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2025-2033 年日本忠诚度管理市场报告（依产品、组织规模、部署模式、垂直产业和地区划分）

Japan Loyalty Management Market Report by Offering, Organization Size, Deployment Mode, Industry Vertical, and Region 2025-2033

出版日期: 2024年12月05日 | 出版商:

IMARC | 英文 120 Pages | 商品交期: 5-7个工作天内

价格

简介目录

日本忠诚度管理市场IMARC Group将于 2024 年达到 3.01 亿美元。对留住客户的高度重视、技术进步、资料洞察以及消费者对忠诚度管理解决方案不断变化的倾向正在推动市场发展。

忠诚度管理是公司用来培养和维持与客户的长期联繫的策略。这种方法包括奖励计划、客製化促销和旨在提高客户忠诚度和经常性购买行为的特殊福利等方法。透过持续评估客户的倾向和品味，组织可以调整其方法来提高客户满意度和忠诚度。当忠诚度处理得当时，企业可以鼓励品牌拥护者，放大顾客的长期价值，并确保在产业中的主导地位。

日本忠诚度管理市场趋势：

日本忠诚度管理市场显着成长，反映出该国传统与创新的独特融合。日本企业以以客户为中心的精神而闻名，他们很早就意识到与客户建立深厚、持久关係的重要性。随着日本消费者的数位化程度越来越高、眼光越来越敏锐，对更复杂、更客製化的忠诚度计画的需求也越来越大。这导致了尖端技术、资料分析和个人化在忠诚度策略中的整合。基于行动装置的忠诚度应用程式、人工智慧驱动的个人化推荐和会员专属福利已成为标准产品。此外，日本电子商务平台和数位支付系统的兴起使企业能够获得大量消费者资料，从而实现更精确的定位和奖励策略。公司利用这些资料提供增值体验，不仅可以吸引客户，还可以留住客户。此外，随着日本消费者越来越重视体验而不是单纯的交易，基于交易的奖励明显转向体验式奖励，例如独家活动或旅游福利。从本质上讲，在技术进步、消费者偏好变化以及企业对客户满意度的坚定承诺的推动下，日本忠诚度管理市场正在迅速发展。

日本忠诚度管理市场区隔：

提供见解：

解决方案
客户保留
客户忠诚度
通路忠诚度
服务

组织规模见解：

大型企业
中小企业

部署模式见解：

本地
基于云端

产业垂直洞察：

BFSI
零售
旅游和酒店业
製造业
资讯科技和电信
媒体和娱乐
卫生保健
其他的

竞争格局：

市场研究报告也对竞争格局进行了全面分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外，也提供了所有主要公司的详细资料。

本报告回答的关键问题：

日本忠诚度管理市场迄今的表现如何以及未来几年的表现如何？
COVID-19 对日本忠诚度管理市场有何影响？
日本忠诚度管理市场在服务上的细分是什么？
日本忠诚度管理市场依组织规模划分是怎样的？
日本忠诚度管理市场的部署模式是怎么样的？
日本忠诚度管理市场的垂直产业区隔是怎么样的？
日本忠诚度管理市场价值链的各个阶段是什么？
日本忠诚度管理的关键驱动因素和挑战是什么？
日本忠诚度管理市场的架构如何？
日本忠诚度管理市场的竞争程度如何？

本报告回答的关键问题：

日本忠诚度管理市场迄今的表现如何以及未来几年的表现如何？
COVID-19 对日本忠诚度管理市场有何影响？
日本忠诚度管理市场在服务上的细分是什么？
日本忠诚度管理市场依组织规模划分是怎样的？
日本忠诚度管理市场的部署模式是怎么样的？
日本忠诚度管理市场的垂直产业区隔是怎么样的？
日本忠诚度管理市场价值链的各个阶段是什么？
日本忠诚度管理的关键驱动因素和挑战是什么？
日本忠诚度管理市场的架构如何？
日本忠诚度管理市场的竞争程度如何？

BFSI
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
零售
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
旅游和酒店业
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
製造业
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
资讯科技和电信
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
媒体和娱乐
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
卫生保健
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
其他的
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）

第 10 章：日本忠诚度管理市场 - 竞争格局

概述
市场结构
市场参与者定位
最佳制胜策略
竞争仪表板
公司评估象限

第 11 章：关键参与者简介

Company A

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company B

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company C

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company D

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company E

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

第 12 章：日本忠诚度管理市场 - 产业分析

驱动因素、限制因素和机会
- 概述
- 司机
- 限制
- 机会
波特五力分析
- 概述
- 买家的议价能力
- 供应商的议价能力
- 竞争程度
- 新进入者的威胁
- 替代品的威胁
价值链分析

第 13 章：附录

简介目录

Product Code: SR112024A18255

Japan loyalty management market size reached USD 301 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,627 Million by 2033, exhibiting a growth rate (CAGR) of 20.6% during 2025-2033. The market is being driven by a heightened focus on retaining customers, advancements in technology, insights derived from data, and evolving consumer inclinations towards loyalty management solutions.

Loyalty management represents a tactic used by companies to foster and sustain long-lasting bonds with their clientele. This approach encompasses methods like rewards schemes, tailored promotions, and special perks aimed at promoting customer fidelity and recurrent buying behaviors. By consistently evaluating customer tendencies and tastes, organizations adapt their approaches to heighten customer contentment and loyalty. When loyalty is adeptly handled, it allows businesses to encourage brand champions, amplify the long-term value of a customer, and secure a dominant position in the industry.

Japan Loyalty Management Market Trends:

The Japan loyalty management market has seen notable growth, reflecting the country's unique blend of tradition and innovation. Japanese businesses, renowned for their customer-centric ethos, have long realized the importance of forging deep, lasting relationships with their clientele. As consumers in Japan become more digitally connected and discerning, there's an increasing demand for more sophisticated and tailored loyalty programs. This has led to an integration of cutting-edge technology, data analytics, and personalization in loyalty strategies. Mobile-based loyalty apps, AI-driven personalized recommendations, and exclusive member benefits have become standard offerings. Furthermore, the rise of e-commerce platforms and digital payment systems in Japan has given businesses access to vast amounts of consumer data, enabling more precise targeting and reward strategies. Companies are harnessing this data to not only attract but also to retain customers by providing value-added experiences. Additionally, as Japanese consumers increasingly prioritize experiences over mere transactions, there's a noticeable shift from transaction-based rewards to experiential rewards, such as exclusive events or travel perks. In essence, the Japan loyalty management market is evolving rapidly, driven by technological advancements, changing consumer preferences, and businesses' unwavering commitment to customer satisfaction.

Japan Loyalty Management Market Segmentation:

Offering Insights:

Solution
Customer Retention
Customer Loyalty
Channel Loyalty
Services

Organization Size Insights:

Large Enterprises
Small and Medium Enterprises

Deployment Mode Insights:

On-premises
Cloud-based

Industry Vertical Insights:

BFSI
Retail
Travel and Hospitality
Manufacturing
IT and Telecom
Media and Entertainment
Healthcare
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan loyalty management market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan loyalty management market?
What is the breakup of the Japan loyalty management market on the basis of offering?
What is the breakup of the Japan loyalty management market on the basis of organization size?
What is the breakup of the Japan loyalty management market on the basis of deployment mode?
What is the breakup of the Japan loyalty management market on the basis of industry vertical?
What are the various stages in the value chain of the Japan loyalty management market?
What are the key driving factors and challenges in the Japan loyalty management?
What is the structure of the Japan loyalty management market and who are the key players?
What is the degree of competition in the Japan loyalty management market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Loyalty Management Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Loyalty Management Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Loyalty Management Market - Breakup by Offering

6.1 Solution
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Segmentation
  - 6.1.3.1 Customer Retention
  - 6.1.3.2 Customer Loyalty
  - 6.1.3.3 Channel Loyalty
- 6.1.4 Market Forecast (2025-2033)
6.2 Services
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Loyalty Management Market - Breakup by Organization Size

7.1 Large Enterprises
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Small and Medium Enterprises
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Loyalty Management Market - Breakup by Deployment Mode

8.1 On-premises
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Cloud-based
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Loyalty Management Market - Breakup by Industry Vertical

9.1 BFSI
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Retail
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Travel and Hospitality
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Manufacturing
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 IT and Telecom
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2019-2024)
- 9.5.3 Market Forecast (2025-2033)
9.6 Media and Entertainment
- 9.6.1 Overview
- 9.6.2 Historical and Current Market Trends (2019-2024)
- 9.6.3 Market Forecast (2025-2033)
9.7 Healthcare
- 9.7.1 Overview
- 9.7.2 Historical and Current Market Trends (2019-2024)
- 9.7.3 Market Forecast (2025-2033)
9.8 Others
- 9.8.1 Historical and Current Market Trends (2019-2024)
- 9.8.2 Market Forecast (2025-2033)

10 Japan Loyalty Management Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Product Portfolio
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Product Portfolio
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Product Portfolio
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Product Portfolio
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Product Portfolio
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Loyalty Management Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis