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封面
市场调查报告书
商品编码
1390596

2023-2028 年按类型、组件、部署模式、应用程式、垂直产业和地区分類的应用分析市场报告

App Analytics Market Report by Type, Components, Deployment Mode, Application, Industry Vertical, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 144 Pages | 商品交期: 2-3个工作天内

价格

抽象的

2022 年全球应用分析市场规模达到 21.68 亿美元。展望未来， IMARC Group预计到 2028 年该市场将达到 69.75 亿美元，2022-2028 年复合年增长率 (CAGR) 为 21.5%。电子商务行业的显着扩张、视讯串流服务和手机游戏的日益普及以及网路安全威胁的增加是推动市场成长的一些主要因素。

应用程式分析是测量、收集和分析与行动应用程式的效能和使用相关的资料的系统过程。这对于帮助企业了解客户如何使用他们的应用程式至关重要。它使企业能够透过分析获得有关用户行为的宝贵见解，包括最受欢迎的功能、应用程式的使用频率以及用户退出或遇到问题的位置，这对于就应用程式优化和用户体验增强做出明智的决策至关重要，以及整体应用程式策略。它还提供关键指标的资料，包括用户参与度、保留率和转换率。此外，企业可以改进他们的应用程序，更有效地定位他们的行销工作，并最终使用这些资料提供更好的用户体验。

该市场主要是由对资料安全和用户隐私日益增长的担忧所推动的。此外，对应用程式分析的需求不断增长，以识别潜在的安全和隐私问题，同时确保遵守相关法律，这正在影响市场的成长。此外，智慧型手机的广泛采用和可用行动应用程式数量的增加导致行动应用程式的使用量增加，从而产生了企业了解用户行为和偏好的需求，这是另一个主要的成长诱导因素。除此之外，它还提供了有关用户与应用程式互动的宝贵见解，帮助公司就应用程式功能、行销策略和用户参与度做出明智的决策，从而加速市场成长。除此之外，应用程式开发人员和企业的目标是透过应用程式提供无缝且愉快的用户体验，使他们能够确定可以改善用户体验的领域，从而提高用户保留率和客户满意度，从而推动市场增长。

应用分析市场趋势/驱动因素：

电子商务产业显着扩张

该市场是由新兴的电子商务行业推动的。此外，企业依靠应用程式分析工具来获取洞察、改善用户体验并增加收入，从而影响市场成长。此外，电子商务公司意识到用户参与和保留的重要性，这使得产品需求不断升级，以提供有关用户行为的深入资料。它可以帮助企业了解客户如何与其行动应用程式交互，从而使他们能够优化应用程式的功能、内容和使用者介面，以提高参与度并鼓励重复访问，从而促进市场成长。它还允许企业收集有关用户偏好、购买历史和浏览习惯的资料，这对于客製化产品推荐和行销工作非常宝贵，从而增加转换的可能性。除此之外，用于提高转换率、精确定位销售漏斗中用户流失、识别瓶颈的产品使用量的增加，使企业能够进行有针对性的改进，以提高转换率并提高销售额，也推动了市场的成长。

视讯串流服务和手机游戏日益普及

Netflix、Amazon Prime Video、Disney+ 和众多其他管道等视讯串流平台的兴起推动了应用分析的需求。这些服务严重依赖行动应用程式来接触受众并深入了解用户参与度、内容偏好和观看习惯。这些资料对于内容推荐演算法来说非常宝贵，使它们能够个性化用户体验并保持观众的参与度。此外，它还帮助串流媒体服务优化视讯品质、减少缓衝并确保无缝串流媒体体验，从而影响市场成长。此外，公司正在转向分析，透过提供更好的内容推荐和提高客户满意度来获得竞争优势，从而成为另一个主要的成长诱导因素。除此之外，分析对于为游戏开发者提供有价值的见解（包括用户保留率、应用程式内购买行为和关卡完成资料）至关重要，从而加速市场成长。它允许游戏开发者微调他们的游戏、引入新功能并自订游戏内优惠，以增强游戏体验并最大化收入。

网路安全威胁数量不断增加

网路安全威胁数量的不断增加导致广泛采用应用程式分析来保护敏感资料和应用程式本身的安全。此外，收集大量资讯（包括用户行为、位置资料甚至个人偏好）的产品需求不断增长，正在影响市场成长。此外，公司还专注于网路安全措施，包括实施改进的加密协定以保护传输中和静态的资料、定期进行安全审计和漏洞评估，以及采用安全编码和应用程式开发的最佳实践，这是另一个主要的成长诱导因素。除此之外，遵守 GDPR 和 CCPA 等资料保护法规已成为当务之急。不遵守这些规定可能会导致巨额罚款和声誉受损。因此，主要参与者正在投资合规工作，以确保用户资料的隐私和安全。

应用分析行业细分：

IMARC Group提供了每个细分市场的主要趋势的分析，以及 2023 年至 2028 年全球、区域和国家层面的预测。我们的报告根据类型、组件、部署模式、应用程式和垂直行业对市场进行了分类。

按类型划分：

行动应用程式分析

网路应用程式分析

行动应用程式分析是最受欢迎的类型

该报告根据类型提供了详细的市场细分和分析。这包括行动应用程式分析和网路应用程式分析。根据该报告，行动应用程式分析占据了最大的细分市场。

行动应用程式分析市场是由各行业行动应用程式的爆炸性成长所推动的。此外，个人越来越多地使用智慧型手机和平板电脑，使企业认识到透过行动应用程式接触目标受众的巨大潜力，从而增加了对专门为行动应用程式量身定制的分析工具的需求。

此外，行动应用程式分析工具提供了对用户行为、效能和参与度的重要洞察，使企业能够全面了解用户如何与其应用程式交互，从而使应用程式开发人员和企业能够做出明智的决策，以增强用户体验、提高保留率和推动收入成长，从而成为另一个主要的成长诱导因素。

除此之外，由于行动装置上电子商务、社交媒体、娱乐和生产力应用程式的不断增长，它使企业能够透过追踪用户偏好、优化应用程式功能和微调行销策略来保持竞争力，从而推动市场成长。

按组件划分：

软体

服务

软体占最大市场份额

报告还提供了基于组件的详细市场细分和分析。这包括软体和服务。报告显示，软体占据了最大的市场份额。

软体对于提供企业分析和优化其行动应用程式所需的工具和技术至关重要。它包含广泛的功能和特性，旨在满足各行业企业的众多需求。这些解决方案提供了对用户行为、参与度和应用程式效能的全面洞察，使公司能够做出数据驱动的决策。

此外，软体的灵活性和可扩展性使其成为各种规模的企业的多功能选择，例如希望了解其初始用户群的新创公司或寻求分析全球受众资料的跨国公司，从而代表另一个主要的成长诱导因素。

此外，基于软体的解决方案可以相应地进行客製化和扩展，行动应用程式日益复杂，需要复杂的分析工具，而Excel软体提供了即时资料分析等高级功能，从而促进了市场成长。人工智慧驱动的预测分析和用户细分，使企业能够从庞大的资料集中提取可行的见解。

按部署模式划分：

本地

基于云端

本地部署目前占据最大的市场份额

报告还根据部署模式对市场进行了详细的细分和分析。这包括本地和基于云端的。报告显示，本地部署占据了最大的市场份额。

本地部署是指在组织的实体基础设施内（通常在其自己的资料中心内）安装和运行分析软体，这具有多种优点。此外，越来越多地使用本地解决方案，为组织在资料隐私和合规性很重要的行业（例如医疗保健和金融）中提供了更好的资料控制和安全性，以将敏感资料保留在组织的基础设施内，进而影响市场成长。它还允许企业根据其特定需求自订安全措施，确保资料保护和法规遵循。

此外，本地解决方案通常对拥有大量现有 IT 基础架构的企业有吸引力。他们可以将分析与现有系统和资料库无缝集成，从而简化营运和资料管理。对于需要即时分析的应用程序，将资料保留在现场可以减少延迟并确保快速回应时间，从而增强用户体验。

按应用划分：

行销分析

绩效分析

应用内分析

收入分析

其他的

行销分析占据最大的市场份额

报告还提供了基于应用程式的详细市场细分和分析。这包括行销分析、绩效分析、应用程式内分析、收入分析等。报告显示，行销分析占据了最大的市场份额。

行销分析可以优化企业的用户参与度、转换率和整体行销策略。此外，它使企业能够全面解码用户行为模式，并深入了解用户如何与行动应用程式交互，追踪他们从应用程式安装到转换的整个过程，这正在影响市场的成长。这种精细的理解使行销人员能够做出明智的决策、完善行销活动并最大限度地提高投资回报率。

此外，行销分析使他们能够识别哪些行销管道最有效、哪些行销活动与目标受众产生共鸣以及如何有效地分配资源，从而成为另一个主要的成长诱导因素。

除此之外，个人化行销策略的出现增强了对行销分析的需求，导致用户现在期望客製化体验，同时提供提供个人化内容、推荐和优惠所需的资料，从而提高用户满意度并提高客户保留率，从而加速市场成长。

行销分析还有助于追踪关键绩效指标 (KPI)，例如客户获取成本 (CAC)、客户终身价值 (CLV) 和广告支出回报率 (ROAS)。这些指标对于评估行销工作的有效性以及製定数据驱动的决策以优化行销活动至关重要。

按垂直行业细分：

游戏和娱乐

社群媒体

资讯科技和电信

健康和健身

旅游和酒店业

零售及电子商务

教育与学习

BFSI

其他的

游戏和娱乐主导市场

报告还提供了基于垂直行业的详细市场细分和分析。这包括游戏和娱乐、社交媒体、IT 和电信、健康和健身、旅游和酒店、零售和电子商务、教育和学习、BFSI 等。报告显示，游戏和娱乐占据了最大的市场份额。

游戏和娱乐产业的特点是拥有更广泛的消费者基础。行动游戏和娱乐应用程式迎合全球受众，跨越不同年龄层和人口统计数据，产生大量用户资料，使得应用程式分析对于了解玩家行为、偏好和趋势不可或缺。

此外，游戏产业的竞争性质正在加剧产品需求，使开发商能够努力创造引人入胜的沉浸式游戏体验，从而成为另一个主要的成长因素。除此之外，分析工具还提供对游戏玩法的即时洞察，帮助开发者微调机制、关卡和应用程式内购买，以提高用户参与度和保留率，从而推动市场成长。

此外，分析可以对不同的游戏元素进行 A/B 测试，从而实现数据驱动的改进，从而提高玩家满意度和获利能力。应用程式内购买、广告和虚拟商品销售对于游戏和娱乐应用程式的收入来源至关重要，可确保最佳定价、广告投放和创造收入。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

北美市场领先，占据大部分市场份额

市场研究报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，北美占据最大的市场份额。

北美市场是由不断发展的美国硅谷所推动的。它是科技公司、新创公司和创投家的全球中心，培育创新文化，推动先进分析解决方案的开发和采用，进而影响市场成长。

除此之外，北美是大量应用程式开发人员和公司的所在地，从成熟的科技巨头到灵活的新创公司，北美改进的应用程式开发社群正在不断增加对工具的需求，这些工具认识到分析正在改进应用程式、理解应用程式方面所发挥的重要作用。使用者行为，并最大限度地发挥应用程式的潜力，从而推动市场成长。

此外，北美企业以高度关注数据驱动决策而闻名。它提供了宝贵的见解，可以帮助公司调整策略、增强用户体验并透过以数据为中心的方法优化货币化工作，从而为市场成长提供积极的推动力。

竞争格局：

目前，市场主要参与者正在不断实施策略，以巩固自己的地位并在这个快速发展的行业中保持竞争力。他们正在投资研发 (R&D) 以增强其分析解决方案，并专注于引入预测分析、人工智慧驱动的见解和即时监控等新功能，以便为客户提供更全面、更有价值的资料。此外，公司正在优先考虑改善其分析平台的使用者体验，包括使用者友善的介面、直觉的仪表板和易于解释的报告，确保客户无需技术专业知识即可获得可行的见解。除此之外，他们认识到多平台分析的重要性，并扩展其解决方案以涵盖各种作业系统、设备和应用程式商店，使客户能够全面了解其用户群。

市场研究报告对竞争格局进行了全面分析。也提供了所有主要公司的详细资料。市场上的一些主要参与者包括：

奥多比公司

亚马逊网路服务公司

应用安妮

AppDynamics Inc（思科系统公司）

安普泰公司

克莱维塔普

伯爵利

乱舞

国际商业机器公司

混合面板

Taplytics公司

高地软体公司

（请注意，这只是关键参与者的部分列表，报告中提供了完整列表。）

最近的发展：

2020 年 7 月，App Annie 开发了新版本的 Libring，名称为 App Annie Ascend，可能会出售给现有 App Annie 客户并提供应用程式市场资料，同时提供广告分析，特别是针对游戏发行商和其他参与供应的企业广告产业的另一面，以吸引不同的市场。

2021 年 1 月，基于云端的企业工作管理软体供应商 Upland Software Inc. 以 6,800 万美元收购了行动应用个人化和分析解决方案供应商 Localytics。

2022 年 6 月，Adobe Inc. 宣布在 Adob​​e Analytics 中推出新服务，为品牌提供单一工作区，以统一采用 Adob​​e Analytics 的所有媒体类型（包括元宇宙和串流媒体）的资料和见解，并推出一项新服务来过渡来自其他分析产品的资料，同时保留对全球资料保护条例 (GDPR) 和加州消费者隐私法案 (CCPA) 等法规的历史合规性。

本报告回答的关键问题

  • 全球应用分析市场有多大
  • 2023-2028 年全球应用分析市场的预期成长率是多少
  • 推动全球应用分析市场的关键因素是什么
  • COVID-19 对全球应用分析市场有何影响
  • 全球应用程式分析市场按类型划分是怎样的
  • 基于组件的全球应用程式分析市场的细分是什么
  • 根据部署模式，全球应用分析市场的细分如何
  • 基于应用程式的全球应用程式分析市场的细分是什么
  • 基于垂直行业的全球应用分析市场的细分是什么
  • 10. 全球应用分析市场的关键区域有哪些？
  • 11. 全球应用分析市场的主要参与者/公司有哪些？

本报告回答的关键问题

  • 全球应用分析市场有多大？
  • 2023-2028 年全球应用分析市场的预期成长率是多少？
  • 推动全球应用分析市场的关键因素是什么？
  • COVID-19 对全球应用分析市场有何影响？
  • 全球应用分析市场按类型划分是怎样的？
  • 基于组件的全球应用程式分析市场的细分情况如何？
  • 全球应用分析市场依部署模式划分是怎样的？
  • 基于应用程式的全球应用程式分析市场的细分情况如何？
  • 基于垂直产业的全球应用分析市场的细分如何？
  • 全球应用分析市场的关键区域有哪些？
  • 谁是全球应用分析市场的主要参与者/公司？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球应用分析市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：按类型分類的市场细分

  • 行动应用程式分析
    • 市场走向
    • 市场预测
  • 网路应用程式分析
    • 市场走向
    • 市场预测

第 7 章：按成分分類的市场区隔

  • 软体
    • 市场走向
    • 市场预测
  • 服务
    • 市场走向
    • 市场预测

第 8 章：依部署模式分類的市场区隔

  • 本地
    • 市场走向
    • 市场预测
  • 基于云端
    • 市场走向
    • 市场预测

第 9 章：按应用分類的市场区隔

  • 行销分析
    • 市场走向
    • 市场预测
  • 绩效分析
    • 市场走向
    • 市场预测
  • 应用内分析
    • 市场走向
    • 市场预测
  • 收入分析
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 10 章：按产业垂直分類的市场区隔

  • 游戏和娱乐
    • 市场走向
    • 市场预测
  • 社群媒体
    • 市场走向
    • 市场预测
  • 资讯科技和电信
    • 市场走向
    • 市场预测
  • 健康和健身
    • 市场走向
    • 市场预测
  • 旅游和酒店业
    • 市场走向
    • 市场预测
  • 零售及电子商务
    • 市场走向
    • 市场预测
  • 教育与学习
    • 市场走向
    • 市场预测
  • BFSI
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 11 章：按地区分類的市场细分

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 按国家/地区分類的市场细分
    • 市场预测

第 12 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 13 章：价值链分析

第 14 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 15 章：价格分析

第16章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Adobe Inc.
    • Amazon Web Services Inc.
    • App Annie
    • AppDynamics Inc (Cisco Systems Inc.)
    • Apptentive Inc.
    • Clevertap
    • Countly
    • Flurry
    • International Business Machines Corporation
    • Mixpanel
    • Taplytics Inc.
    • Upland Software Inc.
Product Code: SR112023A4387

Abstract

The global app analytics market size reached US$ 2,168 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 6,975 Million by 2028, exhibiting a growth rate (CAGR) of 21.5% during 2022-2028. The significant expansion in the e-commerce industry, the growing popularity of video streaming services and mobile gaming, and the increasing number of cybersecurity threats are some of the major factors contributing to the market growth.

App analytics is the systematic process of measuring, collecting, and analyzing data related to the performance and usage of mobile applications. It is essential in helping businesses understand how customers are utilizing their apps. It enables corporations to gain valuable insights into user behavior, including features that are most popular, how often the app is used, and where users drop off or encounter issues through analytics, which is essential for making informed decisions about app optimization, user experience enhancements, and overall app strategy. It also provides data on key metrics, including user engagement, retention, and conversion rates. Additionally, businesses can refine their apps, target their marketing efforts more effectively, and ultimately provide a better user experience using this data.

The market is primarily driven by the increasing concerns about data security and user privacy. In addition, the rising demand for app analytics to identify potential security and privacy issues while ensuring compliance with relevant laws is influencing the market growth. Moreover, the widespread adoption of smartphones and the increasing number of mobile apps available led to increasing mobile app usage, creating a need for businesses to understand user behavior and preferences, representing another major growth-inducing factor. Besides this, it provides valuable insights into user interactions with apps, helping companies make informed decisions about app features, marketing strategies, and user engagement, thus accelerating market growth. Along with this, app developers and businesses aim to provide a seamless and enjoyable user experience with app that enable them to identify areas where user experience can be improved, leading to higher user retention rates and customer satisfaction, thus propelling market growth.

App Analytics Market Trends/Drivers:

The significant expansion in the e-commerce industry

The market is driven by the rising e-commerce industry. In addition, businesses are relying on app analytics tools to gain insights, improve user experiences, and drive revenue thus influencing the market growth. Also, e-commerce companies are aware of the importance of user engagement and retention which is escalating product demand to provide in-depth data on user behavior. It helps businesses understand how customers interact with their mobile apps which enables them to optimize the app's features, content, and user interface to enhance engagement and encourage repeat visits, thus augmenting the market growth. It also allows businesses to collect data on user preferences, purchase history, and browsing habits which is invaluable for tailoring product recommendations and marketing efforts, thereby increasing the likelihood of conversion. Apart from this, the rising product use to improve conversion rates, pinpoint users drop off in the sales funnel, and identify bottlenecks, which allow businesses to make targeted improvements to increase the conversion rate and improve sales, is also propelling the market growth.

The growing popularity of video streaming services and mobile gaming

The rise of video streaming platforms including Netflix, Amazon Prime Video, Disney+, and numerous other channels contributed to the demand for app analytics. These services rely heavily on mobile applications to reach their audiences and gain insights into user engagement, content preferences, and viewing habits. This data is invaluable for content recommendation algorithms, allowing them to personalize the user experience and keep viewers engaged. Additionally, it assists streaming services in optimizing video quality, reducing buffering, and ensuring a seamless streaming experience, thus influencing market growth. Moreover, companies are turning to analytics to gain a competitive edge by offering better content recommendations and improving customer satisfaction, thus representing another major growth-inducing factor. Besides this, analytics are essential in providing game developers with valuable insights including user retention rates, in-app purchase behavior, and level completion data, thus accelerating the market growth. It allows game developers to fine-tune their games, introduce new features, and tailor in-game offers to enhance the gaming experience and maximize revenue.

The increasing number of cybersecurity threats

The rising number of cybersecurity threats led to the widespread adoption of app analytics for the protection of sensitive data and the security of the applications themselves. In addition, the rising product demand for gathering a vast array of information, including user behavior, location data, and even personal preferences, is influencing the market growth. Moreover, companies are focusing on cybersecurity measures including the implementation of improved encryption protocols to protect data in transit and at rest, regularly conducting security audits and vulnerability assessments, and adopting best practices for secure coding and application development, representing another major growth-inducing factor. Besides this, compliance with data protection regulations, such as GDPR and CCPA, has become a priority. Failure to comply with these regulations can result in significant fines and reputational damage. As a result, key players are investing in compliance efforts to ensure the privacy and security of user data.

App Analytics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on type, component, deployment mode, application and industry vertical.

Breakup by Type:

Mobile App Analytics

Web App Analytics

Mobile app analytics represents the most popular type

The report has provided a detailed breakup and analysis of the market based on the type. This includes mobile app analytics and web app analytics. According to the report, mobile app analytics represented the largest segment.

The mobile app analytics market is driven by the explosive growth of mobile applications across various industries. In addition, the increasing use of smartphones and tablets by individuals led businesses to recognize the immense potential of reaching their target audiences through mobile apps, thus escalating the demand for analytics tools tailored specifically for mobile applications.

Moreover, mobile app analytics tools provide essential insights into user behavior, performance, and engagement, offering businesses a comprehensive understanding of how users interact with their apps which enables app developers and businesses to make informed decisions to enhance user experiences, increase retention rates, and drive revenue growth, thus representing another major growth-inducing factor.

Along with this, it empowers businesses to stay competitive by tracking user preferences, optimizing app functionality, and fine-tuning marketing strategies due to the growing e-commerce, social media, entertainment, and productivity apps on mobile devices, thus propelling market growth.

Breakup by Component:

Software

Services

Software holds the largest share of the market

A detailed breakup and analysis of the market based on the component has also been provided in the report. This includes software and services. According to the report, software accounted for the largest market share.

Software is essential in providing the tools and technologies that businesses require to analyze and optimize their mobile applications. It includes a wide spectrum of functionalities and features tailored to meet the numerous needs of businesses across various industries. These solutions provide comprehensive insights into user behavior, engagement, and app performance, allowing companies to make data-driven decisions.

Moreover, the flexibility and scalability of software make it a versatile choice for businesses of all sizes such as a startup looking to understand its initial user base or a multinational corporation seeking to analyze data from a global audience, thus representing another major growth-inducing factor.

Also, software-based solutions can be customized and scaled accordingly, and the increasing complexity of mobile applications demands sophisticated analytics tools, and software Excel offers advanced capabilities such as real-time data analysis, thus augmenting the market growth. AI-powered predictive analytics, and user segmentation, enabling businesses to extract actionable insights from vast datasets.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises deployment presently accounts for the largest market share

A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises deployment accounted for the largest market share.

On-premises deployment refers to the installation and operation of analytics software within an organization's physical infrastructure, typically within its own data centers which offer several advantages. In addition, the increasing use of on-premises solutions provides organizations with greater control and security over their data in industries where data privacy and compliance are important, such as healthcare and finance to keep sensitive data within the organization's infrastructure, thus influencing the market growth. It also allows businesses to tailor security measures to their specific needs, ensuring data protection and regulatory compliance.

Additionally, on-premises solutions often appeal to enterprises with substantial existing IT infrastructure. They can integrate analytics seamlessly with their existing systems and databases, streamlining operations and data management. For applications requiring real-time analytics, keeping data on-site can reduce latency and ensure rapid response times, enhancing the user experience.

Breakup by Application:

Marketing Analytics

Performance Analytics

In-App Analytics

Revenue Analytics

Others

Marketing analytics hold the largest share of the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes marketing analytics, performance analytics, in-app analytics, revenue analytics, and others. According to the report, marketing analytics accounted for the largest market share.

Marketing analytics optimizes user engagement, conversion rates, and overall marketing strategies for businesses. In addition, it enables businesses to decode user behavior patterns comprehensively and provides insights into how users interact with mobile apps, tracking their journey from app installation to conversion, which is influencing the market growth. This granular understanding empowers marketers to make informed decisions, refine marketing campaigns, and maximize ROI.

Moreover, marketing analytics equips them with the means to identify which marketing channels are most effective, which campaigns resonate with their target audience, and how to allocate resources efficiently, thus representing another major growth-inducing factor.

Besides this, the advent of personalized marketing strategies intensified the need for marketing analytics, resulting in users now expecting tailored experiences, while providing the data needed to deliver personalized content, recommendations, and offers which enhances user satisfaction and improves customer retention rates, thus accelerating the market growth.

Marketing analytics also aids in tracking key performance indicators (KPIs) such as customer acquisition cost (CAC), customer lifetime value (CLV), and return on ad spend (ROAS). These metrics are essential for assessing the effectiveness of marketing efforts and making data-driven decisions to optimize campaigns.

Breakup by Industry Vertical:

Gaming and Entertainment

Social Media

IT and Telecom

Health and Fitness

Travel and Hospitality

Retail and E-commerce

Education and Learning

BFSI

Others

Gaming and entertainment dominates the market

A detailed breakup and analysis of the market based on the industry vertical has also been provided in the report. This includes gaming and entertainment, social media, IT and telecom, health and fitness, travel and hospitality, retail and e-commerce, education and learning, BFSI, and others. According to the report, gaming and entertainment accounted for the largest market share.

The gaming and entertainment sector is characterized by its wider consumer base. Mobile games and entertainment apps cater to a global audience, spanning various age groups and demographics which generates an enormous amount of user data, making app analytics indispensable for understanding player behavior, preferences, and trends.

Moreover, the competitive nature of the gaming industry is escalating the product demand, allowing developers to strive to create engaging and immersive gaming experiences, thus representing another major growth-inducing factor. Along with this, analytics tools provide real-time insights into gameplay, helping developers fine-tune mechanics, levels, and in-app purchases to enhance user engagement and retention, thus propelling market growth.

Moreover, analytics enable A/B testing of different game elements, leading to data-driven improvements that drive player satisfaction and profitability. In-app purchases, advertising, and virtual goods sales are essential in revenue streams for gaming and entertainment apps, ensuring optimal pricing, ad placement, and revenue generation.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the majority of the market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The North America market is driven by the growing Silicon Valley in the United States. It serves as a global hub for technology companies, startups, and venture capitalists that fosters a culture of innovation and drives the development and adoption of advanced analytics solutions, thus influencing market growth.

Apart from this, North America is home to a vast number of app developers and companies from established tech giants to nimble startups, North America's improved app development community is escalating the demand for tools that recognize the essential role analytics play in refining their apps, understanding user behavior, and maximizing their apps' potential, thus propelling the market growth.

Furthermore, North American businesses are known for their strong focus on data-driven decision-making. It provides valuable insights that help companies fine-tune their strategies, enhance user experiences, and optimize monetization efforts with a data-centric approach, thus providing a positive thrust to market growth.

Competitive Landscape:

At present, key players in the market are continuously implementing strategies to strengthen their positions and remain competitive in this rapidly evolving industry. They are investing in research and development (R&D) to enhance their analytics solutions and focus on introducing new features such as predictive analytics, AI-driven insights, and real-time monitoring to provide more comprehensive and valuable data to their customers. Moreover, companies are prioritizing improving the user experience of their analytics platforms including user-friendly interfaces, intuitive dashboards, and easy-to-interpret reports, ensuring that customers can derive actionable insights without technical expertise. Besides this, they are recognizing the importance of multi-platform analytics and expanding their solutions to cover various operating systems, devices, and app stores which enables customers to gain a holistic view of their user base.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adobe Inc.

Amazon Web Services Inc.

App Annie

AppDynamics Inc (Cisco Systems Inc.)

Apptentive Inc.

Clevertap

Countly

Flurry

International Business Machines Corporation

Mixpanel

Taplytics Inc.

Upland Software Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

In July 2020, App Annie developed a new version of Libring under the name App Annie Ascend, which may be sold to current App Annie clients and provide app market data, while offering advertising analytics, especially for game publishers and other businesses involved in the supply side of the advertising sector for appealing to a different market.

In January 2021, Upland Software Inc., a provider of cloud-based enterprise work management software, acquired Localytics, a provider of mobile app personalization and analytics solutions for US$ 68 Million .

In June 2022, Adobe Inc. announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types including the metaverse and streaming media with global brands adopting Adobe Analytics, and also launched a new service to transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Key Questions Answered in This Report

  • 1. How big is the global app analytics market?
  • 2. What is the expected growth rate of the global app analytics market during 2023-2028?
  • 3. What are the key factors driving the global app analytics market?
  • 4. What has been the impact of COVID-19 on the global app analytics market?
  • 5. What is the breakup of the global app analytics market based on the type?
  • 6. What is the breakup of the global app analytics market based on the component?
  • 7. What is the breakup of the global app analytics market based on the deployment mode?
  • 8. What is the breakup of the global app analytics market based on the application?
  • 9. What is the breakup of the global app analytics market based on the industry vertical?
  • 10. What are the key regions in the global app analytics market?
  • 11. Who are the key players/companies in the global app analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global App Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Mobile App Analytics
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Web App Analytics
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Component

  • 7.1 Software
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Mode

  • 8.1 On-premises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Marketing Analytics
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Performance Analytics
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 In-App Analytics
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Revenue Analytics
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Industry Vertical

  • 10.1 Gaming and Entertainment
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Social Media
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 IT and Telecom
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Health and Fitness
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Travel and Hospitality
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Retail and E-commerce
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Education and Learning
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 BFSI
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast
  • 10.9 Others
    • 10.9.1 Market Trends
    • 10.9.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Adobe Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 Amazon Web Services Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
      • 16.3.2.4 SWOT Analysis
    • 16.3.3 App Annie
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 AppDynamics Inc (Cisco Systems Inc.)
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 Apptentive Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
    • 16.3.6 Clevertap
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Countly
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 Flurry
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
    • 16.3.9 International Business Machines Corporation
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 Mixpanel
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
    • 16.3.11 Taplytics Inc.
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
    • 16.3.12 Upland Software Inc.
      • 16.3.12.1 Company Overview
      • 16.3.12.2 Product Portfolio
      • 16.3.12.3 Financials

List of Figures

  • Figure 1: Global: App Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: App Analytics Market: Sales Value (in Million US$), 2017-2022
  • Figure 3: Global: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 4: Global: App Analytics Market: Breakup by Type (in %), 2022
  • Figure 5: Global: App Analytics Market: Breakup by Component (in %), 2022
  • Figure 6: Global: App Analytics Market: Breakup by Deployment Mode (in %), 2022
  • Figure 7: Global: App Analytics Market: Breakup by Application (in %), 2022
  • Figure 8: Global: App Analytics Market: Breakup by Industry Vertical (in %), 2022
  • Figure 9: Global: App Analytics Market: Breakup by Region (in %), 2022
  • Figure 10: Global: App Analytics (Mobile App Analytics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: App Analytics (Mobile App Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: App Analytics (Web App Analytics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: App Analytics (Web App Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: App Analytics (Software) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: App Analytics (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: App Analytics (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: App Analytics (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: App Analytics (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: App Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: App Analytics (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: App Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: App Analytics (Marketing Analytics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: App Analytics (Marketing Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: App Analytics (Performance Analytics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: App Analytics (Performance Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: App Analytics (In-App Analytics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: App Analytics (In-App Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: App Analytics (Revenue Analytics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: App Analytics (Revenue Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: App Analytics (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: App Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: App Analytics (Gaming and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: App Analytics (Gaming and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: App Analytics (Social Media) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: App Analytics (Social Media) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Global: App Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Global: App Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Global: App Analytics (Health and Fitness) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Global: App Analytics (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Global: App Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Global: App Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Global: App Analytics (Retail and E-commerce) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Global: App Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Global: App Analytics (Education and Learning) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Global: App Analytics (Education and Learning) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Global: App Analytics (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Global: App Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: Global: App Analytics (Other Industry Verticals) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: Global: App Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: North America: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: North America: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: United States: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: United States: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Canada: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Canada: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Asia-Pacific: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Asia-Pacific: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: China: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: China: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Japan: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Japan: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: India: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: India: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: South Korea: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: South Korea: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Australia: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Australia: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Indonesia: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Indonesia: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Others: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: Europe: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: Europe: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: Germany: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: Germany: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: France: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: France: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: United Kingdom: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: United Kingdom: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Italy: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: Italy: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Spain: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 83: Spain: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 84: Russia: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 85: Russia: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 86: Others: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 87: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Latin America: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 89: Latin America: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 90: Brazil: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 91: Brazil: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 92: Mexico: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 93: Mexico: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 94: Others: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 95: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 96: Middle East and Africa: App Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 97: Middle East and Africa: App Analytics Market: Breakup by Country (in %), 2022
  • Figure 98: Middle East and Africa: App Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 99: Global: App Analytics Industry: SWOT Analysis
  • Figure 100: Global: App Analytics Industry: Value Chain Analysis
  • Figure 101: Global: App Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: App Analytics Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: App Analytics Market Forecast: Breakup by Type (in Million US$), 2023-2028
  • Table 3: Global: App Analytics Market Forecast: Breakup by Component (in Million US$), 2023-2028
  • Table 4: Global: App Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
  • Table 5: Global: App Analytics Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 6: Global: App Analytics Market Forecast: Breakup by Industry Vertical (in Million US$), 2023-2028
  • Table 7: Global: App Analytics Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 8: Global: App Analytics Market: Competitive Structure
  • Table 9: Global: App Analytics Market: Key Players