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全球忠诚度管理市场：按产品、解决方案、服务、营运商、产业、地区划分 - 到 2029 年的预测
市场调查报告书
商品编码
1473747

全球忠诚度管理市场：按产品、解决方案、服务、营运商、产业、地区划分 - 到 2029 年的预测

Loyalty Management Market by Offering (Solution (Customer Retention, Customer Loyalty, Channel Loyalty), and Services), Operator, Vertical (BFSI, Aviation, Automobile, Media, Retail & Consumer Goods, Hospitality) & Region - Global Forecast to 2029
出版日期: | 出版商: MarketsandMarkets | 英文 276 Pages | 订单完成后即时交付

价格
简介目录

2024年至2029年，忠诚度管理市场规模预计将以17.3%的复合年增长率成长，从114亿美元增加到254亿美元。

随着数位管道和接触点的激增，企业需要跨线上和线下管道提供无缝且一致的体验。忠诚度管理解决方案支援全通路参与，使客户能够跨多个平台和互动赚取和兑换奖励。因此，数位管道的日益普及正在推动全球忠诚度管理市场的成长。

调查范围
调查年份 2018-2029
基准年 2023年
预测期 2024-2029
考虑单位 美元（十亿美元）
按细分市场 按产品、按解决方案、按服务、按运营商、按行业、按地区
目标区域 北美、欧洲、亚太地区、中东/非洲、拉丁美洲

客户维繫有助于企业与客户建立长期关係，鼓励重复购买，并确保对品牌的持续忠诚度。客户维繫包括公司为最大限度地减少客户流失并防止客户转换竞争对手而采取的努力和策略。客户维繫衡量公司的产品和服务满足现有客户的需求和期望的程度。对于基于订阅的公司和服务供应商来说，客户维繫尤其重要，因为这是经营模式的命脉，并能长期维持经常性收益流。客户维繫工作包括各种旨在提高客户忠诚度和满意度的活动和行动。这包括实施客户忠诚度计画、提供个人化体验、提供卓越的客户服务以及不断提高产品品质。

B2C 企业直接与其产品和服务的消费者和最终用户互动。 B2C忠诚度计画是为一般客户创建的，通常不会针对每位客户进行专门或个人化。这些计划有助于吸引、增强、奖励和留住客户并发展庞大的基本客群。 B2C 市场正在采取以情感为中心的方法，这些忠诚度计画使用情感广告、广告看板宣传活动和其他技术来吸引客户的注意。 B2C 忠诚度管理解决方案可协助 B2C 品牌根据从客户行为到消费再到购买频率的多个参数识别、了解和发现最有价值的客户，从而增强客户忠诚度。这些解决方案还使 B2C 品牌能够透过为最终消费者提供个人化、互动式和收益收入的数位体验来透过客户参与收益。

该报告研究了全球忠诚度管理市场，包括按产品、解决方案、服务、营运商、行业、地区以及参与市场的公司概况分類的趋势。

目录

第一章 简介

第二章调查方法

第三章执行摘要

第 4 章重要考察

第五章市场概况及产业趋势

  • 介绍
  • 市场动态
  • 忠诚度管理市场：简史
  • 价值链分析
  • 生态系分析
  • 案例研究
  • 波特五力模型
  • 专利分析
  • 影响忠诚度管理市场中的买家/顾客的干扰
  • 价格分析
  • 主要相关人员和采购标准
  • 技术分析
  • 监管状况
  • 主要会议及活动
  • 忠诚度管理市场的技术蓝图
  • 忠诚度管理市场的最佳实践
  • 目前的经营模式和新的经营模式
  • 忠诚度管理市场中使用的工具、框架和技术
  • 投资金筹措场景

第六章 忠诚度管理市场（依产品分类）

  • 介绍
  • 解决方案
  • 服务

第七章忠诚度管理市场（按解决方案）

  • 介绍
  • 客户维繫
  • 客户忠诚度
  • 频道使用费

第八章 忠诚度管理市场（按服务）

  • 介绍
  • 专业服务
  • 管理服务

第九章 忠诚度管理市场（依业者划分）

  • 介绍
  • 企业对企业
  • B2B

第10章忠诚度管理市场（按行业）

  • 介绍
  • 银行、金融服务和保险
  • 航空
  • 车
  • 媒体娱乐
  • 零售/消费品
  • 款待
  • 通讯
  • 卫生保健
  • 油和气
  • 其他的

第十一章忠诚度管理市场（按地区）

  • 介绍
  • 北美洲
  • 欧洲
  • 亚太地区
  • 中东/非洲
  • 拉丁美洲

第十二章竞争格局

  • 概述
  • 主要参与企业的策略/秘密
  • 收益分析
  • 市场占有率分析
  • 企业评估矩阵：主要参与企业，2023
  • 公司评估矩阵：Start-Ups/中小企业
  • 竞争场景
  • 品牌/产品比较
  • 企业价值评估及财务指标

第十三章 公司简介

  • 主要参与企业
    • EPSILON
    • ORACLE
    • ICF NEXT
    • COMARCH
    • BOND BRAND LOYALTY
    • MERKLE
    • CAPILLARY
    • JAKALA
    • KOBIE
    • GIIFT MANAGEMENT
    • MARITZ MOTIVATION
    • CHEETAH DIGITAL
    • COLLINSON
    • LOYALTY ONE
  • Start-Ups/小型企业
    • PUNCHH
    • EBBO
    • PREFERRED PATRON
    • LOOPYLOYALTY
    • PAYSTONE
    • LOYLOGIC
    • ASCENDA
    • LOYALTY JUGGERNAUT
    • GRATIFII
    • ANNEX CLOUD
    • APEX LOYALTY
    • SUMUP
    • KANGAROO
    • SMILE.IO
    • SESSIONM
    • LOYALTYLION
    • SAILPLAY
    • YOTPO
    • ZINRELO
    • SALESFORCE

第十四章相邻/相关市场

第十五章附录

简介目录
Product Code: TC 3881

The loyalty management market is estimated to be USD 11.4 billion to USD 25.4 billion at a CAGR of 17.3% from 2024 to 2029. With the proliferation of digital channels and touchpoints, businesses must deliver seamless and consistent experiences across online and offline channels. Loyalty management solutions enable omnichannel engagement, allowing customers to earn and redeem rewards across multiple platforms and interactions. Therefore, the increasing adoption of digital channels drives the growth of the loyalty management market globally.

Scope of the Report
Years Considered for the Study2018-2029
Base Year2023
Forecast Period2024-2029
Units ConsideredUSD (Billion)
SegmentsBy Offering, Solution, Services, Operator, Vertical and Region
Regions coveredNorth America, Europe, Asia Pacific, Middle East & Africa, and Latin America

"The customer retention solution segment will contribute the largest market share in the loyalty management market during the forecast period."

Customer retention helps companies cultivate long-lasting relationships with their customers, encouraging them to become repeat buyers and ensuring their continued loyalty to the brand. It encompasses the efforts and strategies businesses undertake to minimize customer defections and prevent them from switching to competitors. Customer retention indicates how well a company's products and services meet the needs and expectations of its existing customer base. For subscription-based companies and service providers, customer retention is particularly crucial as it serves as the lifeblood of their business model, sustaining recurring revenue streams over time. Customer retention initiatives involve various activities and actions designed to foster customer loyalty and satisfaction. These may include implementing customer loyalty programs, offering personalized experiences, providing exceptional customer service, and continuously improving product quality.

"The B2C operator segment is expected to register the highest CAGR in the loyalty management market during the forecast period."

B2C operators directly engage with consumers or end users of their products or services. B2C loyalty programs are made for general customers and are usually not specialized or personalized to each one. These programs help engage, enhance, reward, and retain customers and grow a large customer base. B2C markets have adopted an emotion-centric approach, and these loyalty programs have emotional commercials, billboard campaigns, and other techniques to grab the customers' attention. B2C loyalty management solutions help B2C brands identify, understand, and discover their most valuable customers based on multiple parameters, ranging from customer behavior to spending to the frequency of purchase, thus leading to enhanced customer loyalty. These solutions also enable B2Cs to monetize customer engagements by creating personalized, interactive, and revenue-generating digital experiences for end consumers.

"Asia Pacific will register the highest growth rate during the forecast period."

The Asia Pacific region is set to undergo significant growth opportunities in the coming years, with countries like India, China, Australia, and New Zealand expected to experience high growth rates. As countries in Asia Pacific continue to undergo rapid industrialization and urbanization, there is a growing recognition of loyalty management programs. The growth of SMEs in the region has led to increased spending on advanced technologies, such as AI and data analytics, to compete in the market and capture further opportunities. Implementing digital loyalty management solutions has become more plausible for these businesses. Cloud computing is also adopted on a large scale by organizations in the region's developed economies, such as Japan, Australia, and Singapore. Since cloud technology is used as a repository of data for further analysis, its increased adoption drives the market.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

  • By Company Type: Tier 1 - 30%, Tier 2 - 45%, and Tier 3 - 25%
  • By Designation: C-level -35%, D-level - 30%, and Managers - 35%
  • By Region: North America - 40%, Europe - 20%, Asia Pacific - 30%, Middle East & Africa- 5%, and Latin America- 5%.

The major players in the loyalty management market are Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), and Zinrelo (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their loyalty management product footprint.

Research Coverage

The market study covers the loyalty management market size across different segments. It aims to estimate the market size and the growth potential across various segments, including offering, solutions, services, operators, verticals, and regions. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants with information on the closest approximations of the global loyalty management market's revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of key drivers (growing focus on reducing customer churn rates, integration of gamification into loyalty programs, companies strategically investing in loyalty programs amidst recession and inflation, emergence of loyalty management mobile applications, and demand for advanced solutions to monitor customer scores and enhance customer engagement), restraints (fragmentation of customer data across various systems and platforms, and stringent government regulations), opportunities (increasing investments in loyalty system technology, surging investments in customer success startup platforms, and rising applications of big data and machine learning) and challenges (exponential rise in marketing technology, rapidly changing trends and diverse consumer preferences, low awareness of loyalty program benefits, data security and privacy issues, and unappealing rewards) influencing the growth of the loyalty management market. Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product and service launches in the loyalty management market. Market Development: Comprehensive information about lucrative markets - the report analyses various regions' loyalty management markets. Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the loyalty management market. Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), and Zinrelo (US).

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
  • 1.3 STUDY SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • FIGURE 1 LOYALTY MANAGEMENT MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
    • FIGURE 2 LOYALTY MANAGEMENT MARKET: REGIONAL SCOPE
    • 1.3.3 INCLUSIONS AND EXCLUSIONS
    • 1.3.4 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
    • TABLE 1 USD EXCHANGE RATES, 2021-2023
  • 1.5 STAKEHOLDERS
  • 1.6 SUMMARY OF CHANGES
    • 1.6.1 IMPACT OF RECESSION

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 3 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
      • 2.1.1.1 Secondary sources
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 List of key primary interview participants
    • TABLE 2 LIST OF KEY PRIMARY INTERVIEW PARTICIPANTS
      • 2.1.2.2 Breakup of primary profiles
    • FIGURE 4 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS, BY COMPANY TYPE, DESIGNATION, AND REGION
      • 2.1.2.3 Key industry insights
  • 2.2 MARKET SIZE ESTIMATION
    • 2.2.1 TOP-DOWN APPROACH
    • 2.2.2 BOTTOM-UP APPROACH
    • FIGURE 5 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2)
    • FIGURE 6 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2)
  • 2.3 DATA TRIANGULATION
    • FIGURE 7 DATA TRIANGULATION
  • 2.4 RISK ASSESSMENT
    • TABLE 3 RISK ASSESSMENT
  • 2.5 RESEARCH ASSUMPTIONS
    • TABLE 4 RESEARCH ASSUMPTIONS
  • 2.6 LIMITATIONS
  • 2.7 IMPLICATION OF RECESSION

3 EXECUTIVE SUMMARY

    • FIGURE 8 LOYALTY MANAGEMENT MARKET, 2022-2029 (USD MILLION)
    • FIGURE 9 LEADING MARKET SEGMENTS IN LOYALTY MANAGEMENT MARKET
    • FIGURE 10 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN LOYALTY MANAGEMENT MARKET
    • FIGURE 11 GROWING FOCUS ON REDUCING CUSTOMER CHURN RATES TO DRIVE MARKET
  • 4.2 LOYALTY MANAGEMENT MARKET SHARE, BY OFFERING
    • FIGURE 12 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2024
  • 4.3 LOYALTY MANAGEMENT MARKET SHARE, BY SOLUTION
    • FIGURE 13 CUSTOMER RETENTION SOLUTION TO DOMINATE MARKET IN 2024
  • 4.4 LOYALTY MANAGEMENT MARKET SHARE, BY OPERATOR
    • FIGURE 14 B2C SEGMENT TO HOLD LARGER MARKET SHARE IN 2024
  • 4.5 LOYALTY MANAGEMENT MARKET SHARE, BY VERTICAL
    • FIGURE 15 BFSI SEGMENT TO HOLD LARGEST MARKET SHARE IN 2024
  • 4.6 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING AND COUNTRY
    • FIGURE 16 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGEST SHARE OF NORTH AMERICAN MARKET IN 2024

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 17 LOYALTY MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Growing focus on reducing customer churn rates
      • 5.2.1.2 Integration of gamification into loyalty programs
      • 5.2.1.3 Companies' strategic investment in loyalty programs amid recession and inflation
      • 5.2.1.4 Emergence of loyalty management mobile applications
      • 5.2.1.5 Demand for advanced solutions to monitor customer scores and enhance customer engagement
      • 5.2.1.6 Rising adoption of omnichannel customer loyalty strategies
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Fragmentation of customer data across various systems and platforms
      • 5.2.2.2 Stringent government regulations
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Increasing investments in loyalty system technologies
      • 5.2.3.2 Surging investments in customer success startup platforms
      • 5.2.3.3 Rising applications of big data and machine learning
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Exponential rise in marketing technology
      • 5.2.4.2 Rapidly changing trends and diverse consumer preferences
      • 5.2.4.3 Low awareness of loyalty program benefits
      • 5.2.4.4 Data security and privacy issues
      • 5.2.4.5 Unappealing rewards
  • 5.3 LOYALTY MANAGEMENT MARKET: BRIEF HISTORY
    • FIGURE 18 BRIEF HISTORY OF LOYALTY MANAGEMENT MARKET
  • 5.4 VALUE CHAIN ANALYSIS
    • FIGURE 19 LOYALTY MANAGEMENT MARKET: VALUE CHAIN ANALYSIS
  • 5.5 ECOSYSTEM ANALYSIS
    • FIGURE 20 KEY PLAYERS IN LOYALTY MANAGEMENT MARKET ECOSYSTEM
    • TABLE 5 LOYALTY MANAGEMENT MARKET: ECOSYSTEM
  • 5.6 CASE STUDIES
    • 5.6.1 EPSILON HELPED BP STRUCTURE ITS CRM
    • 5.6.2 MERKLE HELPED BURGER KING EXPAND ITS LOYALTY DATABASE
    • 5.6.3 NEW LOYALTY MANAGEMENT PROGRAM BY UBER ENCOURAGED AND INCENTIVIZED DRIVERS TO BOOST PERFORMANCE
    • 5.6.4 BOND BRAND LOYALTY COLLABORATED WITH CIBC TO IMPLEMENT HUMAN-CENTRIC ENGAGEMENT STRATEGY
    • 5.6.5 COLLINSON'S REALTIME-XLS SOLUTION HELPED INCREASE STORE FOOTFALL FOR IKEA
  • 5.7 PORTER'S FIVE FORCES MODEL
    • FIGURE 21 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 6 IMPACT OF EACH FORCE ON LOYALTY MANAGEMENT MARKET
    • 5.7.1 THREAT OF NEW ENTRANTS
    • 5.7.2 THREAT OF SUBSTITUTES
    • 5.7.3 BARGAINING POWER OF BUYERS
    • 5.7.4 BARGAINING POWER OF SUPPLIERS
    • 5.7.5 INTENSITY OF COMPETITIVE RIVALRY
  • 5.8 PATENT ANALYSIS
    • 5.8.1 METHODOLOGY
    • FIGURE 22 MAJOR PATENTS FOR LOYALTY MANAGEMENT MARKET
    • TABLE 7 LIST OF PATENTS IN LOYALTY MANAGEMENT MARKET, 2021-2023
  • 5.9 DISRUPTIONS IMPACTING BUYERS/CLIENTS IN LOYALTY MANAGEMENT MARKET
    • FIGURE 23 LOYALTY MANAGEMENT MARKET: DISRUPTIONS IMPACTING BUYERS/CLIENTS
  • 5.10 PRICING ANALYSIS
    • 5.10.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION (USD PER MONTH)
    • FIGURE 24 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION
    • TABLE 8 AVERAGE SELLING PRICE OF KEY PLAYERS, 2023 (USD/MONTH)
    • 5.10.2 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY SOLUTION & SERVICE
    • TABLE 9 INDICATIVE PRICING ANALYSIS OF KEY LOYALTY MANAGEMENT SOLUTIONS & SERVICES VENDORS
  • 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
    • 5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • FIGURE 25 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY END USERS
    • TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY END USERS
    • 5.11.2 BUYING CRITERIA
    • FIGURE 26 KEY BUYING CRITERIA FOR TOP THREE END USERS
    • TABLE 11 KEY BUYING CRITERIA FOR TOP THREE END USERS
  • 5.12 TECHNOLOGY ANALYSIS
    • 5.12.1 KEY TECHNOLOGY
      • 5.12.1.1 Artificial intelligence and machine learning
      • 5.12.1.2 Blockchain technology
      • 5.12.1.3 Mobile wallets and apps
      • 5.12.1.4 Customer data platforms
    • 5.12.2 COMPLEMENTARY TECHNOLOGIES
      • 5.12.2.1 Marketing automation
      • 5.12.2.2 Customer relationship management
    • 5.12.3 ADJACENT TECHNOLOGIES
      • 5.12.3.1 Sustainability Internet of Things (IoT)
      • 5.12.3.2 Augmented Reality (AR) & Virtual Reality (VR)
      • 5.12.3.3 Biometrics
  • 5.13 REGULATORY LANDSCAPE
    • TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 14 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 15 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • 5.13.1 NORTH AMERICA
      • 5.13.1.1 US
      • 5.13.1.2 Canada
    • 5.13.2 EUROPE
    • 5.13.3 ASIA PACIFIC
      • 5.13.3.1 South Korea
      • 5.13.3.2 China
      • 5.13.3.3 India
      • 5.13.3.4 Middle East & Africa
      • 5.13.3.5 UAE
      • 5.13.3.6 KSA
    • 5.13.4 LATIN AMERICA
      • 5.13.4.1 Brazil
      • 5.13.4.2 Mexico
  • 5.14 KEY CONFERENCES & EVENTS
    • TABLE 16 LOYALTY MANAGEMENT MARKET: LIST OF CONFERENCES & EVENTS, 2024-2025
  • 5.15 TECHNOLOGY ROADMAP FOR LOYALTY MANAGEMENT MARKET
    • 5.15.1 SHORT-TERM ROADMAP (2023-2025)
    • 5.15.2 MID-TERM ROADMAP (2026-2028)
    • 5.15.3 LONG-TERM ROADMAP (2029-2030)
  • 5.16 BEST PRACTICES IN LOYALTY MANAGEMENT MARKET
    • 5.16.1 MEETING CUSTOMER NEEDS
    • 5.16.2 OFFERING CHOICES
    • 5.16.3 DEFINING CLEAR GOALS
    • 5.16.4 UTILIZING CUSTOMER DATA
  • 5.17 CURRENT AND EMERGING BUSINESS MODELS
  • 5.18 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET
    • FIGURE 27 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET
  • 5.19 INVESTMENT AND FUNDING SCENARIO
    • FIGURE 28 INVESTMENT AND FUNDING SCENARIO

6 LOYALTY MANAGEMENT MARKET, BY OFFERING

  • 6.1 INTRODUCTION
    • FIGURE 29 SERVICES SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
    • 6.1.1 OFFERING: LOYALTY MANAGEMENT MARKET DRIVERS
    • TABLE 17 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 18 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
  • 6.2 SOLUTIONS
    • 6.2.1 GROWING DEMAND FOR CUSTOMIZED AND SCALABLE LOYALTY PROGRAMS TO DRIVE MARKET GROWTH
    • TABLE 19 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 20 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 6.3 SERVICES
    • 6.3.1 ASSISTANCE IN OVERALL COST REDUCTION AND IMPROVING BUSINESS PERFORMANCE TO PROMOTE MARKET GROWTH
    • TABLE 21 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 22 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)

7 LOYALTY MANAGEMENT MARKET, BY SOLUTION

  • 7.1 INTRODUCTION
    • FIGURE 30 CHANNEL LOYALTY SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
    • 7.1.1 SOLUTION: LOYALTY MANAGEMENT MARKET DRIVERS
    • TABLE 23 LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 24 LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
  • 7.2 CUSTOMER RETENTION
    • 7.2.1 CULTIVATION OF LONG-LASTING RELATIONSHIPS WITH CUSTOMERS TO ACCELERATE MARKET GROWTH
    • TABLE 25 CUSTOMER RETENTION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 26 CUSTOMER RETENTION: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
    • 7.2.2 SUBSCRIPTION MANAGEMENT SOFTWARE
    • 7.2.3 CAMPAIGN MANAGEMENT TOOLS
    • 7.2.4 PREDICTIVE ANALYTICS PLATFORMS
    • 7.2.5 CUSTOMER ENGAGEMENT PLATFORMS (CEPS)
  • 7.3 CUSTOMER LOYALTY
    • 7.3.1 SUSTAINED REVENUE AND REDUCTION IN CUSTOMER ACQUISITION COSTS TO BOOST MARKET
    • TABLE 27 CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 28 CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
    • 7.3.2 TIERED LOYALTY PROGRAM MANAGEMENT
    • 7.3.3 LOYALTY PROGRAM MANAGEMENT
    • 7.3.4 PERSONALIZED REWARD ENGINES
  • 7.4 CHANNEL LOYALTY
    • 7.4.1 NEED TO ENHANCE CUSTOMER RETENTION AND SUSTAIN PROFITABILITY TO FOSTER GROWTH
    • TABLE 29 CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 30 CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
    • 7.4.2 OMNICHANNEL LOYALTY MANAGEMENT PLATFORMS
    • 7.4.3 MOBILE APP DEVELOPMENT TOOLS
    • 7.4.4 PARTNER RELATIONSHIP MANAGEMENT (PRM) TOOLS
    • 7.4.5 POINT-OF-SALE (POS) INTEGRATION

8 LOYALTY MANAGEMENT MARKET, BY SERVICE

  • 8.1 INTRODUCTION
    • FIGURE 31 MANAGED SERVICES SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD
    • 8.1.1 SERVICE: LOYALTY MANAGEMENT MARKET DRIVERS
    • TABLE 31 LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 32 LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
  • 8.2 PROFESSIONAL SERVICES
    • FIGURE 32 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 33 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 34 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 35 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 36 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
    • 8.2.1 CONSULTING
      • 8.2.1.1 Need to enhance strategic outlook and performance of organizations to boost market
    • TABLE 37 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 38 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
    • 8.2.2 IMPLEMENTATION
      • 8.2.2.1 Seamless integration of loyalty management solutions and systems to propel market
    • TABLE 39 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 40 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
    • 8.2.3 SUPPORT & MAINTENANCE
      • 8.2.3.1 Ability to improve operations and gain control over existing systems to drive market
    • TABLE 41 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 42 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 8.3 MANAGED SERVICES
    • 8.3.1 MANAGED PLATFORM THAT EFFICIENTLY MANAGES ORGANIZATION'S ENTIRE LOYALTY PROGRAM LIFECYCLE TO BOLSTER MARKET GROWTH
    • TABLE 43 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 44 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)

9 LOYALTY MANAGEMENT MARKET, BY OPERATOR

  • 9.1 INTRODUCTION
    • FIGURE 33 B2C SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
    • 9.1.1 OPERATOR: LOYALTY MANAGEMENT MARKET DRIVERS
    • TABLE 45 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 46 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
  • 9.2 BUSINESS-TO-BUSINESS
    • 9.2.1 SURGING DEMAND TO PRIORITIZE SATISFACTION AND LOYALTY OF EXISTING CLIENTS TO DRIVE MARKET
    • TABLE 47 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 48 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 9.3 BUSINESS-TO-CUSTOMER
    • 9.3.1 PERSONALIZED, INTERACTIVE, AND REVENUE-GENERATING DIGITAL EXPERIENCES TO PROPEL MARKET GROWTH
    • TABLE 49 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 50 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)

10 LOYALTY MANAGEMENT MARKET, BY VERTICAL

  • 10.1 INTRODUCTION
    • FIGURE 34 AVIATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 51 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2023 (USD MILLION)
    • TABLE 52 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024-2029 (USD MILLION)
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 10.2.1 GROWING DEMAND FOR TAILORED INTERACTIONS AND PERSONALIZED EXPERIENCES TO DRIVE GROWTH
    • 10.2.2 BFSI: LOYALTY MANAGEMENT USE CASES
      • 10.2.2.1 Credit card rewards programs
      • 10.2.2.2 Premium banking services
      • 10.2.2.3 Insurance loyalty programs
      • 10.2.2.4 Personalized financial planning
    • TABLE 53 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 10.3 AVIATION
    • 10.3.1 NEED TO ENHANCE TRAVEL EXPERIENCES AND CREATE BRAND LOYALTY TO FAVOR MARKET
    • 10.3.2 AVIATION: LOYALTY MANAGEMENT USE CASES
      • 10.3.2.1 Frequent flyer programs
      • 10.3.2.2 Airport lounge access
      • 10.3.2.3 Co-branded credit cards
    • TABLE 55 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 56 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 10.4 AUTOMOTIVE
    • 10.4.1 INCREASED FOCUS ON PERSONALIZED LOYALTY PROGRAMS TO BOOST MARKET
    • 10.4.2 AUTOMOTIVE: LOYALTY MANAGEMENT USE CASES
      • 10.4.2.1 Service maintenance rewards
      • 10.4.2.2 Vehicle purchase incentives
      • 10.4.2.3 Referral programs
      • 10.4.2.4 Exclusive events and experiences
    • TABLE 57 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 58 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 10.5 MEDIA & ENTERTAINMENT
    • 10.5.1 NEED TO INCREASE CUSTOMER ENGAGEMENT AND LOYALTY THROUGH TARGETED CONTENT TO FUEL GROWTH
    • 10.5.2 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT USE CASES
      • 10.5.2.1 Subscription loyalty programs
      • 10.5.2.2 Content personalization
      • 10.5.2.3 Partnership programs
      • 10.5.2.4 Event-based rewards
    • TABLE 59 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 60 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 10.6 RETAIL & CONSUMER GOODS
    • 10.6.1 NEED TO DIFFERENTIATE FROM COMPETITORS THROUGH TARGETED PROMOTIONS AND PERSONALIZED OFFERS TO PROPEL GROWTH
    • 10.6.2 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT USE CASES
      • 10.6.2.1 Personalized offers
      • 10.6.2.2 Omni-channel integration
      • 10.6.2.3 Customer feedback and engagement
      • 10.6.2.4 Social responsibility initiatives
    • TABLE 61 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 62 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 10.7 HOSPITALITY
    • 10.7.1 NEED TO INCREASE REPEAT PATRONAGE TO BOOST MARKET
    • 10.7.2 HOSPITALITY: LOYALTY MANAGEMENT USE CASES
      • 10.7.2.1 Restaurant loyalty programs
      • 10.7.2.2 Tourism and travel loyalty programs
      • 10.7.2.3 Entertainment loyalty programs
      • 10.7.2.4 Corporate loyalty programs
    • TABLE 63 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 64 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 10.8 TELECOM
    • 10.8.1 CUSTOMER SATISFACTION, ENGAGEMENT, AND LONG-TERM LOYALTY TO DRIVE MARKET
    • 10.8.2 TELECOM: LOYALTY MANAGEMENT USE CASES
      • 10.8.2.1 Rewards for usage
      • 10.8.2.2 Referral programs
      • 10.8.2.3 Tiered loyalty programs
      • 10.8.2.4 Gamification
    • TABLE 65 TELECOM: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 66 TELECOM: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 10.9 HEALTHCARE
    • 10.9.1 BENEFITS, INCENTIVES, AND REWARDS FOR UTILIZATION OF HEALTHCARE SERVICES TO ACCELERATE MARKET GROWTH
    • 10.9.2 HEALTHCARE: LOYALTY MANAGEMENT USE CASES
      • 10.9.2.1 Patient retention programs
      • 10.9.2.2 Medication adherence initiatives
      • 10.9.2.3 Wellness programs
      • 10.9.2.4 Referral programs
    • TABLE 67 HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 68 HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 10.10 OIL & GAS
    • 10.10.1 INNOVATIONS IN FUEL RETAIL LOYALTY PROGRAMS AND MOBILE APP INTEGRATION TO BOOST MARKET
    • 10.10.2 OIL & GAS: LOYALTY MANAGEMENT USE CASES
      • 10.10.2.1 Fleet loyalty programs
      • 10.10.2.2 Sustainable fuel adoption rewards
      • 10.10.2.3 Premium service membership
      • 10.10.2.4 Mobile app integration
    • TABLE 69 OIL & GAS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 70 OIL & GAS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 10.11 OTHER VERTICALS
    • TABLE 71 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 72 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)

11 LOYALTY MANAGEMENT MARKET, BY REGION

  • 11.1 INTRODUCTION
    • FIGURE 35 ASIA PACIFIC TO HOLD LARGEST MARKET SHARE IN 2024
    • TABLE 73 LOYALTY MANAGEMENT MARKET, BY REGION, 2018-2023 (USD MILLION)
    • TABLE 74 LOYALTY MANAGEMENT MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 11.2 NORTH AMERICA
    • 11.2.1 NORTH AMERICA: MARKET DRIVERS
    • 11.2.2 NORTH AMERICA: IMPACT OF RECESSION
    • FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 75 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 76 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 77 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 78 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 79 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 80 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 81 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 82 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 83 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 84 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • TABLE 85 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2023 (USD MILLION)
    • TABLE 86 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024-2029 (USD MILLION)
    • TABLE 87 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018-2023 (USD MILLION)
    • TABLE 88 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
    • 11.2.3 US
      • 11.2.3.1 Increased adoption of advanced technologies to develop rich customer experience
    • TABLE 89 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 90 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 91 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 92 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 93 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 94 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 95 US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 96 US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 97 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 98 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • 11.2.4 CANADA
      • 11.2.4.1 Growing awareness of benefits of loyalty management programs to boost market
    • TABLE 99 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 100 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 101 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 102 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 103 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 104 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 105 CANADA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 106 CANADA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 107 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 108 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
  • 11.3 EUROPE
    • 11.3.1 EUROPE: MARKET DRIVERS
    • 11.3.2 EUROPE: IMPACT OF RECESSION
    • TABLE 109 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 110 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 111 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 112 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 113 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 114 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 115 EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 116 EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 117 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 118 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • TABLE 119 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2023 (USD MILLION)
    • TABLE 120 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024-2029 (USD MILLION)
    • TABLE 121 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018-2023 (USD MILLION)
    • TABLE 122 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
    • 11.3.3 UK
      • 11.3.3.1 Customer loyalty schemes and government initiatives to propel market
    • TABLE 123 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 124 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 125 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 126 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 127 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 128 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 129 UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 130 UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 131 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 132 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • 11.3.4 GERMANY
      • 11.3.4.1 Increasing investments in digital customer experience to propel market growth
    • TABLE 133 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 134 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 135 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 136 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 137 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 138 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 139 GERMANY: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 140 GERMANY: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 141 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 142 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • 11.3.5 ITALY
      • 11.3.5.1 Increased value on customer relationships with brands to propel market
    • 11.3.6 FRANCE
      • 11.3.6.1 Incorporation of digital loyalty management to augment market
    • 11.3.7 SPAIN
      • 11.3.7.1 Programs aimed at fostering customer retention and engagement to accelerate market growth
    • 11.3.8 NORDIC COUNTRIES
      • 11.3.8.1 Increasing adoption of 5G and digital banking to drive market
    • 11.3.9 REST OF EUROPE
  • 11.4 ASIA PACIFIC
    • 11.4.1 ASIA PACIFIC: MARKET DRIVERS
    • 11.4.2 ASIA PACIFIC: IMPACT OF RECESSION
    • FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 143 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 144 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 145 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 146 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 147 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 148 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 149 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 150 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 151 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 152 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • TABLE 153 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2023 (USD MILLION)
    • TABLE 154 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024-2029 (USD MILLION)
    • TABLE 155 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018-2023 (USD MILLION)
    • TABLE 156 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
    • 11.4.3 CHINA
      • 11.4.3.1 Spike in purchasing power of consumers and greater focus on customer experience to foster growth
    • TABLE 157 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 158 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 159 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 160 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 161 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 162 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 163 CHINA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 164 CHINA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 165 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 166 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • 11.4.4 JAPAN
      • 11.4.4.1 Growing demand for loyalty management solutions to boost market
    • TABLE 167 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 168 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 169 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 170 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 171 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 172 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 173 JAPAN: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 174 JAPAN: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 175 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 176 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • 11.4.5 INDIA
      • 11.4.5.1 Increasing demand for loyalty programs to propel market
    • 11.4.6 AUSTRALIA AND NEW ZEALAND
      • 11.4.6.1 Surging customer retention strategies with special features and data-driven logic to fuel market growth
    • 11.4.7 SOUTH KOREA
      • 11.4.7.1 Digital transformation and government initiatives to drive market
    • 11.4.8 SOUTHEAST ASIA
      • 11.4.8.1 Adoption of digital loyalty programs to bolster market growth
    • 11.4.9 REST OF ASIA PACIFIC
  • 11.5 MIDDLE EAST & AFRICA
    • 11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
    • 11.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION
    • TABLE 177 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 178 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 179 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 180 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 181 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 182 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 183 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 184 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 185 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 186 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • TABLE 187 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2023 (USD MILLION)
    • TABLE 188 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024-2029 (USD MILLION)
    • TABLE 189 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY/REGION, 2018-2023 (USD MILLION)
    • TABLE 190 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY/REGION, 2024-2029 (USD MILLION)
    • 11.5.3 GCC COUNTRIES
    • TABLE 191 GCC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018-2023 (USD MILLION)
    • TABLE 192 GCC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
    • 11.5.4 KSA
      • 11.5.4.1 Increasing adoption of digital technologies to foster market growth
    • TABLE 193 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 194 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 195 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 196 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 197 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 198 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 199 KSA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 200 KSA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 201 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 202 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • 11.5.5 UAE
      • 11.5.5.1 Increased customer loyalty for brands and products to propel market growth
    • TABLE 203 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 204 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 205 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 206 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 207 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 208 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 209 UAE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 210 UAE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 211 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 212 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
      • 11.5.5.2 REST OF GCC COUNTRIES
    • 11.5.6 SOUTH AFRICA
      • 11.5.6.1 Greater need for consumer engagement and retention to boost market
    • 11.5.7 REST OF MIDDLE EAST & AFRICA
  • 11.6 LATIN AMERICA
    • 11.6.1 LATIN AMERICA: MARKET DRIVERS
    • 11.6.2 LATIN AMERICA: IMPACT OF RECESSION
    • TABLE 213 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 214 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 215 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 216 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 217 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 218 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 219 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 220 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 221 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 222 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • TABLE 223 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018-2023 (USD MILLION)
    • TABLE 224 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024-2029 (USD MILLION)
    • TABLE 225 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018-2023 (USD MILLION)
    • TABLE 226 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
    • 11.6.3 BRAZIL
      • 11.6.3.1 Fast-growing eCommerce market and high brand engagement on social media to propel market growth
    • TABLE 227 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 228 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 229 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 230 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 231 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 232 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 233 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 234 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 235 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 236 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • 11.6.4 MEXICO
      • 11.6.4.1 Increased adoption of cloud technology to boost market
    • TABLE 237 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018-2023 (USD MILLION)
    • TABLE 238 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 239 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018-2023 (USD MILLION)
    • TABLE 240 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024-2029 (USD MILLION)
    • TABLE 241 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2023 (USD MILLION)
    • TABLE 242 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024-2029 (USD MILLION)
    • TABLE 243 MEXICO: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018-2023 (USD MILLION)
    • TABLE 244 MEXICO: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024-2029 (USD MILLION)
    • TABLE 245 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018-2023 (USD MILLION)
    • TABLE 246 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024-2029 (USD MILLION)
    • 11.6.5 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE

  • 12.1 OVERVIEW
  • 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
    • TABLE 247 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN LOYALTY MANAGEMENT VENDORS
  • 12.3 REVENUE ANALYSIS
    • FIGURE 38 THREE-YEAR REVENUE ANALYSIS OF KEY PLAYERS
  • 12.4 MARKET SHARE ANALYSIS
    • TABLE 248 LOYALTY MANAGEMENT MARKET: DEGREE OF COMPETITION
    • FIGURE 39 MARKET SHARE ANALYSIS OF COMPANIES
  • 12.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
    • 12.5.1 STARS
    • 12.5.2 EMERGING LEADERS
    • 12.5.3 PERVASIVE PLAYERS
    • 12.5.4 PARTICIPANTS
    • FIGURE 40 LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
    • 12.5.5 COMPANY FOOTPRINT: KEY PLAYERS
    • FIGURE 41 OVERALL COMPANY FOOTPRINT
    • TABLE 249 COMPANY OPERATOR FOOTPRINT
    • TABLE 250 COMPANY VERTICAL FOOTPRINT
    • TABLE 251 COMPANY REGION FOOTPRINT
  • 12.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES
    • 12.6.1 PROGRESSIVE COMPANIES
    • 12.6.2 RESPONSIVE COMPANIES
    • 12.6.3 DYNAMIC COMPANIES
    • 12.6.4 STARTING BLOCKS
    • FIGURE 42 LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
    • 12.6.5 COMPETITIVE BENCHMARKING, 2023
    • TABLE 252 LIST OF KEY STARTUPS/SMES
    • TABLE 253 STARTUPS/SMES: COMPANY FOOTPRINT
    • TABLE 254 STARTUPS/SMES: OPERATOR FOOTPRINT
    • TABLE 255 STARTUPS/SMES: VERTICAL FOOTPRINT
    • TABLE 256 STARTUPS/SMES: REGION FOOTPRINT
  • 12.7 COMPETITIVE SCENARIO
    • 12.7.1 PRODUCT LAUNCHES
    • TABLE 257 LOYALTY MANAGEMENT MARKET: PRODUCT LAUNCHES, MARCH 2020-MARCH 2024
    • 12.7.2 DEALS
    • TABLE 258 LOYALTY MANAGEMENT MARKET: DEALS, JUNE 2021-AUGUST 2023
  • 12.8 BRAND/PRODUCT COMPARISON
    • FIGURE 43 BRAND/PRODUCT COMPARISON
  • 12.9 COMPANY VALUATION AND FINANCIAL METRICS
    • FIGURE 44 VALUATION AND FINANCIAL METRICS OF KEY LOYALTY MANAGEMENT VENDORS

13 COMPANY PROFILES

  • 13.1 MAJOR PLAYERS
  • (Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)**
    • 13.1.1 EPSILON
    • TABLE 259 EPSILON: BUSINESS OVERVIEW
    • TABLE 260 EPSILON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 261 EPSILON: PRODUCT LAUNCHES
    • TABLE 262 EPSILON: DEALS
    • 13.1.2 ORACLE
    • TABLE 263 ORACLE: BUSINESS OVERVIEW
    • FIGURE 45 ORACLE: COMPANY SNAPSHOT
    • TABLE 264 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 265 ORACLE: PRODUCT LAUNCHES
    • TABLE 266 ORACLE: DEALS
    • 13.1.3 ICF NEXT
    • TABLE 267 ICF NEXT: BUSINESS OVERVIEW
    • FIGURE 46 ICF NEXT: COMPANY SNAPSHOT
    • TABLE 268 ICF NEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 269 ICF NEXT: DEALS
    • 13.1.4 COMARCH
    • TABLE 270 COMARCH: BUSINESS OVERVIEW
    • FIGURE 47 COMARCH: COMPANY SNAPSHOT
    • TABLE 271 COMARCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 272 COMARCH: PRODUCT LAUNCHES
    • TABLE 273 COMARCH: DEALS
    • 13.1.5 BOND BRAND LOYALTY
    • TABLE 274 BOND BRAND LOYALTY: BUSINESS OVERVIEW
    • TABLE 275 BOND BRAND LOYALTY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 276 BOND BRAND LOYALTY: PRODUCT LAUNCHES
    • TABLE 277 BOND BRAND LOYALTY: DEALS
    • 13.1.6 MERKLE
    • TABLE 278 MERKLE: BUSINESS OVERVIEW
    • TABLE 279 MERKLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 280 MERKLE: PRODUCT LAUNCHES
    • 13.1.7 CAPILLARY
    • TABLE 281 CAPILLARY: BUSINESS OVERVIEW
    • TABLE 282 CAPILLARY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 283 CAPILLARY: PRODUCT LAUNCHES
    • TABLE 284 CAPILLARY: DEALS
    • 13.1.8 JAKALA
    • TABLE 285 JAKALA: BUSINESS OVERVIEW
    • TABLE 286 JAKALA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 287 JAKALA: DEALS
    • 13.1.9 KOBIE
    • TABLE 288 KOBIE: BUSINESS OVERVIEW
    • TABLE 289 KOBIE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 290 KOBIE: DEALS
    • 13.1.10 GIIFT MANAGEMENT
    • TABLE 291 GIIFT MANAGEMENT: BUSINESS OVERVIEW
    • TABLE 292 GIIFT MANAGEMENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 293 GIIFT MANAGEMENT: PRODUCT LAUNCHES
    • TABLE 294 GIIFT MANAGEMENT: DEALS
    • 13.1.11 MARITZ MOTIVATION
    • TABLE 295 MARITZ MOTIVATION: BUSINESS OVERVIEW
    • TABLE 296 MARITZ MOTIVATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 297 MARITZ MOTIVATION: DEALS
    • 13.1.12 CHEETAH DIGITAL
    • TABLE 298 CHEETAH DIGITAL: BUSINESS OVERVIEW
    • TABLE 299 CHEETAH DIGITAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 300 CHEETAH DIGITAL: DEALS
    • 13.1.13 COLLINSON
    • TABLE 301 COLLINSON: BUSINESS OVERVIEW
    • TABLE 302 COLLINSON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 303 COLLINSON: DEALS
    • 13.1.14 LOYALTY ONE
    • TABLE 304 LOYALTYONE: BUSINESS OVERVIEW
    • TABLE 305 LOYALTYONE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 306 LOYALTYONE: DEALS
  • *Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
  • 13.2 STARTUP/SME PLAYERS
    • 13.2.1 PUNCHH
    • 13.2.2 EBBO
    • 13.2.3 PREFERRED PATRON
    • 13.2.4 LOOPYLOYALTY
    • 13.2.5 PAYSTONE
    • 13.2.6 LOYLOGIC
    • 13.2.7 ASCENDA
    • 13.2.8 LOYALTY JUGGERNAUT
    • 13.2.9 GRATIFII
    • 13.2.10 ANNEX CLOUD
    • 13.2.11 APEX LOYALTY
    • 13.2.12 SUMUP
    • 13.2.13 KANGAROO
    • 13.2.14 SMILE.IO
    • 13.2.15 SESSIONM
    • 13.2.16 LOYALTYLION
    • 13.2.17 SAILPLAY
    • 13.2.18 YOTPO
    • 13.2.19 ZINRELO
    • 13.2.20 SALESFORCE

14 ADJACENT/RELATED MARKETS

  • 14.1 INTRODUCTION
  • 14.2 LIMITATIONS
  • 14.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET
    • 14.3.1 MARKET DEFINITION
    • 14.3.2 MARKET OVERVIEW
    • 14.3.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING
    • TABLE 307 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2017-2022 (USD MILLION)
    • TABLE 308 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • 14.3.4 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE
    • TABLE 309 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2017-2022 (USD MILLION)
    • TABLE 310 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023-2028 (USD MILLION)
    • 14.3.5 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE
    • TABLE 311 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2017-2022 (USD MILLION)
    • TABLE 312 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023-2028 (USD MILLION)
    • 14.3.6 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL
    • TABLE 313 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2017-2022 (USD MILLION)
    • TABLE 314 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 14.3.7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION
    • TABLE 315 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2017-2022 (USD MILLION)
    • TABLE 316 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 14.4 SOCIAL MEDIA ANALYTICS MARKET
    • 14.4.1 MARKET DEFINITION
    • 14.4.2 MARKET OVERVIEW
    • 14.4.3 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING
    • TABLE 317 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 318 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • 14.4.4 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE
    • TABLE 319 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
    • TABLE 320 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
    • 14.4.5 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION
    • TABLE 321 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
    • TABLE 322 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
    • 14.4.6 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL
    • TABLE 323 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 324 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • 14.4.7 SOCIAL MEDIA ANALYTICS MARKET, BY REGION
    • TABLE 325 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 326 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)

15 APPENDIX

  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.3 CUSTOMIZATION OPTIONS
  • 15.4 RELATED REPORTS
  • 15.5 AUTHOR DETAILS