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市场调查报告书
商品编码
1922737

日本生髮产品市场规模、份额、趋势及预测（依产品类型、性别、年龄层、通路及地区划分，2026-2034年）

Japan Hair Growth Products Market Size, Share, Trends and Forecast by Product Type, Gender, Age Group, Distribution Channel, and Region, 2026-2034
出版日期: | 出版商: IMARC | 英文 121 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2025年，日本生髮产品市场规模达5.447亿美元。 IMARC集团预测，到2034年，该市场规模将达到7.99亿美元，2026年至2034年的复合年增长率（CAGR）为4.35%。推动日本生髮产品市场份额成长的主要因素包括：人们对脱髮的日益关注、人口老化、美容意识的增强、男士护理市场的扩张、对经临床核准且含有天然成分的产品的需求增加、持续的产品创新、积极的营销策略以及线上零售的扩张。

日本生髮产品市场趋势：

对以头皮为重点、经临床检验的配方产品的需求日益增长

消费者对以头皮为中心、经临床验证的配方产品的偏好日益增长，这正积极影响着日本生髮产品市场的前景。根据产业报告显示，约有1.45%至2.18%的日本人口患有脱髮症。这一成长趋势，加上消费者对头皮健康在控制脱髮症和促进头髮生长方面重要性的认识不断提高，正显着影响着他们的购买行为。因此，针对特定头皮问题（例如皮脂分泌过多、发炎、微循环不良和毛髮压力）的产品，尤其是那些含有米诺地尔、Adenosine和桧木醇等活性药物成分的产品，正变得越来越受欢迎。此外，经临床验证的植物萃取物也比传统的化妆品成分更受青睐。基于临床研究和安全评估的皮肤科医生推荐方案也正在成为一个值得信赖的细分市场，这反映了消费者对经证实有效产品的需求。介于化妆品和药品之间的混合型产品，尤其是国内药用化妆品品牌和保健品公司推出的产品，正在推动这一趋势。此外，强调临床检验、医疗级标准和副作用较少的行销策略已被证明非常有效，尤其受到关注早期脱髮和头皮敏感的中老年人的青睐。

拓展男性及中性生髮解决方案

消费者对男性及中性产品类型的日益关注正在推动日本生髮产品市场的成长。儘管传统上该市场以女性产品为主，但随着男性消费者对头髮稀疏、髮际线后移和男性型脱髮症等问题的日益关注，市场正迅速扩张。这种转变得益于社会对男性整装仪容的认知变化，包括男性自我护理行为的接受度和鼓励度不断提高。为此，製造商纷纷推出含有咖啡因、锯棕榈和二氢睪酮（DHT）抑制剂等成分的男士配方，以对抗荷尔蒙相关的脱髮症。例如，2024年6月16日，花王株式会社宣布推出「Success RESIL」高端男士护髮系列，该系列产品灵感源自「护肤」潮流。此系列产品包括不含硅油且植物来源氨基酸的洗髮精和护髮素。这些产品旨在去除多余油脂，并在头髮表面形成一层弹性保护膜，从而增强头髮的柔韧性和弹性，打造健康蓬鬆的秀髮。此举符合花王加强在男士护髮领域市场占有率的策略。这些产品可透过电商平台、药局和便利商店购买，既保障了消费者的隐私，又方便了他们轻鬆获取，这在个人护理领域至关重要。此外，成分来源和功效声明的透明度也进一步提升了品牌信誉，增强了消费者对这种不断增长的品类的信任。

本报告解答的关键问题

  • 日本生髮产品市场目前发展状况如何？您认为未来几年它将如何发展？
  • 日本生髮产品市场依产品类型分類的组成是怎样的？
  • 日本生髮产品市场按性别分類的市场组成是怎样的？
  • 日本生髮产品市场依年龄层分類的组成是怎样的？
  • 日本生髮产品市场按分销管道分類的组成是怎样的？
  • 日本生髮产品市场按地区划分情况如何？
  • 日本生髮产品市场价值链的各个阶段有哪些？
  • 日本生髮产品市场的主要驱动因素和挑战是什么？
  • 日本生髮产品市场的结构是怎么样的？主要参与者有哪些？
  • 日本生髮产品市场竞争有多激烈？

目录

第一章：序言

第二章：调查范围与调查方法

  • 调查目标
  • 相关利益者
  • 数据来源
  • 市场估值
  • 调查方法

第三章执行摘要

第四章：日本生髮产品市场－简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争资讯

第五章 日本生髮产品市场概览

  • 过去和当前的市场趋势（2020-2025）
  • 市场预测（2026-2034）

第六章：日本生髮产品市场－依产品类型细分

  • 洗髮精和护髮素
  • 美容精华液
  • 油
  • 补充剂和维生素
  • 其他的

第七章：日本生髮产品市场－性别细分

  • 男性
  • 女士

第八章：日本生髮产品市场－依年龄划分

  • 35岁以下
  • 35至50岁
  • 50岁或以上

第九章：日本生髮产品市场－依销售管道细分

  • 在线的
  • 离线

第十章：日本生髮产品市场：依地区划分

  • 关东地区
  • 关西、近畿地区
  • 中部地区
  • 九州和冲绳地区
  • 东北部地区
  • 中国地区
  • 北海道地区
  • 四国地区

第十一章：日本生髮产品市场：竞争格局

  • 概述
  • 市场结构
  • 市场公司定位
  • 关键成功策略
  • 竞争对手仪錶板
  • 企业估值象限

第十二章主要企业概况

第十三章：日本生髮产品市场：产业分析

  • 驱动因素、限制因素和机会
  • 波特五力分析
  • 价值链分析

第十四章附录

简介目录
Product Code: SR112026A32199

The Japan hair growth products market size reached USD 544.7 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 799.0 Million by 2034, exhibiting a growth rate (CAGR) of 4.35 % during 2026-2034 . The rising hair loss concerns, aging population, increased beauty consciousness, expanding male grooming segment, and growing demand for natural, clinically approved products continual product innovation, aggressive marketing strategies, and online retail expansion, are some of the key factors augmenting the Japan hair growth products market share.

JAPAN HAIR GROWTH PRODUCTS MARKET TRENDS:

Increased Demand for Scalp-Focused and Clinically Validated Formulations

The growing consumer preference for scalp-focused and clinically backed formulations is positively impacting the Japan hair growth products market outlook. According to an industry report, approximately 1.45% to 2.18% of the Japanese population is affected by alopecia areata. This rising prevalence, combined with growing consumer awareness about the essential role of scalp health in managing hair loss and encouraging hair regrowth, is significantly influencing purchasing behavior. As a result, products that target specific scalp conditions, such as excess sebum production, inflammation, poor microcirculation, and follicular stress, are gaining traction, particularly those incorporating active pharmaceutical ingredients like minoxidil, adenosine, and hinokitiol. Additionally, botanical extracts supported by empirical evidence are preferred over traditional cosmetic ingredients. Also, dermatologist-endorsed solutions, often aligned with clinical research and safety assessments, emerge as a credible segment, reflecting consumer demand for proven efficacy. The presence of hybrid offerings at the intersection of cosmetics and pharmaceuticals, particularly from domestic cosmeceutical brands and healthcare companies, is contributing to this trend. Apart from this, marketing strategies that highlight clinical validation, medical-grade standards, and minimal side effects are proving highly effective, especially among middle-aged and aging populations concerned about early-stage hair thinning and scalp sensitivity.

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Expansion of Male-Oriented and Gender-Neutral Hair Growth Solutions

The increasing focus on male-specific and gender-neutral product categories is providing a boost to Japan hair growth products market growth. Historically dominated by female-oriented solutions, the market is rapidly expanding to accommodate the rising demand from male consumers who are increasingly concerned with hair thinning, receding hairlines, and androgenetic alopecia. The shift is supported by evolving societal attitudes toward male grooming, with increased acceptability and encouragement for self-care practices among men. In response, manufacturers are introducing male-targeted formulations containing ingredients such as caffeine, saw palmetto, and DHT inhibitors designed to address hormone-related hair loss. For example, on June 16, 2024, Kao Corporation announced the launch of Success RESIL, a premium men's hair care line inspired by the skinification trend, featuring a shampoo and conditioner formulated with plant-derived amino acids in silicone-free compositions. These products are designed to cleanse and nourish the hair, promoting a healthy, voluminous appearance by removing excess sebum and enveloping hair strands with an elastic coating for enhanced suppleness and elasticity. This initiative aligns with Kao's strategy to strengthen its presence in the men's hair care segment. The availability of such offerings through e-commerce, pharmacies, and convenience stores provides consumers with discretion and ease of access, which are critical for personal care categories. In line with this, transparency in ingredient sourcing and performance claims further enhances credibility and consumer trust in this expanding segment.

JAPAN HAIR GROWTH PRODUCTS MARKET SEGMENTATION:

Product Type Insights:

  • Shampoos and Conditioners
  • Serums
  • Oils
  • Supplements and Vitamins
  • Others
  • Shampoos and Conditioners
  • Serums
  • Oils
  • Supplements and Vitamins
  • Others

Gender Insights:

  • Men
  • Women
  • Men
  • Women

Age Group Insights:

  • Under 35
  • 35 to 50
  • Above 50
  • Under 35
  • 35 to 50
  • Above 50

Distribution Channel Insights:

  • Access the comprehensive market breakdown Request Sample
  • Online
  • Offline
  • Online
  • Offline

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan hair growth products market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan hair growth products market on the basis of product type?
  • What is the breakup of the Japan hair growth products market on the basis of gender?
  • What is the breakup of the Japan hair growth products market on the basis of age group?
  • What is the breakup of the Japan hair growth products market on the basis of distribution channel?
  • What is the breakup of the Japan hair growth products market on the basis of region?
  • What are the various stages in the value chain of the Japan hair growth products market?
  • What are the key driving factors and challenges in the Japan hair growth products market?
  • What is the structure of the Japan hair growth products market and who are the key players?
  • What is the degree of competition in the Japan hair growth products market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Hair Growth Products Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Hair Growth Products Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Hair Growth Products Market - Breakup by Product Type

  • 6.1 Shampoos and Conditioners
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Serums
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)
  • 6.3 Oils
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2020-2025)
    • 6.3.3 Market Forecast (2026-2034)
  • 6.4 Supplements and Vitamins
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2020-2025)
    • 6.4.3 Market Forecast (2026-2034)
  • 6.5 Others
    • 6.5.1 Historical and Current Market Trends (2020-2025)
    • 6.5.2 Market Forecast (2026-2034)

7 Japan Hair Growth Products Market - Breakup by Gender

  • 7.1 Men
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Women
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)

8 Japan Hair Growth Products Market - Breakup by Age Group

  • 8.1 Under 35
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 35 to 50
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)
  • 8.3 Above 50
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2020-2025)
    • 8.3.3 Market Forecast (2026-2034)

9 Japan Hair Growth Products Market - Breakup by Distribution Channel

  • 9.1 Online
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Forecast (2026-2034)
  • 9.2 Offline
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Forecast (2026-2034)

10 Japan Hair Growth Products Market - Breakup by Region

  • 10.1 Kanto Region
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2020-2025)
    • 10.1.3 Market Breakup by Product Type
    • 10.1.4 Market Breakup by Gender
    • 10.1.5 Market Breakup by Age Group
    • 10.1.6 Market Breakup by Distribution Channel
    • 10.1.7 Key Players
    • 10.1.8 Market Forecast (2026-2034)
  • 10.2 Kansai/Kinki Region
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2020-2025)
    • 10.2.3 Market Breakup by Product Type
    • 10.2.4 Market Breakup by Gender
    • 10.2.5 Market Breakup by Age Group
    • 10.2.6 Market Breakup by Distribution Channel
    • 10.2.7 Key Players
    • 10.2.8 Market Forecast (2026-2034)
  • 10.3 Central/ Chubu Region
    • 10.3.1 Overview
    • 10.3.2 Historical and Current Market Trends (2020-2025)
    • 10.3.3 Market Breakup by Product Type
    • 10.3.4 Market Breakup by Gender
    • 10.3.5 Market Breakup by Age Group
    • 10.3.6 Market Breakup by Distribution Channel
    • 10.3.7 Key Players
    • 10.3.8 Market Forecast (2026-2034)
  • 10.4 Kyushu-Okinawa Region
    • 10.4.1 Overview
    • 10.4.2 Historical and Current Market Trends (2020-2025)
    • 10.4.3 Market Breakup by Product Type
    • 10.4.4 Market Breakup by Gender
    • 10.4.5 Market Breakup by Age Group
    • 10.4.6 Market Breakup by Distribution Channel
    • 10.4.7 Key Players
    • 10.4.8 Market Forecast (2026-2034)
  • 10.5 Tohoku Region
    • 10.5.1 Overview
    • 10.5.2 Historical and Current Market Trends (2020-2025)
    • 10.5.3 Market Breakup by Product Type
    • 10.5.4 Market Breakup by Gender
    • 10.5.5 Market Breakup by Age Group
    • 10.5.6 Market Breakup by Distribution Channel
    • 10.5.7 Key Players
    • 10.5.8 Market Forecast (2026-2034)
  • 10.6 Chugoku Region
    • 10.6.1 Overview
    • 10.6.2 Historical and Current Market Trends (2020-2025)
    • 10.6.3 Market Breakup by Product Type
    • 10.6.4 Market Breakup by Gender
    • 10.6.5 Market Breakup by Age Group
    • 10.6.6 Market Breakup by Distribution Channel
    • 10.6.7 Key Players
    • 10.6.8 Market Forecast (2026-2034)
  • 10.7 Hokkaido Region
    • 10.7.1 Overview
    • 10.7.2 Historical and Current Market Trends (2020-2025)
    • 10.7.3 Market Breakup by Product Type
    • 10.7.4 Market Breakup by Gender
    • 10.7.5 Market Breakup by Age Group
    • 10.7.6 Market Breakup by Distribution Channel
    • 10.7.7 Key Players
    • 10.7.8 Market Forecast (2026-2034)
  • 10.8 Shikoku Region
    • 10.8.1 Overview
    • 10.8.2 Historical and Current Market Trends (2020-2025)
    • 10.8.3 Market Breakup by Product Type
    • 10.8.4 Market Breakup by Gender
    • 10.8.5 Market Breakup by Age Group
    • 10.8.6 Market Breakup by Distribution Channel
    • 10.8.7 Key Players
    • 10.8.8 Market Forecast (2026-2034)

11 Japan Hair Growth Products Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Products Offered
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Products Offered
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Products Offered
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Products Offered
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Products Offered
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan Hair Growth Products Market - Industry Analysis

  • 13.1 Drivers, Restraints, and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix