 7.3 Hypermarkets and Supermarkets
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2020-2025)
  • 7.3.3 Market Forecast (2026-2034)
• 7.4 Convenience Stores
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2020-2025)
  • 7.4.3 Market Forecast (2026-2034)
• 7.5 Pharmacies
  • 7.5.1 Overview
  • 7.5.2 Historical and Current Market Trends (2020-2025)
  • 7.5.3 Market Forecast (2026-2034)
• 7.6 Others
  • 7.6.1 Historical and Current Market Trends (2020-2025)
  • 7.6.2 Market Forecast (2026-2034)

8 Japan Hair Care Market - Breakup by Region

• 8.1 Kanto Region
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2020-2025)
  • 8.1.3 Market Breakup by Product
  • 8.1.4 Market Breakup by Distribution Channel
  • 8.1.5 Key Players
  • 8.1.6 Market Forecast (2026-2034)
• 8.2 Kansai/Kinki Region
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2020-2025)
  • 8.2.3 Market Breakup by Product
  • 8.2.4 Market Breakup by Distribution Channel
  • 8.2.5 Key Players
  • 8.2.6 Market Forecast (2026-2034)
• 8.3 Central/ Chubu Region
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2020-2025)
  • 8.3.3 Market Breakup by Product
  • 8.3.4 Market Breakup by Distribution Channel
  • 8.3.5 Key Players
  • 8.3.6 Market Forecast (2026-2034)
• 8.4 Kyushu-Okinawa Region
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2020-2025)
  • 8.4.3 Market Breakup by Product
  • 8.4.4 Market Breakup by Distribution Channel
  • 8.4.5 Key Players
  • 8.4.6 Market Forecast (2026-2034)
• 8.5 Tohoku Region
  • 8.5.1 Overview
  • 8.5.2 Historical and Current Market Trends (2020-2025)
  • 8.5.3 Market Breakup by Product
  • 8.5.4 Market Breakup by Distribution Channel
  • 8.5.5 Key Players
  • 8.5.6 Market Forecast (2026-2034)
• 8.6 Chugoku Region
  • 8.6.1 Overview
  • 8.6.2 Historical and Current Market Trends (2020-2025)
  • 8.6.3 Market Breakup by Product
  • 8.6.4 Market Breakup by Distribution Channel
  • 8.6.5 Key Players
  • 8.6.6 Market Forecast (2026-2034)
• 8.7 Hokkaido Region
  • 8.7.1 Overview
  • 8.7.2 Historical and Current Market Trends (2020-2025)
  • 8.7.3 Market Breakup by Product
  • 8.7.4 Market Breakup by Distribution Channel
  • 8.7.5 Key Players
  • 8.7.6 Market Forecast (2026-2034)
• 8.8 Shikoku Region
  • 8.8.1 Overview
  • 8.8.2 Historical and Current Market Trends (2020-2025)
  • 8.8.3 Market Breakup by Product
  • 8.8.4 Market Breakup by Distribution Channel
  • 8.8.5 Key Players
  • 8.8.6 Market Forecast (2026-2034)

9 Japan Hair Care Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Product Portfolio
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Product Portfolio
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Product Portfolio
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Product Portfolio
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Product Portfolio
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Hair Care Market - Industry Analysis

• 11.1 Drivers, Restraints, and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix