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市场调查报告书
商品编码
1596821

忠诚度管理市场规模、份额和成长分析（按产品、按解决方案、按服务、运营商、按行业、按地区）：行业预测 (2024-2031)

Loyalty Management Market Size, Share, Growth Analysis, By Offering, By Solution, By Services, By Operator, By Vertical, By Region -Industry Forecast 2024-2031.
出版日期: | 出版商: SkyQuest | 英文 168 Pages | 商品交期: 3-5个工作天内

价格
简介目录

2022年全球特许权使用费管理市场规模为98亿美元，从2023年的115.1亿美元成长到2031年的415.2亿美元，在预测期内（2024-2031年）预计复合年增长率为17.40%。 。

由于最终用户群体的扩大和行动应用程式的渗透率不断提高，忠诚度管理行业正在经历显着增长。然而，他们面临着消费者对忠诚度计画缺乏了解、独特的复杂性以及严格的政府法规等挑战。然而，巨量资料和机器学习的快速发展预计将在未来几年释放有希望的成长机会。公司在忠诚度保留领域使用各种策略、工具和系统来吸引和留住客户，同时奖励忠诚度。忠诚度管理的核心是系统地收集和分析消费者资料，目的是了解客户的行为、偏好和购买模式。这些资料使企业能够为常客量身定制优惠，并透过优惠券代码和独家折扣等策略鼓励他们再次光顾。近年来，奖励系统市场显着扩大，主要是为了促进品牌与消费者之间的有益关係，提高客户满意度和忠诚度，以及提高品牌知名度。数位科技和电子商务的出现使得在各种管道（包括网站、行动应用程式和社交媒体平台）建立和监控客户奖励计划变得更加容易，使企业能够更好地与忠实客户互动并欣赏他们。更轻鬆。因此，该行业经历了不断的演变和强劲的成长，有效地满足了企业和消费者的需求。

目录

介绍

  • 分析目的
  • 定义
  • 市场范围

分析方法

  • 资讯采购
  • 二手资料来源和主要资料来源
  • 市场规模预测
  • 市场假设与限制

执行摘要

  • 市场概况及展望
  • 供需趋势分析
  • 按细分市场的机会分析

市场动态及展望

  • 市场概况
  • 市场规模
  • 市场动态
    • 驱动因素和机会
    • 限制因素和挑战
  • 波特分析及影响
    • 竞争公司之间的敌对关係
    • 替代品的威胁
    • 买方议价能力
    • 新进入者的威胁
    • 供应商的议价能力

主要市场考察

  • 关键成功因素
  • 竞争程度
  • 主要投资机会
  • 市场生态系统
  • 技术进步
  • 监管环境
  • 专利分析
  • 价值链分析
  • 案例研究分析
  • 客户和购买标准分析
  • PESTEL分析
  • 贸易分析
  • 市场魅力指数
  • 供应链分析
  • 价格分析

全球版税管理市场规模（依提供内容）/复合年增长率（2024-2031）

  • 市场概况
  • 解决方案
  • 服务

全球忠诚度管理市场规模（按解决方案）/复合年增长率（2024-2031）

  • 市场概况
  • 客户维繫
  • 预测分析平台
  • 客户参与平台 (CEP)
  • 客户忠诚度
  • 通路忠诚度

全球忠诚度管理市场规模（按服务）/复合年增长率（2024-2031）

  • 市场概况
  • 专业服务
  • 託管服务

全球版税管理市场规模（按运营商）/复合年增长率（2024-2031）

  • 市场概况
  • B2B (Business-To-Business)
  • B2C (Business-To-Customer)

全球版税管理市场规模（按产业）/复合年增长率（2024-2031）

  • 市场概况
  • BFSI
  • 航空

全球版税管理市场规模/复合年增长率（2024-2031）

  • 北美（按产品、解决方案、服务、营运商、产业）
    • 美国
    • 加拿大
  • 欧洲（按产品、解决方案、服务、营运商、产业）
    • 英国
    • 德国
    • 西班牙
    • 法国
    • 义大利
    • 其他欧洲国家
  • 亚太地区（依产品、解决方案、服务、营运商、产业）
    • 中国
    • 印度
    • 日本
    • 韩国
    • 其他亚太地区
  • 拉丁美洲（按产品、解决方案、服务、营运商、产业）
    • 巴西
    • 其他拉丁美洲
  • 中东/非洲（按提供的内容、按解决方案、按服务、按运营商、按行业）
    • 波湾合作理事会(GCC) 国家
    • 南非
    • 其他中东/非洲

竞争资讯

  • 前5名企业对比
  • 主要企业市场定位（2023年）
  • 主要市场参与者所采取的策略
  • 近期市场趋势
  • 公司市场占有率分析（2023）
  • 主要企业简介
    • 公司简介
    • 产品系列分析
    • 按细分市场分類的份额分析
    • 收益年增率比较（YoY）（2021-2023）

主要企业简介

  • Oracle
  • ICF Next
  • Comarch
  • Bond Brand Loyalty
  • Capillary
  • Jakala
  • Kobie
  • Giift Management
  • Maritz Motivation
  • Cheetah Digital
  • Collinson
  • Loyalty One
  • Ebbo
  • Preferred Patron
  • Loopyloyalty
  • Paystone
  • Loylogic
  • Ascenda
  • Loyalty Juggernaut
  • Gratifii

结论和建议

简介目录
Product Code: SQMIG45B2159

Global Loyalty Management Market size was valued at USD 9.80 billion in 2022 and is poised to grow from USD 11.51 billion in 2023 to USD 41.52 billion by 2031, growing at a CAGR of 17.40% during the forecast period (2024-2031).

The loyalty management industry is experiencing significant growth driven by expanding end-user demographics and the rising adoption of mobile applications. However, this market faces challenges, including general consumer ignorance regarding loyalty programs, their inherent complexities, and stringent government regulations. Nevertheless, the rapid advancements in big data and machine learning are expected to unlock promising growth opportunities moving forward. Companies leverage a diverse range of strategies, tools, and systems within the loyalty retention sector to attract and retain customers while rewarding their loyalty. Central to loyalty management is the systematic collection and analysis of consumer data, aimed at understanding customer behaviors, preferences, and purchasing patterns. This data enables businesses to tailor offers to frequent shoppers, incentivizing repeat visits with strategies such as coupon codes and exclusive discounts. The reward systems market has expanded notably in recent years, largely to foster beneficial relationships between brands and consumers, enhancing customer satisfaction and loyalty, while simultaneously bolstering brand recognition. The advent of digital technologies and e-commerce has simplified the establishment and monitoring of customer reward programs across various channels, including websites, mobile apps, and social media platforms, making it easier for businesses to engage with and appreciate their loyal customers. As a result, this industry is positioned for continued evolution and robust growth, effectively meeting the needs of both businesses and consumers alike.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Loyalty Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Loyalty Management Market Segmental Analysis

The global loyalty management market is segmented based on Solution, Operator and Vertical. In terms of Solution, the market is grouped into Health Safety Management, Customer Retention, Customer Loyalty and Channel Loyalty. Based on the Operator, the market is divided into Business-to-Business and Business-to-Customer. In terms of Vertical, the market is grouped into BFSI, Aviation, Automotive, Media & Entertainment, Retail & Consumer Goods, Hospitality and Telecom. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Central & South America and Middle East & Africa.

Driver of the Global Loyalty Management Market

The incorporation of gamification into loyalty programs is a significant driver in the Global Loyalty Management market. Its rising popularity stems from its effectiveness in engaging experience-oriented customers who possess a reward-seeking mindset, a competitive nature, and a natural inclination to avoid missing out. By integrating games, contests, and rewards, businesses can foster heightened participation and community growth within their loyalty initiatives. This strategic approach not only attracts customers but also encourages them to engage with brands more frequently through repeated transactions, enhancing overall brand loyalty and customer retention while creating an interactive and dynamic loyalty experience.

Restraints in the Global Loyalty Management Market

One significant restraint facing the Global Loyalty Management market is the stringent government regulation that varies by region. Various regulations, such as the Credit Card Act and the Durbin Amendment of 2010, necessitate that financial institutions restructure their loyalty program frameworks. Furthermore, companies must navigate the implications of the General Data Protection Regulations (GDPR), which was implemented in May 2018, as it significantly influences business operations concerning customer data handling and privacy. Compliance with these regulations can pose challenges, making it essential for businesses to adapt their loyalty strategies to align with the legal landscape while still maintaining customer engagement.

Market Trends of the Global Loyalty Management Market

The Global Loyalty Management market is experiencing a robust trend towards AI-driven personalization, reshaping customer engagement strategies across industries. Organizations are harnessing advanced AI and machine learning technologies to analyze vast amounts of customer data, enabling them to predict behaviors and tailor loyalty programs to individual preferences. This shift towards hyper-personalized incentives fosters deeper consumer involvement and enhances customer retention rates by delivering targeted rewards that resonate with each user's unique interests. As businesses prioritize innovative loyalty solutions, the integration of AI into loyalty management systems is poised to redefine how brands connect with their customers, driving market growth and competitiveness.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Driver & Opportunities
    • Restraints & Challenges
  • Porters Analysis & Impact
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Technological Advancement
  • Regulatory Landscape
  • Patent Analysis
  • Value Chain Analysis
  • Case Study Analysis
  • Customer & Buying Criteria Analysis
  • PESTEL Analysis
  • Trade Analysis
  • Market Attractiveness Index
  • Supply Chain Analysis
  • Pricing Analysis

Global Loyalty Management Market Size by Offering & CAGR (2024-2031)

  • Market Overview
  • Solutions
  • Services

Global Loyalty Management Market Size by Solution & CAGR (2024-2031)

  • Market Overview
  • Customer Retention
  • Predictive Analytics Platforms
  • Customer Engagement Platforms (CEPS)
  • Customer Loyalty
  • Channel Loyalty

Global Loyalty Management Market Size by Services & CAGR (2024-2031)

  • Market Overview
  • Professional Services
  • Managed Services

Global Loyalty Management Market Size by Operator & CAGR (2024-2031)

  • Market Overview
  • Business-To-Business
  • Business-To-Customer

Global Loyalty Management Market Size by Vertical & CAGR (2024-2031)

  • Market Overview
  • BFSI
  • Aviation

Global Loyalty Management Market Size & CAGR (2024-2031)

  • North America, (Offering, Solution, Services, Operator, Vertical)
    • US
    • Canada
  • Europe, (Offering, Solution, Services, Operator, Vertical)
    • UK
    • Germany
    • Spain
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific, (Offering, Solution, Services, Operator, Vertical)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America, (Offering, Solution, Services, Operator, Vertical)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa, (Offering, Solution, Services, Operator, Vertical)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2023
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2023
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

  • Oracle
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • ICF Next
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Comarch
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bond Brand Loyalty
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Capillary
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Jakala
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kobie
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Giift Management
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Maritz Motivation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Cheetah Digital
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Collinson
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Loyalty One
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Ebbo
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Preferred Patron
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Loopyloyalty
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Paystone
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Loylogic
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Ascenda
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Loyalty Juggernaut
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Gratifii
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendation