忠诚度管理市场 - 2024 年至 2029 年预测

2022年忠诚度管理市场规模为53.77亿美元。

忠诚度管理是一种深思熟虑、稳健的行销策略，旨在培养忠诚客户，并透过为忠诚客户量身定制有吸引力的福利、有吸引力的折扣和独家奖励来运作。这些忠诚度计划不仅仅是交易，而是复杂的共生关係，顾客愿意交换资料和优惠，以换取高价值、错综复杂的个人化服务。提供忠诚度体验。这些忠诚度规划管道是品牌累积零方资料宝库的宝贵管道，可以深入洞察复杂的消费者行为模式、个人偏好和全面的购买历史记录，使之成为可能。有了这些以客户为中心的丰富讯息，公司就能够设计和指导引人注目的客户旅程，培养对品牌深厚的情感忠诚度，同时显着改变销售和产生收入的方式。您可以扭转它。这些忠诚度计划的综合性不仅仅是资料收集。忠诚度计画是品牌了解消费行为的复杂细微差别并客製化每次互动的工具，以提供最佳的个人化和深刻共鸣的体验。此外，它还可以让消费者印象深刻，他们的隐私受到重视，他们的忠诚度受到尊重。建立和运作有效的忠诚度计画取决于策略性地获取零方资料，这项任务可以透过奖励策略、身临其境型体验奖励和精心策划的个人化忠诚度优惠来完成。这可以透过以下方面的精緻融合来实现：

介绍

忠诚度管理市场正在经历快速成长。这主要是因为企业越来越需要更好地管理其客户关係并获得重要的见解，以帮助他们改善业务并提高客户维繫。几个关键因素对这一进展做出了重大贡献，包括智慧型手机使用率的上升、忠诚度管理系统技术的持续进步以及持卡人数量的持续增长。目前，大型企业比中小企业更有可能采用忠诚度管理解决方案，而这种趋势预计在预测期内将持续下去。忠诚度计画擅长捕捉有关客户购买习惯和年龄和性别等人口统计详细资讯的全面资料，这可以为公司的基本客群提供有价值的见解。如果成功实施，此类忠诚度计划可以带来多种好处，包括复杂的客户分析、提高品牌知名度以及更牢固的客户忠诚度基础。总而言之，忠诚度管理市场已成为企业有效管理客户关係、获得有价值的见解和提高客户维繫的强大工具。

促进因素

• 对个人化体验的需求不断增长：随着消费者偏好的不断发展，企业逐渐意识到客製化体验发挥着至关重要的作用。这些不断变化的消费者需求迫切需要公司分配资源来实施强大的忠诚度管理计划。透过这样做，公司可以有效地在竞争形势中脱颖而出，并与客户建立持久的关係。考虑到现代市场动态，客製化互动的期望已成为客户满意度的基本方面。作为一种策略性应对措施，公司正在利用忠诚度计划来满足这些期望并与客户建立更深的联繫。
• 数位科技的采用：数位技术（包括各种行动应用程式和各种社交媒体平台）的广泛集成，极大地简化了商业领域忠诚度计划的实施和推广。这些数位忠诚度解决方案由一系列动态行动应用频谱和线上介面组成，可帮助零售商与客户建立有意义且持久的联繫，连接虚拟和实体接触点。它在提供涵盖两者的全面参与策略方面发挥关键作用。
• 智慧型手机普及：通讯、购物和娱乐等各种任务对智慧型手机的依赖日益增加，推动了对有效忠诚度管理解决方案的需求。这些解决方案在现代商业形势中变得至关重要，在运行忠诚度计画方面发挥关键作用，并使企业能够与客户建立长期关係。具有先进资料分析功能的忠诚度管理系统可以精心处理和解释客户资料，使公司能够深入了解客户偏好、行为和购买模式。透过这些丰富的讯息，企业可以客製化策略和提案，以满足不断变化的客户需求和期望，从而创造更个人化和有吸引力的体验。
• 忠诚度管理系统技术的持续改进：忠诚度管理系统市场的当前轨迹受到技术不断进步的显着影响。因此，正在普及一个环境，​​在该环境中，功能强大的忠诚度管理解决方案可以轻鬆普及。随着越来越多的公司意识到采用高效、弹性软体的好处，他们越来越多地转向更先进的忠诚度管理解决方案。这种转变的主要动机是希望减少对人为介入的依赖，简化业务，减轻繁琐任务的负担，并减少人工错误的发生率。
• 拥有者数量的增加：持有信用卡、签帐金融卡或会员卡的个人数量的快速增加，是推动忠诚度管理市场扩张的主要动力。这些忠诚度计划不仅擅长吸引和保留客户兴趣，而且还擅长收集和分析有关客户购买模式和人口统计详细资讯的重要资料。一个结构良好且成功的忠诚度计划可以带来许多好处，包括更好的客户分析、提高品牌知名度以及建立坚定的客户忠诚度。

主要企业提供的产品

• Brierley 帮助客户深入了解他们的客户及其需求。有了这种理解，我们可以帮助制定与公司整体业务目标一致的客户策略并设计客户体验。
• Fivestars 的数位奖励计划允许客户赚取积分并兑换折扣、免费产品和独家体验等福利。自动化行销宣传活动还允许企业在正确的时间向客户发送讯息。自动化行销宣传活动还允许企业在正确的时间向客户发送讯息。

忠诚度管理市场中运输产业的显着成长：

在忠诚度管理市场中，交通运输业已成为重点关注领域，具有巨大的成长潜力。事实证明，忠诚度管理倡议可以透过培养客户忠诚度来帮助提高运输公司的经常性光顾。透过促进重复业务，忠诚度计划可以有效地引入奖励、折扣、福利和其他吸引力，以鼓励客户继续选择特定营运商的服务。因此，这项策略不仅有助于收益激增，还确保了强劲的客户维繫率。此外，这些程序是累积和分析相关客户资料（例如旅行模式、偏好和有价值的回馈）的宝贵资讯来源。从这些资料中获得的见解可用于改善和完善运输服务，从而更轻鬆地客製化行销策略并最终提高客户满意度。此外，整合忠诚度计画可以更轻鬆地为忠诚客户提供量身定制的体验，例如优先登机福利和高级休息室的专用使用权，从而增强整个客户旅程并创造持久的利益，从而培养品牌忠诚度。因此，交通机构可以透过在其忠诚度计划中引入明确且有吸引力的福利和奖励，有效地将自己与竞争对手区分开来，这不仅可以强烈吸引新客户，还可以加强与现有客户的联繫。成功实施此类计划可以显着提高品牌知名度并提高客户忠诚度。满意的客户更有可能向同行推荐特定的营运商，从而导致收益和市场占有率的激增。简而言之，在运输形势整合全面的忠诚度管理计画可以作为一种多方面的工具，在推动业务成长和提高客户满意度方面发挥着至关重要的作用。

亚太地区预计将占据忠诚度管理市场的主要份额：

预计亚太地区将在忠诚度管理市场中占据主要份额。首先，该地区购买力显着增加，导致对忠诚度计画的需求增加以及对客製化消费者体验的愿望。因此，在该地区营运的公司可以存取大量消费者资料，从而比以往更容易调整和个人化忠诚度计划。其次，亚太地区拥有大量精通科技的年轻消费者，他们准备积极参与忠诚度计画。这些消费者不仅积极参与忠诚度计划，还期望跨各个接触点获得无缝整合的数位体验。此外，该地区的电子商务产业也取得了令人瞩目的成长，特别是在中国和印度等国家，零售和线上商务产业正在经历强劲成长。这种动态形势为这些快速发展的产业中忠诚度管理解决方案的普及和采用提供了巨大的潜力。此外，亚太地区忠诚度计画的采用也显着成长。其主要原因是社交媒体平台的访问和使用增加、互联网普及上升以及电子商务的兴起。值得注意的是，越南和泰国已成为推动这一趋势的主要国家，紧随其后的是马来西亚、菲律宾、新加坡和印尼，其忠诚度计划在该地区的多元化市场中已被广泛接受并具有吸引力，这证实了这一点。

主要进展：

• 2023 年 4 月，客户忠诚度和参与度领域的全球领导者 Capillary Technologies 将收购 Brierley + Partners（德克萨斯州），该公司因在忠诚度技术、策略和执行方面的领先地位而获得全球认可。此次收购是 Capillary 在全球范围内的第五次收购，也是在美国的第二次收购，显示该公司在北美市场的影响力不断增强。
• 2023 年 3 月，旅游科技公司 Sabre Corporation 与忠诚度管理平台供应商 Capillary Technologies 合作，将 Capillary 的人工智慧驱动的忠诚度管理解决方案整合到 Sabre 为航空公司和旅馆经营者提供的平台中。此次合作将为 Sabre 客户提供 Capillary 先进的忠诚度管理功能，协助提高客户参与和留任率。

目录

第一章简介

• 市场概况
• 市场定义
• 调查范围
• 市场区隔
• 货币
• 先决条件
• 基准年和预测年时间表

第二章调查方法

• 调查资料
• 调查过程

第三章执行摘要

• 研究亮点

第四章市场动态

• 市场驱动因素
• 市场限制因素
• 波特五力分析
• 产业价值链分析

第五章忠诚度管理市场：透过提供

• 介绍
• 解决方案
• 服务

第六章忠诚度管理市场：依组织规模

• 介绍
• 中小企业
• 大公司

第 7 章忠诚度管理市场：依部署类型

• 介绍
• 本地
• 云

第八章忠诚度管理市场：依最终用户划分

• 介绍
• 运输
• 资讯科技和通讯
• BFSI
• 媒体和娱乐
• 零售和消费品
• 款待
• 其他的

第九章忠诚度管理市场：按地区

• 介绍
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 英国
  • 德国
  • 法国
  • 西班牙
  • 其他的
• 中东/非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 以色列
  • 其他的
• 亚太地区
  • 日本
  • 中国
  • 印度
  • 韩国
  • 印尼
  • 泰国
  • 其他的

第十章竞争环境及分析

• 主要企业及策略分析
• 市场占有率分析
• 合併、收购、协议和合作

第十一章 公司简介

• Aimia Inc.
• Bond Brand Loyalty Inc.
• Brierley+Partners
• IBM Corporation
• Comarch SA
• Five Stars Loyalty Inc.
• ICF International Inc.
• Kobie Marketing
• The Lacek Group
• Martiz Holdings Inc.
• Oracle Corporation

The loyalty management market was valued at US$5.377 billion in 2022.

Loyalty management, a robust marketing strategy meticulously crafted to foster and nurture recurring patronage, operates by leveraging a potent concoction of enticing rewards, alluring discounts, and exclusive incentives tailored for frequent customers. These loyalty programs are not merely transactional; they establish an intricate symbiotic relationship, where patrons willingly and eagerly trade their data and inclinations in return for an intricately personalized loyalty experience that they hold in high regard. The channels of these loyalty programs serve as invaluable conduits for brands to amass a treasure trove of zero-party data, enabling them to glean profound insights into the intricate tapestry of their consumers' behavioural patterns, individual preferences, and comprehensive purchase histories. Armed with this wealth of customer-centric information, businesses are empowered to engineer and orchestrate captivating customer journeys, thereby nurturing a profound emotional allegiance towards the brand, while simultaneously driving the gears of sales and revenue generation into overdrive. The comprehensive nature of these loyalty programs transcends beyond the mere realms of data collection. They serve as instrumental mediums through which brands can attune themselves to the intricate nuances of consumer behavior, tailoring each interaction to provide an optimally personalized and deeply resonant experience. Moreover, they serve as poignant reminders to consumers that their privacy is treasured and their loyalty revered. Crafting and executing an effective loyalty program hinges upon the strategic capture of zero-party data, a task that can be accomplished through a delicate fusion of incentivization tactics, immersive experiential rewards, and finely curated personalized loyalty offers.

Introduction:

The loyalty management market is experiencing a rapid surge in growth. This is primarily driven by the increasing necessity for businesses to adeptly oversee customer relationships, leading to the acquisition of crucial insights that aid in the enhancement of operations and the augmentation of customer retention. Contributing significantly to this progress are several key factors, including the escalating utilization of smartphones, the continuous advancements in loyalty management system technology, and the continual rise in the number of cardholders. Large enterprises currently exhibit a higher inclination towards the adoption of loyalty management solutions in comparison to SMEs, and this inclination is anticipated to persist throughout the projected forecast period. Notably, loyalty programs are proficient in capturing comprehensive data on customers' purchasing habits and demographic details, such as age and gender, thereby providing invaluable insights into the underlying customer base of a company. When implemented successfully, these loyalty programs have the potential to yield an array of benefits, including refined customer analytics, heightened brand recognition, and a stronger foundation of customer loyalty. Ultimately, the loyalty management market stands as a robust instrument for businesses, facilitating the effective management of customer relationships, the acquisition of valuable insights, and the bolstering of customer retention.

Drivers:

• Increasing demand for personalized experience: As consumer preferences continue to evolve, businesses are increasingly recognizing the pivotal role of tailored customer experiences. This shift in consumer demand has created a pressing need for companies to allocate resources toward the implementation of robust loyalty management programs. By doing so, organizations can effectively distinguish themselves within the competitive landscape and cultivate lasting relationships with their customer base. In light of the contemporary market dynamics, the expectation for customized interactions has become a fundamental aspect of customer satisfaction. As a strategic response, businesses are leveraging loyalty programs to fulfill these expectations and establish a deeper connection with their clientele.
• Adoption of digital technologies: The widespread integration of digital technologies, encompassing an array of mobile applications and diverse social media platforms, has significantly streamlined the implementation and facilitation of loyalty programs within the realm of business. These digital loyalty solutions, comprising a dynamic spectrum of mobile applications and online interfaces, are playing a pivotal role in enabling retail enterprises to foster meaningful and enduring connections with their clientele, ensuring a comprehensive engagement strategy that spans an extensive array of touchpoints, both virtual and physical.
• Growing usage of smartphones: The increasing dependence on smartphones for various tasks such as communication, shopping, and entertainment has significantly propelled the demand for effective loyalty management solutions. These solutions, which are becoming increasingly essential in the modern business landscape, play a vital role in the execution of loyalty programs, enabling businesses to foster long-term relationships with their customers. Equipped with sophisticated data analysis capabilities, loyalty management systems can meticulously process and interpret customer data, enabling businesses to gain profound insights into customer preferences, behavior, and purchasing patterns. By harnessing this wealth of information, companies can tailor their strategies and offerings to align with the evolving needs and expectations of customers, fostering a more personalized and engaging experience.
• Consistent improvements in loyalty management system technologies: The current trajectory of the loyalty management system market is being significantly influenced by continuous advancements in technology. This is fostering an environment conducive to the proliferation of sophisticated loyalty management solutions. As numerous enterprises are recognizing the benefits of embracing efficient and resilient software, the inclination towards more advanced loyalty management solutions is on the rise. This shift is primarily motivated by the desire to diminish reliance on human intervention, streamline operations, curtail the burden of monotonous tasks, and mitigate the occurrence of manual errors.
• Growing number of cardholders: The surge in the number of individuals holding cards, whether credit, debit, or loyalty cards, is serving as a major impetus propelling the expansion of the loyalty management market. These loyalty programs are adept at not only garnering and retaining customer interest but also at gathering and analyzing vital data about customers' purchasing patterns and demographic details. A well-crafted and successful loyalty program can result in an array of benefits, including the refinement of customer analytics, the amplification of brand visibility, and the fostering of unwavering customer loyalty toward the brand.

Products offered by key companies:

• Brierley helps its clients to develop a deep understanding of their customers and their needs. This understanding is then used to develop a customer strategy that is aligned with the company's overall business goals and helps its clients design customer experiences. This includes designing touchpoints across all channels, from online to offline.
• Fivestars' digital rewards program allows customers to earn and redeem points for rewards, including discounts, free products, and exclusive experiences and the automated marketing campaigns allow businesses to send messages to their customers at the right time. This can help to encourage customers to return to the business and spend more money.

Prominent growth in the transportation segment within the loyalty management market:

The transportation sector has emerged as a key focus area within the loyalty management market, with the potential for substantial growth. Loyalty management initiatives have proven to be instrumental in fostering and nurturing customer allegiance, thereby bolstering recurring patronage for transportation companies. By stimulating repeat business, loyalty programs can effectively introduce a range of enticements including incentives, discounts, and rewards, encouraging clients to consistently opt for the services of a particular transportation company. Consequently, this strategy not only contributes to an upsurge in revenue but also ensures a robust customer retention rate. Furthermore, these programs serve as an invaluable source for accumulating and analyzing pertinent customer data encompassing travel patterns, preferences, and invaluable feedback. The insight derived from this data can be leveraged to refine and elevate the quality of transportation services, while also facilitating the customization of marketing strategies and ultimately fostering heightened customer gratification. Additionally, the integration of loyalty programs facilitates the provision of tailor-made experiences, such as the provision of priority boarding privileges or exclusive access to premium lounges, to loyal customers, thereby augmenting the overall customer journey and fostering an enduring sense of brand loyalty. As a result, transportation entities can effectively set themselves apart from their competitors by implementing distinct and alluring rewards and incentives within their loyalty programs, which not only serve as a powerful magnet for new customers but also reinforce the bond with existing clientele. Successful implementation of such programs can significantly elevate brand recognition and promote customer advocacy, as contented clients are more inclined to endorse a particular transportation company to their peers, consequently fostering a surge in both revenue and market share. In essence, the integration of comprehensive loyalty management programs within the transportation landscape serves as a multifaceted tool, playing a pivotal role in catalyzing business growth and amplifying customer satisfaction.

The Asia Pacific region is expected to hold a significant share of the loyalty management market:

The Asia Pacific region is expected to hold a significant share of the loyalty management market due to several compelling and interrelated factors. Firstly, the region is witnessing a notable surge in purchasing power, which has subsequently fueled a heightened demand for loyalty programs and a desire for customized consumer experiences. Consequently, businesses operating within this region have been able to accumulate an extensive reservoir of consumer data, thereby facilitating the fine-tuning and personalization of loyalty programs to a degree previously unseen. Secondly, the Asia Pacific region boasts a considerable demographic of young, tech-savvy consumers who possess a predisposition to actively participate in loyalty programs. This consumer cohort not only engages extensively with such programs but also expects a seamlessly integrated digital experience across various touchpoints. Moreover, the region is witnessing a remarkable upsurge in its e-commerce sector, especially in countries like China and India, where the retail and online commerce industries are experiencing robust growth. This dynamic landscape has created substantial prospects for the proliferation and adoption of loyalty management solutions within these burgeoning industries, as businesses seek to capitalize on the increased consumer participation and spending within the online marketplace. Furthermore, there has been a notable escalation in the adoption of loyalty programs across the Asia Pacific region, primarily attributed to the growing accessibility and usage of social media platforms, the increasing internet penetration, and the thriving e-commerce landscape. Notably, Vietnam and Thailand have emerged as the leading nations propelling this trend, closely followed by Malaysia, the Philippines, Singapore, and Indonesia, thereby underlining the widespread acceptance and appeal of loyalty programs across diverse markets within the region.

Key developments:

• In April 2023, Capillary Technologies, a global leader in customer loyalty and customer engagement, acquired Brierley+Partners, a Texas-headquartered company that is globally recognized for its leadership in loyalty technology, strategy, and execution. This is Capillary's fifth acquisition globally and second in the United States, which demonstrates its growing presence in the North American market.
• In March 2023, Sabre Corporation, a travel technology company, partnered with Capillary Technologies, a loyalty management platform provider, to integrate Capillary's AI-powered loyalty management solution into Sabre's platforms for airlines and hoteliers. This partnership will give Sabre's customers access to Capillary's advanced loyalty management capabilities, helping them to improve customer engagement and retention.

Segment

By Offering

• Solution
• Service

By Organization Size

• SME
• Large

By Deployment Type

• On-premise
• Cloud

By End Users

• Transportation
• IT & Telecommunication
• BFSI
• Media & Entertainment
• Retail & Consumer Goods
• Hospitality
• Others

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. Market Definition
• 1.3. Scope of the Study
• 1.4. Market Segmentation
• 1.5. Currency
• 1.6. Assumptions
• 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

• 2.1. Research Data
• 2.2. Research Process

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Force Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. LOYALTY MANAGEMENT MARKET BY OFFERING

• 5.1. Introduction
• 5.2. Solution
• 5.3. Service

6. LOYALTY MANAGEMENT MARKET BY ORGANIZATION SIZE

• 6.1. Introduction
• 6.2. SME
• 6.3. Large

7. LOYALTY MANAGEMENT MARKET BY DEPLOYMENT TYPE

• 7.1. Introduction
• 7.2. On-premise
• 7.3. Cloud

8. LOYALTY MANAGEMENT MARKET BY END-USERS

• 8.1. Introduction
• 8.2. Transportation
• 8.3. IT & Telecommunication
• 8.4. BFSI
• 8.5. Media & Entertainment
• 8.6. Retail & Consumer Goods
• 8.7. Hospitality
• 8.8. Others

9. LOYALTY MANAGEMENT MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. United States
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. United Kingdom
  • 9.4.2. Germany
  • 9.4.3. France
  • 9.4.4. Spain
  • 9.4.5. Others
• 9.5. The Middle East and Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Israel
  • 9.5.4. Others
• 9.6. Asia Pacific
  • 9.6.1. Japan
  • 9.6.2. China
  • 9.6.3. India
  • 9.6.4. South Korea
  • 9.6.5. Indonesia
  • 9.6.6. Thailand
  • 9.6.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations

11. COMPANY PROFILES

• 11.1. Aimia Inc.
• 11.2. Bond Brand Loyalty Inc.
• 11.3. Brierley+Partners
• 11.4. IBM Corporation
• 11.5. Comarch SA
• 11.6. Five Stars Loyalty Inc.
• 11.7. ICF International Inc.
• 11.8. Kobie Marketing
• 11.9. The Lacek Group
• 11.10. Martiz Holdings Inc.
• 11.11. Oracle Corporation