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市场调查报告书
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1390557

2023-2028 年按类型、组织规模、部署模式、垂直产业和地区分類的忠诚度管理市场报告

Loyalty Management Market Report by Type, Organization Size, Deployment Mode, Industry Vertical, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 149 Pages | 商品交期: 2-3个工作天内

价格

抽象的

2022年全球忠诚度管理市场规模达34亿美元。展望未来， IMARC Group预计到2028年市场规模将达到109亿美元，2022-2028年复合年增长率（CAGR）为21.43%。日益重视客户保留、技术进步、数据驱动的洞察以及消费者对忠诚度管理解决方案偏好的变化是推动市场的一些主要因素。

忠诚度管理是企业用来培养和维持与客户牢固、持久的关係的策略方法。它涉及实施各种技术，例如奖励计划、个人化优惠和独家福利，以激励客户忠诚度和重复购买。透过对客户行为和偏好的持续分析，公司可以完善策略以提高客户满意度和保留率。透过有效管理忠诚度，企业可以促进品牌宣传，提高客户终身价值，并获得市场竞争优势。

在竞争激烈的商业环境中，越来越重视顾客留任和参与，推动了全球忠诚度管理市场的发展。除此之外，越来越多的产品采用使企业能够根据个人客户的喜好量身定制奖励、优惠和体验，从而提高了品牌忠诚度和重复购买，为市场创造了积极的前景。此外，数位平台的扩展和智慧型手机的普及为顺畅的客户互动铺平了道路，简化了忠诚度计划的实施和管理，从而提高了忠诚度计划的采用率。此外，复杂的资料分析工具的存在使企业能够深入了解客户的行为和倾向，有助于制定更具体、更有效的忠诚度策略，从而为市场扩张提供利润丰厚的机会。除此之外，随着消费者对客户忠诚度与持续获利能力之间直接关係的认识不断提高，对全方位忠诚度管理解决方案的需求不断增长，从而促进了市场成长。

忠诚度管理市场趋势/驱动因素：

客户保留和参与

在当前竞争激烈的商业前景中，客户保留已成为寻求可持续成长的组织的首要任务。忠诚度管理解决方案提供了增强客户参与度和忠诚度的策略方法。透过实施奖励计划、个人化优惠和专属福利，企业可以激励客户重复购买并保持对其品牌的忠诚度。除此之外，这些计划还为客户创造了价值感和排他性，鼓励他们继续选择该品牌而不是竞争对手。随着客户期望的不断发展，忠诚度管理解决方案的采用范围不断扩大，以提供适应和迎合这些不断变化的偏好的方法，从而培养持久的客户关係。

数位转型和技术进步

数位科技的不断进步极大地改变了企业与客户互动的方式。智慧型手机的广泛采用和线上平台的发展为客户参与开闢了新的管道。忠诚度管理解决方案利用这些数位平台提供无缝、便利的交互，使客户更容易参与忠诚度计划并获得奖励。此外，行动应用程式、社交媒体整合和线上兑换选项增强了客户体验并提高了参与率，有助于市场扩张。同时，先进的资料分析工具使企业能够收集、分析和解释客户资料，从而更准确地洞察行为和偏好。这种数据驱动的方法增强了忠诚度策略的客製化性，使其对客户更具相关性和吸引力，从而支持市场成长。

数据驱动决策

数据已成为企业的重要资产，有助于在营运的各个方面（包括行销和客户参与）做出明智的决策。忠诚度管理解决方案利用资料分析来全面了解顾客行为、偏好和购买模式。这种数据驱动的方法使企业能够细分其客户群，并制定与特定人群产生共鸣的有针对性的忠诚度计划。透过识别趋势和模式，公司可以完善其忠诚度策略并优化资源配置。除此之外，透过关键绩效指标 (KPI) 衡量忠诚度计画成效的能力进一步增强了这些策略的责任感和适应性。数据驱动的洞察力使企业能够持续发展其忠诚度计划，以符合客户期望和市场趋势，从而增强市场成长，从而提供竞争优势。

忠诚度管理产业细分：

IMARC Group提供了全球忠诚度管理市场报告各细分市场主要趋势的分析，以及 2023 年至 2028 年全球、区域和国家层面的预测。我们的报告根据类型、组织规模、部署模式和行业垂直对市场进行了分类。

按类型划分：

客户保留

客户忠诚度

通路忠诚度

客户忠诚度主导市场

该报告根据类型提供了详细的市场细分和分析。这包括客户保留、客户忠诚度和通路忠诚度。根据该报告，客户忠诚度是最大的部分。

不断变化的消费者期望和技术的重大进步推动了对客户忠诚度管理的需求。随着客户寻求个人化体验和增值互动，企业被迫采用复杂的忠诚度管理策略来满足这些偏好，从而促进市场成长。除此之外，人工智慧 (AI) 和机器学习 (ML) 等新兴技术的整合进一步增强了忠诚度计划提供客製化优惠、无缝参与和预测分析的潜力。客户需求与技术能力的结合推动了对忠诚度管理解决方案的需求，使公司能够与客户建立有意义且持久的联繫。

按组织规模划分：

大型企业

中小企业

大企业占最大市场份额

报告还根据组织规模对市场进行了详细的细分和分析。这包括大型企业和中小企业。报告显示，大型企业占据了最大的市场份额。

大型企业对忠诚度管理的需求主要是由优化营运效率和利用其广泛的客户群的需求所驱动的。随着这些企业规模扩大、客户群多样化，实施强大的忠诚度管理解决方案对于简化客户参与流程和提高保留率变得至关重要。此外，利用如此规模的数据驱动洞察，使这些企业能够精细细分其客户群，从而实现高度针对性和有效的忠诚度计划，并对市场成长产生积极影响。透过有效管理客户忠诚度，大型企业可以维持市场竞争优势，并从其庞大的客户关係中获得最大价值。

按部署模式划分：

本地

基于云端

本地主导市场

该报告根据部署模式对市场进行了详细的细分和分析。这包括本地和基于云端的。根据该报告，本地占最大部分。

某些行业和企业的特定安全和客製化要求正在推动对本地忠诚度管理解决方案的需求。许多垂直行业（例如金融、医疗保健和政府）优先考虑本地解决方案，以保持对敏感客户资料的严格控制并遵守监管标准。这些企业重视客製化忠诚度计画并将其与现有基础设施无缝整合的能力，有助于扩大其采用范围。此外，本地解决方案提供符合其营运需求的资料主权和控制，解决对资料隐私和安全的担忧。除此之外，它还确保在资料保护和客製化至关重要的行业中采用量身定制的安全忠诚度管理方法，从而有助于市场扩张。

按垂直行业细分：

BFSI

零售

旅游和酒店业

製造业

资讯科技和电信

媒体和娱乐

卫生保健

其他的

零售业占据最大市场份额

报告还提供了基于垂直行业的详细市场细分和分析。这包括 BFSI、零售、旅游和酒店、製造、IT 和电信、媒体和娱乐、医疗保健等。报告称，零售业占据最大的市场份额。

零售业对忠诚度管理的需求不断增长，以在竞争激烈的市场中脱颖而出并增强客户体验，这正在加强市场的成长。在消费者偏好不断变化和线上竞争日益激烈的时代，零售商正在寻求创新的方式来吸引和留住客户。忠诚度管理解决方案提供了一种创建个人化购物体验、提供有针对性的促销以及与客户建立情感联繫的方法。同时，行动应用程式和线上平台的整合使零售商能够在各个接触点无缝地吸引客户，从而培养品牌忠诚度和重复购买。透过利用资料洞察，零售商可以根据不断变化的趋势和偏好调整策略，从而优化行销工作并在动态的零售环境中提高客户保留率。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

北美表现出明显的主导地位，占据最大的忠诚度管理市场份额

该报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，北美占据最大的市场份额。

北美忠诚度管理市场的成长主要得益于该地区强大的技术基础设施和数位解决方案的广泛采用。除此之外，该地区先进数位平台的普及和智慧型手机的高普及率为实施复杂的忠诚度管理策略创造了有利的环境。此外，人们日益关注以消费者为中心的商业文化和个人化体验的价值，促使企业投资于迎合个人喜好的忠诚度计划，从而推动市场成长。除此之外，尖端资料分析工具的可用性使企业能够详细了解客户行为，从而进一步帮助完善策略。这种数据驱动的方法增强了忠诚度计画的客製化和有效性，进一步推动了北美忠诚度管理市场的成长。

竞争格局：

全球忠诚度管理市场的特点是充满活力和竞争的格局，由众多解决方案提供者（从成熟企业到创新新创公司）共同塑造。主要行业参与者不断努力增强其产品并保持在技术进步的前沿。成熟的供应商通常利用其丰富的经验和客户群来提供全面且功能丰富的忠诚度管理解决方案。他们强调与现有系统的无缝集成，强调资料的安全性和合规性，满足严苛要求的产业需求。同时，新兴企业为市场带来了新的视角，推出了利用人工智慧、机器学习和区块链等最新趋势的敏捷且以用户为中心的解决方案。这场竞赛促进创新，推动先进忠诚度策略、预测分析和即时参与能力的发展。

该报告对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。市场上的一些主要参与者包括：

附件云

邦德品牌忠诚度公司

科马奇公司

Epsilon 资料管理有限责任公司

富达资讯服务公司

ICF国际公司

科比行销公司

忠诚狮

甲骨文公司

佩斯通公司

SAP系统公司

TIBCO 软体公司

最近的发展：

2023 年 6 月，Bond Brand Loyalty 宣布推出 Synapze XI，这是一款 Snowflake 本机应用程序，它提供了一个原生于 Snowflake 数据云并在客户的 Snowflake 帐户中运行的智能平台。

2023 年 3 月，GoDaddy 和 FIS 的 Worldpay 宣布了他们的合作目标，推出 Commerce 360​​，这是一种一体化的全商务解决方案，可以让任何地方的销售变得简单。

2023 年 3 月，Oracle 公司宣布与 KDDI 公司合作，改进后者的线上支付品牌 au PAY，并增强其客户忠诚度计划 au Ponta 积分计划。

本报告回答的关键问题

  • 全球忠诚度管理市场有多大
  • 2023-2028年全球忠诚度管理市场的预期成长率是多少
  • 推动全球忠诚度管理市场的关键因素是什么
  • COVID-19 对全球忠诚度管理市场有何影响
  • 全球忠诚度管理市场按类型划分是怎样的
  • 根据组织规模，全球忠诚度管理市场的细分如何
  • 基于部署模式的全球忠诚度管理市场区隔是怎样的
  • 基于产业垂直的全球忠诚度管理市场的细分是怎样的
  • 全球忠诚度管理市场的重点区域有哪些
  • 10. 全球忠诚度管理市场的主要参与者/公司有哪些？

本报告回答的关键问题

  • 全球忠诚度管理市场有多大？
  • 2023-2028年全球忠诚度管理市场的预期成长率是多少？
  • 推动全球忠诚度管理市场的关键因素是什么？
  • COVID-19 对全球忠诚度管理市场有何影响？
  • 全球忠诚度管理市场按类型划分是怎样的？
  • 根据组织规模，全球忠诚度管理市场的细分如何？
  • 全球忠诚度管理市场依部署模式划分是怎样的？
  • 全球忠诚度管理市场基于垂直产业的细分情况如何？
  • 全球忠诚度管理市场的关键区域有哪些？
  • 全球忠诚度管理市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球忠诚度管理市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：按类型分類的市场细分

  • 客户保留
    • 市场走向
    • 市场预测
  • 客户忠诚度
    • 市场走向
    • 市场预测
  • 通路忠诚度
    • 市场走向
    • 市场预测

第 7 章：依组织规模分類的市场区隔

  • 大型企业
    • 市场走向
    • 市场预测
  • 中小企业
    • 市场走向
    • 市场预测

第 8 章：依部署模式分類的市场区隔

  • 本地
    • 市场走向
    • 市场预测
  • 基于云端
    • 市场走向
    • 市场预测

第 9 章：按产业垂直分類的市场区隔

  • BFSI
    • 市场走向
    • 市场预测
  • 零售
    • 市场走向
    • 市场预测
  • 旅游和酒店业
    • 市场走向
    • 市场预测
  • 製造业
    • 市场走向
    • 市场预测
  • 资讯科技和电信
    • 市场走向
    • 市场预测
  • 媒体和娱乐
    • 市场走向
    • 市场预测
  • 卫生保健
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 10 章：按地区分類的市场细分

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 按国家/地区分類的市场细分
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Annex Cloud
    • Bond Brand Loyalty Inc.
    • Comarch SA
    • Epsilon Data Management LLC
    • Fidelity Information Services Inc.
    • ICF International Inc.
    • Kobie Marketing Inc.
    • LoyaltyLion
    • Oracle Corporation
    • Paystone Inc.
    • SAP SE
    • TIBCO Software Inc.
Product Code: SR112023A4338

Abstract

The global loyalty management market size reached US$ 3.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 10.9 Billion by 2028, exhibiting a growth rate (CAGR) of 21.43% during 2022-2028. Increasing emphasis on customer retention, technological advancements, data-driven insights, and the shifting consumer preferences for loyalty management solutions, are some of the major factors propelling the market.

Loyalty management is a strategic approach employed by businesses to cultivate and maintain strong, enduring relationships with their customers. It involves the implementation of various techniques, such as reward programs, personalized offers, and exclusive benefits, to incentivize customer loyalty and repeat purchases. Through the continuous analysis of customer behavior and preferences, companies refine their strategies to enhance customer satisfaction and retention. By effectively managing loyalty, businesses can foster brand advocacy, increase customer lifetime value, and gain a competitive edge in the market.

The global loyalty management market is driven by the increasing emphasis on customer retention and engagement in the highly competitive business landscape. In addition to this, the escalating adoption of products that enable businesses to customize rewards, offers, and experiences to individual customer preferences is enhancing brand loyalty and repeat purchases, creating a positive outlook for the market. Moreover, the expansion of digital platforms and the ubiquity of smartphones have paved the way for smooth customer interactions, simplifying the implementation and management of loyalty programs, thereby leading to their increased adoption. Furthermore, the presence of sophisticated data analytics tools empowers businesses to obtain an in-depth understanding of customer behavior and inclinations, aiding in the creation of more specific and effective loyalty strategies, thus presenting lucrative opportunities for market expansion. Apart from this, with the rising consumer awareness regarding the direct relationship between customer loyalty and sustained profitability, there is a growing demand for all-encompassing loyalty management solutions, bolstering the market growth.

Loyalty Management Market Trends/Drivers:

Customer retention and engagement

In the current highly competitive business outlook, customer retention has become a top priority for organizations seeking sustainable growth. Loyalty management solutions offer a strategic approach to enhancing customer engagement and loyalty. By implementing rewards programs, personalized offers, and exclusive benefits, businesses can incentivize customers to make repeat purchases and remain loyal to their brand. Besides this, these programs create a sense of value and exclusivity for customers, encouraging them to continue choosing the brand over its competitors. As customer expectations continue to evolve, there is an expanding adoption of loyalty management solutions to provide the means to adapt and cater to these changing preferences, thereby fostering enduring customer relationships.

Digital transformation and technological advancements

The ongoing advancement of digital technologies has significantly transformed the way businesses interact with their customers. The extensive adoption of smartphones and the growth of online platforms have opened up new channels for customer engagement. Loyalty management solutions leverage these digital platforms to provide seamless and convenient interactions, making it easier for customers to participate in loyalty programs and access rewards. Moreover, mobile apps, social media integration, and online redemption options enhance customer experience and increase participation rates, aiding in market expansion. Concurrently, advanced data analytics tools enable businesses to collect, analyze, and interpret customer data, allowing more accurate insights into behavior and preferences. This data-driven approach enhances the customization of loyalty strategies, making them more relevant and appealing to customers, supporting the market growth.

Data-driven decision-making

Data has emerged as a critical asset for businesses, enabling informed decision-making across various aspects of operations, including marketing and customer engagement. Loyalty management solutions leverage data analytics to comprehensively understand customer behavior, preferences, and purchasing patterns. This data-driven approach allows businesses to segment their customer base and create targeted loyalty initiatives that resonate with specific demographics. By identifying trends and patterns, companies can refine their loyalty strategies and optimize the allocation of resources. In addition to this, the ability to measure the effectiveness of loyalty programs through key performance indicators (KPIs) further enhances the accountability and adaptability of these strategies. Data-driven insights provide a competitive edge by enabling businesses to continually evolve their loyalty programs to align with customer expectations and market trends, thereby strengthening the market growth.

Loyalty Management Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global loyalty management market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on type, organization size, deployment mode and industry vertical.

Breakup by Type:

Customer Retention

Customer Loyalty

Channel Loyalty

Customer loyalty dominates the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes customer retention, customer loyalty, and channel loyalty. According to the report, customer loyalty represented the largest segment.

The demand for customer loyalty management is propelled by evolving consumer expectations and significant advancements in technology. As customers seek personalized experiences and value-added interactions, businesses are compelled to adopt sophisticated loyalty management strategies to cater to these preferences, bolstering the market growth. In addition to this, the integration of emerging technologies, such as artificial intelligence (AI) and machine learning (ML), further enhances the potential of loyalty programs to deliver tailored offers, seamless engagement, and predictive analytics. This alignment of customer desires with technological capabilities drives the demand for loyalty management solutions, enabling companies to create meaningful and lasting connections with their clientele.

Breakup by Organization Size:

Large Enterprises

Small and Medium Enterprises

Large enterprises hold the largest share of the market

A detailed breakup and analysis of the market based on the organization size has also been provided in the report. This includes large enterprises and small and medium enterprises. According to the report, large enterprises accounted for the largest market share.

The demand for loyalty management in large enterprises is primarily driven by the need to optimize operational efficiency and leverage their extensive customer base. As these enterprises operate on a larger scale with diverse customer segments, the implementation of robust loyalty management solutions becomes crucial for streamlining customer engagement processes and enhancing retention rates. Furthermore, the utilization of data-driven insights at this scale enables these enterprises to finely segment their customer base, enabling highly targeted and effective loyalty programs, and positively impacting the market growth. By effectively managing customer loyalty, large enterprises can maintain a competitive edge in the market and extract maximum value from their substantial customer relationships.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises dominate the market

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes on-premises and cloud-based. According to the report, on-premises represented the largest segment.

The specific security and customization requirements of certain industries and businesses are driving the demand for on-premises loyalty management solutions. Numerous industrial verticals, such as finance, healthcare, and government, prioritize on-premises solutions to maintain stringent control over sensitive customer data and comply with regulatory standards. These businesses value the ability to customize loyalty programs and integrate them seamlessly with their existing infrastructure, contributing to their expanding adoption. Moreover, on-premises solutions provide data sovereignty and control that aligns with their operational needs, addressing concerns about data privacy and security. Besides this, it ensures a tailored and secure loyalty management approach within industries where data protection and customization are paramount, aiding in market expansion.

Breakup by Industry Vertical:

BFSI

Retail

Travel and Hospitality

Manufacturing

IT and Telecom

Media and Entertainment

Healthcare

Others

Retail holds the largest share in the market

A detailed breakup and analysis of the market based on the industry vertical has also been provided in the report. This includes BFSI, retail, travel and hospitality, manufacturing, IT and telecom, media and entertainment, healthcare, and others. According to the report, retail accounted for the largest market share.

The rising demand for loyalty management in the retail sector to differentiate in a competitive market and enhance customer experiences is strengthening the market growth. Retailers are seeking innovative ways to attract and retain customers in an era of evolving consumer preferences and increasing online competition. Loyalty management solutions offer a means to create personalized shopping experiences, deliver targeted promotions, and build emotional connections with customers. Concurrent with this, the integration of mobile apps and online platforms enables retailers to seamlessly engage customers across various touchpoints, fostering brand loyalty and repeat purchases. By leveraging data insights, retailers can adapt their strategies to changing trends and preferences, thus optimizing their marketing efforts and driving customer retention in a dynamic retail landscape.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest loyalty management market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The growth of the North America loyalty management market is primarily impelled by the region's robust technological infrastructure and the widespread adoption of digital solutions. Besides this, the prevalence of advanced digital platforms and high smartphone penetration rates in the region create a conducive environment for implementing sophisticated loyalty management strategies. Furthermore, the rising focus on consumer-centric business culture and the value of personalized experiences is prompting businesses to invest in loyalty programs that cater to individual preferences, fueling the market growth. Apart from this, the availability of cutting-edge data analytics tools further aids in refining strategies by enabling businesses to gain detailed insights into customer behavior. This data-driven approach enhances the customization and effectiveness of loyalty initiatives, further fueling the growth of the North America loyalty management market.

Competitive Landscape:

The global loyalty management market is characterized by a dynamic and competitive landscape shaped by a multitude of solution providers ranging from established players to innovative startups. Key industry participants are continually striving to enhance their offerings and stay at the forefront of technological advancements. Established vendors often leverage their extensive experience and customer base to offer comprehensive and feature-rich loyalty management solutions. They emphasize seamless integration with existing systems and emphasize data security and compliance, catering to the needs of industries with stringent requirements. Meanwhile, emerging players bring fresh perspectives to the market, introducing agile and user-centric solutions that leverage the latest trends, such as AI, machine learning, and blockchain. This competition fosters innovation, driving the development of advanced loyalty strategies, predictive analytics, and real-time engagement capabilities.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Annex Cloud

Bond Brand Loyalty Inc.

Comarch SA

Epsilon Data Management LLC

Fidelity Information Services Inc.

ICF International Inc.

Kobie Marketing Inc.

LoyaltyLion

Oracle Corporation

Paystone Inc.

SAP SE

TIBCO Software Inc.

Recent Developments:

In June 2023, Bond Brand Loyalty announced the launch of Synapze XI, a Snowflake Native App that offers an intelligence platform that is native to the Snowflake Data Cloud and runs within customers' Snowflake accounts.

In March 2023, GoDaddy and Worldpay from FIS announced their collaborated aim to launch Commerce 360, an all-in-one omnicommerce solution that makes selling anything, anywhere simple.

In March 2023, Oracle Corporation announced a collaboration with KDDI Corporation, to improve the latter's online payment brand, known as au PAY, as well as enhance their customer loyalty program, the au Ponta Points Program.

Key Questions Answered in This Report

  • 1. How big is the global loyalty management market?
  • 2. What is the expected growth rate of the global loyalty management market during 2023-2028?
  • 3. What are the key factors driving the global loyalty management market?
  • 4. What has been the impact of COVID-19 on the global loyalty management market?
  • 5. What is the breakup of the global loyalty management market based on the type?
  • 6. What is the breakup of the global loyalty management market based on the organization size?
  • 7. What is the breakup of the global loyalty management market based on the deployment mode?
  • 8. What is the breakup of the global loyalty management market based on the industry vertical?
  • 9. What are the key regions in the global loyalty management market?
  • 10. Who are the key players/companies in the global loyalty management market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Loyalty Management Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Customer Retention
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Customer Loyalty
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Channel Loyalty
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Organization Size

  • 7.1 Large Enterprises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Small and Medium Enterprises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Mode

  • 8.1 On-premises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Travel and Hospitality
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Manufacturing
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 IT and Telecom
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Media and Entertainment
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Healthcare
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Annex Cloud
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Bond Brand Loyalty Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Comarch SA
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Epsilon Data Management LLC
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Fidelity Information Services Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 ICF International Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Kobie Marketing Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 LoyaltyLion
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Oracle Corporation
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Paystone Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 SAP SE
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 TIBCO Software Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 SWOT Analysis

List of Figures

  • Figure 1: Global: Loyalty Management Market: Major Drivers and Challenges
  • Figure 2: Global: Loyalty Management Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Loyalty Management Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Loyalty Management Market: Breakup by Type (in %), 2022
  • Figure 5: Global: Loyalty Management Market: Breakup by Organization Size (in %), 2022
  • Figure 6: Global: Loyalty Management Market: Breakup by Deployment Mode (in %), 2022
  • Figure 7: Global: Loyalty Management Market: Breakup by Industry Vertical (in %), 2022
  • Figure 8: Global: Loyalty Management Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Loyalty Management (Customer Retention) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Loyalty Management (Customer Retention) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Loyalty Management (Customer Loyalty) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Loyalty Management (Customer Loyalty) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Loyalty Management (Channel Loyalty) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Loyalty Management (Channel Loyalty) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Loyalty Management (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Loyalty Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Loyalty Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Loyalty Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Loyalty Management (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Loyalty Management (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Loyalty Management (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Loyalty Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Loyalty Management (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Loyalty Management (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Loyalty Management (Retail) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Loyalty Management (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Loyalty Management (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Loyalty Management (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Loyalty Management (Manufacturing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Loyalty Management (Manufacturing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Loyalty Management (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Loyalty Management (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Loyalty Management (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Loyalty Management (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Loyalty Management (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Loyalty Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Loyalty Management (Other Industry Verticals) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Loyalty Management (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: North America: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: North America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: United States: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: United States: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Canada: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Canada: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Asia-Pacific: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Asia-Pacific: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: China: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: China: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Japan: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Japan: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: India: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: India: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: South Korea: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: South Korea: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Australia: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Australia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Indonesia: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Indonesia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Others: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Europe: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Europe: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Germany: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Germany: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: France: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: France: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: United Kingdom: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: United Kingdom: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Italy: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Italy: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Spain: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Spain: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Russia: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Russia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Others: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Latin America: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Latin America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Brazil: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Brazil: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Mexico: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Mexico: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Others: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Middle East and Africa: Loyalty Management Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Middle East and Africa: Loyalty Management Market: Breakup by Country (in %), 2022
  • Figure 87: Middle East and Africa: Loyalty Management Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Global: Loyalty Management Industry: SWOT Analysis
  • Figure 89: Global: Loyalty Management Industry: Value Chain Analysis
  • Figure 90: Global: Loyalty Management Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Loyalty Management Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Loyalty Management Market Forecast: Breakup by Type (in Million US$), 2023-2028
  • Table 3: Global: Loyalty Management Market Forecast: Breakup by Organization Size (in Million US$), 2023-2028
  • Table 4: Global: Loyalty Management Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
  • Table 5: Global: Loyalty Management Market Forecast: Breakup by Industry Vertical (in Million US$), 2023-2028
  • Table 6: Global: Loyalty Management Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Loyalty Management Market: Competitive Structure
  • Table 8: Global: Loyalty Management Market: Key Players