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市场调查报告书
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1541050

2024-2032 年按类型、组织规模、部署模式、垂直产业和地区分類的忠诚度管理市场报告

Loyalty Management Market Report by Type, Organization Size, Deployment Mode, Industry Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 137 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年，全球忠诚度管理市场规模达42亿美元。日益重视客户保留、技术进步、数据驱动的洞察以及消费者对忠诚度管理解决方案偏好的变化是推动市场的一些主要因素。

忠诚度管理是企业用来培养和维持与客户牢固、持久的关係的策略方法。它涉及实施各种技术，例如奖励计划、个人化优惠和独家福利，以激励客户忠诚度和重复购买。透过对客户行为和偏好的持续分析，公司可以完善策略以提高客户满意度和保留率。透过有效管理忠诚度，企业可以促进品牌宣传，提高客户终身价值，并获得市场竞争优势。

在竞争激烈的商业环境中，越来越重视顾客留任和参与，推动了全球忠诚度管理市场的发展。除此之外，越来越多的产品采用使企业能够根据个人客户的喜好量身定制奖励、优惠和体验，从而提高了品牌忠诚度和重复购买，为市场创造了积极的前景。此外，数位平台的扩展和智慧型手机的普及为顺畅的客户互动铺平了道路，简化了忠诚度计划的实施和管理，从而提高了忠诚度计划的采用率。此外，复杂的资料分析工具的存在使企业能够深入了解客户的行为和倾向，有助于制定更具体、更有效的忠诚度策略，从而为市场扩张提供利润丰厚的机会。除此之外，随着消费者对客户忠诚度与持续获利能力之间直接关係的认识不断提高，对全方位忠诚度管理解决方案的需求不断增长，从而促进了市场成长。

忠诚度管理市场趋势/驱动因素：

客户保留和参与

在当前竞争激烈的商业前景中，客户保留已成为寻求可持续成长的组织的首要任务。忠诚度管理解决方案提供了增强客户参与度和忠诚度的策略方法。透过实施奖励计划、个人化优惠和专属福利，企业可以激励客户重复购买并保持对其品牌的忠诚度。除此之外，这些计划还为客户创造了价值感和排他性，鼓励他们继续选择该品牌而不是竞争对手。随着客户期望的不断发展，忠诚度管理解决方案的采用范围不断扩大，以提供适应和迎合这些不断变化的偏好的方法，从而培养持久的客户关係。

数位转型和技术进步

数位科技的不断进步极大地改变了企业与客户互动的方式。智慧型手机的广泛采用和线上平台的发展为客户参与开闢了新的管道。忠诚度管理解决方案利用这些数位平台提供无缝、便利的交互，使客户更容易参与忠诚度计划并获得奖励。此外，行动应用程式、社交媒体整合和线上兑换选项增强了客户体验并提高了参与率，有助于市场扩张。同时，先进的资料分析工具使企业能够收集、分析和解释客户资料，从而更准确地洞察行为和偏好。这种数据驱动的方法增强了忠诚度策略的客製化性，使其对客户更具相关性和吸引力，从而支持市场成长。

数据驱动决策

数据已成为企业的重要资产，有助于在营运的各个方面（包括行销和客户参与）做出明智的决策。忠诚度管理解决方案利用资料分析来全面了解顾客行为、偏好和购买模式。这种数据驱动的方法使企业能够细分其客户群，并制定与特定人群产生共鸣的有针对性的忠诚度计划。透过识别趋势和模式，公司可以完善其忠诚度策略并优化资源配置。除此之外，透过关键绩效指标 (KPI) 衡量忠诚度计画成效的能力进一步增强了这些策略的责任感和适应性。数据驱动的洞察力使企业能够持续发展其忠诚度计划，以符合客户期望和市场趋势，从而增强市场成长，从而提供竞争优势。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球忠诚度管理市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：按类型

  • 客户保留
    • 市场趋势
    • 市场预测
  • 客户忠诚度
    • 市场趋势
    • 市场预测
  • 通路忠诚度
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：依组织规模

  • 大型企业
    • 市场趋势
    • 市场预测
  • 中小企业
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：依部署模式

  • 本地
    • 市场趋势
    • 市场预测
  • 基于云端
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：依垂直产业

  • BFSI
    • 市场趋势
    • 市场预测
  • 零售
    • 市场趋势
    • 市场预测
  • 旅游和酒店业
    • 市场趋势
    • 市场预测
  • 製造业
    • 市场趋势
    • 市场预测
  • 资讯科技和电信
    • 市场趋势
    • 市场预测
  • 媒体与娱乐
    • 市场趋势
    • 市场预测
  • 卫生保健
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 10 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Annex Cloud
    • Bond Brand Loyalty Inc.
    • Comarch SA
    • Epsilon Data Management LLC
    • Fidelity Information Services Inc.
    • ICF International Inc.
    • Kobie Marketing Inc.
    • LoyaltyLion
    • Oracle Corporation
    • Paystone Inc.
    • SAP SE
    • TIBCO Software Inc.
Product Code: SR112024A4338

The global loyalty management market size reached US$ 4.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 20.2 Billion by 2032, exhibiting a growth rate (CAGR) of 18.6% during 2024-2032. Increasing emphasis on customer retention, technological advancements, data-driven insights, and the shifting consumer preferences for loyalty management solutions, are some of the major factors propelling the market.

Loyalty management is a strategic approach employed by businesses to cultivate and maintain strong, enduring relationships with their customers. It involves the implementation of various techniques, such as reward programs, personalized offers, and exclusive benefits, to incentivize customer loyalty and repeat purchases. Through the continuous analysis of customer behavior and preferences, companies refine their strategies to enhance customer satisfaction and retention. By effectively managing loyalty, businesses can foster brand advocacy, increase customer lifetime value, and gain a competitive edge in the market.

The global loyalty management market is driven by the increasing emphasis on customer retention and engagement in the highly competitive business landscape. In addition to this, the escalating adoption of products that enable businesses to customize rewards, offers, and experiences to individual customer preferences is enhancing brand loyalty and repeat purchases, creating a positive outlook for the market. Moreover, the expansion of digital platforms and the ubiquity of smartphones have paved the way for smooth customer interactions, simplifying the implementation and management of loyalty programs, thereby leading to their increased adoption. Furthermore, the presence of sophisticated data analytics tools empowers businesses to obtain an in-depth understanding of customer behavior and inclinations, aiding in the creation of more specific and effective loyalty strategies, thus presenting lucrative opportunities for market expansion. Apart from this, with the rising consumer awareness regarding the direct relationship between customer loyalty and sustained profitability, there is a growing demand for all-encompassing loyalty management solutions, bolstering the market growth.

Loyalty Management Market Trends/Drivers:

Customer retention and engagement

In the current highly competitive business outlook, customer retention has become a top priority for organizations seeking sustainable growth. Loyalty management solutions offer a strategic approach to enhancing customer engagement and loyalty. By implementing rewards programs, personalized offers, and exclusive benefits, businesses can incentivize customers to make repeat purchases and remain loyal to their brand. Besides this, these programs create a sense of value and exclusivity for customers, encouraging them to continue choosing the brand over its competitors. As customer expectations continue to evolve, there is an expanding adoption of loyalty management solutions to provide the means to adapt and cater to these changing preferences, thereby fostering enduring customer relationships.

Digital transformation and technological advancements

The ongoing advancement of digital technologies has significantly transformed the way businesses interact with their customers. The extensive adoption of smartphones and the growth of online platforms have opened up new channels for customer engagement. Loyalty management solutions leverage these digital platforms to provide seamless and convenient interactions, making it easier for customers to participate in loyalty programs and access rewards. Moreover, mobile apps, social media integration, and online redemption options enhance customer experience and increase participation rates, aiding in market expansion. Concurrently, advanced data analytics tools enable businesses to collect, analyze, and interpret customer data, allowing more accurate insights into behavior and preferences. This data-driven approach enhances the customization of loyalty strategies, making them more relevant and appealing to customers, supporting the market growth.

Data-driven decision-making

Data has emerged as a critical asset for businesses, enabling informed decision-making across various aspects of operations, including marketing and customer engagement. Loyalty management solutions leverage data analytics to comprehensively understand customer behavior, preferences, and purchasing patterns. This data-driven approach allows businesses to segment their customer base and create targeted loyalty initiatives that resonate with specific demographics. By identifying trends and patterns, companies can refine their loyalty strategies and optimize the allocation of resources. In addition to this, the ability to measure the effectiveness of loyalty programs through key performance indicators (KPIs) further enhances the accountability and adaptability of these strategies. Data-driven insights provide a competitive edge by enabling businesses to continually evolve their loyalty programs to align with customer expectations and market trends, thereby strengthening the market growth.

Loyalty Management Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global loyalty management market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, organization size, deployment mode, and industry vertical.

Breakup by Type:

Customer Retention

Customer Loyalty

Channel Loyalty

Customer loyalty dominates the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes customer retention, customer loyalty, and channel loyalty. According to the report, customer loyalty represented the largest segment.

The demand for customer loyalty management is propelled by evolving consumer expectations and significant advancements in technology. As customers seek personalized experiences and value-added interactions, businesses are compelled to adopt sophisticated loyalty management strategies to cater to these preferences, bolstering the market growth. In addition to this, the integration of emerging technologies, such as artificial intelligence (AI) and machine learning (ML), further enhances the potential of loyalty programs to deliver tailored offers, seamless engagement, and predictive analytics. This alignment of customer desires with technological capabilities drives the demand for loyalty management solutions, enabling companies to create meaningful and lasting connections with their clientele.

Breakup by Organization Size:

Large Enterprises

Small and Medium Enterprises

Large enterprises hold the largest share of the market

A detailed breakup and analysis of the market based on the organization size has also been provided in the report. This includes large enterprises and small and medium enterprises. According to the report, large enterprises accounted for the largest market share.

The demand for loyalty management in large enterprises is primarily driven by the need to optimize operational efficiency and leverage their extensive customer base. As these enterprises operate on a larger scale with diverse customer segments, the implementation of robust loyalty management solutions becomes crucial for streamlining customer engagement processes and enhancing retention rates. Furthermore, the utilization of data-driven insights at this scale enables these enterprises to finely segment their customer base, enabling highly targeted and effective loyalty programs, and positively impacting the market growth. By effectively managing customer loyalty, large enterprises can maintain a competitive edge in the market and extract maximum value from their substantial customer relationships.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises dominate the market

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes on-premises and cloud-based. According to the report, on-premises represented the largest segment.

The specific security and customization requirements of certain industries and businesses are driving the demand for on-premises loyalty management solutions. Numerous industrial verticals, such as finance, healthcare, and government, prioritize on-premises solutions to maintain stringent control over sensitive customer data and comply with regulatory standards. These businesses value the ability to customize loyalty programs and integrate them seamlessly with their existing infrastructure, contributing to their expanding adoption. Moreover, on-premises solutions provide data sovereignty and control that aligns with their operational needs, addressing concerns about data privacy and security. Besides this, it ensures a tailored and secure loyalty management approach within industries where data protection and customization are paramount, aiding in market expansion.

Breakup by Industry Vertical:

BFSI

Retail

Travel and Hospitality

Manufacturing

IT and Telecom

Media and Entertainment

Healthcare

Others

Retail holds the largest share in the market

A detailed breakup and analysis of the market based on the industry vertical has also been provided in the report. This includes BFSI, retail, travel and hospitality, manufacturing, IT and telecom, media and entertainment, healthcare, and others. According to the report, retail accounted for the largest market share.

The rising demand for loyalty management in the retail sector to differentiate in a competitive market and enhance customer experiences is strengthening the market growth. Retailers are seeking innovative ways to attract and retain customers in an era of evolving consumer preferences and increasing online competition. Loyalty management solutions offer a means to create personalized shopping experiences, deliver targeted promotions, and build emotional connections with customers. Concurrent with this, the integration of mobile apps and online platforms enables retailers to seamlessly engage customers across various touchpoints, fostering brand loyalty and repeat purchases. By leveraging data insights, retailers can adapt their strategies to changing trends and preferences, thus optimizing their marketing efforts and driving customer retention in a dynamic retail landscape.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest loyalty management market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The growth of the North America loyalty management market is primarily impelled by the region's robust technological infrastructure and the widespread adoption of digital solutions. Besides this, the prevalence of advanced digital platforms and high smartphone penetration rates in the region create a conducive environment for implementing sophisticated loyalty management strategies. Furthermore, the rising focus on consumer-centric business culture and the value of personalized experiences is prompting businesses to invest in loyalty programs that cater to individual preferences, fueling the market growth. Apart from this, the availability of cutting-edge data analytics tools further aids in refining strategies by enabling businesses to gain detailed insights into customer behavior. This data-driven approach enhances the customization and effectiveness of loyalty initiatives, further fueling the growth of the North America loyalty management market.

Competitive Landscape:

The global loyalty management market is characterized by a dynamic and competitive landscape shaped by a multitude of solution providers ranging from established players to innovative startups. Key industry participants are continually striving to enhance their offerings and stay at the forefront of technological advancements. Established vendors often leverage their extensive experience and customer base to offer comprehensive and feature-rich loyalty management solutions. They emphasize seamless integration with existing systems and emphasize data security and compliance, catering to the needs of industries with stringent requirements. Meanwhile, emerging players bring fresh perspectives to the market, introducing agile and user-centric solutions that leverage the latest trends, such as AI, machine learning, and blockchain. This competition fosters innovation, driving the development of advanced loyalty strategies, predictive analytics, and real-time engagement capabilities.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Annex Cloud

Bond Brand Loyalty Inc.

Comarch SA

Epsilon Data Management LLC

Fidelity Information Services Inc.

ICF International Inc.

Kobie Marketing Inc.

LoyaltyLion

Oracle Corporation

Paystone Inc.

SAP SE

TIBCO Software Inc.

Recent Developments:

In June 2023, Bond Brand Loyalty announced the launch of Synapze XI, a Snowflake Native App that offers an intelligence platform that is native to the Snowflake Data Cloud and runs within customers' Snowflake accounts.

In March 2023, GoDaddy and Worldpay from FIS announced their collaborated aim to launch Commerce 360, an all-in-one omnicommerce solution that makes selling anything, anywhere simple.

In March 2023, Oracle Corporation announced a collaboration with KDDI Corporation, to improve the latter's online payment brand, known as au PAY, as well as enhance their customer loyalty program, the au Ponta Points Program.

Key Questions Answered in This Report

  • 1. How big is the global loyalty management market?
  • 2. What is the expected growth rate of the global loyalty management market during 2024-2032?
  • 3. What are the key factors driving the global loyalty management market?
  • 4. What has been the impact of COVID-19 on the global loyalty management market?
  • 5. What is the breakup of the global loyalty management market based on the type?
  • 6. What is the breakup of the global loyalty management market based on the organization size?
  • 7. What is the breakup of the global loyalty management market based on the deployment mode?
  • 8. What is the breakup of the global loyalty management market based on the industry vertical?
  • 9. What are the key regions in the global loyalty management market?
  • 10. Who are the key players/companies in the global loyalty management market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Loyalty Management Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Customer Retention
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Customer Loyalty
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Channel Loyalty
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Organization Size

  • 7.1 Large Enterprises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Small and Medium Enterprises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Mode

  • 8.1 On-premises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Travel and Hospitality
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Manufacturing
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 IT and Telecom
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Media and Entertainment
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Healthcare
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Annex Cloud
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Bond Brand Loyalty Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Comarch SA
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Epsilon Data Management LLC
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Fidelity Information Services Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 ICF International Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Kobie Marketing Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 LoyaltyLion
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Oracle Corporation
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Paystone Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 SAP SE
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 TIBCO Software Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 SWOT Analysis

List of Figures

  • Figure 1: Global: Loyalty Management Market: Major Drivers and Challenges
  • Figure 2: Global: Loyalty Management Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Loyalty Management Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Loyalty Management Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Loyalty Management Market: Breakup by Organization Size (in %), 2023
  • Figure 6: Global: Loyalty Management Market: Breakup by Deployment Mode (in %), 2023
  • Figure 7: Global: Loyalty Management Market: Breakup by Industry Vertical (in %), 2023
  • Figure 8: Global: Loyalty Management Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Loyalty Management (Customer Retention) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Loyalty Management (Customer Retention) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Loyalty Management (Customer Loyalty) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Loyalty Management (Customer Loyalty) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Loyalty Management (Channel Loyalty) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Loyalty Management (Channel Loyalty) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Loyalty Management (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Loyalty Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Loyalty Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Loyalty Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Loyalty Management (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Loyalty Management (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Loyalty Management (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Loyalty Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Loyalty Management (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Loyalty Management (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Loyalty Management (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Loyalty Management (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Loyalty Management (Travel and Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Loyalty Management (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Loyalty Management (Manufacturing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Loyalty Management (Manufacturing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Loyalty Management (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Loyalty Management (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Loyalty Management (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Loyalty Management (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Loyalty Management (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Loyalty Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Loyalty Management (Other Industry Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Loyalty Management (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: North America: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: North America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: United States: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: United States: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Canada: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Canada: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Asia-Pacific: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Asia-Pacific: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: China: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: China: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Japan: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Japan: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: India: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: India: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: South Korea: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: South Korea: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Australia: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Australia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Indonesia: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Indonesia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Others: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Europe: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Europe: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Germany: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Germany: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: France: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: France: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: United Kingdom: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: United Kingdom: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Italy: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Italy: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Spain: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Spain: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Russia: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Russia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Others: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Latin America: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Latin America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Brazil: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Brazil: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Mexico: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Mexico: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Others: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Middle East and Africa: Loyalty Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Middle East and Africa: Loyalty Management Market: Breakup by Country (in %), 2023
  • Figure 87: Middle East and Africa: Loyalty Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Global: Loyalty Management Industry: SWOT Analysis
  • Figure 89: Global: Loyalty Management Industry: Value Chain Analysis
  • Figure 90: Global: Loyalty Management Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Loyalty Management Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Loyalty Management Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Loyalty Management Market Forecast: Breakup by Organization Size (in Million US$), 2024-2032
  • Table 4: Global: Loyalty Management Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
  • Table 5: Global: Loyalty Management Market Forecast: Breakup by Industry Vertical (in Million US$), 2024-2032
  • Table 6: Global: Loyalty Management Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Loyalty Management Market: Competitive Structure
  • Table 8: Global: Loyalty Management Market: Key Players