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2023-2030年全球应用分析市场
市场调查报告书
商品编码
1296877

2023-2030年全球应用分析市场

Global App Analytics Market 2023-2030
出版日期: | 出版商: Orion Market Research | 英文 185 Pages | 商品交期: 2-3个工作天内

价格

分部前景

全球应用分析市场根据其组件、类型、应用和行业垂直度进行细分。根据组件，市场被划分为软件和服务。基于类型，市场被划分为网络应用分析和移动应用分析。此外，基于应用，市场被划分为用户分析、收入分析和应用性能分析和运营。在行业垂直领域中，预计BFSI领域将在预测期内实现大幅增长。该细分市场的增长归因于一些因素，如越来越多地采用移动银行和金融应用，再加上分析用户行为和优化金融服务的需要。

在这些领域中，平台分析领域预计将占有相当大的市场份额。该部分的增长归功于平台分析的进步，以及在平台上推出新的和增强的应用分析功能。例如，2023年3月，领先的数字分析供应商Heap宣布将其移动自动捕捉功能扩展到Android和iOS的新开发框架。Heap的综合平台使移动团队能够了解和优化跨平台的客户体验，而这个领域迫切需要这类解决方案。跨平台的客户体验可以让客户达到最快的洞察力，这样他们就可以创造最好的数字体验，加速他们的业务，超过其他工具所能提供的。

区域展望

全球应用分析市场根据地域进一步细分，包括北美（美国和加拿大）、欧洲（意大利、西班牙、德国、法国和其他）、亚太（印度、中国、日本、韩国和其他）和世界其他地区（中东和非洲以及拉丁美洲）。其中，欧洲市场预计将在预测期内见证突出的增长。然而，受智能手机用户数量增加和各行业越来越多地采用移动应用等因素的推动，亚太地区的应用分析市场预计将出现可观的增长。

2023-2030年全球应用分析市场增长，按地区划分

资料来源：OMR分析

北美地区预计将在全球应用分析市场中占据重要份额

在这些地区中，北美地区预计将在预测期内占据全球应用分析市场的重要份额。该地区应用分析市场的增长主要是由主要技术公司的存在、对应用分析解决方案的投资增加以及各行业对移动应用的高度采用等因素驱动。例如，2022年8月，全球领先的客户参与和保留的B2B SaaS平台CleverTap签署了最终协议，在全球投资集团CDPQ领导的D轮融资中筹集1.05亿美元，该集团承诺7500万美元，IIFL AMC的技术基金以及现有投资者Tiger Global和Sequoia India也参与其中。这些资金将用于支持CleverTap的全球扩张和加强其解决方案和技术的开发。2022年6月，CleverTap完成了对位于旧金山的领先的多渠道客户参与平台Leanplum的收购，进一步加强了其在北美和欧洲的足迹。同月，它还发布了TesseractDB（TM），这是世界上第一个专门设计的数据库，旨在极大地提高数字消费品牌的用户参与度和保留率。

市场参与者展望

服务于全球应用分析市场的主要公司包括苹果公司、Adobe公司、Mixpanel公司、Flurry Analytics（Verizon Media）、MoEngage公司、Heap公司、Firebase（Google LLC）、AppsFlyer有限公司、Singular Labs公司、Smartlook s.r.o.和Taplytics公司。这些市场参与者通过采取各种策略，包括合并和收购、伙伴关系、合作、资金和新产品的推出，在市场上保持竞争力，并迎合企业对应用分析解决方案不断变化的需求，大大促进了市场的增长。例如，2021年5月，旧金山产品情报公司Amplitude收购了西雅图创业公司Iteratively。Iteratively向数据和产品团队销售软件，用于客户分析跟踪。这次收购是为了帮助防止数据质量问题，并在一个地方有标准化的客户数据。

该报告涵盖了：

  • 2022年的市场价值数据分析和对2030年的预测。
  • 每个市场部分的年化市场收入（百万美元）。
  • 主要地理区域的国别分析。
  • 在全球应用分析市场运作的主要公司。基于数据的可用性，报告中还提供了与新产品发布相关的信息，以及相关新闻。
  • 通过识别定位在未来强劲增长的关键市场领域来分析商业战略。
  • 分析市场进入和市场扩张战略。
  • 通过识别市场中的 "谁站在哪里 "来分析竞争策略。

目录

第一章：报告摘要

  • 当前行业分析和增长潜力展望
  • 研究方法和工具
  • 市场细分
    • 按领域划分
    • 按地区

第二章：市场概述和洞察力

  • 报告的范围
  • 分析师的洞察力和当前的市场趋势
    • 主要发现
    • 建议
    • 总结

第三章：竞争格局

  • 主要公司分析
  • Company
    • 概述
    • 财务分析
    • SWOT分析
    • 近期发展情况
  • 关键战略分析

第四章：市场细分

  • 全球应用分析市场的组成部分
    • 软件
    • 服务
  • 按类型分類的全球应用分析市场
    • 网络应用分析
    • 移动应用分析
  • 按应用分类的全球应用分析市场
    • 用户分析
    • 收入分析
    • 应用性能分析和运营
  • 按行业分类的全球应用分析市场
    • 银行业金融机构
    • 物流、旅游和运输
    • 博彩业
    • 电信和IT
    • 媒体和娱乐
    • 零售业

第五章：区域分析

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 意大利
    • 西班牙
    • 法国
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太其他地区
  • 世界其他地区

第六章：公司简介

  • Adjust GmbH
  • Adobe Inc. (Adobe Analytics)
  • Amplitude Inc.
  • Apple Inc. (App Store Connect)
  • Appsflyer Ltd.
  • Cisco Systems, Inc. (AppDynamics)
  • CleverTap Inc.
  • Countly Inc.
  • data.ai (App Annie Inc.)
  • Flurry Analytics (Verizon Media)
  • Google LLC (Firebase)
  • Heap Inc.
  • International Business Machines (IBM) Corporation
  • Kochava Inc.
  • Mixpanel Inc.
  • MoEngage Inc.
  • ServiceNow Inc. (Appsee)
  • Singular Labs Inc.
  • Smartlook s.r.o.
  • Upland (Localytics Inc.)
Product Code: OMR2027382

Title: Global App Analytics Market Size, Share & Trends Analysis Report by Component (Software and Service), by Type (Web App Analytics and Mobile App Analytics), by Application (User Analytics, Revenue Analytics, and App Performance Analytics and Operations), and by Industry Vertical (BFSI, Logistics, Travel, and Transportation, Gaming, Telecom and IT, Media and Entertainment, and Retail) Forecast Period (2023-2030).

Global app analytics market is anticipated to grow at a CAGR of 20.1% during the forecast period. The growth of the market is attributed to factors such as increasing demand for user insights, improving app performance, and optimizing revenue generation strategies. Also, the rapid advancement of new and innovative solutions by market players is anticipated to positively contribute to the growth of the market. For instance, in April 2022, Mobile marketing analytics platform Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real time.

Segmental Outlook

The global app analytics market is segmented based on its component, type, application, and industry vertical. Based on the component, the market is segmented into software and services. Based on the type, the market is categorized into web app analytics and mobile app analytics. Further, based on the application, the market is segmented into user analytics, revenue analytics, and app performance analytics and operations. Among the industry verticals, the BFSI segment is anticipated to register significant growth during the forecast period. The growth of this segment is attributed to factors such as the increasing adoption of mobile banking and financial applications, coupled with the need for analyzing user behavior and optimizing financial services.

Among these segments, the platform analytics segment is anticipated to hold a considerable market share. The growth of the segment is attributed to advancement in platform analytics and launches of new and enhanced features on the platform for app analytics. For instance, in March 2023, Heap, the leading digital analytics provider, announced the expansion of their mobile auto-capture capabilities to new development frameworks for Android and iOS. Heap's comprehensive platform enables mobile teams to understand and optimize cross-platform customer experiences in a field that desperately needs these kinds of solutions. The cross-platform customer experience allows customers to reach the quickest time to insight so they can create the best possible digital experiences and accelerate their business, above and beyond what other tools can provide.

Regional Outlooks

The global app analytics market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Europe market is anticipated to witness prominent growth over the forecast period. However, the Asia-Pacific region is projected to experience considerable growth in the app analytics market, driven by factors such as the increasing number of smartphone users and the growing adoption of mobile applications across various industries.

Global App Analytics Market Growth, by Region 2023-2030

Source: OMR Analysis

The North American Region is anticipated to Hold a Significant Share in the Global App Analytics Market

Among these regions, the North American region is anticipated to hold a significant share of the global app analytics market during the forecast period. The growth of the app analytics market in the region is primarily driven by factors such as the presence of major technology companies, increasing investments in-app analytics solutions, and the high adoption of mobile applications across industries. For instance, in August 2022 CleverTap, a leading global B2B SaaS platform for customer engagement and retention signed definitive agreements to raise $105M in a Series D funding round led by CDPQ, a global investment group that committed $75M, with participation from IIFL AMC's Tech Fund, along with existing investors Tiger Global and Sequoia India. The funds will be used to support CleverTap's global expansion and enhance the development of its solutions and technology. In June 2022, CleverTap completed the acquisition of San Francisco-based Leanplum, a leading multi-channel customer engagement platform, further strengthening its footprint in North America and Europe. In the same month, it also unveiled TesseractDB™, the world's first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands.

Market Players Outlook

The major companies serving the global app analytics market include Apple Inc., Adobe Inc., Mixpanel Inc., Flurry Analytics (Verizon Media), MoEngage Inc., Heap Inc., Firebase (Google LLC), AppsFlyer Ltd., Singular Labs Inc., Smartlook s.r.o., and Taplytics Inc. These market players are considerably contributing to the market growth by adopting various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market and cater to the evolving needs of businesses for app analytics solutions. For instance, in May 2021, San Francisco product intelligence company Amplitude acquired Seattle startup Iteratively. Iteratively sells software to data and product teams for customer analytics tracking. The acquisition is done to help prevent data quality problems and has standardized customer data in one place.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global app analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Company
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global App Analytics Market by Component
    • 4.1.1. Software
    • 4.1.2. Service
  • 4.2. Global App Analytics Market by Type
    • 4.2.1. Web App Analytics
    • 4.2.2. Mobile App Analytics
  • 4.3. Global App Analytics Market by Application
    • 4.3.1. User Analytics
    • 4.3.2. Revenue Analytics
    • 4.3.3. App Performance Analytics and Operations
  • 4.4. Global App Analytics Market by Industry Vertical
    • 4.4.1. BFSI
    • 4.4.2. Logistics, Travel, and Transportation
    • 4.4.3. Gaming
    • 4.4.4. Telecom and IT
    • 4.4.5. Media and Entertainment
    • 4.4.6. Retail

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Adjust GmbH
  • 6.2. Adobe Inc. (Adobe Analytics)
  • 6.3. Amplitude Inc.
  • 6.4. Apple Inc. (App Store Connect)
  • 6.5. Appsflyer Ltd.
  • 6.6. Cisco Systems, Inc. (AppDynamics)
  • 6.7. CleverTap Inc.
  • 6.8. Countly Inc.
  • 6.9. data.ai (App Annie Inc.)
  • 6.10. Flurry Analytics (Verizon Media)
  • 6.11. Google LLC (Firebase)
  • 6.12. Heap Inc.
  • 6.13. International Business Machines (IBM) Corporation
  • 6.14. Kochava Inc.
  • 6.15. Mixpanel Inc.
  • 6.16. MoEngage Inc.
  • 6.17. ServiceNow Inc. (Appsee)
  • 6.18. Singular Labs Inc.
  • 6.19. Smartlook s.r.o.
  • 6.20. Upland (Localytics Inc.)

LIST OF TABLES

  • 1. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 2. GLOBAL APP ANALYTICS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL APP ANALYTICS SERVICE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 5. GLOBAL WEB APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 6. GLOBAL MOBILE APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 8. GLOBAL APP ANALYTICS FOR USER ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 9. GLOBAL APP ANALYTICS FOR REVENUE ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL APP ANALYTICS FOR APP PERFORMANCE ANALYTICS AND OPERATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 11. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 12. GLOBAL APP ANALYTICS FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL APP ANALYTICS FOR LOGISTICS, TRAVEL, AND TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL APP ANALYTICS FOR GAMING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL APP ANALYTICS FOR TELECOM AND IT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 16. GLOBAL APP ANALYTICS FOR MEDIA AND ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 17. GLOBAL APP ANALYTICS FOR RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 18. GLOBAL APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 19. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 20. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 21. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 22. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 23. NORTH AMERICAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 24. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 25. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 26. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 27. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 28. EUROPEAN APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 29. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 30. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 31. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 32. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 33. ASIA-PACIFIC APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 34. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 35. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 36. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
  • 37. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 38. REST OF THE WORLD APP ANALYTICS MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)

LIST OF FIGURES

FIGURES

  • 1. GLOBAL APP ANALYTICS MARKET SHARE BY COMPONENT, 2022 VS 2030 (%)
  • 2. GLOBAL APP ANALYTICS SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL APP ANALYTICS SERVICE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL APP ANALYTICS MARKET SHARE BY TYPE, 2022 VS 2030 (%)
  • 5. GLOBAL WEB APP ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 6. GLOBAL MOBILE APP ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 7. GLOBAL APP ANALYTICS MARKET SHARE BY APPLICATION, 2022 VS 2030 (%)
  • 8. GLOBAL APP ANALYTICS FOR USER ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL APP ANALYTICS FOR REVENUE ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL APP ANALYTICS FOR APP PERFORMANCE ANALYTICS AND OPERATIONS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 11. GLOBAL APP ANALYTICS MARKET SHARE BY INDUSTRY VERTICAL, 2022 VS 2030 (%)
  • 12. GLOBAL APP ANALYTICS FOR BFSI MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL APP ANALYTICS FOR LOGISTICS, TRAVEL, AND TRANSPORTATION MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 14. GLOBAL APP ANALYTICS FOR GAMING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 15. GLOBAL APP ANALYTICS FOR TELECOM AND IT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 16. GLOBAL APP ANALYTICS FOR MEDIA AND ENTERTAINMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 17. GLOBAL APP ANALYTICS FOR RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 18. GLOBAL APP ANALYTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 19. US APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. CANADA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. UK APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. FRANCE APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. GERMANY APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. ITALY APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. SPAIN APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. REST OF EUROPE APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. INDIA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 28. CHINA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 29. JAPAN APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 30. SOUTH KOREA APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 31. REST OF ASIA-PACIFIC APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)
  • 32. REST OF THE WORLD APP ANALYTICS MARKET SIZE, 2022-2030 ($ MILLION)