市场调查报告书
商品编码
1390504
2023-2028 年无线音讯设备市场报告(按产品、技术、应用和地区划分)Wireless Audio Devices Market Report by Product, Technology, Application, and Region 2023-2028 |
2022年全球无线音讯设备市场规模达到454亿美元。展望未来, IMARC Group预计到2028年市场规模将达到1,164亿美元,2022-2028年复合年增长率(CAGR)为16.99%。对高品质音讯体验不断增长的需求、视讯游戏在大众中的日益普及以及越来越多地采用远端和混合工作模式来保持工作与生活的平衡是推动市场的一些主要因素。
无线音讯设备,也称为无线音讯系统或无线音讯设备,是无需实体电缆即可传输音讯讯号的电子设备。它们包括耳机、耳塞、扬声器、麦克风和条形音箱,旨在改善电视 (TV) 音频,在客厅提供影院般的体验。它们利用各种无线技术,例如蓝牙、无线保真度 (Wi-Fi) 或专有无线协议,将音讯从智慧型手机、电脑或音讯播放器等来源传输到接收器或扬声器。它们消除了处理缠结电缆的麻烦,使音讯设定更简单、更用户友好。它们还支援多设备配对,让您可以轻鬆地与朋友和家人分享音讯。
目前,音乐家和音讯工程师对现场表演和录音室录音的无线麦克风和入耳式监听器的需求不断增长,推动了市场的成长。除此之外,运动员和健身爱好者在定期运动时越来越多地使用耳机和耳塞等无线音讯设备来听音乐,这也促进了市场的成长。此外,各种串流媒体服务的日益普及,提供了广泛的高品质音讯内容目录,需要高性能音讯设备,这提供了良好的市场前景。除此之外,语音助理越来越多地整合到无线音讯产品中,以增强其功能和便利性,这正在支持市场的成长。此外,为了保持工作与生活的适当平衡,越来越多地采用远距和混合工作模式,这也促进了市场的成长。
对高品质音讯体验的需求不断增长
目前,对高品质音讯体验不断增长的需求正在对无线音讯设备市场产生积极影响。除此之外,消费者越来越多地寻求在各种环境中获得身临其境的卓越音讯体验,例如家庭娱乐、专业工作空间和个人娱乐活动。因此,製造商不断创新和完善其无线音讯产品,以满足这些更高的期望。此外,高解析度音讯编解码器和低延迟连接选项等技术进步使无线音讯设备能够提供优质品质,而不受实体电缆的限制。这种持续的技术进步正在增强消费者对无线音讯产品的信心,进一步推动市场成长。
电子游戏在大众中越来越受欢迎
目前,电玩游戏在大众中的日益普及正在推动对高效无线音讯设备的需求。游戏玩家越来越多地寻求身临其境的高品质音讯体验来增强他们的游戏体验。因此,无线音讯设备製造商不断创新和增强其产品,以满足游戏玩家日益增长的需求。此外,音讯技术的进步(例如环绕声、低延迟连接和可自订的音讯设定檔)使无线音讯设备能够提供身临其境且响应迅速的游戏体验。这种持续的技术进步正在培养游戏玩家的兴奋感和期待感,进一步刺激市场需求。此外,线上多人游戏的兴起也凸显了玩家之间清晰有效沟通的重要性。配备高品质麦克风和降噪功能的无线游戏耳机正在成为协调策略和与其他游戏玩家进行社交的不可或缺的工具。
提高轻量级、紧凑型无线音讯设备的可用性
轻巧紧凑的无线音讯设备的日益普及正在推动市场的成长。此外,小型化技术和材料的进步使得能够在不牺牲性能的情况下创建更小、更符合人体工学的无线音讯设备。设计和工程方面的改进增强了这些产品对消费者的吸引力,因为他们可以将它们无缝地融入日常生活的各个方面。此外,无线音讯设备的日益普及在轻量级和紧凑型无线音讯设备不断发展的用例中显而易见。除了音乐播放和电话等传统应用之外,这些设备越来越多地用于健身活动、旅行和行动生产力。这些紧凑型设备的多功能性正在扩大其市场范围并刺激需求。
IMARC Group提供了对市场报告各细分市场主要趋势的分析,以及 2023 年至 2028 年全球、区域和国家层面的预测。我们的报告根据产品、技术和应用对市场进行了分类。
无线耳机和麦克风
无线扬声器系统
条形音箱
其他的
无线扬声器系统占大部分市场份额
该报告根据产品提供了详细的市场细分和分析。这包括无线耳机和麦克风、无线扬声器系统、条形音箱等。根据该报告,无线扬声器系统代表了最大的细分市场。
无线扬声器系统是允许使用者播放音讯内容而无需实体电缆或有线连接的音讯设备。这些系统通常由一个或多个扬声器组成,可透过蓝牙、Wi-Fi 或专有无线协定等无线技术连接到音讯来源,例如智慧型手机、平板电脑、电脑或家庭娱乐系统。无线扬声器系统支援多房间音讯设置,可让使用者同步和控製家中不同房间的音讯播放,从而在整个生活空间提供无缝的聆听体验。它们还具有各种设计和风格,以补充不同的家居装饰美学。这使得用户可以选择不仅听起来很棒而且在他们的生活空间中看起来也很漂亮的扬声器。
蓝牙
无线上网
空中播放
其他的
蓝牙代表了领先的细分市场
报告还提供了基于该技术的详细市场细分和分析。这包括蓝牙、Wi-Fi、airplay 等。报告称,蓝牙占据了最大的市场。
蓝牙是一种无线通讯技术标准,使电子设备能够使用无线电波在短距离内连接和交换资料。它的开发是为了实现智慧型手机、耳机、扬声器、耳塞等设备之间的无缝无线资讯交换。蓝牙连线可以透过加密和身分验证措施来保护,使未经授权的使用者难以拦截或篡改正在传输的资料。蓝牙音讯设备,尤其是专为游戏或观看影片而设计的设备,通常采用低延迟技术,以最大限度地减少音讯来源和您听到的内容之间的延迟。这对于保持音讯和视讯之间的同步非常重要。
商业的
消费者
汽车
其他的
商业在市场上表现出明显的主导地位
该报告根据应用程式提供了详细的市场细分和分析。这包括商业、消费者、汽车等。报告称,商业占据了最大的市场份额。
无线音讯设备因其便利性、灵活性以及增强业务运营各个方面的能力而在商业环境中得到了广泛的应用。无线会议扬声器和麦克风通常用于董事会议室和会议室,以促进音讯会议和视讯会议。它们提供清晰可靠的音讯通信,允许参与者远端或从不同位置加入会议。演示者、培训师和教育工作者经常使用无线麦克风和领夹麦克风来放大他们的声音并确保观众可以清楚地听到他们的声音。这在大型会议设置、演讲厅和培训设施中特别有用。在零售环境中,无线耳机和听筒使商店员工能够在帮助顾客的同时谨慎地相互沟通。这可以增强客户服务并最大程度地减少商店内的干扰。
北美洲
美国
加拿大
亚太
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
北美市场领先,占据最大的无线音讯设备市场份额
市场研究报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,北美占据最大的市场份额。
由于消费者对无线和无忧音讯解决方案的偏好不断上升,北美占据了最大的市场份额。除此之外,技术的不断进步,特别是音讯品质和连接选项的进步,正在促进市场的成长。
除此之外,基于人工智慧的语音助理、手势控制和增强现实(AR)音讯体验等尖端技术的不断集成,增强了整体用户体验,正在加强市场成长。此外,可控制并与智慧家庭系统同步的无线音讯设备的不断发展,创造了统一和身临其境的音讯体验,正在支持市场的成长。
由于基于订阅的音讯串流服务的可用性不断增加,亚太地区预计将在该领域进一步扩展。此外,音讯串流服务和无线音讯设备製造商之间不断加强的合作以提供捆绑包和独家内容,这也促进了市场的成长。
主要市场参与者正致力于透过开发先进的降噪技术、更长的电池寿命以及与智慧型设备更好的整合来提高音讯品质、连接性和用户体验。他们还透过提供各种无线音讯设备来扩展其产品组合,例如耳机、耳塞、智慧扬声器和条形音箱,每种设备都根据特定用例和消费者偏好量身定制。顶尖公司正在透过使用环保材料、减少包装废物和采用节能製造流程来实现永续发展。他们也投资行销活动,以建立强大的品牌认知度和消费者忠诚度。领先的公司正在透过开发多设备配对功能、更好的范围和更快的资料传输来改进连接选项。
苹果公司。
玻色公司
皇家飞利浦公司
三星电子有限公司
森海塞尔电子有限公司
舒尔公司
索诺斯公司
索尼公司
维齐奥公司
VOXX国际公司
(请注意,这只是关键参与者的部分列表,报告中提供了完整列表。)
2022 年,Bose 公司宣布将在其无线音讯设备中采用 Qualcomm (R) S5 音讯 SoC,以支援消费者想要的音乐、通话、游戏等丰富的用户体验。
2023 年 8 月,三星电子有限公司宣布在 Galaxy Buds2 Pro 和三星智慧电视中进行新的软体更新,以重新定义众多连网装置的音讯体验,并提供更复杂、更丰富的声音。
2022 年 9 月,苹果公司发表了第二代 AirPods Pro,整合了全新 H2 晶片的强大功能。
The global wireless audio devices market size reached US$ 45.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 116.4 Billion by 2028, exhibiting a growth rate (CAGR) of 16.99% during 2022-2028. The growing demand for high-quality audio experiences, rising popularity of video games among the masses and increasing adoption of remote and hybrid work models to maintain work-life balance are some of the major factors propelling the market.
Wireless audio devices, also known as wireless audio systems or wireless audio equipment, are electronic devices that transmit audio signals without the need for physical cables. They comprise headphones, earbuds, speakers, microphones, and soundbars, which are designed to improve television (TV) audio, providing a cinematic experience in the living room. They utilize various wireless technologies, such as Bluetooth, wireless fidelity (Wi-Fi), or proprietary wireless protocols, to transmit audio from a source like smartphone, computer, or audio player) to a receiver or speaker. They eliminate the hassle of dealing with tangled cables, making audio setups simpler and more user-friendly. They also support multi-device pairing, making it easy to share audio with friends and family.
At present, the escalating demand for wireless microphones and in-ear monitors among musicians and audio engineers for live performances and studio recording is impelling the growth of the market. Besides this, the rising utilization of wireless audio devices, such as headphones and earbuds, by athletes and fitness enthusiasts to listen to music while conducting regular workouts is contributing to the growth of the market. In addition, the growing popularity of various streaming services, which provide an extensive catalog of high-quality audio content that necessitates high-performance audio devices is offering a favorable market outlook. Apart from this, the increasing integration of voice assistants into wireless audio products to enhance their functionality and convenience is supporting the growth of the market. Additionally, the rising adoption of remote and hybrid work models to maintain proper work-life balance is bolstering the growth of the market.
Growing demand for high-quality audio experiences
The growing demand for high-quality audio experiences is currently exerting a positive influence on the wireless audio devices market. Besides this, consumers are increasingly seeking immersive and superior audio experiences in various settings, such as home entertainment, professional workspaces, and personal recreational activities. As a result, manufacturers are continuously innovating and refining their wireless audio offerings to meet these heightened expectations. Furthermore, advancements in technology, such as high-resolution audio codecs and low-latency connectivity options, are enabling wireless audio devices to deliver premium sound quality without the constraints of physical cables. This ongoing technological progress is driving consumer confidence in wireless audio products, further fueling market growth.
Rising popularity of video games among the masses
At present, the rising popularity of video games among the masses is propelling the demand for efficient wireless audio devices. Gamers are increasingly seeking immersive and high-quality audio experiences to enhance their gameplay. As a result, manufacturers of wireless audio devices are continuously innovating and enhancing their products to meet the heightened demands of gamers. Moreover, advancements in audio technology, such as surround sound, low-latency connectivity, and customizable audio profiles, are enabling wireless audio devices to deliver a gaming experience that is both immersive and responsive. This ongoing technological progress is fostering a sense of excitement and anticipation among gamers, further stimulating market demand. Furthermore, the rise of online multiplayer gaming is intensifying the importance of clear and effective communication among players. Wireless gaming headsets, equipped with high-quality microphones and noise-canceling features, are becoming indispensable tools for coordinating strategies and socializing with fellow gamers.
Increasing availability of lightweight and compact wireless audio devices
The increasing availability of lightweight and compact wireless audio devices is bolstering the growth of the market. Additionally, advancements in miniaturization technologies and materials are enabling the creation of smaller and more ergonomic wireless audio devices without sacrificing performance. This improvement in design and engineering is enhancing the appeal of these products among consumers, as they can seamlessly integrate them into various aspects of their daily routines. Furthermore, the rising popularity of wireless audio devices is evident in the evolving use cases for lightweight and compact wireless audio devices. Beyond traditional applications, such as music playback and phone calls, these devices are increasingly being used for fitness activities, travel, and on-the-go productivity. The versatility of these compact devices is expanding their market reach and stimulating demand.
IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on product, technology, and application.
Wireless Headsets and Microphones
Wireless Speaker Systems
Sound Bars
Others
Wireless speaker systems account for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the product. This includes wireless headsets and microphones, wireless speaker systems, sound bars, and others. According to the report, wireless speaker systems represented the largest segment.
Wireless speaker systems are audio devices that allow users to play audio content without the need for physical cables or wired connections. These systems typically consist of one or more speakers that can connect to audio sources, such as smartphones, tablets, computers, or home entertainment systems, via wireless technologies like Bluetooth, Wi-Fi, or proprietary wireless protocols. Wireless speaker systems support multi-room audio setups, allowing users to synchronize and control audio playback in different rooms of their homes to enable a seamless listening experience throughout the entire living space. They also come in various designs and styles to complement different home decor aesthetics. This allows users to choose speakers that not only sound great but also look good in their living spaces.
Bluetooth
Wi-Fi
Airplay
Others
Bluetooth represents the leading market segment
A detailed breakup and analysis of the market based on the technology have also been provided in the report. This includes Bluetooth, Wi-Fi, airplay, and others. According to the report, Bluetooth accounted for the largest market share.
Bluetooth is a wireless communication technology standard that enables electronic devices to connect and exchange data over short distances using radio waves. It was developed to enable the seamless and wireless exchange of information between devices, such as smartphones, headphones, speakers, earbuds, and more. Bluetooth connections can be secured through encryption and authentication measures, making it difficult for unauthorized users to intercept or tamper with the data being transmitted. Bluetooth audio devices, especially those designed for gaming or watching videos, often incorporate low-latency technology to minimize the delay between the audio source and what you hear. This is important for maintaining synchronization between audio and video.
Commercial
Consumer
Automotive
Others
Commercial exhibits a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the application. This includes commercial, consumer, automotive, and others. According to the report, commercial accounted for the largest market share.
Wireless audio devices have found numerous applications in commercial settings due to their convenience, flexibility, and ability to enhance various aspects of business operations. Wireless conference speakerphones and microphones are often used in boardrooms and meeting rooms to facilitate audio conferences and video conferencing. They provide clear and reliable audio communication, allowing participants to join meetings remotely or from different locations. Wireless microphones and lapel mics are frequently used by presenters, trainers, and educators to amplify their voices and ensure that the audience can hear them clearly. This is especially useful in larger conference setups, lecture halls, and training facilities. In retail environments, wireless headsets and earpieces enable store employees to communicate with each other discreetly while assisting customers. This enhances customer service and minimizes disruptions in the store.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest wireless audio devices market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America held the biggest market share due to the rising consumer preference for wireless and hassle-free audio solutions. Besides this, the increasing advancements in technology, particularly in audio quality and connectivity options, are contributing to the growth of the market.
Apart from this, the rising integration of cutting-edge technologies like AI-based voice assistants, gesture controls, and augmented reality (AR) audio experiences, enhancing the overall user experience, is strengthening the market growth. Additionally, the increasing development of wireless audio devices that can be controlled and synchronized with smart home systems, creating a unified and immersive audio experience, is supporting the growth of the market.
Asia Pacific is estimated to expand further in this domain due to the increasing availability of subscription-based audio streaming services. Moreover, the rising collaborations between audio streaming services and wireless audio device manufacturers to offer bundled packages and exclusive content are bolstering the growth of the market.
Key market players are focusing on improving audio quality, connectivity, and user experience by developing advanced noise-canceling technologies, longer battery life, and better integration with smart devices. They are also expanding their product portfolios by offering a variety of wireless audio devices, such as headphones, earbuds, smart speakers, and soundbars, each tailored to specific use cases and consumer preferences. Top companies are embracing sustainability by using eco-friendly materials, reducing packaging waste, and adopting energy-efficient manufacturing processes. They are also investing in marketing campaigns to create strong brand recognition and consumer loyalty. Leading companies are improving connectivity options by developing multi-device pairing capabilities, better range, and faster data transfer.
Apple Inc.
Bose Corporation
Koninklijke Philips N.V
Samsung Electronics Co. Ltd
Sennheiser electronic GmbH & Co. KG
Shure Incorporated
Sonos Inc.
Sony Corporation
VIZIO Inc.
VOXX International Corporation
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In 2022, Bose Corporation announced that it will incorporate Qualcomm® S5 Audio SoC into its wireless audio devices to support the rich user experiences consumers want for music, calls, gaming, and more.
In August 2023, Samsung Electronics Co. Ltd. announced new software updates in Galaxy Buds2 Pro and Samsung Smart TVs for redefining the audio experiences across numerous connected devices and delivering more complex and richer sound.
In September 2022, Apple Inc. announced the second generation of AirPods Pro, which is integrated with the power of new H2 chip.